TOPICS | Branded Content & Integration
A Look At How Brands Make It On Top TV Shows
When you watch a TV show you may notice a brand or two making an appearance on the screen. And in some cases, like in Silicon Valley's Hooli-Con episode, you may notice dozens. So how does the production get all those brands to come together?
It's not magic - it's product placement. It's all about relationships with key decision makers on set, and knowing what the opportuntiies are. In this blog post, Hollywood Branded walks you through a product placement case study and takes you behind the scenes of Silicon Valley to see how a fictional trade show comes to life.