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12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

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Adam Halpin | Hollywood Branded

Adam is currently living his LA dream, having come to the States after getting his Masters in Film and Television Studies from the Dublin City University in Ireland. Adam enjoys all things entertainment – especially superheroes franchises or science fiction movies, which you will often find him watching in his spare time. That, or Adam Sandler movies.

Recent Posts

Lionsgate To Open New Studio Based Theme Park

Posted by Adam Halpin on August 21, 2017 at 9:09 AM

TOPICS | Branded Content & Integration


Theme Parks and Movie Studios

In an age where Disney and Universal dominate the theme park industry, it is no surprise that other movie studios may want to get in on the action. Although other studios have had failed attempts at trying to gain a presence in the market... another studio is making waves to try to earn some of that massive theme park following.

Lionsgate is the latest studio to dab its hand into the world of theme parks, having just announced the construction of a brand new theme park in South Korea. In this blog, Hollywood Branded discusses the plans for Lionsgate theme park and how the amusement attraction will make for a perfect branding tool in film franchise synergy.

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A Glimpse Into Franchise Power Of The Planet Of The Apes

Posted by Adam Halpin on August 10, 2017 at 7:38 AM

TOPICS | Branded Content & Integration, Creative Content


The Magic Of Franchise Film Hits

Many franchises from the past have recently returned to the big screen. Why? Because movie studios know they typically all but guarantee box office success. But not always, such as seen in in our post The Mummy: When A Franchise Launch Fails And The Future Of The Dark Universe.  

So the question is - can second, third or even fourth (or more) attempts revitalize the essence and most importantly success of the original?  The Planet of the Apes is one of the oldest film franchises in the world and yet it continues to find life - with a humongous established fan base in place. In this blog, Hollywood Branded discusses the most recent incarnation of The Planet of the Apes franchise and the history of it's success. 

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The Mummy: When A Franchise Launch Fails

Posted by Adam Halpin on August 2, 2017 at 11:59 AM

TOPICS | Branded Content & Integration, Strategic Partnerships



The Mummy And Universal's Dark Universe

Over the past few years film franchises have exploded in the sense that they are becoming the true bread and butter of Hollywood. As a result, studios are each trying to develop their own franchises to compete with the massive franchises of other studios.

While it has a massive hit on its hands with the Jurassic World trilogy, Universal still doesn’t have a massive cinematic universe on the scale of something like Marvel's cinematic universe - or even Warner Bros. As a result, it has reached deep into its history in order to find one. In this blog, Hollywood Branded discusses Universal’s Dark Universe and what the first installment may mean for its future, and what happens when a franchise launch fails.

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Spider-Man:  Homecoming Premiere Behind The Scenes Of Hollywood Branded

Posted by Adam Halpin on July 6, 2017 at 8:22 AM

TOPICS | Strategic Partnerships, Behind-The-Sign Of Hollywood

Hollywood Branded Takes You To Work

Two days before the premiere, we got the call from an event planner we often work with.  Could we do it?  The event planner had just gotten the job, and while he immediately thought of us,  it would mean some fast shuffling to make the logistics happen.  But like always, this crazy adrenaline rush of a world is the one our team lives in day in and day out.

And we were prepared.  The ask?  To have one (which we managed to maneuver to two - as we are always on the lookout for all of our retainer brands) of our clients provide beverages for the premiere party of Spiderman: Homecoming!   In this blog post, Hollywood Branded takes you behind the scenes to the Spider-Man: Homecoming premiere and how our clients got to be involved.

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Franchise Film Success Case Study: Pirates Of The Caribbean

Posted by Adam Halpin on June 13, 2017 at 5:56 PM

TOPICS | Strategic Partnerships



How One Movie Just Keeps Providing Brands A Major Partnership Option

It's common these days to find your favorite movie being crafted into hugely popular theme park attractions. However, you're not as likely to find theme park attractions being the source for blockbuster films as say, with The Country Bears, The Haunted Mansion and Tomorrowland having failed to get big bucks for Disney.  A rare example, however, was Pirates of the Caribbean which certainly has shone as a diamond in the rough for theme park rides turned movies.

It was through a stellar cast, unique concept and audience admiration that Pirates of the Caribbean became one of the most successful franchises of the century so far. In this blog, Hollywood Branded shares the franchise film success case study of Pirates Of The Caribbean and why it has been so embraced by audiences - and brands - far and wide.

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Upcoming Comedy Series For The 2017/2018 TV Season

Posted by Adam Halpin on June 12, 2017 at 9:14 AM

TOPICS | Branded Content & Integration

The Comedies On TV You Shouldn't Miss... Or Should You?

