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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

Sofia Vergara Launches New Celebrity Brand For A Great Cause

Posted by Alexis Tawater-Tiedemann on August 7, 2017 at 6:58 PM

TOPICS | Celebrity Initiative, Digital Marketing


How The Modern Family Star Plans To Both Clothe & Empower Women

Sofia Vergara is one of the most well-known faces in Hollywood right now. Best known for her sexy but goofy character Gloria on the hit TV comedy Modern Family, Vergara is also the face of Pantene hair care. However, her latest endeavor is a powerful move for the budding entrepreneur.

EBY, her new underwear delivery service that officially begins in September, will function similar to services like BirchBox and Fabletics, but with one major difference - a percentage of sales will go to a non-profit organization that invests in women entrepreneurs all over the world. In this blog, Hollywood Branded looks at how Sofia Vergara launches new celebrity brand for a great cause with EBY's new underwear delivery service.

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Podcast Ep 21: Mobile Phone Product Placement Case Study

Posted by Stacy Jones on August 4, 2017 at 2:16 PM

TOPICS | Branded Content & Integration, Marketing Best Practices


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones reveals the secrets to success in this mobile phone product placement case study and provides an infographic with more detail.  

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Celebrity Endorsement Ads: Pizza Hut, Trojan & Sprite

Posted by Alexis Tawater-Tiedemann on August 3, 2017 at 7:36 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Social Influencer, Celebrity Endorsement


How Funny Stars Can Sell You Anything

Celebrity endorsements can take all different forms, and celebrity endorsement ads come in all shapes, sized and colors. However, one of the most tried and true methods for these ads is simple: have funny celebrities do what they do best - make their audience laugh.

And some brands and their creative agencies do it really really well.  In this blog, Hollywood Branded looks at the latest celebrity endorsement ads that make us laugh, featuring Kristen Wiig, Lil Dicky and Vince Staples.

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The Mummy: When A Franchise Launch Fails

Posted by Adam Halpin on August 2, 2017 at 11:59 AM

TOPICS | Branded Content & Integration, Strategic Partnerships



The Mummy And Universal's Dark Universe

Over the past few years film franchises have exploded in the sense that they are becoming the true bread and butter of Hollywood. As a result, studios are each trying to develop their own franchises to compete with the massive franchises of other studios.

While it has a massive hit on its hands with the Jurassic World trilogy, Universal still doesn’t have a massive cinematic universe on the scale of something like Marvel's cinematic universe - or even Warner Bros. As a result, it has reached deep into its history in order to find one. In this blog, Hollywood Branded discusses Universal’s Dark Universe and what the first installment may mean for its future, and what happens when a franchise launch fails.

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Female WWE Stars Get Their Own Barbies In Mattel Strategic Partnership

Posted by Alexis Tawater-Tiedemann on August 1, 2017 at 9:29 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Public Relations

How Mattel Created A Line Based On Female Wrestlers

Perhaps it was the success of GLOW on Netflix, or maybe it is simply the rise of female empowerment in our current culture, as reflected by ads like GE's Mille Dresselhaus masterpieceBut whatever it may be, the female superstars of WWE are now getting their own line of barbie dolls - and it's awesome.

In fact - it's an entirely new world for Barbie and changes the iconic image beloved by girls everyone to a very different type of athletic woman.  In this blog, Hollywood Branded looks at the strategic partnership between the WWE and Mattel and how it led to a line of wrestler Barbies.

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Ikea Combines Snapchat & Digital Influencers In Back-To-School Campaign

Posted by Alexis Tawater-Tiedemann on July 27, 2017 at 7:57 AM

TOPICS | Social Media Strategy, Digital Marketing, social influencers


How The Swedish Furniture Company Is Harnessing The Power Of Social Celebrities

The stylish furniture company that you can famously assemble yourself (most of the time) thrives on their back to school season. From freshmen moving into their first dorm to seniors getting a new apartment with affordable furniture, IKEA's modern design and transportable furniture is a go-to.

This season, IKEA is looking to comedy-music duo Superfruit, aka real life roommates and Pentatonix members Mitch Grassi and Scott Hoying, to capture millennial audiences via Snapchat. In this blog, Hollywood Branded looks at how IKEA uses social influencers and Snapchat for a perfect back-to-school campaign.

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Apple & The Rock Team Up For A Siri Celebrity Endorsement

Posted by Alexis Tawater-Tiedemann on July 26, 2017 at 6:43 AM

TOPICS | Celebrity Initiative, Creative Content


How The Ultra-Busy Superstar Uses Apple's Leading Lady To Stay Organized

Dwayne "The Rock" Johnson is one of the busiest men in Hollywood. From constantly filming movies (he currently has four films in post-production, including Jumanji), to starring in his hit TV show Ballers, to even (possibly) preparing to run for President of the United States of America, the man rarely sits still.

