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Hollywood Branded Inc.

Hollywood Branded Inc. is the leading entertainment marketing agency comprised of strategists and activators who create sales engagement initiatives for both B2C and B2B brands through celebrity driven tactics. At our core, we specialize in building brand recognition and creating consumer desire to purchase what celebrities endorse – on screen and in their everyday lives. We work with your strategy team to build a customized marketing program based on target demographic, market analysis, budgetary guidelines, creative development, timing requirement and overall goals.
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Recent Posts

4 Common Myths About Product Placement Debunked

Posted by Hollywood Branded Inc. on January 23, 2017 at 9:18 AM

TOPICS | Branded Content & Integration

There Are A Few Common Misconceptions We Want To Dispel

You walk into the movie theatre, sit down with your popcorn and soda and wait for the movie to begin. After the opening credits you see the hero of the movie playing basketball (Spalding) with his friends in Converse sneakers. Afterwards, he puts his Beats headphones on for the subway ride home, which has signage on the wall for Redbull. "Beats, Spalding, Converse and Redbull probably paid big bucks to get in that movie," you think. The truth is, not necessarily.

Most people think they know about the world of brand integration and product placement, yet many people don't understand that many things they hear about the practice are just that - myths.  In this blog, Hollywood Branded busts 4 big myths about product placement and brand integration, and how your brand can start using TV and film as part of your marketing plan. 

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Why Brands Benefit From Product Placement in TV Pilots

Posted by Hollywood Branded Inc. on January 20, 2017 at 11:59 AM

TOPICS | Branded Content & Integration

Brand Partnerships During TV Pilot Season

The broadcast TV industry has an 88% failure rate when it comes to creating TV shows that will last longer than a single episode - not to mention a single season. With 90 scripted pilots paid for by ABC, CBS, FOX and NBC, only 41 were picked up to continue as a series.

That series order may mean 6 episodes, 13 episodes or a full season of 22 episodes. And of those 41, only 11 will return this year for a second season. This means that 88% of the 90 pilots were either never seen on air, or could not get an audience engaged enough to meet advertiser minimum requirements.  In this blog, Hollywood Branded explains why brands benefit from product placement in TV pilots, and why a brand should ‘risk’ it versus holding out for a ‘sure thing’.

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Get The Pope A Coke - Unique Product Placement In HBO's New Series

Posted by Hollywood Branded Inc. on January 18, 2017 at 8:11 AM

TOPICS | Creative Content

HBO's New Series The Young Pope Might Make You Thirsty

HBO is at the top of their game. With award-winning series like Game Of Thrones and Silicon Valley, and new hit Westworld charming critics and audiences alike, HBO has become known for its high-quality production and massive audiences heralding from its days of Sex And The City and The Sopranos.

When a new show comes to HBO, especially one like The Young Pope featuring a killer A-list cast including Jude Law and Diane Keaton, people take notice. With hundreds of thousands of people watching, it's a gold mine for brands looking to integrate their product into content.  In this blog, Hollywood Branded looks at the surprising and successful Coke Zero unique product placement brand integration in the new HBO series The Young Pope.

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How To #6: Make Affordable Product Placement Magic Happen On Screen

Posted by Hollywood Branded Inc. on January 17, 2017 at 12:53 PM

TOPICS | Branded Content & Integration, Marketing Best Practices


Busting The Myth

There is a common misconception that any placement of brands in TV and feature film is paid for – with a lot of dollars. And the media strongly supports this opinion.  Article after article have been written to support this myth - but the truth lies outside what you may read.

While this holds true for what is known as brand integration, where money is exchanged to guarantee a specific story line centered on the brand, it is not true for over 90% of what ends up on the small and big screen alike. What then does is take, instead of cash, to forge a strong brand-production bond?   In this blog, Hollywood Branded shares three reasons why brands can win big time on screen, and make affordable product placement magic happen on screen.    

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How Futuristic Product Placements Make Brands Memorable

Posted by Hollywood Branded Inc. on January 16, 2017 at 9:03 AM

TOPICS | Branded Content & Integration, Celebrity Initiative

The Branded Future

Just because a film or TV show takes place a few hundred years from now, doesn't mean there isn't an opportunity for brand integration. There are dozens of examples of brilliant product placement in films that take place in the future, starting as far back as the 1960's.  And sometimes that fictional futuristic product actually becomes a product one day - like the Nike Back To The Future self-lacing sneakers released in fall 2016.

One of the advantages of projecting how your brand will look dozens or hundreds of years from now is that semblance of the image today will still have similarities - making its uniqueness even more memorable.  In this blog, Hollywood Branded looks at some of the best examples of futuristic product placement in films and how those integrations made brands memorable.

