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Behind The Sign: How Hollywood Branded Got FLIR In Sicario [Case Study]

Posted by Hollywood Branded Inc. on March 29, 2016 at 6:42 PM

TOPICS | Branded Content & Integration, Strategic Partnerships, Behind-The-Sign Of Hollywood, Creative Content

Night Falls As The Agents Prepare For Battle

Armed with bulletproof vests and automatic weapons, the Department of Justice soldiers prepare to descend into a small, pitch-black tunnel on the border of the United States and Mexico. This scene, central to the plot of this last summer's critically acclaimed Sicario had the soldiers equipped with another important piece of gear - thermal imaging and night vision scopes from FLIR, one of Hollywood Branded's clients.

Hollywood Branded takes a behind the scenes look into the tunnel scene from Sicario and how our team achieved the placement not just in the film, but as a central part of the cinematography of the movie.

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A Look Behind the Sign On The Set of Extra TV!

Posted by Hollywood Branded Inc. on February 23, 2016 at 7:00 AM

TOPICS | Celebrity Initiative, Behind-The-Sign Of Hollywood, Event Activations

An Extra!-Special Viewpoint

Interning at Hollywood Branded has provided me with various hands-on experiences in the Hollywood/Chinese entertainment marketing industry. However, I never thought I would get to go on a set visit to see what it is actually like when hosting TV shows are being shot.

In this blog post I share what it is like to be a day in the life of our team, and on the set of a talk show!

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A Look Behind The Sign At A Day in the Life of a Film Producer

Posted by Hollywood Branded Inc. on January 6, 2016 at 8:00 AM

TOPICS | Behind-The-Sign Of Hollywood

The Producer

There are a lot of people who take part in the process of creating each solitary film, music, or TV project. And many who influence how a brand ends up on screen and stays in the final cut. One of these individuals who is so important to brand marketers is the film producer. We spoke with Dion Foley, producer at Nasser Entertainment, who has worked on productions such as Dawn Rider, Suddenly and Damage. Read our interview with the producer to get a better understanding of life on set and how it can impact brands.

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The California Film & TV Tax Credit Program Gave 11 Shows A Christmas Gift

Posted by Hollywood Branded Inc. on December 25, 2015 at 7:30 AM

TOPICS | Behind-The-Sign Of Hollywood

Television And Film Are Coming Back Home

In the past few years, many television shows and films have opted to shoot in places like Canada, Georgia, and Louisiana in favor of the lower costs and tax credits. However, since California Governor Jerry Brown signed the Film and Television Job Creation and Retention Act into being, many of these rogue productions are coming back to the Golden State, and production of film and TV in California is booming.

Hollywood Branded looks at the 11 series that will next receive tax credits and why this is important to Hollywood and California as a whole.

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Being Thankful: Why The California Film & TV Tax Credit Legislature Matters

Posted by Hollywood Branded Inc. on November 26, 2015 at 8:54 AM

TOPICS | Behind-The-Sign Of Hollywood

The Big News

California this year finally is returning as the official home of the Silver Screen.

The California Film & TV industry had a very big win late last year on a battle that has been fought for years and which impacts the families of those our team works with on a daily basis while impacting runaway productions.  Now, there are some people who are nay-sayers on the overall subject, but in this blog post we address the positives of this legislation - which directly affect the people and friends we work with daily.

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Entertainment Marketing Agencies Form International Alliance

Posted by Hollywood Branded Inc. on November 19, 2015 at 1:13 PM

TOPICS | Behind-The-Sign Of Hollywood

USA and UK Agency Alliance Formed

Hollywood Branded Inc. and NMG Product Placement of Pinewood Studios, UK have created an entertainment marketing alliance to provide both agencies enhanced client service and on-the-ground activation capabilities in the world’s top two producing countries of English language films and television.

