How The Social Media Giant Stacks Up
We all have heard about Instagram (and if you haven't, it's time to start googling.) For many brand marketers, Instagram has become the most important social media platform to promote their brand and content.
With over 600 million active users, Instagram is one of the most popular social media platforms in the world. There is a reason Facebook bought it - it's no longer a competitor to them, but an asset to build larger market reach. In this blog, Hollywood Branded shares an Infographic that takes a look at 139 crazy facts about Instagram you should know for 2017 for your brand.
Our Top Insights From The Infographic
Graphic designer Deepak Nadiminti (@ndeepakrao) from Websitebuilder.org created this amazing visual to put Instagram into perspective. Here are the top 3 insights Hollywood Branded gained from the infographic that we want to share with you:
1. Selena Gomez has more followers than the populations of Switzerland, Australia, Sri Lanka, Malaysia and the United Arab Emirates... combined.
We know the power of celebrities here at Hollywood Branded. We work with them every day. However, this stat puts into perspective just how much influence and reach they have. Selena Gomez has 105,323,165 followers on Instagram. That means when she posts, most of those followers will see it. And if she posts with a brand? Well you know the story.
This means unlimited potential for brands looking to work with celebrities, especially as Instagram continues to update with new features to create better branded content.
2. 30% of Instagram users make between $50,000 and $74,999 per year, and 26% make over $75k.
This is why your brand marketing is so extremely important. You're marketing to many middle to upper-class, educated consumers on Instagram who are more likely to spend money than those on any other social media platform.
The format of Instagram is meant to be artistic, creative and personal. This is why your brand should focus on original branded content and influencer marketing to make your brand an organic part of users' experiences.
For more tips on how to market on Instagram, check out our post, 10 Ways To Create More Successful Instagram Posts.
3. 55% of US 18-29 year olds are active Instagram users.
This is a massive portion of the consumer base, especially for American brands or brands whose consumer base is made of Americans. This demographic includes millennials as well as Gen X and Y, who are becoming the biggest consumer groups.
These consumers are native social media users, and have been for years, some since they were very young. That is why you need to truly focus your social media strategy as a brand and make sure you are marketing the right way. Appealing to consumers through influencers and celebrities is one of the fastest ways to reach these consumers.
Could Your Brand Step Up Your Social Media Game With Celebrities?
Are you interested in learning how to successfully partner celebrities to your brand - without spending a million? Watch this short webinar to learn Hollywood insider tricks to create and kick start an entertainment marketing campaign that is the perfect extension for your social media program!