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Where brand marketers learn how to increase sales by using branded content, celebrities & influencers

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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

Podcast Ep 16:  How To Create Awareness For New Product Launches

Posted by Stacy Jones on June 22, 2017 at 10:54 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode,  Hollywood Branded's CEO Stacy Jones discussses how to create awareness for new product launches resulting in higher memory of your brand, and shares our infographic on why product placement works better than an ad.  

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How Vine Stars Continue To Be Social Influencers After The Fall Of Vine

Posted by Stacy Jones on June 20, 2017 at 7:59 AM

TOPICS | Branded Content & Integration, Celebrity Initiative


These Stars Managed To Keep Their Internet Fame After Losing Their Platform

After Twitter shut down Vine, the extremely prominent video sharing app that popularized the super-short film trend, influencers that had risen to popularity on the app seemingly had nowhere to go. Vine was a big money maker for them, with sponsored Vines, product placement and endorsement ads allowing them to monetize their internet fame.

While some of these stars faded away like the app, others have turned to other social media or video platforms to promote their brand as well as other brands. In this blog post, Hollywood Branded looks at where Vine stars are now, why they are so popular and how your brand can use them as social influencers.

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Podcast Episode 15:  Why Retro Product Placement in Movies and TV Works [Infographic]

Posted by Stacy Jones on June 16, 2017 at 10:45 AM

TOPICS | Branded Content & Integration, Strategic Partnerships, product placement


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode,  Stacy Jones discusses the benefits of retro product placement in movies and TV content for brands, and  shares our infographic on retro product placement's authentic & memorable connections that drive sales.

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Snapchat's Brand Marketing Wins Big At Cannes

Posted by Stacy Jones on June 14, 2017 at 7:51 AM

TOPICS | Branded Content & Integration, Celebrity Initiative


How The Social Media Giant Dominates Festival-goers' Skyline

Snapchat has been leading the game for a while when it comes to brand marketing. They are never afraid to do what it takes to get their message across, and this year's Cannes festival has been no exception.

This year, Snapchat has gone beyond the usual social media marketing strategy to include a massive Ferris wheel in their advertising. In this blog post, Hollywood Branded takes a look at Snapchat's latest brand marketing stunt and why it works for the social media company.

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Upcoming Comedy Series For The 2017/2018 TV Season

Posted by Adam Halpin on June 12, 2017 at 9:14 AM

TOPICS | Branded Content & Integration

The Comedies On TV You Shouldn't Miss... Or Should You?

The 5 main TV networks - ABC, NBC, CBS, Fox and CW - held their annual upfronts recently announcing their brand new shows as well as those which will be renewed or cancelled. As often occurs, there were a few cancellation shockers - with this year having some of the most popular shows cancelled.  Why?  Well money of course!  And the other big change? Time shifts in scheduling.

In this 3-part blog series Hollywood Branded discusses just what changes are being made to the network's schedule in the coming year, and what this means for the industry.  In this blog, Hollywood Branded shares what brands need to know about the 2017-2018 COMEDY network TV schedule. 

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Upcoming Drama Series For The 2017/2018 TV Season

Posted by Stacy Jones on June 8, 2017 at 8:54 AM

TOPICS | Branded Content & Integration

The Dramas On TV You Shouldn't Miss... Or Should You?

The 5 main TV networks - ABC, NBC, CBS, Fox and CW - held their annual upfronts recently announcing their brand new shows as well as those which will be renewed or cancelled. As often occurs, there were a few cancellation shockers - with this year having some of the most popular shows cancelled.  Why?  Well money of course!  And the other big change? Time shifts in scheduling.

In this 3-part blog series Hollywood Branded discusses just what changes are being made to the network's schedule in the coming year, and what this means for the industry.  In this blog, Hollywood Branded shares what brands need to know about the 2017-2018 DRAMA network TV schedule. 

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Upcoming Unscripted Shows For The 2017/2018 TV Season

Posted by Adam Halpin on June 5, 2017 at 8:27 AM

TOPICS | Branded Content & Integration


The Unscripted TV You Shouldn't Miss... Or Should You?

The 5 main TV networks - ABC, NBC, CBS, Fox and CW - held their annual upfronts recently announcing their brand new shows as well as those which will be renewed or cancelled. As often occurs, there were a few cancellation shockers - with this year having some of the most popular shows cancelled.  Why?  Well money of course!  And the other big change? Time shifts in scheduling.

