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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

Alexis Tawater-Tiedemann | Hollywood Branded

Alexis is originally from Atlanta, Georgia, and studied music business and journalism at the University of Georgia. After graduating, she moved out west to Los Angeles to pursue a career in entertainment. She loves the Rolling Stones, Biggie Smalls, and Lana Del Rey as well as traveling, camping, and anything written by Chuck Palahniuk. She is a newcomer to the city as well as the industry, but her natural love of everything film, music, and television makes this job fascinating to and perfect for her.

Recent Posts

Spotify & Hulu Team Up To Bring Affordable Subscription Streaming To Students

Posted by Alexis Tawater-Tiedemann on September 12, 2017 at 7:03 AM

TOPICS | product placement

How Streaming Giants Will Be Offer A Bundle Package For Just $5

If you've ever been a student, you know. From heating Ramen on a hot plate to squeezing that very last drop out of your toothpaste to searching high and low for a used copy of that $200 book, every cent counts. However, students are a big part of the demographic that streaming services cater to - and with no money, that equals no subscriptions.

However, Spotify and Hulu, two of the biggest streaming companies right now, are out to change that. One a music streaming service and the other a video streaming service, they've combined forces to offer students a bundle for an amazing deal. In this blog, Hollywood Branded looks at the new strategic partnership offering affordable subscription streaming by Hulu and Spotify.

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5 Ways How To Spot Fake Instagram Followers: Part 2

Posted by Alexis Tawater-Tiedemann on September 6, 2017 at 7:41 AM

TOPICS | Social Media Strategy, Digital Marketing, social influencers


Why Knowing Is Valuable For Brand Marketers

It may seem silly. It may seem unreal. But social media followers can indeed be purchased. But after all, in a world where social media influencers make a lot of money working with brands, it doesn't seem so far fetched.

Instagram is one of the biggest social platforms that brand marketers can use to tout their product. But if a brand marketer is partnering with a social influencer whose followers aren't real, the brand might as well be throwing their money away. In this blog, Hollywood Branded shows you 5 ways how to spot fake Instagram followers on a social influencer's profile and why it matters.

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Popular Songs In Commercials: Walmart, Hyundai & Samsung

Posted by Alexis Tawater-Tiedemann on September 4, 2017 at 10:24 AM

TOPICS | Public Relations, Creative Content, Digital Marketing


How Music Marketing Licensing Can Be As Influential In Ads As Celebrity Endorsements

Music has always been an important part of advertising and marketing. From product placement in music videos, to tour sponsorships, to becoming the driving force of a TV or radio spot, music can drive both a marketing campaign and resulting consumer engagement through the roof.  

In the latest top digitally engaging ads (measured by number of online views and social interactions), brands do just that with music from The Black Keys, The Youngbloods and Neil Diamond. In this blog, Hollywood Branded looks at top performing ads and how popular songs in commercials are used to increase consumer engagement for the brand marketing campaigns. 

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How To Launch A Brand Through Product Placement: Kingsman & Old Forester

Posted by Alexis Tawater-Tiedemann on August 30, 2017 at 10:46 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships

How Old Forester Is Working With The Film To Sell Their New Bourbon

When the original Kingsman: The Secret Service premiered in 2014, it became a huge surprise hit and an instant cult favorite. And its sequel is set to be even bigger, adding tons of massive names like Jeff Bridges, Julianne Moore and even Elton John to their cast. 

While there was plenty of product placement in the first film, and most assuredly will be in the sequel, one brand integration has caught our eye as particularly interesting. In this blog, Hollywood Branded looks at Old Forester's use of Kingsman and how to launch a brand through product placement. 

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Katy Perry Product Placement, Social Influencers & Celebs: Unpacking 'Swish Swish'

Posted by Alexis Tawater-Tiedemann on August 28, 2017 at 9:24 AM

TOPICS | Branded Content & Integration, Celebrity Initiative


How The Pop Star Queen Capitalizes On The Hilarity Of The Internet & Fellow Celebs

Katy Perry hasn't exactly gotten super positive hype for her most recent album release, including singles that debuted to so-so reception and an extremely awkward, very confusing SNL performance. However her latest music video might make up for the shaky start by channeling something her audience loves - the internet.

In the music video, Perry uses fellow celebrities, social influencers and internet jokes to poke fun of herself (and throw a little shade towards Taylor Swift)... and it seems to redeem her odd couple of months. In this blog, Hollywood Branded breaks down all that we see in the Katy Perry Product Placement filled music video packed with social influencers and celebrities, and why it works.   

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5 Daily Tips To Make Your Instagram Story Social Media Marketing Pop

Posted by Alexis Tawater-Tiedemann on August 24, 2017 at 7:47 AM

TOPICS | Social Media Strategy, Creative Content, Digital Marketing

How To Make Sure Your Instagram Stories Are On Track

There is yet another social media platform that brands need to be aware of, as it stands to hold a major key to the future of influencer marketing.  And it's not truly a 'new' platform - but more so something somewhat new you can do with the current #1 social media platform, Instagram.

