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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

NBA Video Game Product Placement in ESports League

Posted by Hollywood Branded Inc. on February 21, 2017 at 8:40 AM

TOPICS | Branded Content & Integration, Sports Marketing


How The Real Life Sports League Will Expand Into The eSports World

The NBA has announced plans to create an eSports league beginning in 2018. While other leagues have expressed interest in the growing eSports world, the NBA will become the first major sports league to have its own eSports league.

In increasing their presence in a rapidly growing community, the NBA hopes to tap into a fan base that could easily rival that of professional basketball in the years to come. And the result will be an entirely new platform for brands to engage in product placement and sponsorship.  In this blog, Hollywood Branded looks at the growing opportunity for brands to participate in sports marketing and video game product placement in eSports, and the launch of the NBA's eSports League.  

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Studio Films Released In Theaters & Home At Same Time Mean More Eyeballs On Your Product Placement

Posted by Hollywood Branded Inc. on February 13, 2017 at 9:25 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


How Warner Brothers Is Working With Movie Theaters To Push Home Release Dates Sooner

Traditionally, movie theaters have had a window of at least 90 days to show films in theaters before they are released to home viewers - be it on VHS, DVD, Blu-Ray and now SVOD and Cable On Demand.  The primary concern for studios has always been making sure their theater partners are kept happy, and that means keeping an exclusive window for audiences to have to leave their homes and trudge over to a movie theater.  

However, in new negotiations with theaters, more movies may be available to be viewed in-home... and sooner.  In this blog, Hollywood Branded looks at how new release negotiations may mean more eyes on product placement - and much sooner than before.

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Eggo in Stranger Things: The Magic of Product Placement

Posted by Hollywood Branded Inc. on February 8, 2017 at 8:38 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Creative Content


The Super Bowl 2017 Spot That Solidified The Waffle Company's Placement

If you were paying attention during Super Bowl 2017's ads, you may have noticed the teaser for the much-anticipated season 2 of Netflix's Stranger Things. And a brand that got a major brand plug.  That brand?  Eggo waffles from Kellogg's.

Eggo was a staple of the TV series' season 1, with the main character "Eleven" going to great lengths to enjoy her Eggo waffles. And thanks to Sunday's commercial, we have a feeling Eggo will be a mainstay in season 2 as well. In this blog, Hollywood Branded looks at the strategic partnership of Eggo in Stranger Things, how how this unlikely duo is a perfect pair, the magic of product placement.

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The Most Effective Celebrity Endorsements For Super Bowl 2017

Posted by Hollywood Branded Inc. on February 6, 2017 at 9:59 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships

The Pricetag You Are Forgetting For Super Bowl's Enormous Costs

With what looked like an absolute blowout being turned on it's heels in the fourth quarter, Super Bowl 51 has come to a close with a big win for the Pats and Tom Brady (again). Our agency's attention was not focused entirely on the ball play however, but on the high priced commercials in what is appropriately deemed the most expensive night on TV.  Brands paid the highest ad price in Super Bowl history at $5 million for a 30-second ad.  And in return, reached an estimated 111.9 million audience, the third largest ever.

But keep in mind, this price tag is only the amount paid for that precious :30 seconds on air.  It does not include the costs of creating the commercial itself. Or the millions paid for celebrity endorsement appearances.  Kia, Tide and T-Mobile were just 3 of the 26 brands to feature high profile celebrities in their TV ads. In this blog, Hollywood Branded looks at the 30 brand spots which showcased celebrities, and the best and worst of the Super Bowl 2017 commercial celebrity endorsements.  

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The Benefits of Music Festivals For Brand Marketing Opportunities To Millennials

Posted by Hollywood Branded Inc. on January 27, 2017 at 3:25 PM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships, Event Activations

The Festival Market

Another music festival season is about to build into full swing, supported by buzz and chatter in anticipation. At least if you are a millennial.  From Coachella to EDM to Rock the Bells, each year the music festival culture continues to grow in popularity. And with increasing popularity comes increased interest from marketers.

