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4 Common Myths About Product Placement Debunked

Posted by Hollywood Branded Inc. on January 23, 2017 at 9:18 AM

TOPICS | Branded Content & Integration

There Are A Few Common Misconceptions We Want To Dispel

You walk into the movie theatre, sit down with your popcorn and soda and wait for the movie to begin. After the opening credits you see the hero of the movie playing basketball (Spalding) with his friends in Converse sneakers. Afterwards, he puts his Beats headphones on for the subway ride home, which has signage on the wall for Redbull. "Beats, Spalding, Converse and Redbull probably paid big bucks to get in that movie," you think. The truth is, not necessarily.

Most people think they know about the world of brand integration and product placement, yet many people don't understand that many things they hear about the practice are just that - myths.  In this blog, Hollywood Branded busts 4 big myths about product placement and brand integration, and how your brand can start using TV and film as part of your marketing plan. 

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Why Brands Benefit From Product Placement in TV Pilots

Posted by Hollywood Branded Inc. on January 20, 2017 at 11:59 AM

TOPICS | Branded Content & Integration

Brand Partnerships During TV Pilot Season

The broadcast TV industry has an 88% failure rate when it comes to creating TV shows that will last longer than a single episode - not to mention a single season. With 90 scripted pilots paid for by ABC, CBS, FOX and NBC, only 41 were picked up to continue as a series.

That series order may mean 6 episodes, 13 episodes or a full season of 22 episodes. And of those 41, only 11 will return this year for a second season. This means that 88% of the 90 pilots were either never seen on air, or could not get an audience engaged enough to meet advertiser minimum requirements.  In this blog, Hollywood Branded explains why brands benefit from product placement in TV pilots, and why a brand should ‘risk’ it versus holding out for a ‘sure thing’.

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How To #6: Make Affordable Product Placement Magic Happen On Screen

Posted by Hollywood Branded Inc. on January 17, 2017 at 12:53 PM

TOPICS | Branded Content & Integration, Marketing Best Practices


Busting The Myth

There is a common misconception that any placement of brands in TV and feature film is paid for – with a lot of dollars. And the media strongly supports this opinion.  Article after article have been written to support this myth - but the truth lies outside what you may read.

While this holds true for what is known as brand integration, where money is exchanged to guarantee a specific story line centered on the brand, it is not true for over 90% of what ends up on the small and big screen alike. What then does is take, instead of cash, to forge a strong brand-production bond?   In this blog, Hollywood Branded shares three reasons why brands can win big time on screen, and make affordable product placement magic happen on screen.    

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How Futuristic Product Placements Make Brands Memorable

Posted by Hollywood Branded Inc. on January 16, 2017 at 9:03 AM

TOPICS | Branded Content & Integration, Celebrity Initiative

The Branded Future

Just because a film or TV show takes place a few hundred years from now, doesn't mean there isn't an opportunity for brand integration. There are dozens of examples of brilliant product placement in films that take place in the future, starting as far back as the 1960's.  And sometimes that fictional futuristic product actually becomes a product one day - like the Nike Back To The Future self-lacing sneakers released in fall 2016.

One of the advantages of projecting how your brand will look dozens or hundreds of years from now is that semblance of the image today will still have similarities - making its uniqueness even more memorable.  In this blog, Hollywood Branded looks at some of the best examples of futuristic product placement in films and how those integrations made brands memorable.

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How Brands Use Retro Product Placement To Stand Out

Posted by Hollywood Branded Inc. on January 13, 2017 at 2:23 PM

TOPICS | Branded Content & Integration, Strategic Partnerships

Brands Use Vintage Logos To Make Authentic (And Memorable) Connections

Movies or TV shows that take place in modern times make brand integration easy and natural. Any Modern Family (capitalization intended) could have Apple products as a part of their daily lives, and a box of Cheerios looks natural in an Upper West Side apartment as the leading lady prepares for her work day.

But a huge opportunity for brands who have been around for more than a few years is using vintage logos or brand packaging as placement in period films.  In this blog, Hollywood Branded looks at the power of brands using retro product placement to stand out from competitors and gain authentic connections.  

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Shortening Time It Takes For A Consumer To Remember Your Brand

Posted by Hollywood Branded Inc. on January 12, 2017 at 4:04 PM

TOPICS | Branded Content & Integration, Survey Statistics

The Importance Of Brand Recognition

The commonly discussed stat regarding advertising is that it takes 7 times for a consumer to see your brand advertised to have enough of an impact to impact purchasing behavior.  Yet there is a trick to shortening that number.

