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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

Why Brands Benefit From Product Placement in TV Pilots

Posted by Hollywood Branded Inc. on January 20, 2017 at 11:59 AM

TOPICS | Branded Content & Integration

Brand Partnerships During TV Pilot Season

The broadcast TV industry has an 88% failure rate when it comes to creating TV shows that will last longer than a single episode - not to mention a single season. With 90 scripted pilots paid for by ABC, CBS, FOX and NBC, only 41 were picked up to continue as a series.

That series order may mean 6 episodes, 13 episodes or a full season of 22 episodes. And of those 41, only 11 will return this year for a second season. This means that 88% of the 90 pilots were either never seen on air, or could not get an audience engaged enough to meet advertiser minimum requirements.  In this blog, Hollywood Branded explains why brands benefit from product placement in TV pilots, and why a brand should ‘risk’ it versus holding out for a ‘sure thing’.

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How To #6: Make Affordable Product Placement Magic Happen On Screen

Posted by Hollywood Branded Inc. on January 17, 2017 at 12:53 PM

TOPICS | Branded Content & Integration, Marketing Best Practices

 


Busting The Myth

There is a common misconception that any placement of brands in TV and feature film is paid for – with a lot of dollars. And the media strongly supports this opinion.  Article after article have been written to support this myth - but the truth lies outside what you may read.

While this holds true for what is known as brand integration, where money is exchanged to guarantee a specific story line centered on the brand, it is not true for over 90% of what ends up on the small and big screen alike. What then does is take, instead of cash, to forge a strong brand-production bond?   In this blog, Hollywood Branded shares three reasons why brands can win big time on screen, and make affordable product placement magic happen on screen.    

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How Futuristic Product Placements Make Brands Memorable

Posted by Hollywood Branded Inc. on January 16, 2017 at 9:03 AM

TOPICS | Branded Content & Integration, Celebrity Initiative


The Branded Future

Just because a film or TV show takes place a few hundred years from now, doesn't mean there isn't an opportunity for brand integration. There are dozens of examples of brilliant product placement in films that take place in the future, starting as far back as the 1960's.  And sometimes that fictional futuristic product actually becomes a product one day - like the Nike Back To The Future self-lacing sneakers released in fall 2016.

One of the advantages of projecting how your brand will look dozens or hundreds of years from now is that semblance of the image today will still have similarities - making its uniqueness even more memorable.  In this blog, Hollywood Branded looks at some of the best examples of futuristic product placement in films and how those integrations made brands memorable.

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How Brands Use Retro Product Placement To Stand Out

Posted by Hollywood Branded Inc. on January 13, 2017 at 2:23 PM

TOPICS | Branded Content & Integration, Strategic Partnerships


Brands Use Vintage Logos To Make Authentic (And Memorable) Connections

Movies or TV shows that take place in modern times make brand integration easy and natural. Any Modern Family (capitalization intended) could have Apple products as a part of their daily lives, and a box of Cheerios looks natural in an Upper West Side apartment as the leading lady prepares for her work day.

But a huge opportunity for brands who have been around for more than a few years is using vintage logos or brand packaging as placement in period films.  In this blog, Hollywood Branded looks at the power of brands using retro product placement to stand out from competitors and gain authentic connections.  

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Shortening Time It Takes For A Consumer To Remember Your Brand

Posted by Hollywood Branded Inc. on January 12, 2017 at 4:04 PM

TOPICS | Branded Content & Integration, Survey Statistics

The Importance Of Brand Recognition

The commonly discussed stat regarding advertising is that it takes 7 times for a consumer to see your brand advertised to have enough of an impact to impact purchasing behavior.  Yet there is a trick to shortening that number.

That trick?  Product Placement.  Having your brand in a scene with a celebrity creates true star power and drives higher consumer awareness to purchase your brand. As you increase your brand recognition, sales are positively impacted by consumers who want to purchase what their celebrity heroes use and endorse. In this blog, Hollywood Branded shares the trick to shortening the number of time it takes for consumers to remember your brand.