Apple uses this to show the organizational skills of their always-improving assistant Siri, who lives inside your Apple device. In this blog, Hollywood Branded looks Apple's new celebrity endorsement of Siri by The Rock.

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Music Artist Brand Endorsement Case Study: Jay-Z's Album 4:44 And Sprint Platinum In Days

Posted by AJ Henry on July 25, 2017 at 7:45 AM

TOPICS | Celebrity Initiative, Social Influencer, Celebrity Endorsement


How A Brand Helped Make An Album Platinum

People of all ages have heard of the craze surrounding Jay-Z’s new album 4:44. Aside from all of the interesting things that Jay-Z raps about on the album (race in America, socioeconomic issues in the African American community or his infidelity towards Beyonce), there is one thing in particular about the album that has stood out most - how 4:44 went platinum in record time.

And in fact, the album's success has much to do with a partnership Jay-Z has with Sprint.  In this blog, Hollywood Branded explores the music artist brand endorsement case study of how Jay-Z’s new album 4:44 went platinum in less than a week.

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Sprint Spokesman Scores Brilliant Product Placement In J. Lo's New Music Video

Posted by Alexis Tawater-Tiedemann on July 24, 2017 at 9:31 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Creative Content, Social Influencer, Celebrity Endorsement


How The Sultry Pop Queen And Sprint Teamed Up

Product placement in music videos is a key tool for brand marketers looking to hit a large yet still targeted audience. Many times, like in television and film, the placements in music videos are subtle. Other times, as in J. Lo's case, they're as obvious as putting the brand's spokesperson in the actual video.

In this blog, Hollywood Branded takes a look at Jennifer Lopez's new music video and its product placements, including the Sprint spokesman.

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Podcast Ep 20: Cracking 15 Steps To Get Celebrity Social Influencer Brand Buy In [Infographic]

Posted by Stacy Jones on July 21, 2017 at 7:57 AM

TOPICS | Social Media Strategy, Marketing Best Practices, influencer partnerships


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, overview Hollywood Branded's CEO Stacy Jones shares 15 tips (and an infographic) to get celebrity social media influencers to not only buy in to your pitch, but want to become a major supporter of your brand.  

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Audi Finds A Celebrity Endorsement In Spiderman Star Tom Holland

Posted by Alexis Tawater-Tiedemann on July 19, 2017 at 9:15 AM

TOPICS | Celebrity Initiative, Social Media Strategy

How The Newest Marvel Cast Member Helps Sell High-Tech Cars

Tom Holland has just become a huge star. From his internet-famous fake feud with co-star Anthony Mackie who plays Falcon in the Marvel series to his widespread attention on talk show interviews, Holland is the perfect celebrity endorsement for people of all ages.

And his brand endorsement deals are just getting started.  As his fame continues to rise, so will his partnerships.  In this blog, Hollywood Branded looks at Audi's new celebrity endorsement ad featuring Tom Holland.

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Rio 2016 Olympic Athlete Endorsements Break Records [Infographic]

Posted by Lauren Bowman on July 18, 2017 at 7:37 AM

TOPICS | Celebrity Initiative, Sports Marketing

How Big Name Brands Utilize the Olympic Games’ Star Athletes

Though it’s been almost a year since the 2016 Olympic Games in Rio de Janeiro, Brazil, many of the Games’ highest performing athletes are still reaping the benefits of their endorsements during the Olympic Games. Brands often continue to feature the previous year's celebrity athletes in brand endorsement advertising campaigns following the previous Olympics.  We continue to see star athletes utilized for these ad campaigns, inclusive of Ashton Eaton, Simone Biles, and Missy Franklin - continuing the endorsement deals aligning the brand with well-known proven winners.

While the Olympics has a black-out period for brands to not feature athletes unless they are official sponsors, the months and years following have no such restriction.  This allows both non-official and official sponsors to leverage the power of these global phenomenons.  In this blog, Hollywood Branded shares our infographic and dives into how the Rio 2016 Olympic athlete endorsements break records capitalizing on the world’s obsession of athlete’s success. 