Why? For one reason, music festivals are extremely valuable to brands who want to tap into the coveted, hard-to-reach millennial group, as they tend to make up a huge chunk of festival turn out. But the reach capabilities don’t stop there.  In this blog, Hollywood Branded discusses the benefits of music festivals for brand marketing opportunities to millennials.

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The Binge Watching TV Phenomenon

Posted by Hollywood Branded Inc. on January 24, 2017 at 10:22 AM

TOPICS | Branded Content & Integration

Mixed Thoughts On Binge TV Watching

Today, binge watching has become a standard practice for many.  When a new season of House of Cards, Orange is the New Black or new kid on the block (it's sooo good) Stranger Things is released... people around the world scramble to devour the content.  Practically overnight.  

The word “binge” itself has a very negative connotation.  And in regards to the recent binge TV phenomenon brought upon by the rise of online streaming TV services, some feel that the association is appropriate.  In this blog, Hollywood Branded looks at the negatives and positives of binge watching TV, and what it may mean for the future of television content.

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4 Common Myths About Product Placement Debunked

Posted by Hollywood Branded Inc. on January 23, 2017 at 9:18 AM

TOPICS | Branded Content & Integration


There Are A Few Common Misconceptions We Want To Dispel

You walk into the movie theatre, sit down with your popcorn and soda and wait for the movie to begin. After the opening credits you see the hero of the movie playing basketball (Spalding) with his friends in Converse sneakers. Afterwards, he puts his Beats headphones on for the subway ride home, which has signage on the wall for Redbull. "Beats, Spalding, Converse and Redbull probably paid big bucks to get in that movie," you think. The truth is, not necessarily.

Most people think they know about the world of brand integration and product placement, yet many people don't understand that many things they hear about the practice are just that - myths.  In this blog, Hollywood Branded busts 4 big myths about product placement and brand integration, and how your brand can start using TV and film as part of your marketing plan. 

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Why Brands Benefit From Product Placement in TV Pilots

Posted by Hollywood Branded Inc. on January 20, 2017 at 11:59 AM

TOPICS | Branded Content & Integration

Brand Partnerships During TV Pilot Season

The broadcast TV industry has an 88% failure rate when it comes to creating TV shows that will last longer than a single episode - not to mention a single season. With 90 scripted pilots paid for by ABC, CBS, FOX and NBC, only 41 were picked up to continue as a series.

That series order may mean 6 episodes, 13 episodes or a full season of 22 episodes. And of those 41, only 11 will return this year for a second season. This means that 88% of the 90 pilots were either never seen on air, or could not get an audience engaged enough to meet advertiser minimum requirements.  In this blog, Hollywood Branded explains why brands benefit from product placement in TV pilots, and why a brand should ‘risk’ it versus holding out for a ‘sure thing’.

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How Futuristic Product Placements Make Brands Memorable

Posted by Hollywood Branded Inc. on January 16, 2017 at 9:03 AM

TOPICS | Branded Content & Integration, Celebrity Initiative


The Branded Future

Just because a film or TV show takes place a few hundred years from now, doesn't mean there isn't an opportunity for brand integration. There are dozens of examples of brilliant product placement in films that take place in the future, starting as far back as the 1960's.  And sometimes that fictional futuristic product actually becomes a product one day - like the Nike Back To The Future self-lacing sneakers released in fall 2016.

One of the advantages of projecting how your brand will look dozens or hundreds of years from now is that semblance of the image today will still have similarities - making its uniqueness even more memorable.  In this blog, Hollywood Branded looks at some of the best examples of futuristic product placement in films and how those integrations made brands memorable.

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How Brands Use Retro Product Placement To Stand Out

Posted by Hollywood Branded Inc. on January 13, 2017 at 2:23 PM

TOPICS | Branded Content & Integration, Strategic Partnerships


Brands Use Vintage Logos To Make Authentic (And Memorable) Connections

Movies or TV shows that take place in modern times make brand integration easy and natural. Any Modern Family (capitalization intended) could have Apple products as a part of their daily lives, and a box of Cheerios looks natural in an Upper West Side apartment as the leading lady prepares for her work day.