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SVOD Original Content Gets High Accolades At Golden Globe Noms

Posted by Hollywood Branded Inc. on January 4, 2017 at 8:56 AM

TOPICS | Branded Content & Integration, Celebrity Initiative


How SVOD Original Content Is Earning Big Awards Season Nods

Once again, streaming services have proven they are redefining the way we consume television and film. Between Netflix and Amazon, the SVOD giants have secured 17 Golden Globe nominations in both television and movie categories.

Not only are both Netflix and Amazon taking away spots from traditional networks, but are in fact competing against each other in television categories.  In this blog, Hollywood Branded shares how the excellent content of Streaming Video on Demand services are continuing to break into awards season with the Golden Globe nominations.

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New Study Proves Effectiveness Of Brand Marketing In Virtual Reality

Posted by Hollywood Branded Inc. on January 3, 2017 at 9:29 AM

TOPICS | Branded Content & Integration, Social Media Strategy


Is Virtual Reality The Future Of Product Placement And Advertising?

Airpush, makers of the virtual reality platform VirtualSky, has teamed up with POST cereal, PETA and CharityWater to release the first study of its kind into the effectiveness of brand marketing in virtual reality. 

What they found could be big news for brands looking to expand their entertainment marketing strategy into the new and developing world of VR. In fact, according to the study, brand recall was at least 8x more effective across all brands with immersive VR as well as double the intent to share.  In this blog, Hollywood Branded looks at how the recent study on brand recall in virtual reality is, proving how effective product placement in the medium is and how it may be changing the way brands choose to market themselves.

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Top 10 Product Placement Decision Makers For What Brands Appear On Screen 

Posted by Hollywood Branded Inc. on December 30, 2016 at 12:14 PM

TOPICS | Branded Content & Integration

Solidifying Your Product Placement

As a brand who has made the decision to incorporate product placement in your marketing strategy – you are just getting started!  The next step is to make sure that you’re in the best possible position to secure your product in getting that golden placement opportunity.

If you aren't working with an established agency in the space, one of the best ways to guarantee success is to get in front of the proper decision makers.  These are the individuals who decide what brands make it for product placement on screen at the production. But the big question is where do you start, and who exactly are these people?  In this blog, Hollywood Branded shares the top 10 decision makers for product placement for what brands appear on screen.

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"Peak TV": How Original Content Is At An All-Time High - And Growing

Posted by Hollywood Branded Inc. on December 28, 2016 at 3:20 PM

TOPICS | Branded Content & Integration, Strategic Partnerships


Great News For Brand Marketers - Scripted Original Series Is Continuing To Climb

According to a new research from FX Networks, scripted television is at an all-time high. This year, a record 455 series were produced and made it to air. These shows came from a myriad of sources, including cable, broadcast and streaming video on demand.

This number is way up from last year, which was itself a record year, proving that scripted series have only begun their climb, especially with the booming popularity of streaming services like Amazon and Netflix. And this is all great news for brand marketers looking to integrate product placement into their mix.  In this blog, Hollywood Branded looks at the rise of original scripted content, the benefits to brand marketers and the opportunities for product placement. 

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Reasons Why Disney Channel Is Making Influencers More Expensive 

Posted by Hollywood Branded Inc. on December 27, 2016 at 4:49 PM

TOPICS | Branded Content & Integration, Social Media Strategy

 

Social Media Celebrities Vs. Celebrities 

Today, the majority of millennials will choose the “social media celebrity” rather than what we all used to consider to be a superstar: A boy band, a pop singer, a movie star.  And apparently the networks are catching on. And it makes sense.  If you have to market a TV show or film, why not bring in some star power that can help you accomplish that marketing - really for free, through their own pre-built in fan bases.

We've been seeing this coming throughout 2016 - little sneak ins of social influencers announcing that they are in this or that film.  But in 2017 it's going to explode.  In this blog, Hollywood Branded shares how The Disney Channel's casting of digital stars will make the costs associated with social influencer partnerships rise.

