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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

What To Learn From The Marketing Success of 'The Fault in Our Stars'

Posted by Hollywood Branded Inc. on June 6, 2014 at 10:45 AM

TOPICS | Celebrity Initiative, Behind-The-Sign Of Hollywood, Public Relations, Social Media Strategy

High Anticipation

The film 'The Fault in Our Stars,' a story about two teenagers played by Shailene Woodley and Ansel Elgort who meet at a cancer support group and fall in love, has had a strong debut with late night numbers at $8.2 million. Though the film is not on a grand blockbuster scale like some other recent releases - 'X-Men,' 'Godzilla,' 'Edge of Tomorrow' - it is among the most anticipated, and is predicted to deliver big numbers by the end of the weekend. 

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Hollywood Branded's Most Anticipated Films Of 2014

Posted by Hollywood Branded Inc. on January 10, 2014 at 4:57 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Behind-The-Sign Of Hollywood

Hollywood Year In Review

2013 has been a great year in film.

Numerous horror films saw amazing returns due to a low budget and high box office success. Gravity set the standard for the future of 3D technology in films.

The highly-acclaimed animated film Frozen is said to be the best Disney musical since Beauty and the Beast – the soundtrack is at number one on the Billboard music charts, the fourth time ever for an animated movie.

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Having Trouble Naming Hollywood's Next Tom Cruise? You're Not Alone

Posted by Hollywood Branded Inc. on December 6, 2013 at 9:32 AM

TOPICS | Celebrity Initiative, Behind-The-Sign Of Hollywood

Rare Star Power

If you were asked to name a young Hollywood star today whose name attached to a project alone has the ability of commanding large audiences to see a film, who comes to mind?

We asked our HB followers the same question, and the response was interesting.

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Behind The Sign: Mark Wahlberg Opens Up About Hollywood

Posted by Hollywood Branded Inc. on November 18, 2013 at 9:36 AM

TOPICS | Celebrity Initiative, International Partnerships, Strategic Partnerships, Behind-The-Sign Of Hollywood

The Star Of The AFI Film Fest

There is no doubt that Hollywood knows how to create a captivating war film complete with all the right ingredients: Intense stunts, mind-blowing special effects, and of course, an emotional storyline to pull it all together. And as we learned at last week’s American Film Institute (AFI) premiere of Lone Survivor, it was clear that the Peter Berg-directed war drama contained all these necessary elements.

Together, Berg and the busiest man in Hollywood, Mark Wahlberg, brought to life the story of Lone Survivor and US Navy SEAL, Marcus Luttrell. And while we could go on forever about how the film successfully takes the audience into the field of battle, that we give the film two thumbs up, etc...our experience at the AFI Film Fest revealed a raw side to Hollywood that we were privileged to see firsthand, with a heart-wrenching emotional aspect resonating well beyond the film’s end.

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Behind The Sign: Hollywood Branded Attends AFI Film Fest

Posted by Hollywood Branded Inc. on November 13, 2013 at 5:15 AM

TOPICS | Celebrity Initiative, International Partnerships, Strategic Partnerships, Behind-The-Sign Of Hollywood

Starstruck At The Festival

Something pretty major happened when Hollywood Branded attended the American Film Institute (AFI) Film Fest this past weekend. And that something is George Clooney! No, there was no Skype or U-Streaming involved; we actually breathed the same air as Mr. Danny Ocean himself!!! All is well in the universe.

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Behind The Sign: Will Rothhaar, 'Killing Kennedy' Breakout Star

Posted by Hollywood Branded Inc. on November 6, 2013 at 5:51 AM

TOPICS | Strategic Partnerships, Behind-The-Sign Of Hollywood

About The Actor

A charismatic and versatile young actor, WILL ROTHHAAR is already an accomplished Hollywood veteran, having worked steadily in the industry since the age of 4 and amassing over 70 TV and film credits.

This fall, Rothhaar will star in the highly anticipated National Geographic Channel’s television movie “Killing Kennedy” opposite Rob Lowe, Ginnifer Goodwin, and Michelle Trachtenberg. Based on the best-selling book of the same name by political pundit Bill O’Reilly, Rothhaar plays JFK assassin Lee Harvey Oswald in the factual account of the lives of the two men whose fates were inexorably tied on that tragic day in 1963. Trachtenberg plays Oswald’s Russian wife Marina, while Lowe plays President Kennedy and Goodwin stars as Jackie O.

In our exclusive interview, we got to know a little bit more about the man behind the character:

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Behind The Sign: Hollywood Branded Gets The Celebrity Treatment

Posted by Hollywood Branded Inc. on October 30, 2013 at 4:45 AM

TOPICS | Behind-The-Sign Of Hollywood

Hollywood Branded Spa Day!

Here at Hollywood Branded, we have been well aware of Sciton’s revolutionary age-reversing and skin-correcting technologies, but yesterday, we got to actually try it out for ourselves.

Three Hollywood Branded team members made a field trip to see Launa Stone, RN. at her medical spa, Calabasas Med Spa, in Calabasas, California to undergo treatments for ourselves. Launa and her staff have performed over 100,000 laser procedures, and treat an array of high-profile celebrities, so we were eager to try it out.

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Insight From The CEO: The Truth About Indie Films & Brand Partnerships

Posted by Hollywood Branded Inc. on October 7, 2013 at 9:04 AM

TOPICS | Branded Content & Integration, Strategic Partnerships, Behind-The-Sign Of Hollywood

The Assumption

Independent producers call our agency on an almost daily basis, under the impression that numerous brands have opened their pocket books to finance feature films – brand shows up onscreen and, Abracadabra! Money in the production’s pocket.

While this impression is certainly not supported by fact, corporate brand partnerships with independent feature films can indeed help a production gain a foothold to additional financing they may not have otherwise had. At a minimum, a brand partnership can provide significant production savings to help lower the production's cost bottom line.

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A Day In The Life Of A Hollywood Branded Agent

Posted by Hollywood Branded Inc. on March 21, 2013 at 4:07 PM

TOPICS | Behind-The-Sign Of Hollywood, Public Relations

The Hollywood Experience

Script reading. TV reviewing. Set visits. Award show events. Private screenings...All in a day's work. Everyday I work on something different - whether it is reading the next Marvel comic turned motion picture, getting a call about the next J.J. Abrams TV show, representing our brands at the MTV Video Music Awards, or attending a private screening of the next Nicholas Sparks’ film. 

 

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Meet June Xue: Hollywood Branded Inc.'s Newest Intern

Posted by Hollywood Branded Inc. on February 25, 2013 at 8:43 PM

TOPICS | Behind-The-Sign Of Hollywood

We are pleased to introduce you to the newest member of Hollywood Branded Inc.! We know that June will be a great addition to our team!

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Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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