But a huge opportunity for brands who have been around for more than a few years is using vintage logos or brand packaging as placement in period films.  In this blog, Hollywood Branded looks at the power of brands using retro product placement to stand out from competitors and gain authentic connections.  

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Shortening Time It Takes For A Consumer To Remember Your Brand

Posted by Hollywood Branded Inc. on January 12, 2017 at 4:04 PM

TOPICS | Branded Content & Integration, Survey Statistics

The Importance Of Brand Recognition

The commonly discussed stat regarding advertising is that it takes 7 times for a consumer to see your brand advertised to have enough of an impact to impact purchasing behavior.  Yet there is a trick to shortening that number.

That trick?  Product Placement.  Having your brand in a scene with a celebrity creates true star power and drives higher consumer awareness to purchase your brand. As you increase your brand recognition, sales are positively impacted by consumers who want to purchase what their celebrity heroes use and endorse. In this blog, Hollywood Branded shares the trick to shortening the number of time it takes for consumers to remember your brand.

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SVOD Original Content Gets High Accolades At Golden Globe Noms

Posted by Hollywood Branded Inc. on January 4, 2017 at 8:56 AM

TOPICS | Branded Content & Integration, Celebrity Initiative


How SVOD Original Content Is Earning Big Awards Season Nods

Once again, streaming services have proven they are redefining the way we consume television and film. Between Netflix and Amazon, the SVOD giants have secured 17 Golden Globe nominations in both television and movie categories.

Not only are both Netflix and Amazon taking away spots from traditional networks, but are in fact competing against each other in television categories.  In this blog, Hollywood Branded shares how the excellent content of Streaming Video on Demand services are continuing to break into awards season with the Golden Globe nominations.

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New Study Proves Effectiveness Of Brand Marketing In Virtual Reality

Posted by Hollywood Branded Inc. on January 3, 2017 at 9:29 AM

TOPICS | Branded Content & Integration, Social Media Strategy


Is Virtual Reality The Future Of Product Placement And Advertising?

Airpush, makers of the virtual reality platform VirtualSky, has teamed up with POST cereal, PETA and CharityWater to release the first study of its kind into the effectiveness of brand marketing in virtual reality. 

What they found could be big news for brands looking to expand their entertainment marketing strategy into the new and developing world of VR. In fact, according to the study, brand recall was at least 8x more effective across all brands with immersive VR as well as double the intent to share.  In this blog, Hollywood Branded looks at how the recent study on brand recall in virtual reality is, proving how effective product placement in the medium is and how it may be changing the way brands choose to market themselves.

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Top 10 Product Placement Decision Makers For What Brands Appear On Screen 

Posted by Hollywood Branded Inc. on December 30, 2016 at 12:14 PM

TOPICS | Branded Content & Integration

Solidifying Your Product Placement

As a brand who has made the decision to incorporate product placement in your marketing strategy – you are just getting started!  The next step is to make sure that you’re in the best possible position to secure your product in getting that golden placement opportunity.

If you aren't working with an established agency in the space, one of the best ways to guarantee success is to get in front of the proper decision makers.  These are the individuals who decide what brands make it for product placement on screen at the production. But the big question is where do you start, and who exactly are these people?  In this blog, Hollywood Branded shares the top 10 decision makers for product placement for what brands appear on screen.

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"Peak TV": How Original Content Is At An All-Time High - And Growing

Posted by Hollywood Branded Inc. on December 28, 2016 at 3:20 PM

TOPICS | Branded Content & Integration, Strategic Partnerships


Great News For Brand Marketers - Scripted Original Series Is Continuing To Climb

According to a new research from FX Networks, scripted television is at an all-time high. This year, a record 455 series were produced and made it to air. These shows came from a myriad of sources, including cable, broadcast and streaming video on demand.

This number is way up from last year, which was itself a record year, proving that scripted series have only begun their climb, especially with the booming popularity of streaming services like Amazon and Netflix. And this is all great news for brand marketers looking to integrate product placement into their mix.  In this blog, Hollywood Branded looks at the rise of original scripted content, the benefits to brand marketers and the opportunities for product placement. 

