<img alt="" src="https://secure.leadforensics.com/100190.png" style="display:none;">

Entertainment Marketing Agencies Form International Alliance

Posted by Hollywood Branded Inc. on November 19, 2015 at 1:13 PM


USA and UK Agency Alliance Formed

Hollywood Branded Inc. and NMG Product Placement of Pinewood Studios, UK have created an entertainment marketing alliance to provide both agencies enhanced client service and on-the-ground activation capabilities in the world’s top two producing countries of English language films and television.

With the driving trend of filming content both in the United Kingdom and United States is a growing practice and this alliance will benefit both agencies’ existing and future clients by creating a true powerhouse of agency talent and a footprint spanning across the globe.  Read more below to learn about the alliance, or read the press release.


 

HB_and_NMG.png

 


Movies Filmed In The UK

The increasing trend for major US productions to be co-produced and shot in Europe, along with rising US Box Office impact of UK shot films is the basis for this alliance.

With recent productions including Disney/Marvel’s Iron Man, Doctor Strange, Captain America, Paramount’s Mission Impossible 5, Warner Bros.’ The Man From Uncle, and Universal’s Everest, the driving trend of filming content both in the United Kingdom and United States is a practice that is still growing. This alliance will benefit both agencies’ existing and future clients by creating a true powerhouse of agency talent and a footprint spanning across the globe.


About NMG Product Placement

NMG founded the UK product placement industry in 1984. Pinewood Studios based NMG works on productions at over 20 studios across the UK delivering over £25 million/$40 million of media value each year to our clients from over 3500 on screen results. 


The Rise In Entertainment Marketing

Entertainment marketing has become a commonplace practice used for brand advertising, with reported consumer and marketer data demonstrating positive influence on consumer sales. 85% of marketers state that entertainment marketing works to boost sales. And today, 72% of brands and agencies report using entertainment marketing in their current marketing mix, ranging from product placement, brand integration, celebrity endorsement and entertainment co-promotional partnerships. Research states 51% of consumers make cognizant decisions to purchase after seeing product in a TV show or feature film, effectively driving consumer sales.


A Note From Hollywood Branded CEO

"The increasing trend for major US productions to be co-produced and shot in Europe, along with rising US Box Office impact of UK shot films like Philomena and The Theory of Everything, is the basis for this alliance. Hollywood Branded is proud of our independence which allows us to develop global alliance opportunities in this ever evolving media landscape” explains Stacy Jones, CEO Hollywood Branded.

“We also recognize that to operate in Europe we need real on the ground presence, established relationships and a first class reputation. After extensive exploration of UK agency alliance options, NMG Product Placement’s outstanding market leadership proved to be the deciding factor in our decision. John Barnard of NMG Product Placement and I met in LA, found we shared the same forward vision and agreed to combine forces."


A Note From The Chairman and Founder of NMG Product Placement

John Barnard, Chairman and founder, NMG Product Placement said: "Stacy and I share the same view of the fast evolving mediascape and the tools needed to harness opportunities. Through our working partnership we both have a real "feet on the ground" resource ready to deliver true coordinated trans-Atlantic brand integration to the production industry and to our clients.

I was delighted to sign the alliance with Stacy. NMG is in its fourth decade of UK market leadership and our combined Hollywood Branded and NMG teams offer meaningful 360 capability both sides of the pond".


Learn More About Product Placement

Read our blog on 5 ways brand marketers secure product placement to secure sales. 

Is Product Placement right for your brand?  Watch this video to learn more about how this marketing practice works, what brand categories it works for, and the results brand marketers see!

Watch the video to learn what is Product Placement

 

Topics: Behind-The-Sign Of Hollywood

Search this Site

Subscribe To Our Blog

How To Connect Your Brand With Social Influencers

Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.