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How Brands Use Retro Product Placement To Stand Out

Posted by Hollywood Branded Inc. on January 13, 2017 at 2:23 PM

TOPICS | Branded Content & Integration, Strategic Partnerships

Brands Use Vintage Logos To Make Authentic (And Memorable) Connections

Movies or TV shows that take place in modern times make brand integration easy and natural. Any Modern Family (capitalization intended) could have Apple products as a part of their daily lives, and a box of Cheerios looks natural in an Upper West Side apartment as the leading lady prepares for her work day.

But a huge opportunity for brands who have been around for more than a few years is using vintage logos or brand packaging as placement in period films.  In this blog, Hollywood Branded looks at the power of brands using retro product placement to stand out from competitors and gain authentic connections.  

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Shortening Time It Takes For A Consumer To Remember Your Brand

Posted by Hollywood Branded Inc. on January 12, 2017 at 4:04 PM

TOPICS | Branded Content & Integration, Survey Statistics

The Importance Of Brand Recognition

The commonly discussed stat regarding advertising is that it takes 7 times for a consumer to see your brand advertised to have enough of an impact to impact purchasing behavior.  Yet there is a trick to shortening that number.

That trick?  Product Placement.  Having your brand in a scene with a celebrity creates true star power and drives higher consumer awareness to purchase your brand. As you increase your brand recognition, sales are positively impacted by consumers who want to purchase what their celebrity heroes use and endorse. In this blog, Hollywood Branded shares the trick to shortening the number of time it takes for consumers to remember your brand.

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Celebrity Endorsement Ads: Celebs Do Taxes Too

Posted by Hollywood Branded Inc. on January 11, 2017 at 9:09 AM

TOPICS | Celebrity Initiative, Creative Content

Celebs And Tax Season Make A Surprisingly Good Pair

Your first thought when sitting down to do your taxes probably doesn't include celebrities or what they're up to. But different tax filing companies certainly want you to. These companies are based on how to make tax season as quick and painless as possible for the consumer, and as profitable for themselves as well. 

As the two big tax filing services, H&R Block and TurboTax, battle for your business, they both have created campaigns centered around celebrities to catch your eye.  In this blog, Hollywood Branded looks at how two tax filing services are using celebrity endorsement campaigns to differentiate and catch consumers' attention this year.

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10 Social Media Marketing Tips For Small Businesses

Posted by Hollywood Branded Inc. on January 9, 2017 at 5:15 PM

TOPICS | Social Media Strategy

Where Do I Start?

Social media is an ever evolving and changing world that is almost impossible to stay on top of. And in fact, it can feel pretty overwhelming (even defeating) if you are trying to gain a social presence and digital traction with your brand.

There are some easy basics that if followed WILL lead to success and growth.  In this blog, Hollywood Branded shares 10 social media marketing tips for small businesses to help your brand grow organically.

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Get Your Product In An Award Show Gift Bag

Posted by Hollywood Branded Inc. on January 6, 2017 at 9:30 AM

TOPICS | Celebrity Initiative, Event Activations

The Benefit Of The Official Award Show Gift Bag

The ‘official’ award show gift bag is typically a gift of bliss for the A-list award recipients, and those few ‘others’ who have opportunities to later win them through various sweepstakes giveaways held to garner press and attention for the products contained within.

Brands of all categories benefit from the recognition and popularity products gain from the brush of celebrity fame – whether at the Golden Globes or through countless other Hollywood seeding opportunities at events.  In this blog Hollywood Branded discusses how to get your product in an award show gift bag and other alternative options.

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Leonardo DiCaprio Becomes Brand Ambassador For Chinese Car Company

Posted by Hollywood Branded Inc. on January 5, 2017 at 8:43 AM

TOPICS | Celebrity Initiative, Creative Content

How The Celebrity Environmental Crusader Will Team Up With BYD In China

2016 may have been a wild year for many people, but it was a good one for actor and environmentalist Leonardo DiCaprio. From (finally) winning his first Oscar to releasing his critically acclaimed docmentary on climate change, Before The Flood, DiCaprio will round out the year with a lucrative endorsement deal with a brand not known by most North American audiences - Chienese automotive company BYD.

Chinese brands love Leonardo DiCaprio and other A-list talent, and pay quite a high price tag in order to compete within their categories against much larger brands for the image rights for marketing.  In this blog, Hollywood Branded shares why Leonardo DiCaprio a good brand ambassador option for Chinese automotive manufacturer BYD, whether or not he'll be able to help sell Chinese cars.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.


Click to download our product placement 101 infographic