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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

139 Facts About Instagram You Should Know For 2017 [Infographic]

Posted by Hollywood Branded Inc. on March 20, 2017 at 7:43 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Digital Marketing


How The Social Media Giant Stacks Up

We all have heard about Instagram (and if you haven't, it's time to start googling.) For many brand marketers, Instagram has become the most important social media platform to promote their brand and content.

With over 600 million active users, Instagram is one of the most popular social media platforms in the world.  There is a reason Facebook bought it - it's no longer a competitor to them, but an asset to build larger market reach.  In this blog, Hollywood Branded shares an Infographic that takes a look at 139 crazy facts about Instagram you should know for 2017 for your brand. 

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Snapchat, Instagram & Facebook: What Stories Are

Posted by Hollywood Branded Inc. on March 17, 2017 at 9:26 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Social Media Strategy


How Your Brand Can Market Through This Trend

If the first decade of the century was the age of the rise of social media, the years starting in 2010 will be known as the age of sharing stories within social media. The new social phenomena started with Snapchat and due to its' success, moved to both Instagram and Facebook.  

All three of the most-used social networks have leveraged the trend and growing fact that photos and videos reward the voyeur in all of us - giving a look into users' current experiences.  In this blog, Hollywood Branded explains what stories are in Snapchat, Instagram and Facebook, and why brand marketers should adapt their strategies as the growing trend of social stories are the future of brand marketing.

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Podcast Episode 2: 4 Common Wrong Beliefs About Product Placement [Infographic]

Posted by Hollywood Branded Inc. on March 16, 2017 at 7:24 AM

TOPICS | Branded Content & Integration


Marketing Mistakes (And How to Avoid Them) Podcast Series

Follow Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this episode, you'll find out more about 4 misconceptions about product placement, including the real answer to the question how much does product placement cost.

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How Bad PR For A Celebrity Sells Product: Ryan Lochte And PowerBar Team Up

Posted by Hollywood Branded Inc. on March 15, 2017 at 8:41 AM

TOPICS | Celebrity Initiative, Creative Content


How The Nutrition Bar Plays On Comedy To Redeem The Olympic Swimmer

Ryan Lochte was featured in every major headline following last years Olympic games - and it wasn't because of his Olympic triumphs. The athlete who fell from grace after fabricating a robbery to cover up his own bad behavior is given a new chance at redemption in his new celebrity endorsement for PowerBar.

Many brands only look for 'positive' celebrity endorsers.  And other brands have found major success in capitalizing on a celebrity's bad media attention to tout their product.  Think Steve Harvey an T-Mobile this year after his Miss Universe blunder.  In this blog, Hollywood Branded looks at the how the new strategic partnership between PowerBar and Ryan Lochte plays on humor to make a successful campaign.

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SVOD Content At The Academy Awards: Amazon Breaks TV Content Barriers

Posted by Hollywood Branded Inc. on March 13, 2017 at 9:08 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships


How The SVOD Giant Is Changing The Way Movies Are Made

It's no secret SVOD original content is becoming more and more popular. New series are announced everyday, and hits like Stranger Things and Transparent have become cult classics. But now, streaming companies are moving further into the film business.

Amazon, with its two films The Salesman and Manchester By The Sea made big strides at the 2017 Oscars. In this blog, Hollywood Branded looks at how Amazon breaks TV content barriers with their SVOD content at the Academy Awards. 

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Podcast Episode 1: How Social Influencers Make Money

Posted by Hollywood Branded Inc. on March 12, 2017 at 10:49 PM

TOPICS | Celebrity Initiative, Social Media Strategy


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this episode, you'll find out more about how content producers and social influencers make money, and why as a brand you should start budgeting for digital content and PR.

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Free Versus Paid Marketing On Snapchat

Posted by Hollywood Branded Inc. on March 10, 2017 at 8:04 AM

TOPICS | Celebrity Initiative, Social Media Strategy


A Look at Brand Generated Content Versus Sponsored Content on Snapchat

Once considered a social media app just for teens, Snapchat's demographic is expanding widely and rapidly across the board. More than half of Snapchat's users are over 25, making it a legitimate source for advertising to the millennial demographic and beyond. 

There are multiple effective sources for building brand recognition on the app, but which type is best for your brand depends entirely on your budget and the goals of your campaign. In this blog, Hollywood Branded looks at the past successes brands have had with free versus paid marketing on Snapchat, using brand generated content or sponsored content. 

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Who Are You Wearing? Celebrity Styles On The Red Carpet

Posted by Hollywood Branded Inc. on March 9, 2017 at 7:57 AM

TOPICS | Celebrity Initiative, Event Activations


How The Oscars Gave Fashion Brands A Makeover

With awards season in full swing, Hollywood’s most prestigious award show has come and passed, so too has fashion brand’s largest product placement opportunity. Over the years the infamous inquisition of what designer the stars are wearing has become synonymous with red carpet culture at the Academy Awards.

