Marketing Mistakes (And How to Avoid Them) Podcast Series
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In this Marketing Mistakes podcast episode, Hollywood Branded's CEO, Stacy Jones, shares 5 easy ways to detect fake influencer follower on Instagram.
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Right now, the most popular - and still growing - influencer platform easily is Instagram. And regardless of age, it's trending across kids, millennials and even baby boomers. In fact, Instagram has more than 600 million users, which makes it a strategic marketing platform for all sizes of businesses.
Here are some interesting stats about Instagram:
- 700 million daily active Instagram users
- 200 million active Instagram stories users
- 20% of all internet users use Instagram
- Instagram users are pretty evenly split – 49% female, 51% male
- Average monthly follower growth for Instagram users is 16%
- Average engagement rate for all Instagram posts is 1.1%
- 90% of Instagram users are younger than 35
Why Some Influencers Buy Fake Followers
Just as much as your brand is looking for an influencer, an influencer is wanting as many brands as they can get to notice them.
So that's where buying fake influencers comes in. Why? Even if they are a smaller influencer and have FANTASTIC content, they probably are not getting as much notice.
For one, the more followers, the more likely you are going to do a double take and actually take notice of the influencer. And pay them money. Because after all - that IS why so many influencers have built up their follower base. It's not just to be popular.
For another, it also helps the influencer grab attention of more potential followers - they see the follower count and think "wow that's a lot of followers - what am I missing out on?" And join.
So what's an Instagrammer to do? Buy fake followers. Look big. Reel in brand partnerships.
We aren't saying everyone does this. But it's not an uncommon practice.
So Why It Matters... And How To Catch Fake Influencer Followers
Today, most influencers are being paid on a CPM basis - that means Cost Per Thousand. So an influencer is expecting to be paid somewhere between $10 and $30 or so (depending on the type of content they are creating) per every 1,000 followers they have. The numbers scale down a bit as the influencer becomes SUPER big - because otherwise no brand could actually afford them.
But if their numbers are padded - and we aren't talking about 'dead' accounts where people have just drifted off into no-where land - then your brand is paying for those followers too. And that sucks.
So we've come up with an infographic below to help you see if the influencer you are speaking with is on the level and up and up, or if they have bought tens of thousands of followers in order to look bigger. It doesn't mean you shouldn't work with that influencer - but it DOES mean that with a little know-how, you might be able to have some better negotiating power.
The Infographic You've Been Waiting For
Check out our infographic below and learn the 5 Steps To Catch Deceiver Influencers On Instagram. Like it? Please let us know in our comments so we can feel some of your love and appreciation... and inspire us to create some more helpful guides!!!
Do you want to connect with real social influencers but don't know how to start? Download our Insider's Guide To Social Influencer Campaigns Infographic by clicking this link!
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Want to learn more how product placement magic happens and celebrity event activations or influencer partnerships help your sales? Visit HollywoodBranded.com to gain access to free content to learn which key tactics best fit your brand. You’ll find surveys, webinars, daily blogs, e-books and guides, all created to make sure you have access to the best possible marketing practices. Don’t forget to join Stacy Jones for our next podcast conversation about Marketing Mistakes and How To Avoid Them! Let’s make that entertainment marketing magic happen for you!