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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

Stacy Jones | Hollywood Branded

Stacy, our agency’s founder, has over twenty years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.

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Recent Posts

5 Ways Brand Marketers Secure Product Placement To Increase Sales

Posted by Stacy Jones on October 16, 2017 at 11:11 AM

TOPICS | Branded Content & Integration

Why Brands Secure Product Placement

When developing a product placement strategy to increase sales or raise brand awareness, it is important for the brand to figure out what their goals are. Ask yourself, what do you want? Is it a single brand integration that will be supported by co-branded media, a retail campaign PR and social media? Or, is the idea to create a number of strong product placements to engage consumers and assist with brand awareness and sales.

Knowing your goal will drive the overall options to leverage for exposure.  In this blog post, Hollywood Branded shares 5 ways brand marketers can secure product placement to increase sales.

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7 Steps To Increase Brand Sales With A Product Placement Company

Posted by Stacy Jones on October 12, 2017 at 12:29 PM

TOPICS | Branded Content & Integration


Optimizing (Not Guaranteeing) Product Placement Opportunities

When working on product placement integration people often ask us what the best ways are to make sure success is GUARANTEED.  But things happen. Final edits can preclude a scene from being included.  A camera angle can be just a little off.  The brand's label could be turned away from the camera. 

Sometimes it's going to be beyond your control.  But there are ways you can help make success happen.  In this blog, Hollywood Branded shares 7 steps to increase brand sales with a product placement company or for brands doing it themselves.

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How To #22:  6 Steps To Make Blogger Partnerships Work For  Brands

Posted by Stacy Jones on October 10, 2017 at 6:40 AM

TOPICS | Strategic Partnerships, Social Media Strategy, Marketing Best Practices

Turning The Written Word Into Sales Through Influencers

Brands all over the world are doing it.  And for a very good reason.  It works.  Today, brands are realizing the power of leveraging social influencers and bloggers to create organic content about their brand - and spread it to their fan base.  Which can be miniscule or massive.

Regardless of fan base size, the brand is getting something powerful - content they didn't have to create, and which they can share through their own channels.  In this blog, Hollywood Branded shares 6 steps to help make blogger partnerships work better for brands.

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Why Franchise Films And Book Spinoffs Create Great Brand Partnerships

Posted by Stacy Jones on September 29, 2017 at 3:07 PM

TOPICS | Branded Content & Integration

Franchise Films Are Proven Hits

When a brand is looking for a feature film to partner with, whether for paid brand integration or to co-brand media, they are hoping for a guarantee that the film will be a success. The fact is, in the world of film, there are literally no guarantees. A film that one may predict to be a sure-success – based on a director at the helm, or an A-list cast – can often prove not to be.

This is why brands are so attracted to book-to-film and franchise films: Proven box office numbers exist, and a fan base is already established.  In this blog post, Hollywood Branded discusses why franchise films and book spinoffs create great brand partnerships.

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Celebrity Influencers: Celebrities Don't Write Their Own Social Media Posts

Posted by Stacy Jones on September 22, 2017 at 1:26 PM

TOPICS | Celebrity Initiative, Social Media Strategy


Did They Actually Like My Pic!?

So you tagged your favorite celebrity on Instagram and THEY LIKED IT! But did they really? Take another look at that.  Celebrities are busy jet setting from meeting to meeting and schmoozing with their other famous friends.  Or actually working.  In fact... there is something many fans and brands don't realize.  Most celebrities don't write their own social media posts.  That includes those carefully orchestrated fee based brand posts.  

In reality, most celebrities outsource to agencies and managers to assist them in what can be a full time job.  In this blog, Hollywood Branded takes a look at celebrity influencers and the heartbreaking reality to some that celebrities don't write their own social media posts. 

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Graphics Cheat Sheet For Brand Marketers

Posted by Stacy Jones on September 11, 2017 at 9:11 AM

TOPICS | Public Relations, Social Media Strategy, Creative Content

Your Social Media Needs Images

We know what it's like.  You have activated the perfect campaign. You have all the assets pulled together and taking over your desktop.  And now you need to take some of that success and share that content across the universe.  The problem?  If you aren't a graphic designer, figuring out what sizes that content needs to be. And also - how to make it actually look better than what your incredibly adept 3rd grader can do.