With Hollywood’s elite dropping every brand amalgamated into their outfit – quite literally – from head to toe, it’s no wonder fashion brands are on the edge of their seats, waiting with bated breath for whether or not their name will slip from an A-lister during a red carpet interview. In this blog, Hollywood Branded will explore the most popular question at an award show, and how celebrity styles on the red carpet can take a fashion house from rags to riches.

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3 Brands Show How To Market Mobile Apps Using Influencers

Posted by Hollywood Branded Inc. on March 8, 2017 at 9:24 AM

TOPICS | Celebrity Initiative, Social Media Strategy


The Importance Of Marketing Your App Non Traditionally

One of the most important factors in determining whether or not an app will be successful is how it’s marketed to the public. Future users want to see how an app will enhance their lifestyle rather than take away from it. Sure, one could use a variety of traditional advertising strategies to get their app in front of the public and hope that people want to download it. But that’s boring. And doesn’t work so well with millennials. 

There is one proven strategy that has provided a way for companies to organically market their app to highly engaged audiences - influencer marketing. In this blog, Hollywood Branded explores how three (3) brands market mobile apps using influencers. 

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How To Video #02: How To Book A Celebrity For A Party Without Spending Millions

Posted by Hollywood Branded Inc. on March 7, 2017 at 9:22 AM

TOPICS | Celebrity Initiative, Event Activations

The Trick To Keeping Costs Affordable

Inviting celebrities to corporate events while managing to keep costs as low as possible and downlplay possible risk can be extremely challenging for brand managers.  Not only is the celebrity going to want a paycheck, their manager or talent agency is going to want their 10% cut as well.   Which makes that negotiation become very tricky business.

And then there is the whole 'risk' factor.  What if the celebrity you invite does some collossal "bad" thing right before your event.  Or what if they just break their ankle when getting into the car service on the way to your event (hey, it happened to us!)  Things happen, and you need to have a safety plan in place.  In this blog, Hollywood Branded's how to video shows brand managers how to book a celebrity for a party without breaking your bank - and a few safety tips along the way.   

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How Much Money Do Movies Make in Hollywood?

Posted by Hollywood Branded Inc. on March 6, 2017 at 11:06 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


The Box Office And Success

Success in the box office is often unpredictable. For that reason, it is important for many of the stakeholders in a film to know how much money is enough for a film to make in the box office to be considered a success. Unfortunately, the answer is far from simple, with varying film budgets and unpredictable viewership.

However, box office figures combined with production budgets can provide a glimpse into how successful film may or may not have been. In this blog, Hollywood Branded answers the often asked question of how much money do movies make in Hollywood.

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Brand Sponsorship At The 2017 Oscars

Posted by Hollywood Branded Inc. on March 3, 2017 at 4:59 PM

TOPICS | Celebrity Initiative, Strategic Partnerships, Event Activations


How Brands Shared The Spotlight With Hollywood's Brightest Stars

The Academy Awards is one of the most dazzling events of the year, drawing massive viewing numbers for ABC.  The network airs the event, both before the show, during and after, giving brands a great opportunity to get eyes on their products - with the addition of some very sparkly star power.

Designers and jewelers are not the only brands who made an appearance during this year's Oscar awards.  Brands like Samsung were presenters, while Lemonheads and Mike and Ikes actually fell from the sky into the hands of waiting celebs in their black tie clothing. In this blog, Hollywood Branded looks at the highlights of brand sponsorships at the 2017 Oscars, and how they won big time. 

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Celebrity Endorsement Ads: Nike, Gatorade and Apple

Posted by Hollywood Branded Inc. on March 1, 2017 at 7:40 AM

TOPICS | Celebrity Initiative, Public Relations, Creative Content


Celebs Do What They Do Best In Our Lastest Celeb Ad Endorsement Review

Athletes play and dancers dance in the most engaging new spots from celeb endorsement regulars Nike, Gatorade and Apple. And they all do this with powerful music from Alicia Keys, Marion Hill and Kanye West in the background, bringing a powerful drama to the celebrities doing what they do best while promoting the brands.

We all know celebrity sells, and these brands have leveraged this idea to the hilt - with expensive celebrity endorsement campaigns that allow them to truly create the face of the brand through Hollywood.  In this blog, Hollywood Branded looks at celebrity endorsement ads featuring LeBron James, Serena Williams, Kevin Durant and Lil Buck.

