TOPICS | Branded Content & Integration
Theme Parks and Movie Studios
In an age where Disney and Universal dominate the theme park industry, it is no surprise that other movie studios may want to get in on the action. Although other studios have had failed attempts at trying to gain a presence in the market... another studio is making waves to try to earn some of that massive theme park following.
Lionsgate is the latest studio to dab its hand into the world of theme parks, having just announced the construction of a brand new theme park in South Korea. In this blog, Hollywood Branded discusses the plans for Lionsgate theme park and how the amusement attraction will make for a perfect branding tool in film franchise synergy.