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Behind the Sign: Extra! TV Intern Set Visit

Posted by Stacy Jones on July 9, 2014 at 4:05 AM

An Extra!-Special Viewpoint

Interning at Hollywood Branded has provided me with various hands-on experiences in the Hollywood/Chinese entertainment marketing industry. However, I never thought I would get to go on a set visit to see what it is actually like when hosting TV shows are being shot.

I was invited along to the Extra! TV set visit for a wedding segment featuring or client, PassionRoses. To prepare for our set-visit, we had to come up with floristic ideas to arrange Passions to fit in the theme of a wedding. On the day of shooting, we arrived at work 7:45am to arrange 6 vases of roses and got to the location at 10:00am.


Going Behind The Sign

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Upon our arrival, to my surprise, the shooting location was actually in a shopping mall with people walking around and taking photos. I used to think all shows and movies are produced in a closed studio! I was also amazed by how fast-paced and highly organized everything was behind the scenes. There was a crew of about 15 people, and 4 stunning models dressed up as the bride and bridesmaids. It took them awhile to get everything ready for shooting, with 5 cameramen setting up the equipment/stage, a team in charge of getting the models ready, and a team in charge of overseeing the entire project.

Despite the seeming chaos, everything ran smoothly, taking less than an hour to finish the whole shooting session. I had never realized how much hard work and organization goes into probably 10 minutes on-screen. Even though it was just part of an episode, being able to see how beautifully everything came together in the end, and being able to enjoy this first-hand experience at production of a popular talk show certainly made all the preparation worth it. This definitely was a highlight, it was the most exciting and special project I have been assigned as an intern.

View the rest of the photos from behind the scenes at Extra! here.

 


Learn More!

Read more on our blog about how to strategize a great talk show activation.

Are you interested in learning how to successfully partner celebrities to your brand - without spending a million?  Watch this short webinar to learn Hollywood insider tricks to create and kick start an entertainment marketing campaign that is the perfect extension for your social media program.

Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood, Event Activations

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Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

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