That trick?  Product Placement.  Having your brand in a scene with a celebrity creates true star power and drives higher consumer awareness to purchase your brand. As you increase your brand recognition, sales are positively impacted by consumers who want to purchase what their celebrity heroes use and endorse. In this blog, Hollywood Branded shares the trick to shortening the number of time it takes for consumers to remember your brand.

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SVOD Original Content Gets High Accolades At Golden Globe Noms

Posted by Hollywood Branded Inc. on January 4, 2017 at 8:56 AM

TOPICS | Branded Content & Integration, Celebrity Initiative

How SVOD Original Content Is Earning Big Awards Season Nods

Once again, streaming services have proven they are redefining the way we consume television and film. Between Netflix and Amazon, the SVOD giants have secured 17 Golden Globe nominations in both television and movie categories.

Not only are both Netflix and Amazon taking away spots from traditional networks, but are in fact competing against each other in television categories.  In this blog, Hollywood Branded shares how the excellent content of Streaming Video on Demand services are continuing to break into awards season with the Golden Globe nominations.

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New Study Proves Effectiveness Of Brand Marketing In Virtual Reality

Posted by Hollywood Branded Inc. on January 3, 2017 at 9:29 AM

TOPICS | Branded Content & Integration, Social Media Strategy

Is Virtual Reality The Future Of Product Placement And Advertising?

Airpush, makers of the virtual reality platform VirtualSky, has teamed up with POST cereal, PETA and CharityWater to release the first study of its kind into the effectiveness of brand marketing in virtual reality. 

What they found could be big news for brands looking to expand their entertainment marketing strategy into the new and developing world of VR. In fact, according to the study, brand recall was at least 8x more effective across all brands with immersive VR as well as double the intent to share.  In this blog, Hollywood Branded looks at how the recent study on brand recall in virtual reality is, proving how effective product placement in the medium is and how it may be changing the way brands choose to market themselves.

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Top 10 Product Placement Decision Makers For What Brands Appear On Screen 

Posted by Hollywood Branded Inc. on December 30, 2016 at 12:14 PM

TOPICS | Branded Content & Integration

Solidifying Your Product Placement

As a brand who has made the decision to incorporate product placement in your marketing strategy – you are just getting started!  The next step is to make sure that you’re in the best possible position to secure your product in getting that golden placement opportunity.

If you aren't working with an established agency in the space, one of the best ways to guarantee success is to get in front of the proper decision makers.  These are the individuals who decide what brands make it for product placement on screen at the production. But the big question is where do you start, and who exactly are these people?  In this blog, Hollywood Branded shares the top 10 decision makers for product placement for what brands appear on screen.

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"Peak TV": How Original Content Is At An All-Time High - And Growing

Posted by Hollywood Branded Inc. on December 28, 2016 at 3:20 PM

TOPICS | Branded Content & Integration, Strategic Partnerships

Great News For Brand Marketers - Scripted Original Series Is Continuing To Climb

According to a new research from FX Networks, scripted television is at an all-time high. This year, a record 455 series were produced and made it to air. These shows came from a myriad of sources, including cable, broadcast and streaming video on demand.

This number is way up from last year, which was itself a record year, proving that scripted series have only begun their climb, especially with the booming popularity of streaming services like Amazon and Netflix. And this is all great news for brand marketers looking to integrate product placement into their mix.  In this blog, Hollywood Branded looks at the rise of original scripted content, the benefits to brand marketers and the opportunities for product placement. 

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Reasons Why Disney Channel Is Making Influencers More Expensive 

Posted by Hollywood Branded Inc. on December 27, 2016 at 4:49 PM

TOPICS | Branded Content & Integration, Social Media Strategy


Social Media Celebrities Vs. Celebrities 

Today, the majority of millennials will choose the “social media celebrity” rather than what we all used to consider to be a superstar: A boy band, a pop singer, a movie star.  And apparently the networks are catching on. And it makes sense.  If you have to market a TV show or film, why not bring in some star power that can help you accomplish that marketing - really for free, through their own pre-built in fan bases.

We've been seeing this coming throughout 2016 - little sneak ins of social influencers announcing that they are in this or that film.  But in 2017 it's going to explode.  In this blog, Hollywood Branded shares how The Disney Channel's casting of digital stars will make the costs associated with social influencer partnerships rise.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.


Click to download our product placement 101 infographic