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Hulu & HBO Team Up For SVOD Strategic Partnership

Posted by Alexis Tawater-Tiedemann on July 17, 2017 at 8:27 AM

TOPICS | Creative Content, Digital Marketing

How The Streaming Giant Will Now Be Bringing You Game Of Thrones

Just in time for the Game of Thrones madness, Hulu has announced that they will now offer HBO and Cinemax subscriptions as add-ons through their premium subscription. This is big news for both companies, as it will only amplify both brands and their product placement.

In this blog, Hollywood Branded looks at the new strategic partnership between HBO and Hulu and what this deal means for streaming content.

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Podcast Eps 19: How Entertainment Marketing Is Different Than Advertising [Infographic]

Posted by Stacy Jones on July 14, 2017 at 8:06 AM

TOPICS | Branded Content & Integration, Strategic Partnerships, Marketing Best Practices


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones discusses how entertainment marketing is different than advertising or public relations, and shares an infographic on how brands can benefit massively from it.

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When Brand Marketing Goes Wrong: Kendall & Kylie's T-Shirt Disaster

Posted by Stacy Jones on July 13, 2017 at 9:11 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Digital Marketing

How The Young Social Media Celebrities Messed Up - And The Lesson Learned

Kendall and Kylie Jenner are some of the biggest names in the world right now, reaching billions of followers daily across their multiple social media accounts. They have capitalized on their family's fame and their fashion line is wildly popular, selling tons of product even at designer prices.

However, in their latest misstep, just months after Kendall's Pepsi ad scandal, the Jenner sisters are again in hot water after some tasteless t-shirts received wild backlash. In this blog, Hollywood Branded looks at the Jenner sisters' latest brand marketing slip-up and how brands can avoid this mistake when brand marketing goes wrong.

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The Bachelor Celebrity Influencers: From The Rose To The Followers

Posted by Sarah Johnson on July 12, 2017 at 8:11 AM

TOPICS | Celebrity Initiative, Social Influencer, Celebrity Endorsement


A Chance At Love Or Fame

Since 2002, one of America’s most popular reality drama shows is the Bachelor/ Bachelorette series. Throughout the show, contestants are trying to win over the hearts of the Bachelor or Bachelorette by obtaining a single red rose each week, so they have the chance to win the show - or at least have one more week of romantic adventures! For all but one contestant, they won’t walk away engaged with the final rose, but they may walk away with a whole new world opened to them:  Brand endorsement deals. 

There are always speculations over whether some contestants are on the show for “the right reasons” - to find love or find fame. But if played right, there is ALMOST the guarantee of becoming a celebrity social media influencer. In this blog post, Hollywood Branded discusses how past contestants of The Bachelor become viable celebrity social influencers for brand endorsements. 

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Cannabis Celebrity Influencer Marketing [Infographic]

Posted by Hadeel Saab on July 11, 2017 at 7:01 AM

TOPICS | Celebrity Initiative, social influencers, Social Influencer, Celebrity Endorsement

The Newest Marketing High: Cannabis Celebrity & Social Influencers  

The hippie revolution of the 1960’s ushered the way for an emerging culture centered around the consumption of cannabis. Today, the plant, commonly referred to as “Mary Jane” or “weed”, has become a social hub for activists, influencers, enthusiasts, music artists, celebrities and the like to celebrate the euphoria-inducing drug in all its many uses.

As state regulations continue to evolve and mindsets towards usage become more open, even more celebrities will be becoming 'brand' advocates and open to partnerships.  In this blog post, Hollywood Branded shares our infographic showcasing current cannabis influencer marketing as brand advocates of the “cannabis culture”.

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Podcast Ep 18: 10 Social Media Marketing Ideas That Make Your Brand Stand Out [Infographic]

Posted by Stacy Jones on July 7, 2017 at 7:57 AM

TOPICS | Social Media Strategy, Marketing Best Practices, influencer partnerships


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones provides an in-depth overview on 10 social media marketing ideas that make your brand stand out, along with an infographic that provides detailed examples.   

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Spider-Man:  Homecoming Premiere Behind The Scenes Of Hollywood Branded

Posted by Adam Halpin on July 6, 2017 at 8:22 AM

TOPICS | Strategic Partnerships, Behind-The-Sign Of Hollywood

Hollywood Branded Takes You To Work

Two days before the premiere, we got the call from an event planner we often work with.  Could we do it?  The event planner had just gotten the job, and while he immediately thought of us,  it would mean some fast shuffling to make the logistics happen.  But like always, this crazy adrenaline rush of a world is the one our team lives in day in and day out.

And we were prepared.  The ask?  To have one (which we managed to maneuver to two - as we are always on the lookout for all of our retainer brands) of our clients provide beverages for the premiere party of Spiderman: Homecoming!   In this blog post, Hollywood Branded takes you behind the scenes to the Spider-Man: Homecoming premiere and how our clients got to be involved.

