How The Real Life Sports League Will Expand Into The eSports World
The NBA has announced plans to create an eSports league beginning in 2018. While other leagues have expressed interest in the growing eSports world, the NBA will become the first major sports league to have its own eSports league.
In increasing their presence in a rapidly growing community, the NBA hopes to tap into a fan base that could easily rival that of professional basketball in the years to come. And the result will be an entirely new platform for brands to engage in product placement and sponsorship. In this blog, Hollywood Branded looks at the growing opportunity for brands to participate in sports marketing and video game product placement in eSports, and the launch of the NBA's eSports League.