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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

Stellar Product Placement: Ben And Jerry's Ice Cream Stars In Deadpool Teaser

Posted by Hollywood Branded on April 10, 2017 at 9:16 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Digital Marketing


How The Ice Cream Company Scored A Spot In The New Ad

Deadpool was more than just the surprise hit of 2016. The movie grossed over $750 million worldwide and broke records for both R-rated movies and movies opening on President's Day weekend. It also breathed new life into a trend of superhero movies that were starting to all blur together.

Because of its wild, runaway success, its sequel is highly anticipated, and the teaser trailer seems to prove the sequel will do the irreverent original film justice. And the viral teaser also included an incredibly spot-on cameo for Ben and Jerry's ice cream. In this blog, Hollywood Branded takes a peek at the new Deadpool teaser and how it is a huge product placement win for Ben and Jerry's brand image.

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A Video Guide To The Basics Of How Product Placement Works

Posted by Hollywood Branded on April 9, 2017 at 9:20 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


The Behind The Scenes Secrets

Our agency gets asked ona daily basis about the ins and outs of how to make a product placement program work.  To help with the explanation, we've created two short animated videos which answer most questions brands have about how this marketing practice works, what brand categories it works for, and the results brand marketers typically see.

So grab a box of popcorn and your favorite movie candies, take a seat and get ready to learn!  In this blog, Hollywood Branded shares a video guide to the basics of how product placement works to engage consumers - and drive new business sales!

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Podcast Episode 5:  4 Product Placement Myths [Infographic]

Posted by Hollywood Branded on April 6, 2017 at 7:56 AM

TOPICS | Branded Content & Integration


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Stacy Jones reveals the easiest way to start getting your brand on screen, and why you should not fall for 4 common myths.

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Twitter To Enter Digital Content Marketing

Posted by Hollywood Branded on April 3, 2017 at 7:52 AM

TOPICS | Branded Content & Integration, Digital Marketing


How The Social Media Platform Plans To Adapt

Twitter is the latest media giant to enter the digital video world, attempting to breathe new life into their company. And new ad dollars.  In a recent announcement, the social media platform let the world know it plans to increase digital video content by announcing its inclusion in the Digital Content Newfronts 2017.

For a company looking to stay fresh with both their content and their marketing, this is a smart move for Twitter. Especially as the younger generations have been abandoning the platform in favor of Instagram and Snapchat.  In this blog, Hollywood Branded looks at Twitter's entrance into the digital video content trend and what that means for the social media platform.

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How We Watch TV Is Changing - Tips For Brand Advertisers To Take Advantage

Posted by Hollywood Branded on April 1, 2017 at 9:15 AM

TOPICS | Branded Content & Integration, Creative Content


So What Does That Mean For Brands Who Advertise?

Based on a new study, 73% of US consumers admit to binge-watching TV - an average of a whopping 6 episodes per session! This means more and more content than ever is reaching more viewers than ever - without commercials. Which makes it hard for brands to advertise. Or does it?

Because of the rise of binge-watching behavior, brand marketers should be ever on the lookout on how to improve their entertainment marketing strategy. In this blog, Hollywood Branded looks at how we watch TV through binge-watching and shares tips for brand advertisers to take advantage of the way we consume media.

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Case Study On How Movie Product Placement Sells A Brand

Posted by Hollywood Branded on March 27, 2017 at 7:11 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


Chevrolet's Transformation Through Brand Integration

With the fifth installment of the widely popular Transformers franchise set to hit theaters June 2017, fans and dealerships alike are gearing up for the release date - not only for the movie, but also for Camaro sales. Take a walk down any dealership lane with a child and they’ll be the first to point out the ‘Bumblebee’ Camaro on display, and the enthusiasm only grows among those with a drivers license.

But how did a muscle car gain such incredible popularity that it’s become a household name?  And how did a movie make such a major impact to the overall design and future of a dying car by making it the 'Bumblebee" Camaro?  In this blog, Hollywood Branded shares how movie product placement sells a brand, with the case study of Chevrolet’s Transformers Camaro transformation.

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Podcast Episode 3:  How To Book A Celebrity For An Event Effectively [Infographic]

Posted by Hollywood Branded on March 23, 2017 at 3:39 PM

TOPICS | Branded Content & Integration


Marketing Mistakes (And How to Avoid Them) Podcast Series

Follow Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, you'll find out more about 5 effective steps that you should know to book a celebrity before activating your next event sponsorship.

