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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

AJ Henry | Hollywood Branded

AJ graduated from Loyola Marymount University with a degree in entrepreneurship. Following his four year stint in college, AJ went on to launch his own marketing agency whose focus was to help brands better engage with multicultural consumers. It was during this time that AJ’s love for marketing and working with brands really began to blossom. Although quite elusive, this lovely bearded man can be spotted in any country in the world at any point in time, having already visited over 25 countries by the ripe age of 22. When not jet setting to the next location, AJ can be found eating weird foods (most recently a scorpion in Thailand), watching Chelsea FC win the English Premier League or sitting down with a bucket of kale watching an overly cheesy romance film.

Recent Posts

5 Signs Why Influencer Marketing Will Work For Your Brand

Posted by AJ Henry on September 13, 2017 at 7:35 AM

TOPICS | influencer partnerships


Welcome To The Wild West of Marketing

For many brand marketers, influencer marketing still seems like the Wild Wild West due to its lack of consistent standards and measurements. But, with 67% of brands saying that they’re increasing their influencer budgets for 2018, it looks like influencer marketing isn’t going anywhere anytime soon.

So, if you’re still on the fence about this marketing strategy, it's time to jump over and embrace this marketing practice!  It is here to stay... at least for the next few years.  In this blog post, Hollywood Branded shares five signs why influencer marketing will work for your brand. 

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Music Artist Brand Endorsement Case Study: Jay-Z's Album 4:44 And Sprint Platinum In Days

Posted by AJ Henry on July 25, 2017 at 7:45 AM

TOPICS | Celebrity Initiative, Social Influencer, Celebrity Endorsement


How A Brand Helped Make An Album Platinum

People of all ages have heard of the craze surrounding Jay-Z’s new album 4:44. Aside from all of the interesting things that Jay-Z raps about on the album (race in America, socioeconomic issues in the African American community or his infidelity towards Beyonce), there is one thing in particular about the album that has stood out most - how 4:44 went platinum in record time.

And in fact, the album's success has much to do with a partnership Jay-Z has with Sprint.  In this blog, Hollywood Branded explores the music artist brand endorsement case study of how Jay-Z’s new album 4:44 went platinum in less than a week.

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Why An Influencer Isn't Responding To Your Inquiries

Posted by AJ Henry on June 28, 2017 at 8:29 PM

TOPICS | Celebrity Initiative, Social Media Strategy, influencer partnerships

You've Called... You've Emailed... And Crickets Is All You Hear

In theory, influencer marketing is a very simple marketing strategy. You find influencers, have them shout out your product or service, and boom! Just like that you’ve landed brand new sales, customers and brand recognition.  Super easy, right?  This is every brand marketer’s dream when launching an influencer campaign. 

But it's not typically that easy. And it usually takes HOURS and HOURS worth of work to get a campaign to completion.  In this blog post, Hollywood Branded explores three reasons of why an influencer isn't responding to your inquiries for your brand campaign, and how to fix it.

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What To Do After Completing An Influencer Campaign

Posted by AJ Henry on May 30, 2017 at 7:02 AM

TOPICS | Social Media Strategy, influencer partnerships


Your Brand Launched A Campaign.  Now What?

So, you just finished an influencer campaign and you’re trying to figure out what to do next. As brand marketers, sometimes all we want to do is relax and take a breather after finishing a campaign. Unfortunately, if the marketer is taking a rest and not doing anything, then the brand is losing potential awareness with consumers.  We know, it's a relentless cycle of go, go go!

With that in mind, should you immediately start putting together another influencer campaign? Should you build a new campaign using a different marketing strategy?  In this blog, Hollywood Branded explores two key steps that a brand marketer should take after completing an influencer campaign before moving onto a new campaign. 

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3 Tricks How To Find The Right Influencer For Your Brand

Posted by AJ Henry on May 5, 2017 at 4:59 PM

TOPICS | Social Media Strategy, influencer partnerships


The Importance of Influencers To Marketers

Most brand marketers can agree that influencers have officially solidified their place in the marketing world. During a time when people seek out recommendations from their peers before purchasing an item, marketers that haven’t come to this realization are leaving a lot of money on the table.

For marketers, the questions nowadays isn’t whether or not influencer marketing works but rather who is the best influencer(s) for their brand. In this blog, Hollywood Branded explores three different things to look for to find the right influencer for your brand - including some insider tricks of the trade.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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