Marketing Mistakes (And How to Avoid Them) Podcast Series
Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.
In this Marketing Mistakes podcast episode and blog, Stacy Jones shares the 4 factors you need to remember before choosing a celebrity for your brand endorsement - plus an infographic explaining it all!
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Why It Is Important To Safeguard Your Plan When Investing In A Celebrity Partnership
Creating outstanding consumer engagement for your brand might be harder than you think. It needs a strong marketing strategy and partnerships to help you get a positive result. Think about any celebrity brand endorsement that influences your decision to buy something. Let's take footwear as an example.
Do you believe Lebron James and Michael Jordan serve a big role in influencing aspiring athletes or even average person to use Nike?
And how many of us have used Proactiv acne treatment because Jessica Simpson, Justin Bieber and Katy Perry said so?
Those are just two good examples but not every celebrity endorsement deal has a happy ending. Just like the crises of Paula Deen and Lance Armstrong, celebrity endorsers and their corresponding brands can find themselves in a publicity nightmare through a bad decision or simple oversight. This happen due to either lack of knowledge or pre-planning. And in either case, marketers should not avoid investing in a celebrity partnership due to fear of the unknown - because you can safeguard the partnership along the way.
Before choosing a celebrity for your brand, check the the infographic below where we explain how to create a safety net with celebrity endorsement investment.
After reading this article (and listening to the podcast!) you hopefully have some great takeaways to apply to your next celebrity campaign. To dive in to the next level, watch our webinar and learn how to create celebrity-driven social campaigns to engage consumers.
The Marketing Mistakes (And How To Avoid Them) Weekly Podcast
Want to learn more how product placement magic happens and celebrity event activations or influencer partnerships help your sales? Visit HollywoodBranded.com to gain access to free content to learn which key tactics best fit your brand. You’ll find surveys, webinars, daily blogs, e-books and guides, all created to make sure you have access to the best possible marketing practices. Don’t forget to join Stacy Jones for our next podcast conversation about Marketing Mistakes and How To Avoid Them! Let’s make that entertainment marketing magic happen for you!