We put together a graphics cheat sheet for brand marketers to make it a bit easier. In this blog, Hollywood Branded shares our favorite ways to create content with this graphics cheat sheet for brand marketers, as well as an infographic we found incredibly helpful.

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Podcast EP 23: 9 Steps How To Get Your Brand On Talk Shows [Infographic]

Posted by Stacy Jones on September 8, 2017 at 8:49 AM

TOPICS | Branded Content & Integration, Marketing Best Practices


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Stacy shares 9 steps how to get your brand on talk shows along with an infographic to make it easy. 

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Mistake #24: Not Realizing The Importance of Public Relations For Your Brand

Posted by Stacy Jones on September 7, 2017 at 7:45 AM

TOPICS | Public Relations, Marketing Best Practices


Why We Believe PR Is Important As A Marketing Agency

Entertainment marketing has strong crossover to public relations campaigns, but remains a niche specialty practice. In many cases, securing a placement, integration, or partnership can only reach its maximum potential if paired with a sound PR strategy.  There are countless times when we have activated a campaign that we've then built a PR program to support it.  

Why? Well if you have something on screen, you need to start bringing it to as many other places as possible.  It brings the campaign to life outside of the confines of what a producer is willing to showcase on air, and it allows the campaign to have a longer shelf life.  In this blog, Hollywood Branded discusses the importance of public relations for your brand either to support other initiatives or as a stand alone plan.

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Podcast Ep 22: 9 Steps How Brands Use Music Video Product Placement To Increase Sales

Posted by Stacy Jones on September 1, 2017 at 8:53 AM

TOPICS | Branded Content & Integration, Marketing Best Practices


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Stacy talks about how brands use music video product placement to increase sales, gain brand awareness, and reach millions of people, affordably.

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Protect Your Brand From Negative Celebrity Endorsement Deals

Posted by Stacy Jones on August 29, 2017 at 4:19 PM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships

The Celebrity Impact

Celebrities are sales drivers who strongly influence consumer engagement.  Consumers believe Nike's edition of LeBron James and Michael Jordan shoes will enhance our skills on the court, and how many of us are using Proactiv acne treatment because Jessica Simpson and Katy Perry said so?

But just like the crises of Paula Deen and Lance Armstrong, celebrity endorsers and their corresponding brands can find themselves in a publicity nightmare through a bad decision or simple oversight. However, marketers should not avoid investing in a celebrity partnership due to fear of the unknown.  In this blog, Hollywood Branded discusses how to protect your brand from negative celebrity endorsement deals.

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How To #8: Easy And Affordable Consumer Engagement Tactics [Infographic]

Posted by Stacy Jones on August 25, 2017 at 7:21 AM

TOPICS | Branded Content & Integration, Strategic Partnerships, Marketing Best Practices

A Consumer Engagement Tactic That Is Often Misunderstood

With consumers spending an average of 4.4 hours of leisure time daily actively engaged in content on their many screens, brands who have the insight to be interwoven into that content are organically consumed, with each appearance reaffirming preferred brand status through the implied celebrity endorsement received.

One of the most cost affordable ways to become part of that content, and to maintain consumer engagement, is through product placement in entertainment. In this blog post Hollywood Branded shares inside tips and an infographic for brand managers to secure easy and affordable consumer engagement tactics of product placement.

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An Inside Look At Indie Films And Brand Partnerships

Posted by Stacy Jones on August 22, 2017 at 6:30 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


The Assumption About Indy Film Brand Partnerships

Independent film producers call our agency on an almost daily basis, under the impression that numerous brands are just waiting to open their pocket books to finance feature films -- brand shows up onscreen and, Abracadabra! Money in the production’s pocket.