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Rolex's Product Placement Highlight Reel Makes For Brilliant Oscar Ad

Posted by Hollywood Branded Inc. on February 28, 2017 at 7:02 AM

TOPICS | Celebrity Initiative, Public Relations, Creative Content


How The Luxury Watch Company Reviewed Its Impact On The Movies

Advertising during the Oscars is good marketing. Product placement during the Oscars is great marketing. Combining the two? Brilliance.  Other watch companies - and brands in general - could take a lesson here on a strategy that will lead to sales success.

During the 2017 Oscars, Rolex premiered an ad highlighting its prominent roles in award-winning films over the years, reminding everyone just how timeless and entwined in Hollywood the Rolex brand is. In this blog, Hollywood Branded recaps Rolex's 2017 Oscars ad that highlighted the brand's legendary Hollywood product placement over the years.

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Pepsi's Branded Content Extends Brand Marketing To The Silver Screen

Posted by Hollywood Branded Inc. on February 27, 2017 at 3:12 PM

TOPICS | Celebrity Initiative, Sports Marketing, Digital Marketing


How The Soda Company Is Creating Full-Length Feature Films

PepsiCo has always kept their entertainment marketing strategy on the front burner. From numerous big screen cameos (Back To The Future, Home Alone, and Big, to name a few) to famous celebrity endorsement ads (think Beyonce, Britney Spears, Michael Jackson and his sister Janet), the brand has been one of the most active in the entertainment industry.

Now, PepsiCo looks to expand their empire into the business of making movies. After various viral video successes, the next logical step for them seems to be the silver screen. In this blog, Hollywood Branded looks at Pepsi's branded content plan to expand their brand marketing to the big screen.

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4 Proven Steps to Successfully Launch Mobile Apps Using Influencers

Posted by Hollywood Branded Inc. on February 23, 2017 at 7:35 AM

TOPICS | Celebrity Initiative, Social Media Strategy


The Challenge

Launching a mobile app can be a daunting task. So much focus is put into perfecting the app that bringing it to market is often overlooked. Unfortunately, marketing the app and getting it in front of people can be one of the most important factors in determining whether or not the app will be successful.

Brands, solo entrepreneurs, and small teams alike have tried several strategies over the years to put their app on as many smartphones as possible. These strategies have varied from traditional advertising methods to some of the newer methods that are just beginning to gain popularity. In this blog, Hollywood Branded looks at a proven marketing strategy for mobile apps and the four (4) steps needed to successfully launch mobile apps using influencers.  

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Brands use Celebrity Directors: Diesel Pairs With David LaChappelle

Posted by Hollywood Branded Inc. on February 22, 2017 at 7:27 AM

TOPICS | Celebrity Initiative, Creative Content


Celebrity Photographer Brings Creativity To New Diesel Ad

Brands are seizing hold of a growing trend - using highly notorious and famous celebrity directors and photographers to produce creative ads.  In the latest of celebrity director helmed ad spots, Diesel taps star photographer David LaChappelle to direct their latest ad entitled "Make Love Not Walls."

The spot plays off of political rhetoric and current events, and the ad makes a political statement against the decisive and very hot topic of building walls, through the creativity and art direction of LaChappelle. In this blog, Hollywood Branded looks at how brands are using celebrity directors to produce ads and the strategic partnership between David LaChappelle and Diesel.

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NBA Video Game Product Placement in ESports League

Posted by Hollywood Branded Inc. on February 21, 2017 at 8:40 AM

TOPICS | Branded Content & Integration, Sports Marketing


How The Real Life Sports League Will Expand Into The eSports World

The NBA has announced plans to create an eSports league beginning in 2018. While other leagues have expressed interest in the growing eSports world, the NBA will become the first major sports league to have its own eSports league.

In increasing their presence in a rapidly growing community, the NBA hopes to tap into a fan base that could easily rival that of professional basketball in the years to come. And the result will be an entirely new platform for brands to engage in product placement and sponsorship.  In this blog, Hollywood Branded looks at the growing opportunity for brands to participate in sports marketing and video game product placement in eSports, and the launch of the NBA's eSports League.  

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Agency Interview - Los Angeles Business Journal - Celebrity Swag Bags

Posted by Hollywood Branded Inc. on February 20, 2017 at 2:44 PM

TOPICS | Celebrity Initiative


It's Award Show Season

It's that time of the year... award show season!  And our agency knows what that means - an uptick in interest in all things involving brands, red carpet and celebrity by journalists covering the award shows and industry events.

We are always delighted to provide our thoughts.   In this post, Hollywood Branded shares the article we were interviewed for by The Los Angeles Business Journal on celebrity swag bags, and the benefits for brands.