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Rebooting Hollywood:  Why Hollywood Chooses Reboots Over Original Content

Posted by Hollywood Branded on March 22, 2017 at 8:59 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


The Value Of A Reboot

In the film industry, reboots have become an overwhelming fixture on the silver screen. These days, even reboots are given the reboot treatment, and viewers are flocking to the theatres to see their favorite films remade with a modern twist.

What is it about reboots that are so appealing to production companies, audiences and brands alike? In this blog, Hollywood Branded looks at why Hollywood chooses reboots over original content, and how Beauty and the Beast is a shining example of a reboot success story.

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Product Placement in Ireland

Posted by Hollywood Branded on March 21, 2017 at 1:26 AM

TOPICS | Branded Content & Integration


The Emerald Isle Of Product Placement

While product placement may be a common feature of television and film here in the United States, it is interesting to note that product placement is not as prevalent in other countries with certain regulations in place. With St. Patrick’s Day just over it may be a bit of ‘craic’ (for those not familiar with the Irish lingo, that’s Irish for fun!) to take a deeper look at product placement in Ireland.

Product Placement is relatively new to Ireland, and was only introduced as recently as 2011. However it is becoming more and more normal a part of Irish television. In this blog,  Hollywood Branded provides the history and current marketing practice of how product placement in Ireland operates. 

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Snapchat, Instagram & Facebook: What Stories Are

Posted by Hollywood Branded on March 17, 2017 at 9:26 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Social Media Strategy


How Your Brand Can Market Through This Trend

If the first decade of the century was the age of the rise of social media, the years starting in 2010 will be known as the age of sharing stories within social media. The new social phenomena started with Snapchat and due to its' success, moved to both Instagram and Facebook.  

All three of the most-used social networks have leveraged the trend and growing fact that photos and videos reward the voyeur in all of us - giving a look into users' current experiences.  In this blog, Hollywood Branded explains what stories are in Snapchat, Instagram and Facebook, and why brand marketers should adapt their strategies as the growing trend of social stories are the future of brand marketing.

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Podcast Episode 2: 4 Things Which Influence Product Placement Costs [Infographic]

Posted by Hollywood Branded on March 16, 2017 at 7:24 AM

TOPICS | Branded Content & Integration


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones in this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this episode, you'll find out more about 4 things you need to know which heavily influence product placement costs ranging from platform type to just how well your brand is known.

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SVOD Content At The Academy Awards: Amazon Breaks TV Content Barriers

Posted by Hollywood Branded on March 13, 2017 at 9:08 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships


How The SVOD Giant Is Changing The Way Movies Are Made

It's no secret SVOD original content is becoming more and more popular. New series are announced everyday, and hits like Stranger Things and Transparent have become cult classics. But now, streaming companies are moving further into the film business.

Amazon, with its two films The Salesman and Manchester By The Sea made big strides at the 2017 Oscars. In this blog, Hollywood Branded looks at how Amazon breaks TV content barriers with their SVOD content at the Academy Awards. 

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How Much Money Do Movies Make in Hollywood?

Posted by Hollywood Branded on March 6, 2017 at 11:06 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


The Box Office And Success

Success in the box office is often unpredictable. For that reason, it is important for many of the stakeholders in a film to know how much money is enough for a film to make in the box office to be considered a success. Unfortunately, the answer is far from simple, with varying film budgets and unpredictable viewership.

However, box office figures combined with production budgets can provide a glimpse into how successful film may or may not have been. In this blog, Hollywood Branded answers the often asked question of how much money do movies make in Hollywood.

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NBA Video Game Product Placement in ESports League

Posted by Hollywood Branded on February 21, 2017 at 8:40 AM

TOPICS | Branded Content & Integration, Sports Marketing


How The Real Life Sports League Will Expand Into The eSports World

The NBA has announced plans to create an eSports league beginning in 2018. While other leagues have expressed interest in the growing eSports world, the NBA will become the first major sports league to have its own eSports league.

In increasing their presence in a rapidly growing community, the NBA hopes to tap into a fan base that could easily rival that of professional basketball in the years to come. And the result will be an entirely new platform for brands to engage in product placement and sponsorship.  In this blog, Hollywood Branded looks at the growing opportunity for brands to participate in sports marketing and video game product placement in eSports, and the launch of the NBA's eSports League.  