While this impression is certainly not supported by fact, despite what the media often implies, corporate brand partnerships with independent feature films can indeed help a production gain a foothold to additional financing they may not have otherwise had. And it can be a fantastic partnership opportunity for the brand.  At a minimum, a brand partnership can provide significant production savings to help lower the production's cost bottom line.  In this blog, Hollywood Branded takes a look at what makes an indie film product placement a great partnership opportunity for a brand.

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Rihanna's Celebrity Jewelry Endorsement For Chopard

Posted by Stacy Jones on August 18, 2017 at 8:19 AM

TOPICS | Celebrity Initiative


The Collaboration Between Fine Jewelry And Music Artist

This summer, Rihanna launched a partnership with fine jewelery designer Chopard to develop her own line sold by the jeweler. This is a major step forward in the industry from the traditional roles of red carpet styling.  And a partnershp that is getting a lot of PR attention.

With a mega star like Rihanna, who has a massive following, Chopard stands to not only gain immediate sales, but a brilliant future marketing hold on millennials who may not quite have the money yet - but will aspire to purchase the brand when they one day do.  In this blog post, Hollywood Branded provides insight as to what makes celebrity partnerships with luxury brands work, using the collaboration between Rihanna's celebrity jewelery endorsement for Chopard as a case study.

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How To #28: 8 Ways Brands Share Product Placement Exposure For Sales

Posted by Stacy Jones on August 15, 2017 at 8:30 AM

TOPICS | Branded Content & Integration, Social Media Strategy, Marketing Best Practices


The Benefits Of Product Placement Don't End After Airing

Seeing a brand in your favorite television show in an organic product placement is proven to affect buyer's decisions and opinions of that brand. In fact, 51% of consumers admit to purchasing product after seeing it in a TV show or movie.  That's a tremendous number of people who are influenced to purchase not through traditional advertising - but through the brand being embedded in their favored content.

However, if the brand that is featured just leaves all the work to the subliminal messaging power of product placement, they are missing out on massive untapped potential to increase sales.  In this blog, we take a look at some of our clients' most successful repurposing of their product placement and how expanding assets into the social sphere can help a brand take full advantage of their product placement strategy.

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Podcast Ep 21: Mobile Phone Product Placement Case Study

Posted by Stacy Jones on August 4, 2017 at 2:16 PM

TOPICS | Branded Content & Integration, Marketing Best Practices


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones reveals the secrets to success in this mobile phone product placement case study and provides an infographic with more detail.  

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Podcast Ep 20: Cracking 15 Steps To Get Celebrity Social Influencer Brand Buy In [Infographic]

Posted by Stacy Jones on July 21, 2017 at 7:57 AM

TOPICS | Social Media Strategy, Marketing Best Practices, influencer partnerships


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, overview Hollywood Branded's CEO Stacy Jones shares 15 tips (and an infographic) to get celebrity social media influencers to not only buy in to your pitch, but want to become a major supporter of your brand.  

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Podcast Eps 19: How Entertainment Marketing Is Different Than Advertising [Infographic]

Posted by Stacy Jones on July 14, 2017 at 8:06 AM

TOPICS | Branded Content & Integration, Strategic Partnerships, Marketing Best Practices


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones discusses how entertainment marketing is different than advertising or public relations, and shares an infographic on how brands can benefit massively from it.

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When Brand Marketing Goes Wrong: Kendall & Kylie's T-Shirt Disaster

Posted by Stacy Jones on July 13, 2017 at 9:11 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Digital Marketing

How The Young Social Media Celebrities Messed Up - And The Lesson Learned

Kendall and Kylie Jenner are some of the biggest names in the world right now, reaching billions of followers daily across their multiple social media accounts. They have capitalized on their family's fame and their fashion line is wildly popular, selling tons of product even at designer prices.

However, in their latest misstep, just months after Kendall's Pepsi ad scandal, the Jenner sisters are again in hot water after some tasteless t-shirts received wild backlash. In this blog, Hollywood Branded looks at the Jenner sisters' latest brand marketing slip-up and how brands can avoid this mistake when brand marketing goes wrong.

