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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

Brands and Politics:  Smirnoff Pokes Fun At Donald Trump In New Campaign

Posted by Hollywood Branded on June 15, 2017 at 7:32 AM

TOPICS | Celebrity Initiative, Creative Content, Digital Marketing


How The Vodka Brand Is Using The Russian Investigation To Its Advantage

Needless to say, the political climate in the United States and abroad has had its share of extremes in the last year.   President Donald Trump has redefined the idea of the political celebrity, and many brands have hopped on board to tap into the changing and divisive political sphere.

After the election, Tecate poked fun at the border wall and now, Smirnoff is having its fun with the Russia investigation.  In this blog post, Hollywood Branded takes a look at how Smirnoff is using Donald Trump's negative press to boost their own brand in their new marketing campaign.

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Snapchat's Brand Marketing Wins Big At Cannes

Posted by Hollywood Branded on June 14, 2017 at 7:51 AM

TOPICS | Branded Content & Integration, Celebrity Initiative


How The Social Media Giant Dominates Festival-goers' Skyline

Snapchat has been leading the game for a while when it comes to brand marketing. They are never afraid to do what it takes to get their message across, and this year's Cannes festival has been no exception.

This year, Snapchat has gone beyond the usual social media marketing strategy to include a massive Ferris wheel in their advertising. In this blog post, Hollywood Branded takes a look at Snapchat's latest brand marketing stunt and why it works for the social media company.

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Franchise Film Success Case Study: Pirates Of The Caribbean

Posted by Hollywood Branded on June 13, 2017 at 5:56 PM

TOPICS | Strategic Partnerships



How One Movie Just Keeps Providing Brands A Major Partnership Option

It's common these days to find your favorite movie being crafted into hugely popular theme park attractions. However, you're not as likely to find theme park attractions being the source for blockbuster films as say, with The Country Bears, The Haunted Mansion and Tomorrowland having failed to get big bucks for Disney.  A rare example, however, was Pirates of the Caribbean which certainly has shone as a diamond in the rough for theme park rides turned movies.

It was through a stellar cast, unique concept and audience admiration that Pirates of the Caribbean became one of the most successful franchises of the century so far. In this blog, Hollywood Branded shares the franchise film success case study of Pirates Of The Caribbean and why it has been so embraced by audiences - and brands - far and wide.

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Upcoming Comedy Series For The 2017/2018 TV Season

Posted by Hollywood Branded on June 12, 2017 at 9:14 AM

TOPICS | Branded Content & Integration

The Comedies On TV You Shouldn't Miss... Or Should You?

The 5 main TV networks - ABC, NBC, CBS, Fox and CW - held their annual upfronts recently announcing their brand new shows as well as those which will be renewed or cancelled. As often occurs, there were a few cancellation shockers - with this year having some of the most popular shows cancelled.  Why?  Well money of course!  And the other big change? Time shifts in scheduling.

In this 3-part blog series Hollywood Branded discusses just what changes are being made to the network's schedule in the coming year, and what this means for the industry.  In this blog, Hollywood Branded shares what brands need to know about the 2017-2018 COMEDY network TV schedule. 

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Top 5 Red Flags When Choosing Potential Social Influencers

Posted by Hollywood Branded on June 9, 2017 at 2:37 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Creative Content


How To Know When An Influencer Is A No Go

Social media influencers are the biggest thing right now as far as brand marketing is concerned. And with the rise of the social media celebrity, it's becoming easier and easier to find an influencer to represent your brand.

But it's important to know when an influencer may be bad news for your brand, and some of these warning signs aren't always obvious. In this blog, Hollywood Branded reveals the top 5 social influencer red flags brand marketrers need to knowand how to spot them.

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Upcoming Drama Series For The 2017/2018 TV Season

Posted by Hollywood Branded on June 8, 2017 at 8:54 AM

TOPICS | Branded Content & Integration

The Dramas On TV You Shouldn't Miss... Or Should You?

The 5 main TV networks - ABC, NBC, CBS, Fox and CW - held their annual upfronts recently announcing their brand new shows as well as those which will be renewed or cancelled. As often occurs, there were a few cancellation shockers - with this year having some of the most popular shows cancelled.  Why?  Well money of course!  And the other big change? Time shifts in scheduling.