With the driving trend of filming content both in the United Kingdom and United States is a growing practice and this alliance will benefit both agencies’ existing and future clients by creating a true powerhouse of agency talent and a footprint spanning across the globe.  Read more below to learn about the alliance, or read the press release.

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Hollywood Branded Talks Celebrity Marketing On France's Canal+ Le Tube

Posted by Hollywood Branded Inc. on October 27, 2015 at 8:30 AM

TOPICS | Behind-The-Sign Of Hollywood

Celebrities and Branded Social Media

France's CanalPlus' television series "The Tube"covers stories in the advertising and media community each Saturday.  The series sent a camera crew to interview Hollywood Branded's CEO Stacy Jones on celebrity social media marekting tactics for brands, which aired in October 2015 on the TV network.  In this blog we are sharing our interview! 

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A Look Into How Set Decorators Influence Product Placement On Set

Posted by Hollywood Branded Inc. on September 24, 2015 at 1:31 PM

TOPICS | Branded Content & Integration, Behind-The-Sign Of Hollywood

An Interview With Set Decorator Dorit Hurst

Film and television has the ability to take you into a whole other world, whether it be back in time, to a make-believe land, and everything in between. But who is behind that magic? A part of that answer is the set decorator of the production - who decide not only what the scene should look like with various furniture and props, but also what brands will be in the scene. We sat down with Dorit Hurst, one of the set decorators of such productions as Battle Creek, The Comedians, Community, ER, Happyland, Mob City, The Time Machine and more!  We sat down to have a conversation about what life is like on the set, how she views brand integrations work and more.

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Happy 8th Anniversary to Hollywood Branded!

Posted by Hollywood Branded Inc. on August 8, 2015 at 9:36 AM

TOPICS | Branded Content & Integration, Behind-The-Sign Of Hollywood

Every year we like to stop for a moment and celebrate the fact that we are one year older and more experienced.  We want to thank  our team, our clients and all of the productions, talent, management and those behind the scenes people who have made our continued success possible.  We would love being a part of your brand's journey, and for you to be a part of ours. So with that said, THANK YOU! We couldn't be here without all of you.

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A Look Behind The Sign: The AFI Film Festival

Posted by Hollywood Branded Inc. on August 6, 2015 at 7:16 AM

TOPICS | Celebrity Initiative, Behind-The-Sign Of Hollywood, Event Activations

The American Film Institute Festival Brand Sponsorship

The 29th AFI FEST will take place in Hollywood, California from November 5 through 12, 2015. Star studded and brand filled, this is an event that brands such as Audi, AT&T, Coca-Cola, Vizio, American Airlines, Dolby, Stella Artois, Dunkin' Donuts, Netflix, New Amsterdam Vodka, Carnivor Cabernet, Kind Healthy Snacks, La Marca Proesecco and others have previously supported - from title sponsors to gift bag seeding.  To get you ready for this year's event, we take a  look into what a few of our team experienced at a screening event.

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Behind The Sign: Will Rothhaar, Killing Kennedy Breakout Star

Posted by Hollywood Branded Inc. on July 2, 2015 at 9:07 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Behind-The-Sign Of Hollywood

About The Actor

A charismatic and versatile young actor, WILL ROTHHAAR is already an accomplished Hollywood veteran, having worked steadily in the industry since the age of 4 and amassing over 70 TV and film credits.

This fall, Rothhaar will star in the highly anticipated National Geographic Channel’s television movie “Killing Kennedy” opposite Rob Lowe, Ginnifer Goodwin, and Michelle Trachtenberg. Based on the best-selling book of the same name by political pundit Bill O’Reilly, Rothhaar plays JFK assassin Lee Harvey Oswald in the factual account of the lives of the two men whose fates were inexorably tied on that tragic day in 1963. Trachtenberg plays Oswald’s Russian wife Marina, while Lowe plays President Kennedy and Goodwin stars as Jackie O.

In our exclusive interview, we got to know a little bit more about the man behind the character.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.


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