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Most Popular Scripted TV Shows By State

Posted by Hollywood Branded Inc. on December 27, 2016 at 10:30 AM

TOPICS | Branded Content & Integration, Strategic Partnerships

Shock Waves Felt Around Your State

It always takes a new series a while to build in popularity, but some TV series hit so close to home that they are eagerly embraced by viewers who find comfort in shared values, locations or just some je ne sais quoi that makes it feel like... you are part of the show in some weird sense. It makes sense that people flock towards ideas and beliefs that may mirror the communities they live in, but CableTV.com has taken it one step further to pull back the curtain on what shows are hot - where.

Thanks to this information, now brands can know where to wrap media or product placement campaigns if they have a specific regional target. We previously shared a blog post on favorite reality series by state and we have more info to share!  In this blog, Hollywood Branded looks at what the top scripted series are by state, so brands can better target their core consumers through product placement in these, or similar series on a regional basis. 

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The Top 5 Holiday Product Placements

Posted by Hollywood Branded Inc. on December 23, 2016 at 8:04 AM

TOPICS | Branded Content & Integration


It's The Most Wonderful Time Of The Year

The holiday season is a time for family, gift-giving, and cuddling up next to the fire to watch your favorite holiday movie. Because we watch these movies year after year, the brands we see in them become an iconic reminder of the movie - and work as well to keep the brand in the front of our minds as we Christmas shop.

In this blog, Hollywood Branded looks at the top 5 holiday product placements from our favorite seasonal movies and how they keep consumers coming back to the featured brands year after year.

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More A-List Film Stars In TV And SVOD

Posted by Hollywood Branded Inc. on December 22, 2016 at 9:37 AM

TOPICS | Branded Content & Integration, Celebrity Initiative

 


The New "Cool"

It used to be that A-list actors only wanted to be in A-list feature films.  Major blockbusters, Romantic Comedies or possibly intellectual dramas that went the Indy circuit, and where they could show off true acting chops.  Never would an A-lister consider (revisting) the popular medium that they either bypassed completely or likely made them famous in the first place - the television screen.

Times are a-changing.  With the abundance of content, new distribution platforms (we are talking about you SVOD) and nice paychecks attached, there is a new interest in television.  In this blog, Hollywood Branded provides brand managers some insight into need-to-know-about content partnerships, as they will soon feature some mega A-list film stars in TV and SVOD content. 

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What!!  More Adults Watch YouTube Than Primetime Cable TV

Posted by Hollywood Branded Inc. on December 21, 2016 at 8:29 AM

TOPICS | Branded Content & Integration, Social Media Strategy

It's True - YouTube Isn't Just Watched By Kids (Anymore)

Between 2015 and 2016, YouTube viewers ages 55 and older have tripled.  That means while this platform still has a truly significant Gen Y and Z viewer, it's pushing up into the Baby Boomers too. We often hear from brand marketers that YouTube isn't a fit for them because you know - only Gen Y, Z or even younger watch the platform. 

But times are a'changing!  And those Gen Xers have sorta fallen in like with lots of those YouTube Channels catering to their interests. As have the Baby Boomers.  And brand advertisers are missing a potential marketing platform for an older demographic.  In this blog, Hollywood Branded looks at the study Think With Google did that shows that YouTube viewers ages 55 and older have tripled. 

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Most Popular Reality TV Shows By State

Posted by Hollywood Branded Inc. on December 20, 2016 at 6:36 AM

TOPICS | Branded Content & Integration, Strategic Partnerships

Shock Waves Felt Around Your State

Did you know that there is actually a way to tell what viewers' favorite TV series are - by state? It makes sense that people flock towards ideas and beliefs that may mirror the communities they live in, but CableTV.com has taken it one step further to pull back the curtain on what shows are hot - where.

So take comfort in knowing that neighbors and family members alike are tuning in to the same shows in a big way.  Or twitch your nose in disbelief - as certain reality shows can be a bit eyebrow raising.  In this blog, Hollywood Branded shares what are the top three reality series in each state, so brands can better target their core consumers through product placement in these, or similar series on a regional basis.