In this 3-part blog series Hollywood Branded discusses just what changes are being made to the network's schedule in the coming year, and what this means for the industry.  In this blog, Hollywood Branded shares what brands need to know about the 2017-2018 DRAMA network TV schedule. 

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Podcast Episode 14: Celebrity Tweets Versus Paid Ads And Amplified Posts [Infographic]

Posted by Hollywood Branded on June 7, 2017 at 12:09 PM

TOPICS | Celebrity Initiative, Social Media Strategy, influencer partnerships


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones discusses the benefits of a celebrity tweet versus a paid ad on Twitter and shares our infographic complete with case studies of what has worked for other brand marketers.

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Lyft & Joe Jonas Team Up For Snapchat Marketing Campaign

Posted by Hollywood Branded on June 6, 2017 at 1:12 PM

TOPICS | Celebrity Initiative, Creative Content, Digital Marketing


The Former Boy Band Star Drives Lyft For Unsuspecting Riders

Lyft is one of those brands that just does marketing right. From swooping in on Kendall Jenner's celebrity endorsement after Uber blocked her to creating a fun way to get around South by Southwest, the ride-sharing company knows how to draw attention. 

Their latest endeavor sees the carpool company teaming up with the middle Jonas brother and his new band DNCE to give unsuspecting people rides around Los Angeles. In this blog, Hollywood Branded looks at Lyft's new Snapchat marketing campaign featuring Joe Jonas and his band and how the future of marketing is changing.

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Upcoming Unscripted Shows For The 2017/2018 TV Season

Posted by Hollywood Branded on June 5, 2017 at 8:27 AM

TOPICS | Branded Content & Integration


The Unscripted TV You Shouldn't Miss... Or Should You?

The 5 main TV networks - ABC, NBC, CBS, Fox and CW - held their annual upfronts recently announcing their brand new shows as well as those which will be renewed or cancelled. As often occurs, there were a few cancellation shockers - with this year having some of the most popular shows cancelled.  Why?  Well money of course!  And the other big change? Time shifts in scheduling.

In this 3-part blog series Hollywood Branded discusses just what changes are being made to the network's schedule in the coming year, and what this means for the industry.  In this blog, Hollywood Branded shares what brands need to know about the 2017-2018 UNSCRIPTED network TV schedule. 

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Podcast Episode 13: How To Pick The Right Brand Influencer [Infographic]

Posted by Hollywood Branded on June 3, 2017 at 1:01 PM

TOPICS | Celebrity Initiative, Social Media Strategy, influencer partnerships


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones covers  7 steps to securing the right brand influencer for your marketing campaign and shares our infographic for what it costs and how it works.

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With Ad-Blockers On The Rise, Product Placement & Creative Content Are Key

Posted by Hollywood Branded on June 2, 2017 at 9:05 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Creative Content, Digital Marketing


How Google's Rumored New Ad Blocker Should Be A Big Sign To Brand Marketers

Ad avoidance is at an all-time high. With more and more people cutting cable out of their lives, paying extra for premium forms of Hulu and Spotify, and using Ad Blockers on their browsers, traditional advertisements are not only dying, but come off as downright annoying to consumers, hurting brand image.

However, the world of entertainment marketing has more opportunities than ever before. From streaming video production companies eager to work with brands to creative ad content, brand marketers must simply be smart about the way they reach consumers. In this blog, Hollywood Branded looks at how product placement and creative content are far more effective than traditional ads in today's age of ad avoidance.

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How To #10: 12 Steps To Celebrity Event Sponsorships

Posted by Hollywood Branded on June 1, 2017 at 10:47 AM

TOPICS | Celebrity Initiative, Event Activations, Marketing Best Practices


The Celebrity Stamp Of Approval

With 43% of consumers influenced to purchase products after seeing a brand with a celebrity, it’s no wonder that 72% of brands and agencies use entertainment marketing in their current marketing mix.  There is no question about the extraordinarily high level of influence of celebrities in our society.

The clothes that celebrities and social influencers wear one day fly off the shelves the next and when celebrities say they like a certain product, the sales of that product increases by double digit percentages.  In this post Hollywood Branded shares 12 steps to celebrity event sponsorships brand managers should take before activating their next partnership.

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4 Tips To Make Your Social Media Marketing Summer Ready

Posted by Hollywood Branded on May 31, 2017 at 7:42 AM

TOPICS | Event Activations, Creative Content, Digital Marketing


How To Boost Your Brand's Social Media Game For The Summer

Summertime is here, and that means people are going on vacations, spending time outside, and spending their hard earned cash on fun products and activities. Summer is an important time to solidify your brand image and to market to your audience.

