How The Ice Cream Company Scored A Spot In The New Ad
Deadpool was more than just the surprise hit of 2016. The movie grossed over $750 million worldwide and broke records for both R-rated movies and movies opening on President's Day weekend. It also breathed new life into a trend of superhero movies that were starting to all blur together.
Because of its wild, runaway success, its sequel is highly anticipated, and the teaser trailer seems to prove the sequel will do the irreverent original film justice. And the viral teaser also included an incredibly spot-on cameo for Ben and Jerry's ice cream. In this blog, Hollywood Branded takes a peek at the new Deadpool teaser and how it is a huge product placement win for Ben and Jerry's brand image.