In this 3-part blog series Hollywood Branded discusses just what changes are being made to the network's schedule in the coming year, and what this means for the industry.  In this blog, Hollywood Branded shares what brands need to know about the 2017-2018 UNSCRIPTED network TV schedule. 

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With Ad-Blockers On The Rise, Product Placement & Creative Content Are Key

Posted by Stacy Jones on June 2, 2017 at 9:05 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Creative Content, Digital Marketing


How Google's Rumored New Ad Blocker Should Be A Big Sign To Brand Marketers

Ad avoidance is at an all-time high. With more and more people cutting cable out of their lives, paying extra for premium forms of Hulu and Spotify, and using Ad Blockers on their browsers, traditional advertisements are not only dying, but come off as downright annoying to consumers, hurting brand image.

However, the world of entertainment marketing has more opportunities than ever before. From streaming video production companies eager to work with brands to creative ad content, brand marketers must simply be smart about the way they reach consumers. In this blog, Hollywood Branded looks at how product placement and creative content are far more effective than traditional ads in today's age of ad avoidance.

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Hollywood Branded Influencer Marketing Infographic Library Now On Pinterest

Posted by Stacy Jones on May 28, 2017 at 4:17 PM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships, Event Activations


We've Done It!

It's taken some time... and we are very proud to say we have launched our entire Influencer Marketing infographic library on Pinterest!  In the upcoming days, weeks and months more of our content will be added to the already burgeoning amount of blogs and training materials available. Our agency spends a considerable amount of time to create materials to help brand marketers learn to leverage influencers and entertainment content marketing to a higher degree within their own marketing efforts. And we want to share it with you!

In this blog, Hollywood Branded shares with you ALL of our infographics on influencer marketing content now available at the click of your mouse in our Pinterest marketing library, available at https://www.pinterest.com/HollywoodBranded.

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Podcast Episode 12: How Much It Costs For Product Placement Marketing Strategy [Infographic]

Posted by Stacy Jones on May 24, 2017 at 7:15 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Stacy Jones talks about how much it costs for product placement marketing strategy, from single one offs to comprehensive programs and shares our infographic for network TV product placement costs.

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Guardians of the Galaxy: How Brand Partnerships In Space Can Exist

Posted by Adam Halpin on May 18, 2017 at 7:32 AM

TOPICS | Branded Content & Integration, Strategic Partnerships

What Makes Guardians Of The Galaxy A Successful Film For Brands

If there was ever a sleeper hit of Marvel’s Cinematic Universe it was 2014’s Guardians of the Galaxy. Of all of Marvel’s comic book turned movie properties, it was perhaps the least known before the film blasted into the cinematic universe, with very few having heard of the adventures of Peter Quill, Gamora, Drax the Destroyer, Rocket Raccoon and Groot.

Skip forward to 2017, and Guardians of the Galaxy Vol. 2 is one of the most highly anticipated films of the year. In this blog, Hollywood branded discusses the massive success of Guardians of the Galaxy and how brand partnerships in space themed films can exist.

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Product Placement Case Study – Secrets To Securing Trade Out Opportunities In Hollywood

Posted by Stacy Jones on May 15, 2017 at 2:20 PM

TOPICS | Branded Content & Integration, Strategic Partnerships


A B2B and B2C Case Study

Establishing your brand in Hollywood means developing your brand relationships in order to get the mega results you often see on screen for some brands.  And there is a secret - much of that exposure comes at a very affordable price.

But there are some insider secrets that you need to know to make that happen.  In this blog, Hollywood Branded shares insider secrets to successful product placement and case study on how brands can secure product placement trade out opportunities in Hollywood.

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Snapchat's Original Content: Brand Marketers, Pay Attention!

Posted by Alexis Tawater-Tiedemann on May 9, 2017 at 9:13 AM

TOPICS | Branded Content & Integration, Creative Content


The Social Media App That Is Becoming An Original Content Leader

Snap, Inc., known most commonly for its photo-sharing app Snapchat recently went public.  That is, they began trading shares on the New York Stock Exchange, taking a step and making it abundantly clear they plan on continuing to grow as a media company.

