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Podcast Episode 7: 3 Steps For Planning A Product Placement Strategy

Posted by Hollywood Branded on April 21, 2017 at 2:59 PM

Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded will talk about 3 important steps for planning a product placement strategy for your brand's succes.



Get The Podcast Transcript

Visit our podcast page to download the full transcript!  


The Importance Of Having A Product Placement Strategy

Imagine getting a phone call inviting you to feature your brand in the storyline of the next great TV show or film. No doubt this is going to lead to outstanding brand awareness that will (hopefully) bring in big revenue, right? Who doesn't want that! But in reality, instant success is not an easy goal to achieve, and it needs a strong product placement strategy plan built to help it along.  

Product placement is no doubt one of the most effective marketing strategies that get consumer's engagement - but sometimes a brand may be unsure whether the production is truly the right fit. And the world of TV and film needs INSTANT answers - you aren't going to have long to ponder the opportunity before your competitor is invited instead of your brand. 


3 Steps You Shouldn't Miss For Product Placement 

Having a strategic partnership with an entertainment - or celebrity- partner requires some thought and understanding. This infographic below will show you 3 of the steps that you need to consider before making your decision to move forward, or decline the opportunity to be on screen.

3 Steps Not To Miss.png

 


And Then?

Interested of havig a high consumer engagement but unsure if product placement is right for you? Download our product placement guide below and learn the marketing practices that works for your brand. 

Product Placement & Co-Promotions 101 Guide


The Marketing Mistakes (And How To Avoid Them) Weekly Podcast

Want to learn more how product placement magic happens and celebrity event activations or influencer partnerships help your sales?  Visit HollywoodBranded.com to gain access to free content to learn which key tactics best fit your brand. You’ll find surveys, webinars, daily blogs, e-books and guides, all created to make sure you have access to the best possible marketing practices.  Don’t forget to join Stacy Jones for our next podcast conversation about Marketing Mistakes and How To Avoid Them!  Let’s make that entertainment marketing magic happen for you!   

Click here or below to access our Podcast and sign up for the RSS feed!New Call-to-action


 

Topics: Branded Content & Integration

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

How To Connect Your Brand With Social Influencers