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Snapchat's New Update Is Great News For Brand Marketers

Posted by Stacy Jones on July 5, 2017 at 4:44 PM

TOPICS | Social Media Strategy, Digital Marketing


How The Social Media Platform Continues To Evolve 

Snapchat, one of the largest social media platforms, knows you have to evolve to stay relevant nowadays. This is why they are constantly changing and updating their app to involve new ways to share photos and videos, as well as incorporating brand marketing and original content from media companies like A&E.

In their latest update, Snapchat has included a way to link to websites, giving brands a great way to direct traffic to their own websites - driving traffic like never before.  In this blog, Hollywood Branded looks at the latest Snapchat update and why it's great news for brand marketers.

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Saks Fifth & Amazon Create Fashion Windows To Celebrate Original Content

Posted by Stacy Jones on July 3, 2017 at 9:04 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, product placement

How The Fashion Giant Honored Five Amazon Original Series At Their New York Store

Streaming Video On Demand (SVOD) is becoming more and more a part of our daily culture. And as a part of their For Your Consideration campaign for the 2017 Emmy Awards, Saks Fifth Avenue featured costumes and wardrobes from five Amazon Original Series at their flagship location in Manattan.

And now they are building on their own historic success of partnering with movies and TV shows ranging from Universal Pictures' The Great Wall to Fox's Empire to feature their costumes in the New York fashion windows, to much success.  In this blog post, Hollywood Branded looks at the strategic partnership between Saks Fifth Avenue and Amazon to showcase their streaming original content.

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Podcast Episode 17:  Do You Want To Hire A Celebrity or A Celebrity Influencer? [Infographic]

Posted by Stacy Jones on June 30, 2017 at 10:28 AM

TOPICS | Celebrity Initiative, Social Media Strategy


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode,  overview Stacy Jones, Hollywood Branded's CEO talks about the different results for a brand to hire a celebrity versus a celebrity influencer, and provides an infographic that helps show the differences.

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Franchise Fatigue: Hollywood’s Newest ‘F’ Word

Posted by Jessica Moore on June 29, 2017 at 12:03 PM

TOPICS | Branded Content & Integration, Strategic Partnerships

What Film's Latest Trend Means For Brands

With June nearly at a close movie goers and producers are in the midst of the summer blockbuster rush, however, while the forecast for LA may say there’s nothing but sunshine, those in the film industry can sense something brewing in the horizon…

While in the past summer blockbusters have been regarded as prime-time for theater goers, boasting the loudest, funniest, and most exciting films of the year, slowly there has been a change in the tide. Original ideas now make way instead for sequels and remakes, and it’s taking a toll on the brands who once flourished during this season.  

In this blog post, Hollywood Branded will explore Hollywood’s newest ‘F’ word – Franchise Fatigue – a phenomenon grappling the film industry, and investigate how brands can navigate these new waters…

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Why An Influencer Isn't Responding To Your Inquiries

Posted by AJ Henry on June 28, 2017 at 8:29 PM

TOPICS | Celebrity Initiative, Social Media Strategy, influencer partnerships

You've Called... You've Emailed... And Crickets Is All You Hear

In theory, influencer marketing is a very simple marketing strategy. You find influencers, have them shout out your product or service, and boom! Just like that you’ve landed brand new sales, customers and brand recognition.  Super easy, right?  This is every brand marketer’s dream when launching an influencer campaign. 

But it's not typically that easy. And it usually takes HOURS and HOURS worth of work to get a campaign to completion.  In this blog post, Hollywood Branded explores three reasons of why an influencer isn't responding to your inquiries for your brand campaign, and how to fix it.

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Budweiser & Adam Driver Team Up For Touching Celebrity Endorsement Ad

Posted by Stacy Jones on June 27, 2017 at 7:27 AM

TOPICS | Celebrity Initiative, Creative Content

How The Star Wars Star Is Heading Up The Brand's New Marketing Campaign

Adam Driver is one of the hottest names in Hollywood. From starring as the major villain in the new Star Wars: The Force Awakens, to his recurring role on Girls, Driver is one of the most sought-after celebrities. But before he was a celebrity, he served in the United States Marine Corps, and Budweiser is using him in their touching new ad spots in which they team up with non-profit Folds of Honor.

In this blog post, Hollywood Branded takes a look at Budweiser's new ad campaign featuring a celebrity endorsement ad from Adam Driver - that just may bring you to tears.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

Click to download our product placement 101 infographic