What is it?  The Instagram story.  While extremely similar to Snapchat stories, the Instagram platform offers some unique twists - and is incredibly beneficial to brands.  And it reaches a tremendously larger audience than Snapchat.  In this blog, Hollywood Branded counts down 5 tips for brand marketers to help improve and stay on top of their Instagram story social media marketing strategy.

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Take Advantage of Product Placement - IKEA Game Of Thrones Product Placement

Posted by Alexis Tawater-Tiedemann on August 16, 2017 at 7:51 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Creative Content

How The Furniture Brand Ended Up In The Show - And The Internet Lost It

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Mickey On Demand: Disney Announces New Streaming Service

Posted by Alexis Tawater-Tiedemann on August 11, 2017 at 7:42 AM

TOPICS | Branded Content & Integration

How The Media Giant Plans To Take On SVOD

Nowadays, streaming video on demand has completely taken over the media market. From Netflix to Amazon to HBO Now, users are cutting the cords and turning to SVOD. Now, Disney, one of the oldest and largest media conglomerates (with one of the largest media catalogs) in the world is breaking off from Netflix to start their own subscription service. 

This break off is big news for both the streaming and entertainment worlds.  And means even more changes to our viewing habits in the upcoming years.   In this blog, Hollywood Branded looks at Disney's new streaming service and how it will affect the future of streaming video on demand. 

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What Is Amazon's New Social Media Platform & Why Does It Matter?

Posted by Alexis Tawater-Tiedemann on August 9, 2017 at 7:57 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Digital Marketing


How "Spark" May - Or May Not - Change Social Media & Online Shopping

Amazon recently introduced their new social media platform that incorporates Amazon shoppers' purchasing habits into a social media sharing site. Similar to Pinterest but far more involved, Spark may just change the way we shop AND use social media.

Which is what marketers are seeking, as evidenced by influencer marketing and brands who are eager to try to make direct response advertising work.  In this blog, Hollywood Branded takes a look at Spark, Amazon's new social media platform and what it means for both consumers and brand marketers.

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Sofia Vergara Launches New Celebrity Brand For A Great Cause

Posted by Alexis Tawater-Tiedemann on August 7, 2017 at 6:58 PM

TOPICS | Celebrity Initiative, Digital Marketing


How The Modern Family Star Plans To Both Clothe & Empower Women

Sofia Vergara is one of the most well-known faces in Hollywood right now. Best known for her sexy but goofy character Gloria on the hit TV comedy Modern Family, Vergara is also the face of Pantene hair care. However, her latest endeavor is a powerful move for the budding entrepreneur.

EBY, her new underwear delivery service that officially begins in September, will function similar to services like BirchBox and Fabletics, but with one major difference - a percentage of sales will go to a non-profit organization that invests in women entrepreneurs all over the world. In this blog, Hollywood Branded looks at how Sofia Vergara launches new celebrity brand for a great cause with EBY's new underwear delivery service.

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Celebrity Endorsement Ads: Pizza Hut, Trojan & Sprite

Posted by Alexis Tawater-Tiedemann on August 3, 2017 at 7:36 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Social Influencer, Celebrity Endorsement


How Funny Stars Can Sell You Anything

Celebrity endorsements can take all different forms, and celebrity endorsement ads come in all shapes, sized and colors. However, one of the most tried and true methods for these ads is simple: have funny celebrities do what they do best - make their audience laugh.

And some brands and their creative agencies do it really really well.  In this blog, Hollywood Branded looks at the latest celebrity endorsement ads that make us laugh, featuring Kristen Wiig, Lil Dicky and Vince Staples.

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Female WWE Stars Get Their Own Barbies In Mattel Strategic Partnership

Posted by Alexis Tawater-Tiedemann on August 1, 2017 at 9:29 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Public Relations

How Mattel Created A Line Based On Female Wrestlers

Perhaps it was the success of GLOW on Netflix, or maybe it is simply the rise of female empowerment in our current culture, as reflected by ads like GE's Mille Dresselhaus masterpieceBut whatever it may be, the female superstars of WWE are now getting their own line of barbie dolls - and it's awesome.

In fact - it's an entirely new world for Barbie and changes the iconic image beloved by girls everyone to a very different type of athletic woman.  In this blog, Hollywood Branded looks at the strategic partnership between the WWE and Mattel and how it led to a line of wrestler Barbies.

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Ikea Combines Snapchat & Digital Influencers In Back-To-School Campaign

Posted by Alexis Tawater-Tiedemann on July 27, 2017 at 7:57 AM

TOPICS | Social Media Strategy, Digital Marketing, social influencers


How The Swedish Furniture Company Is Harnessing The Power Of Social Celebrities

The stylish furniture company that you can famously assemble yourself (most of the time) thrives on their back to school season. From freshmen moving into their first dorm to seniors getting a new apartment with affordable furniture, IKEA's modern design and transportable furniture is a go-to.