Now in a recent announcement, Snap, Inc. announced their plans to begin producing television-like content within their mobile app setting for their massive young audience. In this blog, Hollywood Branded looks at Snapchat's latest foray into original content and what this means for brand marketers.

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How To #6: Make Affordable Product Placement Magic Happen On Screen

Posted by Stacy Jones on May 2, 2017 at 6:53 PM

TOPICS | Branded Content & Integration, Marketing Best Practices

 


Busting The Myth

There is a common misconception that any placement of brands in TV and feature film is paid for – with a lot of dollars. And the media strongly supports this opinion.  Article after article have been written to support this myth - but the truth lies outside what you may read.

While this holds true for what is known as brand integration, where money is exchanged to guarantee a specific story line centered on the brand, it is not true for over 90% of what ends up on the small and big screen alike. What then does is take, instead of cash, to forge a strong brand-production bond?   In this blog, Hollywood Branded shares three reasons why brands can win big time on screen, and make affordable product placement magic happen on screen.    

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The World Of The Fast and The Furious Franchise and Brand Partnerships

Posted by Adam Halpin on April 27, 2017 at 10:48 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


Why The Fast And Furious Franchise Is Perfect for Branding. 

Franchise films are certainly a popular trend in Hollywood these days, with 2017 already leveraging the practice of releasing franchise film releases, with Logan, Kong Skull Island and Fifty Shades Darker. Among the most highly anticipated of the franchise returns for this year was The Fate of the Furious, the eighth film in The Fast and The Furious franchise. 

With its perfect blend of fast cars, action packed scenes and an A-list cast it is no surprise that the franchise has been so appealing to audiences. In this blog, Hollywood Branded looks at how The Fast and The Furious franchise became the mammoth blockbuster moneymaker that it is, and how the film continues to be an ideal fit for many brands. 

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How To #4: 9 Steps To Using The Beat Of Music Marketing To Increase Sales

Posted by Stacy Jones on April 24, 2017 at 9:40 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships, Social Media Strategy, Marketing Best Practices

Music Marketing Is Not For Kids

Think music videos and artist brand partnerships are just for kids? While it is often assumed that tweens and teens are the predominant target group, this is a huge misconception. In actuality, the 45+ age group is the largest music buying demographic.

Turns out you may want to reconsider marketing opportunities with one of the highest ROI’s available in the world of entertainment marketing – and daresay, advertising in general.  In this blog, Hollywood Branded looks at how brands can best harness the power of music.

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Podcast Episode 7: 3 Steps For Planning A Product Placement Strategy

Posted by Stacy Jones on April 21, 2017 at 2:59 PM

TOPICS | Branded Content & Integration

Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded will talk about 3 important steps for planning a product placement strategy for your brand's succes.

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Why Brands Seeking Adult Demos Should Partner With Deadpool 2

Posted by Stacy Jones on April 20, 2017 at 8:16 AM

TOPICS | Branded Content & Integration, Strategic Partnerships

Who Will Win The Deadpool

One of our new favorite bad boys (and sometimes good boy), Deadpool has taken the world by storm. Men want to be him, and women want to be with him. And with the second installment of the funny action packed film filming soon, brands who are open to an edgy adult audience might want to consider partnership with the sarcastic Wade Wilson.

This film franchise is hilarious to many adults, but what people don't necessarily see are the opportunities Deadpool has to offer for brands. With his originality and arrogance, Wade Wilson aka Deadpool has earned the title of being the most playful superhero in the Marvel Universe. In this blog, Hollywood Branded explains why sarcastic and edgy Wade Wilson from Marvel's Deadpool may be a great opportunity for brands seeking adult demos. 

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Why Major Filmmakers Are Choosing TV - And Why Stars Are Following

Posted by Stacy Jones on April 17, 2017 at 9:09 AM

TOPICS | Branded Content & Integration


So Much Content... Still The Same Number Of Viewers

Cable.  Network TV.  Streaming Video On Demand.  There are so many content options now available and cord cutting has become a standard as TV's come with "Smart" components make it super easy to watch streaming content. Movies audiences themselves are declining, with viewers choosing the easy path of watching content at home, with exception of major stunt and special effect films that just play better on a big screen.  