And summer is another time of year that consumers are faced with A LOT of distractions.  In this blog, Hollywood Branded gives you our top 4 tips for your brand's social media marketing this summer to help it stand out and get noticed.

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What To Do After Completing An Influencer Campaign

Posted by Hollywood Branded on May 30, 2017 at 7:02 AM

TOPICS | Social Media Strategy, influencer partnerships


Your Brand Launched A Campaign.  Now What?

So, you just finished an influencer campaign and you’re trying to figure out what to do next. As brand marketers, sometimes all we want to do is relax and take a breather after finishing a campaign. Unfortunately, if the marketer is taking a rest and not doing anything, then the brand is losing potential awareness with consumers.  We know, it's a relentless cycle of go, go go!

With that in mind, should you immediately start putting together another influencer campaign? Should you build a new campaign using a different marketing strategy?  In this blog, Hollywood Branded explores two key steps that a brand marketer should take after completing an influencer campaign before moving onto a new campaign. 

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Jeep, Samsung & Nationwide Tap Rising Musicians For Celebrity Endorsement Ads

Posted by Hollywood Branded on May 29, 2017 at 9:12 AM

TOPICS | Celebrity Initiative, Creative Content


How Music Can Be An Effective And Creative Celebrity Endorsement

99% of movies, television, content, and yes, even ads, would be strange, awkward and downright powerless without music. And while music in the background can set a mood or convey an emotion, integrating that music and the musicians who made it into the ad itself can be an eye-catcher for viewers.

In this blog, Hollywood Branded looks at new celebrity endorsement ads from Jeep, Samsung, and Nationwide that use music to market their brand.

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Hollywood Branded Influencer Marketing Infographic Library Now On Pinterest

Posted by Hollywood Branded on May 28, 2017 at 4:17 PM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships, Event Activations


We've Done It!

It's taken some time... and we are very proud to say we have launched our entire Influencer Marketing infographic library on Pinterest!  In the upcoming days, weeks and months more of our content will be added to the already burgeoning amount of blogs and training materials available. Our agency spends a considerable amount of time to create materials to help brand marketers learn to leverage influencers and entertainment content marketing to a higher degree within their own marketing efforts. And we want to share it with you!

In this blog, Hollywood Branded shares with you ALL of our infographics on influencer marketing content now available at the click of your mouse in our Pinterest marketing library, available at https://www.pinterest.com/HollywoodBranded.

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How Red Nose Day Uses Power Of Celebrity Endorsements For A Good Cause

Posted by Hollywood Branded on May 26, 2017 at 11:16 AM

TOPICS | Celebrity Initiative, Event Activations, Digital Marketing


The Charity Reached Massive Success - With A Little Help From Some A-Listers

Red Nose Day is a yearly celebration that takes place in both the UK and the US to benefit Comic Relief, a non-profit organization that began as a response to famine in Ethiopia and has since spread to help end child poverty all over the world, including at home.

Red Nose Day America took place on May 25th this year and was one of the most successful to date.  What makes this charity so successful is the many many A-list celebrities who help amplify the charity's cause. In this blog, Hollywood Branded looks at how Comic Relief's Red Nose Day uses the power of celebrity endorsements to raise money for the non-profit cause. 

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Podcast Episode 12: How Much It Costs For Product Placement Marketing Strategy [Infographic]

Posted by Hollywood Branded on May 24, 2017 at 7:15 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Stacy Jones talks about how much it costs for product placement marketing strategy, from single one offs to comprehensive programs and shares our infographic for network TV product placement costs.

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Shonda Rhimes And Dove Team Up For Branded Content Campaign

Posted by Hollywood Branded on May 23, 2017 at 7:51 AM

TOPICS | Strategic Partnerships, Creative Content


How Dove Is Teaming Up With The TV Writer Extraordinaire 

Dove's new Real Beauty Productions aims to reach viewers who often don't find themselves reflected in the women they see on TV or in traditional beauty commercials, and they've partnered with a powerful female content creator to do so.

Shonda Rhimes, the TV genius behind Grey's AnatomyScandal, and How To Get Away With Murder, has teamed up with Dove to create a series of short films and spots that represent real women and real beauty. In this blog, Hollywood Branded checks out the new sponsored creative branded content from Shonda Rhimes and Dove.