The 5 main TV networks - ABC, NBC, CBS, Fox and CW - held their annual upfronts recently announcing their brand new shows as well as those which will be renewed or cancelled. As often occurs, there were a few cancellation shockers - with this year having some of the most popular shows cancelled.  Why?  Well money of course!  And the other big change? Time shifts in scheduling.

In this 3-part blog series Hollywood Branded discusses just what changes are being made to the network's schedule in the coming year, and what this means for the industry.  In this blog, Hollywood Branded shares what brands need to know about the 2017-2018 COMEDY network TV schedule. 

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Upcoming Unscripted Shows For The 2017/2018 TV Season

Posted by Adam Halpin on June 5, 2017 at 8:27 AM

TOPICS | Branded Content & Integration


The Unscripted TV You Shouldn't Miss... Or Should You?

The 5 main TV networks - ABC, NBC, CBS, Fox and CW - held their annual upfronts recently announcing their brand new shows as well as those which will be renewed or cancelled. As often occurs, there were a few cancellation shockers - with this year having some of the most popular shows cancelled.  Why?  Well money of course!  And the other big change? Time shifts in scheduling.

In this 3-part blog series Hollywood Branded discusses just what changes are being made to the network's schedule in the coming year, and what this means for the industry.  In this blog, Hollywood Branded shares what brands need to know about the 2017-2018 UNSCRIPTED network TV schedule. 

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Guardians of the Galaxy: How Brand Partnerships In Space Can Exist

Posted by Adam Halpin on May 18, 2017 at 7:32 AM

TOPICS | Branded Content & Integration, Strategic Partnerships

What Makes Guardians Of The Galaxy A Successful Film For Brands

If there was ever a sleeper hit of Marvel’s Cinematic Universe it was 2014’s Guardians of the Galaxy. Of all of Marvel’s comic book turned movie properties, it was perhaps the least known before the film blasted into the cinematic universe, with very few having heard of the adventures of Peter Quill, Gamora, Drax the Destroyer, Rocket Raccoon and Groot.

Skip forward to 2017, and Guardians of the Galaxy Vol. 2 is one of the most highly anticipated films of the year. In this blog, Hollywood branded discusses the massive success of Guardians of the Galaxy and how brand partnerships in space themed films can exist.

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The World Of The Fast and The Furious Franchise and Brand Partnerships

Posted by Adam Halpin on April 27, 2017 at 10:48 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


Why The Fast And Furious Franchise Is Perfect for Branding. 

Franchise films are certainly a popular trend in Hollywood these days, with 2017 already leveraging the practice of releasing franchise film releases, with Logan, Kong Skull Island and Fifty Shades Darker. Among the most highly anticipated of the franchise returns for this year was The Fate of the Furious, the eighth film in The Fast and The Furious franchise. 

With its perfect blend of fast cars, action packed scenes and an A-list cast it is no surprise that the franchise has been so appealing to audiences. In this blog, Hollywood Branded looks at how The Fast and The Furious franchise became the mammoth blockbuster moneymaker that it is, and how the film continues to be an ideal fit for many brands. 

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Why Cinematic Universe Storylines Are Increasingly Popular For Studios And Brands

Posted by Adam Halpin on April 13, 2017 at 7:27 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


Never Ending Stories: The Cinematic Universe

There is no doubt that today’s cinema is filled with interconnecting stories and characters, often as a way for studios to lessen financial risk, as franchise films almost guarantee success. While franchise films have been in existence for decades, the "cinematic universe" of characters found in Marvel and DC Comics truly marks the evolution of the franchise film. 

The trend started with films like Ironman and The Avengers and has spread to SpidermanBatman, and Superman and beyond... where cameos of famous super villains and heroes making cameo and crossover appearances.  And the trend is only growing. In this blog, Hollywood Branded discusses the history and potential of cinematic universes for product placement, and why it guarantees such a tuned-in and engaged audience. 

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Product Placement in Ireland

Posted by Adam Halpin on March 21, 2017 at 1:26 AM

TOPICS | Branded Content & Integration


The Emerald Isle Of Product Placement

While product placement may be a common feature of television and film here in the United States, it is interesting to note that product placement is not as prevalent in other countries with certain regulations in place. With St. Patrick’s Day just over it may be a bit of ‘craic’ (for those not familiar with the Irish lingo, that’s Irish for fun!) to take a deeper look at product placement in Ireland.

Product Placement is relatively new to Ireland, and was only introduced as recently as 2011. However it is becoming more and more normal a part of Irish television. In this blog,  Hollywood Branded provides the history and current marketing practice of how product placement in Ireland operates. 

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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