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Carly Rae Jepsen And Target Team Up For Celebrity Endorsement Ad Debuted At Grammy's

Posted by Hollywood Branded Inc. on February 17, 2017 at 1:38 PM

TOPICS | Celebrity Initiative, Creative Content



The Pop Singer And Department Store Release New Ad

During the Grammy's, Target debuted their new ad featuring Carly Rae Jepsen and rapper Lil Yachty. In the explosively choreographed ad, the typically low-key department store's advertising burst back onto the scene with two celebrity endorsements.

While Target regularly teams up with celebrity designers for in-house lines, they haven't featured a celebrity in their ads for quite a while. In this blog, Hollywood Branded looks at how Target successfully leveraged two celebrities in this celebrity endorsement ad featuring Carly Rae Jepsen and Lil Yachty, and resurrects an old campaign icon from the past - Bullseye the Target dog.

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How To Video #01: Learn How To Promote Your Instagram - The Strategies Behind A Successful IG Campaign

Posted by Hollywood Branded Inc. on February 16, 2017 at 7:14 AM

TOPICS | Digital Marketing

As A Brand Manager, Why Should I Care About Leveraging Instagram?

There are an overwhelming amount of social media platforms, and it's hard to figure out which platform you should focus on. You may have tried Facebook and Twitter with some success (maybe!) but of all platforms that engage, there is one you should add.  Immediately.

That platform?  Instagram.  If you want to expand your online presence, Instagram should be added to your do-it-now bucket list. Why? Because it is the IT platform that everyone is moving to.  And it's only going to grow.  In this blog Hollywood Branded's how to video shows why brands should be on Instagram and 10 ways how to promote Instagram posts to get higher engagement. 

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Now Brands Can Create Brand Licensing Extensions From Netflix Original Content

Posted by Hollywood Branded Inc. on February 15, 2017 at 10:10 AM

TOPICS | Strategic Partnerships, Creative Content


Just When You Think Netflix Can't Get Bigger - It Does

Netflix seems to be "the wheel" of modern entertainment. It has completely redefined the way viewers consumer entertainment, and it's constantly growing and expanding, with improvements to the platform itself to critically acclaimed original content. 

Coming off an Emmy season that saw the digital service as the third-most nominated platform behind HBO and FX, Netflix continues to grow, with new shows and seasons being announced, even during Super Bowl 2017 (Check out our blog on Eggo & Stranger's Things).  Now Netflix is capitalizing on their success by releasing plans to sell merchandise for some of their biggest shows. In this blog, Hollywood Branded looks at how brands can create brand licensing extensions from Netflix's original content.

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Studio Films Released In Theaters & Home At Same Time Mean More Eyeballs On Your Product Placement

Posted by Hollywood Branded Inc. on February 13, 2017 at 9:25 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


How Warner Brothers Is Working With Movie Theaters To Push Home Release Dates Sooner

Traditionally, movie theaters have had a window of at least 90 days to show films in theaters before they are released to home viewers - be it on VHS, DVD, Blu-Ray and now SVOD and Cable On Demand.  The primary concern for studios has always been making sure their theater partners are kept happy, and that means keeping an exclusive window for audiences to have to leave their homes and trudge over to a movie theater.  

However, in new negotiations with theaters, more movies may be available to be viewed in-home... and sooner.  In this blog, Hollywood Branded looks at how new release negotiations may mean more eyes on product placement - and much sooner than before.

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Earned Media Vs. Paid Media - Why Brands Need To Start Paying

Posted by Hollywood Branded Inc. on February 12, 2017 at 4:40 PM

TOPICS | Social Media Strategy, Creative Content

So How DO Online Sites And Influencers Make Money?

When we work with brands for social influencer campaigns, the hot topic is of course... money. What does it cost?  And that question is not just about the agency fee we charge to research, cultivate and activate that partnerships to ensure success, but rather, the fee that may be paid to the content producer.

Even PR has changed in recent years, with more paid campaigns partnered with content producers to create native and organic coverage of a brand. Why is this?  Well... the bygone era of traditional advertising is just that. Gone.  And people want - and need - to be paid for their time.  In this blog, Hollywood Branded shares insight into exactly how content producers and influencers make money, and why as a brand you should start budgeting for digital content and PR.

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How The LEGO Brand Has Become One Big Product Placement Success

Posted by Hollywood Branded Inc. on February 9, 2017 at 8:18 AM

TOPICS | Strategic Partnerships, Creative Content


The Building Blocks Have Gone From Toyboxes To The Big Screen

In 2014, the LEGO brand went down in permanent Hollywood history when The LEGO Movie was released in theaters by Warner Bros. With a star-studded cast and a clever script, the movie won over the hearts of viewers and critics alike, earning both an Academy Award and Grammy nomination.

With the sequel, The LEGO Batman Movie coming out February 10, the brand looks to expand their product placement original content empire. In this blog, Hollywood Branded looks at the runaway product placement success of the LEGO brand and how its original content is both creative and refreshing.

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Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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