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Mattress Firm & Steve Wozniak Team Up For A High-Tech Celebrity Endorsement

Posted by Hollywood Branded on May 22, 2017 at 7:18 AM

TOPICS | Celebrity Initiative, Event Activations, Creative Content, Digital Marketing


The Tech Celeb Will Now Be Selling You Mattresses

As we've said many times before, our culture's idea of "celebrity" is changing, and with it comes inevitable changes in marketing. GE's recent campaign with Millie Dresselhaus is a perfect example of this, and their ad campaign has taken off with huge success.

Now, Mattress Firm is joining the trend by hiring Apple co-founder Steve Wozniak to be the face of their new campaign, "Technology to Power Off." In this blog, Hollywood Branded looks Mattress Firm's unlikely but brilliant celebrity endorsement from Steve Wozniak.

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Podcast Episode 11: 10 Ways To Promote Your Instagram [Infographic]

Posted by Hollywood Branded on May 19, 2017 at 7:15 AM

TOPICS | Social Media Strategy


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode Stacy Jones reveals the power of Instagram and provides ten ways to promote your brand effectively, and shares an infographic to make it super easy!

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Guardians of the Galaxy: How Brand Partnerships In Space Can Exist

Posted by Hollywood Branded on May 18, 2017 at 7:32 AM

TOPICS | Branded Content & Integration, Strategic Partnerships

What Makes Guardians Of The Galaxy A Successful Film For Brands

If there was ever a sleeper hit of Marvel’s Cinematic Universe it was 2014’s Guardians of the Galaxy. Of all of Marvel’s comic book turned movie properties, it was perhaps the least known before the film blasted into the cinematic universe, with very few having heard of the adventures of Peter Quill, Gamora, Drax the Destroyer, Rocket Raccoon and Groot.

Skip forward to 2017, and Guardians of the Galaxy Vol. 2 is one of the most highly anticipated films of the year. In this blog, Hollywood branded discusses the massive success of Guardians of the Galaxy and how brand partnerships in space themed films can exist.

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The Types of Social Influencers [Infographic]

Posted by Hollywood Branded on May 17, 2017 at 7:03 AM

TOPICS | Social Media Strategy, influencer partnerships

Getting Social Influencers To Talk About Your Brand

As marketers, the big buzz word is 'social influencer' but actually harnassing the power of social influencers is another matter entirely.  In fact, it's an incredible amount of work that doesn't actually lead to instant sales for the majority of brands.

And that's ok.  It's not supposed to.  Yep - we said it.  Influencer marketing IS NOT supposed to land your brand instant sales.  Yet most brands still think a success story with an influencer comes with the ringing of the register firing away with new sales.  What it does do is create a strong word of mouth referral - which when accompanied by MORE influencers talking about your brand, will eventually lead to that sales bump being sought.  In this blog, Hollywood Branded shares our infographic discussed the types of social influencers your brand can work with.

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Celebrity Endorsement Ads: Hardee's, Citi and Skittles

Posted by Hollywood Branded on May 16, 2017 at 7:21 AM

TOPICS | Celebrity Initiative, Creative Content


Funny Will Always Be A Classic For Celebrity Ads

This week's round-up of celebrity endorsement ads remind us that simple, funny ads are as effective as anything, especially when you add a celebrity into the mix.  After all, celebrities engage - and making the content itself actually interesting and laugh-out-loud brings even more engagement to brands by consumers willing to skip the fast forward on their DVR.

In this blog, Hollywood Branded looks at celebrity endorsement ads from Hardee's, Citi and Skittles featuring Katy Perry, Charles Esten and Sandy Martin from It's Always Sunny in Philadelphia.

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Product Placement Case Study – Secrets To Securing Trade Out Opportunities In Hollywood

Posted by Hollywood Branded on May 15, 2017 at 2:20 PM

TOPICS | Branded Content & Integration, Strategic Partnerships


A B2B and B2C Case Study

Establishing your brand in Hollywood means developing your brand relationships in order to get the mega results you often see on screen for some brands.  And there is a secret - much of that exposure comes at a very affordable price.

But there are some insider secrets that you need to know to make that happen.  In this blog, Hollywood Branded shares insider secrets to successful product placement and case study on how brands can secure product placement trade out opportunities in Hollywood.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

Click to download our product placement 101 infographic