With the loss of viewers, production companies are developing stringent criteria for making feature film. If the script lacks major explosions, extensive CGI or top of the line A-list cast, the script is unlikely to make it to the big screen. Which leaves producers one option:  find another way to show and share their content.   In this blog, Hollywood Branded explores the reasons why actors and filmmakers alike are choosing to produce content for television, video on demand and streaming services and why it matters to brands.

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Why Cinematic Universe Storylines Are Increasingly Popular For Studios And Brands

Posted by Adam Halpin on April 13, 2017 at 7:27 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


Never Ending Stories: The Cinematic Universe

There is no doubt that today’s cinema is filled with interconnecting stories and characters, often as a way for studios to lessen financial risk, as franchise films almost guarantee success. While franchise films have been in existence for decades, the "cinematic universe" of characters found in Marvel and DC Comics truly marks the evolution of the franchise film. 

The trend started with films like Ironman and The Avengers and has spread to SpidermanBatman, and Superman and beyond... where cameos of famous super villains and heroes making cameo and crossover appearances.  And the trend is only growing. In this blog, Hollywood Branded discusses the history and potential of cinematic universes for product placement, and why it guarantees such a tuned-in and engaged audience. 

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Stellar Product Placement: Ben And Jerry's Ice Cream Stars In Deadpool Teaser

Posted by Stacy Jones on April 10, 2017 at 9:16 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Digital Marketing


How The Ice Cream Company Scored A Spot In The New Ad

Deadpool was more than just the surprise hit of 2016. The movie grossed over $750 million worldwide and broke records for both R-rated movies and movies opening on President's Day weekend. It also breathed new life into a trend of superhero movies that were starting to all blur together.

Because of its wild, runaway success, its sequel is highly anticipated, and the teaser trailer seems to prove the sequel will do the irreverent original film justice. And the viral teaser also included an incredibly spot-on cameo for Ben and Jerry's ice cream. In this blog, Hollywood Branded takes a peek at the new Deadpool teaser and how it is a huge product placement win for Ben and Jerry's brand image.

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A Video Guide To The Basics Of How Product Placement Works

Posted by Stacy Jones on April 9, 2017 at 9:20 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


The Behind The Scenes Secrets

Our agency gets asked ona daily basis about the ins and outs of how to make a product placement program work.  To help with the explanation, we've created two short animated videos which answer most questions brands have about how this marketing practice works, what brand categories it works for, and the results brand marketers typically see.

So grab a box of popcorn and your favorite movie candies, take a seat and get ready to learn!  In this blog, Hollywood Branded shares a video guide to the basics of how product placement works to engage consumers - and drive new business sales!

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Podcast Episode 5:  4 Product Placement Myths [Infographic]

Posted by Stacy Jones on April 6, 2017 at 7:56 AM

TOPICS | Branded Content & Integration


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Stacy Jones reveals the easiest way to start getting your brand on screen, and why you should not fall for 4 common myths.

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Twitter To Enter Digital Content Marketing

Posted by Stacy Jones on April 3, 2017 at 7:52 AM

TOPICS | Branded Content & Integration, Digital Marketing


How The Social Media Platform Plans To Adapt

Twitter is the latest media giant to enter the digital video world, attempting to breathe new life into their company. And new ad dollars.  In a recent announcement, the social media platform let the world know it plans to increase digital video content by announcing its inclusion in the Digital Content Newfronts 2017.

For a company looking to stay fresh with both their content and their marketing, this is a smart move for Twitter. Especially as the younger generations have been abandoning the platform in favor of Instagram and Snapchat.  In this blog, Hollywood Branded looks at Twitter's entrance into the digital video content trend and what that means for the social media platform.

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How We Watch TV Is Changing - Tips For Brand Advertisers To Take Advantage

Posted by Stacy Jones on April 1, 2017 at 9:15 AM

TOPICS | Branded Content & Integration, Creative Content


So What Does That Mean For Brands Who Advertise?

Based on a new study, 73% of US consumers admit to binge-watching TV - an average of a whopping 6 episodes per session! This means more and more content than ever is reaching more viewers than ever - without commercials. Which makes it hard for brands to advertise. Or does it?

Because of the rise of binge-watching behavior, brand marketers should be ever on the lookout on how to improve their entertainment marketing strategy. In this blog, Hollywood Branded looks at how we watch TV through binge-watching and shares tips for brand advertisers to take advantage of the way we consume media.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

Click to download our product placement 101 infographic