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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

Lauren Bowman | Hollywood Branded


Recent Posts

Rio 2016 Olympic Athlete Endorsements Break Records [Infographic]

Posted by Lauren Bowman on July 18, 2017 at 7:37 AM

TOPICS | Celebrity Initiative, Sports Marketing

How Big Name Brands Utilize the Olympic Games’ Star Athletes

Though it’s been almost a year since the 2016 Olympic Games in Rio de Janeiro, Brazil, many of the Games’ highest performing athletes are still reaping the benefits of their endorsements during the Olympic Games. Brands often continue to feature the previous year's celebrity athletes in brand endorsement advertising campaigns following the previous Olympics.  We continue to see star athletes utilized for these ad campaigns, inclusive of Ashton Eaton, Simone Biles, and Missy Franklin - continuing the endorsement deals aligning the brand with well-known proven winners.

While the Olympics has a black-out period for brands to not feature athletes unless they are official sponsors, the months and years following have no such restriction.  This allows both non-official and official sponsors to leverage the power of these global phenomenons.  In this blog, Hollywood Branded shares our infographic and dives into how the Rio 2016 Olympic athlete endorsements break records capitalizing on the world’s obsession of athlete’s success. 

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

Click to download our product placement 101 infographic