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Reasons Why Disney Channel Is Making Influencers More Expensive 

Posted by Hollywood Branded Inc. on December 27, 2016 at 4:49 PM

TOPICS | Branded Content & Integration, Social Media Strategy

 

Social Media Celebrities Vs. Celebrities 

Today, the majority of millennials will choose the “social media celebrity” rather than what we all used to consider to be a superstar: A boy band, a pop singer, a movie star.  And apparently the networks are catching on. And it makes sense.  If you have to market a TV show or film, why not bring in some star power that can help you accomplish that marketing - really for free, through their own pre-built in fan bases.

We've been seeing this coming throughout 2016 - little sneak ins of social influencers announcing that they are in this or that film.  But in 2017 it's going to explode.  In this blog, Hollywood Branded shares how The Disney Channel's casting of digital stars will make the costs associated with social influencer partnerships rise.

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Most Popular Scripted TV Shows By State

Posted by Hollywood Branded Inc. on December 27, 2016 at 10:30 AM

TOPICS | Branded Content & Integration, Strategic Partnerships

Shock Waves Felt Around Your State

It always takes a new series a while to build in popularity, but some TV series hit so close to home that they are eagerly embraced by viewers who find comfort in shared values, locations or just some je ne sais quoi that makes it feel like... you are part of the show in some weird sense. It makes sense that people flock towards ideas and beliefs that may mirror the communities they live in, but CableTV.com has taken it one step further to pull back the curtain on what shows are hot - where.

Thanks to this information, now brands can know where to wrap media or product placement campaigns if they have a specific regional target. We previously shared a blog post on favorite reality series by state and we have more info to share!  In this blog, Hollywood Branded looks at what the top scripted series are by state, so brands can better target their core consumers through product placement in these, or similar series on a regional basis. 

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The Top 5 Holiday Product Placements

Posted by Hollywood Branded Inc. on December 23, 2016 at 8:04 AM

TOPICS | Branded Content & Integration


It's The Most Wonderful Time Of The Year

The holiday season is a time for family, gift-giving, and cuddling up next to the fire to watch your favorite holiday movie. Because we watch these movies year after year, the brands we see in them become an iconic reminder of the movie - and work as well to keep the brand in the front of our minds as we Christmas shop.

In this blog, Hollywood Branded looks at the top 5 holiday product placements from our favorite seasonal movies and how they keep consumers coming back to the featured brands year after year.

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More A-List Film Stars In TV And SVOD

Posted by Hollywood Branded Inc. on December 22, 2016 at 9:37 AM

TOPICS | Branded Content & Integration, Celebrity Initiative

 


The New "Cool"

It used to be that A-list actors only wanted to be in A-list feature films.  Major blockbusters, Romantic Comedies or possibly intellectual dramas that went the Indy circuit, and where they could show off true acting chops.  Never would an A-lister consider (revisting) the popular medium that they either bypassed completely or likely made them famous in the first place - the television screen.

Times are a-changing.  With the abundance of content, new distribution platforms (we are talking about you SVOD) and nice paychecks attached, there is a new interest in television.  In this blog, Hollywood Branded provides brand managers some insight into need-to-know-about content partnerships, as they will soon feature some mega A-list film stars in TV and SVOD content. 

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What!!  More Adults Watch YouTube Than Primetime Cable TV

Posted by Hollywood Branded Inc. on December 21, 2016 at 8:29 AM

TOPICS | Branded Content & Integration, Social Media Strategy

It's True - YouTube Isn't Just Watched By Kids (Anymore)

Between 2015 and 2016, YouTube viewers ages 55 and older have tripled.  That means while this platform still has a truly significant Gen Y and Z viewer, it's pushing up into the Baby Boomers too. We often hear from brand marketers that YouTube isn't a fit for them because you know - only Gen Y, Z or even younger watch the platform. 

But times are a'changing!  And those Gen Xers have sorta fallen in like with lots of those YouTube Channels catering to their interests. As have the Baby Boomers.  And brand advertisers are missing a potential marketing platform for an older demographic.  In this blog, Hollywood Branded looks at the study Think With Google did that shows that YouTube viewers ages 55 and older have tripled. 