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Television Shows Targeting Hispanics With Top Latino and Latina Talent

Posted by Hollywood Branded Inc. on December 16, 2016 at 11:04 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


No Longer Considered (such of) A Minority Player On TV

2017 is the year for brands interested in targeting a Hispanic American audience! Historically  networks such as Univision and Telemundo were the two primary distributors of Hispanic American targeted programming, and oh have the times changed!  Shows like Orange Is The New Black and Jane The Virgin with Emmy-award nominated casts have made the networks take notice, and revamp their own programming slates to ensure they don’t miss out on ad dollars and eyeballs.

Even big name shows like The Walking Dead and The Flash have high ratings with Hispanics as many of the core characters are of Latino decent.  In this blog post, Hollywood Branded takes a look at new (and returning) television shows with some of the top Latino and Latina talent targeting Hispanics that should be top of mind for product placement and integration partnerships. 

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Netflix Product Placement Just Got Better With New Offline Function 

Posted by Hollywood Branded Inc. on December 8, 2016 at 3:53 PM

TOPICS | Branded Content & Integration


How The SVOD Giant Is Expanding Its Reign - Again

Netflix recently announced its plans to make viewing available offline - aka content from Netflix can be downloaded and saved to play without internet connection, say on a plane or riding the subway.

This is a big step for the media giant, expanding even further into the leisure time of over 86.7 million subscribers in 190+ countries worldwide. In this blog, Hollywood Branded looks at how Netflix Product Placement just got better for brand marketers with its new offline strategy and ability to download and view - and how marketers can take advantage of integrating product into content.

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How To Market Your Brand To Generation X

Posted by Hollywood Branded Inc. on December 6, 2016 at 1:16 PM

TOPICS | Branded Content & Integration, Celebrity Initiative


Diversity in a Generation

Generation X, also known as the "Baby Bust" generation, were born between the years 1965 and 1979. This includes people who are now between 37 on the early end and 51 years old at the latter end in 2016.  This generation's target market is unique in a way that they are more ethnically diverse, and have a quest for justice more than the baby boomers, the generation previous to them.

Gen X are said (we aren't so sure) to be the first generation unwilling to become workaholics and sacrifice their family lives, ushering in work-life balance, authenticity, and self-sufficiency. Having grown up in the midst of social changes, they are comfortable embracing change, and eager to drive it as well. In this blog, Hollywood Branded takes a deeper look at how to market your brand to Generation X, what makes them tick, and the actors and musicians favored.

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How To Market Your Brand To Generation Y

Posted by Hollywood Branded Inc. on December 2, 2016 at 1:10 PM

TOPICS | Branded Content & Integration, Celebrity Initiative


The Millennials

Generation Y, also called Millennials or Echo Boom's, year of birth is a somewhat controversial topic - but basically starting somewhere around 1981 and ending in 2000. This includes people who are now between 16 and 35 years old in 2016.  This generation is different to market to in the sense they're more adventures and are more open to new products and development approaches.  Truly trendsetters at heart.

This generation has been shaped by the technological revolution that occurred throughout their youth, and is tech savvy, meaning they spend a lot of their time on the various digital platformsIn this blog, Hollywood Branded takes a deeper look at who Millennials are, some of their favored actors and musicians, and how to market your brand to generation Y. 

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One National :30 TV Spot - Or A Year Of Product Placement

Posted by Hollywood Branded Inc. on November 30, 2016 at 8:03 AM

TOPICS | Branded Content & Integration

Can You Afford To Not Give Up That Spot?  

For the price of one national primetime :30 TV spot, a brand can have a comprehensive product placement for a year.  You heard that right.  With very rare exception by brand category, a company can work with a product placement agency with both agency retainer and product needs covered.  The exceptions?  Big ticket categories like automotive, where storage and product costs are higher and competition fierce.  And for giving up that one spot? The brand will receive more impact, more engagement, more return on investment and more social and PR savviness than that single :30 or package of :10s.  

A robust Product Placement program will always - ALWAYS - deliver a higher CPM often more than 10x what that single ad cost.  In this blog post Hollywood Branded discusses the benefits and costs of a product placement program, and why brands should encourage their media agencies to give up that one spot.