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Studio Films Released In Theaters & Home At Same Time Mean More Eyeballs On Your Product Placement

Posted by Hollywood Branded on February 13, 2017 at 9:25 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


How Warner Brothers Is Working With Movie Theaters To Push Home Release Dates Sooner

Traditionally, movie theaters have had a window of at least 90 days to show films in theaters before they are released to home viewers - be it on VHS, DVD, Blu-Ray and now SVOD and Cable On Demand.  The primary concern for studios has always been making sure their theater partners are kept happy, and that means keeping an exclusive window for audiences to have to leave their homes and trudge over to a movie theater.  

However, in new negotiations with theaters, more movies may be available to be viewed in-home... and sooner.  In this blog, Hollywood Branded looks at how new release negotiations may mean more eyes on product placement - and much sooner than before.

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Eggo in Stranger Things: The Magic of Product Placement

Posted by Hollywood Branded on February 8, 2017 at 8:38 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Creative Content


The Super Bowl 2017 Spot That Solidified The Waffle Company's Placement

If you were paying attention during Super Bowl 2017's ads, you may have noticed the teaser for the much-anticipated season 2 of Netflix's Stranger Things. And a brand that got a major brand plug.  That brand?  Eggo waffles from Kellogg's.

Eggo was a staple of the TV series' season 1, with the main character "Eleven" going to great lengths to enjoy her Eggo waffles. And thanks to Sunday's commercial, we have a feeling Eggo will be a mainstay in season 2 as well. In this blog, Hollywood Branded looks at the strategic partnership of Eggo in Stranger Things, how how this unlikely duo is a perfect pair, the magic of product placement.

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The Most Effective Celebrity Endorsements For Super Bowl 2017

Posted by Hollywood Branded on February 6, 2017 at 9:59 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships

The Pricetag You Are Forgetting For Super Bowl's Enormous Costs

With what looked like an absolute blowout being turned on it's heels in the fourth quarter, Super Bowl 51 has come to a close with a big win for the Pats and Tom Brady (again). Our agency's attention was not focused entirely on the ball play however, but on the high priced commercials in what is appropriately deemed the most expensive night on TV.  Brands paid the highest ad price in Super Bowl history at $5 million for a 30-second ad.  And in return, reached an estimated 111.9 million audience, the third largest ever.

But keep in mind, this price tag is only the amount paid for that precious :30 seconds on air.  It does not include the costs of creating the commercial itself. Or the millions paid for celebrity endorsement appearances.  Kia, Tide and T-Mobile were just 3 of the 26 brands to feature high profile celebrities in their TV ads. In this blog, Hollywood Branded looks at the 30 brand spots which showcased celebrities, and the best and worst of the Super Bowl 2017 commercial celebrity endorsements.  

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The Benefits of Music Festivals For Brand Marketing Opportunities To Millennials

Posted by Hollywood Branded on January 27, 2017 at 3:25 PM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships, Event Activations

The Festival Market

Another music festival season is about to build into full swing, supported by buzz and chatter in anticipation. At least if you are a millennial.  From Coachella to EDM to Rock the Bells, each year the music festival culture continues to grow in popularity. And with increasing popularity comes increased interest from marketers.

Why? For one reason, music festivals are extremely valuable to brands who want to tap into the coveted, hard-to-reach millennial group, as they tend to make up a huge chunk of festival turn out. But the reach capabilities don’t stop there.  In this blog, Hollywood Branded discusses the benefits of music festivals for brand marketing opportunities to millennials.

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The Binge Watching TV Phenomenon

Posted by Hollywood Branded on January 24, 2017 at 10:22 AM

TOPICS | Branded Content & Integration

Mixed Thoughts On Binge TV Watching

Today, binge watching has become a standard practice for many.  When a new season of House of Cards, Orange is the New Black or new kid on the block (it's sooo good) Stranger Things is released... people around the world scramble to devour the content.  Practically overnight.  

The word “binge” itself has a very negative connotation.  And in regards to the recent binge TV phenomenon brought upon by the rise of online streaming TV services, some feel that the association is appropriate.  In this blog, Hollywood Branded looks at the negatives and positives of binge watching TV, and what it may mean for the future of television content.

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4 Common Myths About Product Placement Debunked

Posted by Hollywood Branded on January 23, 2017 at 9:18 AM

TOPICS | Branded Content & Integration


There Are A Few Common Misconceptions We Want To Dispel

You walk into the movie theatre, sit down with your popcorn and soda and wait for the movie to begin. After the opening credits you see the hero of the movie playing basketball (Spalding) with his friends in Converse sneakers. Afterwards, he puts his Beats headphones on for the subway ride home, which has signage on the wall for Redbull. "Beats, Spalding, Converse and Redbull probably paid big bucks to get in that movie," you think. The truth is, not necessarily.