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Most Popular Reality TV Shows By State

Posted by Hollywood Branded Inc. on December 20, 2016 at 6:36 AM

TOPICS | Branded Content & Integration, Strategic Partnerships

Shock Waves Felt Around Your State

Did you know that there is actually a way to tell what viewers' favorite TV series are - by state? It makes sense that people flock towards ideas and beliefs that may mirror the communities they live in, but CableTV.com has taken it one step further to pull back the curtain on what shows are hot - where.

So take comfort in knowing that neighbors and family members alike are tuning in to the same shows in a big way.  Or twitch your nose in disbelief - as certain reality shows can be a bit eyebrow raising.  In this blog, Hollywood Branded shares what are the top three reality series in each state, so brands can better target their core consumers through product placement in these, or similar series on a regional basis.

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Television Shows Targeting Hispanics With Top Latino and Latina Talent

Posted by Hollywood Branded Inc. on December 16, 2016 at 11:04 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


No Longer Considered (such of) A Minority Player On TV

2017 is the year for brands interested in targeting a Hispanic American audience! Historically  networks such as Univision and Telemundo were the two primary distributors of Hispanic American targeted programming, and oh have the times changed!  Shows like Orange Is The New Black and Jane The Virgin with Emmy-award nominated casts have made the networks take notice, and revamp their own programming slates to ensure they don’t miss out on ad dollars and eyeballs.

Even big name shows like The Walking Dead and The Flash have high ratings with Hispanics as many of the core characters are of Latino decent.  In this blog post, Hollywood Branded takes a look at new (and returning) television shows with some of the top Latino and Latina talent targeting Hispanics that should be top of mind for product placement and integration partnerships. 

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Netflix Product Placement Just Got Better With New Offline Function 

Posted by Hollywood Branded Inc. on December 8, 2016 at 3:53 PM

TOPICS | Branded Content & Integration


How The SVOD Giant Is Expanding Its Reign - Again

Netflix recently announced its plans to make viewing available offline - aka content from Netflix can be downloaded and saved to play without internet connection, say on a plane or riding the subway.

This is a big step for the media giant, expanding even further into the leisure time of over 86.7 million subscribers in 190+ countries worldwide. In this blog, Hollywood Branded looks at how Netflix Product Placement just got better for brand marketers with its new offline strategy and ability to download and view - and how marketers can take advantage of integrating product into content.

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How To Market Your Brand To Generation X

Posted by Hollywood Branded Inc. on December 6, 2016 at 1:16 PM

TOPICS | Branded Content & Integration, Celebrity Initiative


Diversity in a Generation

Generation X, also known as the "Baby Bust" generation, were born between the years 1965 and 1979. This includes people who are now between 37 on the early end and 51 years old at the latter end in 2016.  This generation's target market is unique in a way that they are more ethnically diverse, and have a quest for justice more than the baby boomers, the generation previous to them.

Gen X are said (we aren't so sure) to be the first generation unwilling to become workaholics and sacrifice their family lives, ushering in work-life balance, authenticity, and self-sufficiency. Having grown up in the midst of social changes, they are comfortable embracing change, and eager to drive it as well. In this blog, Hollywood Branded takes a deeper look at how to market your brand to Generation X, what makes them tick, and the actors and musicians favored.

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How To Market Your Brand To Generation Y

Posted by Hollywood Branded Inc. on December 2, 2016 at 1:10 PM

TOPICS | Branded Content & Integration, Celebrity Initiative


The Millennials

Generation Y, also called Millennials or Echo Boom's, year of birth is a somewhat controversial topic - but basically starting somewhere around 1981 and ending in 2000. This includes people who are now between 16 and 35 years old in 2016.  This generation is different to market to in the sense they're more adventures and are more open to new products and development approaches.  Truly trendsetters at heart.

This generation has been shaped by the technological revolution that occurred throughout their youth, and is tech savvy, meaning they spend a lot of their time on the various digital platformsIn this blog, Hollywood Branded takes a deeper look at who Millennials are, some of their favored actors and musicians, and how to market your brand to generation Y. 

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Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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