How The Vodka Brand Is Using The Russian Investigation To Its Advantage
Needless to say, the political climate in the United States and abroad has had its share of extremes in the last year. President Donald Trump has redefined the idea of the political celebrity, and many brands have hopped on board to tap into the changing and divisive political sphere.
After the election, Tecate poked fun at the border wall and now, Smirnoff is having its fun with the Russia investigation. In this blog post, Hollywood Branded takes a look at how Smirnoff is using Donald Trump's negative press to boost their own brand in their new marketing campaign.