Most people think they know about the world of brand integration and product placement, yet many people don't understand that many things they hear about the practice are just that - myths.  In this blog, Hollywood Branded busts 4 big myths about product placement and brand integration, and how your brand can start using TV and film as part of your marketing plan. 

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Why Brands Benefit From Product Placement in TV Pilots

Posted by Hollywood Branded on January 20, 2017 at 11:59 AM

TOPICS | Branded Content & Integration

Brand Partnerships During TV Pilot Season

The broadcast TV industry has an 88% failure rate when it comes to creating TV shows that will last longer than a single episode - not to mention a single season. With 90 scripted pilots paid for by ABC, CBS, FOX and NBC, only 41 were picked up to continue as a series.

That series order may mean 6 episodes, 13 episodes or a full season of 22 episodes. And of those 41, only 11 will return this year for a second season. This means that 88% of the 90 pilots were either never seen on air, or could not get an audience engaged enough to meet advertiser minimum requirements.  In this blog, Hollywood Branded explains why brands benefit from product placement in TV pilots, and why a brand should ‘risk’ it versus holding out for a ‘sure thing’.

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How Futuristic Product Placements Make Brands Memorable

Posted by Hollywood Branded on January 16, 2017 at 9:03 AM

TOPICS | Branded Content & Integration, Celebrity Initiative


The Branded Future

Just because a film or TV show takes place a few hundred years from now, doesn't mean there isn't an opportunity for brand integration. There are dozens of examples of brilliant product placement in films that take place in the future, starting as far back as the 1960's.  And sometimes that fictional futuristic product actually becomes a product one day - like the Nike Back To The Future self-lacing sneakers released in fall 2016.

One of the advantages of projecting how your brand will look dozens or hundreds of years from now is that semblance of the image today will still have similarities - making its uniqueness even more memorable.  In this blog, Hollywood Branded looks at some of the best examples of futuristic product placement in films and how those integrations made brands memorable.

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How Brands Use Retro Product Placement To Stand Out

Posted by Hollywood Branded on January 13, 2017 at 2:23 PM

TOPICS | Branded Content & Integration, Strategic Partnerships


Brands Use Vintage Logos To Make Authentic (And Memorable) Connections

Movies or TV shows that take place in modern times make brand integration easy and natural. Any Modern Family (capitalization intended) could have Apple products as a part of their daily lives, and a box of Cheerios looks natural in an Upper West Side apartment as the leading lady prepares for her work day.

But a huge opportunity for brands who have been around for more than a few years is using vintage logos or brand packaging as placement in period films.  In this blog, Hollywood Branded looks at the power of brands using retro product placement to stand out from competitors and gain authentic connections.  

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Shortening Time It Takes For A Consumer To Remember Your Brand

Posted by Hollywood Branded on January 12, 2017 at 4:04 PM

TOPICS | Branded Content & Integration, Survey Statistics

The Importance Of Brand Recognition

The commonly discussed stat regarding advertising is that it takes 7 times for a consumer to see your brand advertised to have enough of an impact to impact purchasing behavior.  Yet there is a trick to shortening that number.

That trick?  Product Placement.  Having your brand in a scene with a celebrity creates true star power and drives higher consumer awareness to purchase your brand. As you increase your brand recognition, sales are positively impacted by consumers who want to purchase what their celebrity heroes use and endorse. In this blog, Hollywood Branded shares the trick to shortening the number of time it takes for consumers to remember your brand.

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SVOD Original Content Gets High Accolades At Golden Globe Noms

Posted by Hollywood Branded on January 4, 2017 at 8:56 AM

TOPICS | Branded Content & Integration, Celebrity Initiative


How SVOD Original Content Is Earning Big Awards Season Nods

Once again, streaming services have proven they are redefining the way we consume television and film. Between Netflix and Amazon, the SVOD giants have secured 17 Golden Globe nominations in both television and movie categories.

Not only are both Netflix and Amazon taking away spots from traditional networks, but are in fact competing against each other in television categories.  In this blog, Hollywood Branded shares how the excellent content of Streaming Video on Demand services are continuing to break into awards season with the Golden Globe nominations.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

Click to download our product placement 101 infographic