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Podcast Ep 18: 10 Social Media Marketing Ideas That Make Your Brand Stand Out [Infographic]

Posted by Stacy Jones on July 7, 2017 at 7:57 AM

TOPICS | Social Media Strategy, Marketing Best Practices, influencer partnerships


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones provides an in-depth overview on 10 social media marketing ideas that make your brand stand out, along with an infographic that provides detailed examples.   

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Snapchat's New Update Is Great News For Brand Marketers

Posted by Stacy Jones on July 5, 2017 at 4:44 PM

TOPICS | Social Media Strategy, Digital Marketing


How The Social Media Platform Continues To Evolve 

Snapchat, one of the largest social media platforms, knows you have to evolve to stay relevant nowadays. This is why they are constantly changing and updating their app to involve new ways to share photos and videos, as well as incorporating brand marketing and original content from media companies like A&E.

In their latest update, Snapchat has included a way to link to websites, giving brands a great way to direct traffic to their own websites - driving traffic like never before.  In this blog, Hollywood Branded looks at the latest Snapchat update and why it's great news for brand marketers.

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Saks Fifth & Amazon Create Fashion Windows To Celebrate Original Content

Posted by Stacy Jones on July 3, 2017 at 9:04 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, product placement

How The Fashion Giant Honored Five Amazon Original Series At Their New York Store

Streaming Video On Demand (SVOD) is becoming more and more a part of our daily culture. And as a part of their For Your Consideration campaign for the 2017 Emmy Awards, Saks Fifth Avenue featured costumes and wardrobes from five Amazon Original Series at their flagship location in Manattan.

And now they are building on their own historic success of partnering with movies and TV shows ranging from Universal Pictures' The Great Wall to Fox's Empire to feature their costumes in the New York fashion windows, to much success.  In this blog post, Hollywood Branded looks at the strategic partnership between Saks Fifth Avenue and Amazon to showcase their streaming original content.

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Podcast Episode 17:  Do You Want To Hire A Celebrity or A Celebrity Influencer? [Infographic]

Posted by Stacy Jones on June 30, 2017 at 10:28 AM

TOPICS | Celebrity Initiative, Social Media Strategy


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode,  overview Stacy Jones, Hollywood Branded's CEO talks about the different results for a brand to hire a celebrity versus a celebrity influencer, and provides an infographic that helps show the differences.

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Budweiser & Adam Driver Team Up For Touching Celebrity Endorsement Ad

Posted by Stacy Jones on June 27, 2017 at 7:27 AM

TOPICS | Celebrity Initiative, Creative Content

How The Star Wars Star Is Heading Up The Brand's New Marketing Campaign

Adam Driver is one of the hottest names in Hollywood. From starring as the major villain in the new Star Wars: The Force Awakens, to his recurring role on Girls, Driver is one of the most sought-after celebrities. But before he was a celebrity, he served in the United States Marine Corps, and Budweiser is using him in their touching new ad spots in which they team up with non-profit Folds of Honor.

In this blog post, Hollywood Branded takes a look at Budweiser's new ad campaign featuring a celebrity endorsement ad from Adam Driver - that just may bring you to tears.

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Every Michael Bay Product Placement Video

Posted by Stacy Jones on June 23, 2017 at 4:27 PM

TOPICS | Branded Content & Integration, Strategic Partnerships

The History Of Product Placement - In Michael Bay Films

For any doubters about product placement on whether or not it works, there is one man in Hollywood who knows the value.  From the man known for Transformers. And Transformers. And wait... MORE Transformers... product placement deals - from organic to over-the-top and in your face, are a norm of his films.

Why? Well... because they make him money - whether that is from cash deals, to trade out loan of product that saves money, or cross promotional deals with brands that help advertise his films.  In this blog post, Hollywood Branded looks at Michael Bay's career impact on product placement, and shares a video compilation showcasing (almost) every one.

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Podcast Ep 16:  How To Create Awareness For New Product Launches

Posted by Stacy Jones on June 22, 2017 at 10:54 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode,  Hollywood Branded's CEO Stacy Jones discussses how to create awareness for new product launches resulting in higher memory of your brand, and shares our infographic on why product placement works better than an ad.  

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

Click to download our product placement 101 infographic