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Comcast's New X1 & What It Means For SVOD Product Placement Strategy

Posted by Hollywood Branded Inc. on November 28, 2016 at 11:06 AM

TOPICS | Branded Content & Integration


How X1 Will Make Cable TV And Netflix A Seamless Experience

In a new revamp targeting those opting to cut the cord for SVOD and commercial-free services, Comcast's Xfinity has release their new platform "X1" that integrates streaming content into their cable services with a Roku-like interface that combines cable TV, On Demand, Netflix as well as social media sharing capabilities. 

Comcast's new X1 looks to reshape the way consumers use cable and SVOD together. In this blog, Hollywood Branded looks at what Comcast's X1 launch means for the future of marekters interested in adding SVOD product placement to their marketing strategy.

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A Mad Men Case Study On Liquor Product Placement

Posted by Hollywood Branded Inc. on November 25, 2016 at 2:01 PM

TOPICS | Branded Content & Integration


We All Want To Drink Like The Stars

Do you remember the way Don Draper poured his Canadian Club into a glass while thinking about his next big pitch - or problem? We do. And we bet you do too.  And we have the inside scoop as to how it happened.

Don Draper's drink of choice was no accident. Our company worked closely with the team at both Canadian Club and the production team of Mad Men to put together a comprehensive product placement plan that made sense for the brand and fit perfectly into the production.  Hollywood Branded shares the case study on the Mad Men Canadian Club integration, and how sales were massively impacted by this whiskey's starring role on TV for liquor brand product placement.

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12 Examples Of How Brands Gain New Consumers From Cross-Genre Music Partnerships

Posted by Hollywood Branded Inc. on November 24, 2016 at 10:04 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Creative Content


Cross-Genre Music Partnerships

Brands often use music in their advertisements with the intention to broaden their market’s exposure and create a sustainable association of the consumer with the brand. But how does a collaboration of two artists from two very different genres affect the brand’s marketing results?

Awesomely in fact.  Whether a brand licenses music as the beat to their commerical, or works directly with the artists to create a lyric in the song, or creates a product placement integration in their music video, it's a win.  A big win in that the artist more aligned to the brand's typical marketing demographic acts as positive reinforcing reminder to current brand fans, and the cross over artist brings to the table an entirely new segment ripe for winning over and selling to.  In this blog, Hollywood Branded looks at how brands gain new consumers by integrating crossover music genres in their marketing campaign.

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What Brands Should Know - Social Media Actors In Hollywood

Posted by Hollywood Branded Inc. on November 23, 2016 at 8:34 AM

TOPICS | Branded Content & Integration, Strategic Partnerships, Social Media Strategy


Famous Internet Stars Are Breaking Into Hollywood

We are sailing uncharted territory in the land of film and celebrities in the land of the movie making business.  It has been two decades since the advent of the 'reality star' broke into the Hollywood enclave - to many raised eyebrows.  And now a new trend has emerged - the social media celebrity.  Coming to a theater or TV screen near you!

Will these be the stars on screen in thirty years - our next leading men and women, here to stick around?  Probably not.  But they do provide quite a bit of opportunity for the right brand partnerships - now.  In this blog, Hollywood Branded looks at the growing trend of social media influencers transitioning to social media actors in Hollywood film and TV shows.

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What Music To Use For Marketing Your Brand

Posted by Hollywood Branded Inc. on November 22, 2016 at 7:54 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships, Creative Content

The Importance Of Music Branding Tool To Reach Each Generation 
 
Music has been used throughout the years in different ways as part of branding, and is a proven successful marketing tool to reach all ages.  But it is important to know how to choose the right music to reach each generation in a way that positively influences your target market and helps get them to become long term consumers of your brand. 
 
Music is more than just a melody. It’s a driver. A beat that moves people and makes them take action. Music stimulates social interaction and establishes consumers’ loyalty. It’s an emotional trigger than can substantially affect how viewers perceive TV commercials and how they connect with the brand. In this blog, Hollywood Branded breaks down what music to use for marketing your brand - for every generation. 
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Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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