This season, IKEA is looking to comedy-music duo Superfruit, aka real life roommates and Pentatonix members Mitch Grassi and Scott Hoying, to capture millennial audiences via Snapchat. In this blog, Hollywood Branded looks at how IKEA uses social influencers and Snapchat for a perfect back-to-school campaign.

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Apple & The Rock Team Up For A Siri Celebrity Endorsement

Posted by Alexis Tawater-Tiedemann on July 26, 2017 at 6:43 AM

TOPICS | Celebrity Initiative, Creative Content


How The Ultra-Busy Superstar Uses Apple's Leading Lady To Stay Organized

Dwayne "The Rock" Johnson is one of the busiest men in Hollywood. From constantly filming movies (he currently has four films in post-production, including Jumanji), to starring in his hit TV show Ballers, to even (possibly) preparing to run for President of the United States of America, the man rarely sits still.

Apple uses this to show the organizational skills of their always-improving assistant Siri, who lives inside your Apple device. In this blog, Hollywood Branded looks Apple's new celebrity endorsement of Siri by The Rock.

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Sprint Spokesman Scores Brilliant Product Placement In J. Lo's New Music Video

Posted by Alexis Tawater-Tiedemann on July 24, 2017 at 9:31 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Creative Content, Social Influencer, Celebrity Endorsement


How The Sultry Pop Queen And Sprint Teamed Up

Product placement in music videos is a key tool for brand marketers looking to hit a large yet still targeted audience. Many times, like in television and film, the placements in music videos are subtle. Other times, as in J. Lo's case, they're as obvious as putting the brand's spokesperson in the actual video.

In this blog, Hollywood Branded takes a look at Jennifer Lopez's new music video and its product placements, including the Sprint spokesman.

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Audi Finds A Celebrity Endorsement In Spiderman Star Tom Holland

Posted by Alexis Tawater-Tiedemann on July 19, 2017 at 9:15 AM

TOPICS | Celebrity Initiative, Social Media Strategy

How The Newest Marvel Cast Member Helps Sell High-Tech Cars

Tom Holland has just become a huge star. From his internet-famous fake feud with co-star Anthony Mackie who plays Falcon in the Marvel series to his widespread attention on talk show interviews, Holland is the perfect celebrity endorsement for people of all ages.

And his brand endorsement deals are just getting started.  As his fame continues to rise, so will his partnerships.  In this blog, Hollywood Branded looks at Audi's new celebrity endorsement ad featuring Tom Holland.

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Hulu & HBO Team Up For SVOD Strategic Partnership

Posted by Alexis Tawater-Tiedemann on July 17, 2017 at 8:27 AM

TOPICS | Creative Content, Digital Marketing

How The Streaming Giant Will Now Be Bringing You Game Of Thrones

Just in time for the Game of Thrones madness, Hulu has announced that they will now offer HBO and Cinemax subscriptions as add-ons through their premium subscription. This is big news for both companies, as it will only amplify both brands and their product placement.

In this blog, Hollywood Branded looks at the new strategic partnership between HBO and Hulu and what this deal means for streaming content.

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How Red Nose Day Uses Power Of Celebrity Endorsements For A Good Cause

Posted by Alexis Tawater-Tiedemann on May 26, 2017 at 11:16 AM

TOPICS | Celebrity Initiative, Event Activations, Digital Marketing


The Charity Reached Massive Success - With A Little Help From Some A-Listers

Red Nose Day is a yearly celebration that takes place in both the UK and the US to benefit Comic Relief, a non-profit organization that began as a response to famine in Ethiopia and has since spread to help end child poverty all over the world, including at home.

Red Nose Day America took place on May 25th this year and was one of the most successful to date.  What makes this charity so successful is the many many A-list celebrities who help amplify the charity's cause. In this blog, Hollywood Branded looks at how Comic Relief's Red Nose Day uses the power of celebrity endorsements to raise money for the non-profit cause. 

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Snapchat's Original Content: Brand Marketers, Pay Attention!

Posted by Alexis Tawater-Tiedemann on May 9, 2017 at 9:13 AM

TOPICS | Branded Content & Integration, Creative Content


The Social Media App That Is Becoming An Original Content Leader

Snap, Inc., known most commonly for its photo-sharing app Snapchat recently went public.  That is, they began trading shares on the New York Stock Exchange, taking a step and making it abundantly clear they plan on continuing to grow as a media company.

Now in a recent announcement, Snap, Inc. announced their plans to begin producing television-like content within their mobile app setting for their massive young audience. In this blog, Hollywood Branded looks at Snapchat's latest foray into original content and what this means for brand marketers.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

Click to download our product placement 101 infographic