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How Futuristic Product Placements Make Brands Memorable

Posted by Hollywood Branded Inc. on January 16, 2017 at 9:03 AM

TOPICS | Branded Content & Integration, Celebrity Initiative

The Branded Future

Just because a film or TV show takes place a few hundred years from now, doesn't mean there isn't an opportunity for brand integration. There are dozens of examples of brilliant product placement in films that take place in the future, starting as far back as the 1960's.  And sometimes that fictional futuristic product actually becomes a product one day - like the Nike Back To The Future self-lacing sneakers released in fall 2016.

One of the advantages of projecting how your brand will look dozens or hundreds of years from now is that semblance of the image today will still have similarities - making its uniqueness even more memorable.  In this blog, Hollywood Branded looks at some of the best examples of futuristic product placement in films and how those integrations made brands memorable.

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Celebrity Endorsement Ads: Celebs Do Taxes Too

Posted by Hollywood Branded Inc. on January 11, 2017 at 9:09 AM

TOPICS | Celebrity Initiative, Creative Content

Celebs And Tax Season Make A Surprisingly Good Pair

Your first thought when sitting down to do your taxes probably doesn't include celebrities or what they're up to. But different tax filing companies certainly want you to. These companies are based on how to make tax season as quick and painless as possible for the consumer, and as profitable for themselves as well. 

As the two big tax filing services, H&R Block and TurboTax, battle for your business, they both have created campaigns centered around celebrities to catch your eye.  In this blog, Hollywood Branded looks at how two tax filing services are using celebrity endorsement campaigns to differentiate and catch consumers' attention this year.

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Get Your Product In An Award Show Gift Bag

Posted by Hollywood Branded Inc. on January 6, 2017 at 9:30 AM

TOPICS | Celebrity Initiative, Event Activations

The Benefit Of The Official Award Show Gift Bag

The ‘official’ award show gift bag is typically a gift of bliss for the A-list award recipients, and those few ‘others’ who have opportunities to later win them through various sweepstakes giveaways held to garner press and attention for the products contained within.

Brands of all categories benefit from the recognition and popularity products gain from the brush of celebrity fame – whether at the Golden Globes or through countless other Hollywood seeding opportunities at events.  In this blog Hollywood Branded discusses how to get your product in an award show gift bag and other alternative options.

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Leonardo DiCaprio Becomes Brand Ambassador For Chinese Car Company

Posted by Hollywood Branded Inc. on January 5, 2017 at 8:43 AM

TOPICS | Celebrity Initiative, Creative Content

How The Celebrity Environmental Crusader Will Team Up With BYD In China

2016 may have been a wild year for many people, but it was a good one for actor and environmentalist Leonardo DiCaprio. From (finally) winning his first Oscar to releasing his critically acclaimed docmentary on climate change, Before The Flood, DiCaprio will round out the year with a lucrative endorsement deal with a brand not known by most North American audiences - Chienese automotive company BYD.

Chinese brands love Leonardo DiCaprio and other A-list talent, and pay quite a high price tag in order to compete within their categories against much larger brands for the image rights for marketing.  In this blog, Hollywood Branded shares why Leonardo DiCaprio a good brand ambassador option for Chinese automotive manufacturer BYD, whether or not he'll be able to help sell Chinese cars.

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SVOD Original Content Gets High Accolades At Golden Globe Noms

Posted by Hollywood Branded Inc. on January 4, 2017 at 8:56 AM

TOPICS | Branded Content & Integration, Celebrity Initiative

How SVOD Original Content Is Earning Big Awards Season Nods

Once again, streaming services have proven they are redefining the way we consume television and film. Between Netflix and Amazon, the SVOD giants have secured 17 Golden Globe nominations in both television and movie categories.

Not only are both Netflix and Amazon taking away spots from traditional networks, but are in fact competing against each other in television categories.  In this blog, Hollywood Branded shares how the excellent content of Streaming Video on Demand services are continuing to break into awards season with the Golden Globe nominations.

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How To #10: 12 Steps To Celebrity Event Sponsorships

Posted by Hollywood Branded Inc. on January 2, 2017 at 9:47 AM

TOPICS | Celebrity Initiative, Event Activations, Marketing Best Practices

The Celebrity Stamp Of Approval

With 43% of consumers influenced to purchase products after seeing a brand with a celebrity, it’s no wonder that 72% of brands and agencies use entertainment marketing in their current marketing mix.  There is no question about the extraordinarily high level of influence of celebrities in our society.

The clothes that celebrities and social influencers wear one day fly off the shelves the next and when celebrities say they like a certain product, the sales of that product increases by double digit percentages.  In this post Hollywood Branded shares 12 steps to celebrity event sponsorships brand managers should take before activating their next partnership.

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5 Tips To Get Your Brand Instagram Holiday-Ready

Posted by Hollywood Branded Inc. on December 26, 2016 at 9:56 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Creative Content

Ways To Make Your Brand Stand Out On Social Media This Holiday Season

The holidays are an important time for brands and their image. Many people are home, off work and with their family. Which means more time to scroll through social media.

Give your followers what they want from your Instagram this season and remind them where to

get gifts for all of their friends and families!  In this post Hollywood Branded shares five tips will help you get your brand's social media strategy for Instagram ready for the holiday season.

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More A-List Film Stars In TV And SVOD

Posted by Hollywood Branded Inc. on December 22, 2016 at 9:37 AM

TOPICS | Branded Content & Integration, Celebrity Initiative


The New "Cool"

It used to be that A-list actors only wanted to be in A-list feature films.  Major blockbusters, Romantic Comedies or possibly intellectual dramas that went the Indy circuit, and where they could show off true acting chops.  Never would an A-lister consider (revisting) the popular medium that they either bypassed completely or likely made them famous in the first place - the television screen.

Times are a-changing.  With the abundance of content, new distribution platforms (we are talking about you SVOD) and nice paychecks attached, there is a new interest in television.  In this blog, Hollywood Branded provides brand managers some insight into need-to-know-about content partnerships, as they will soon feature some mega A-list film stars in TV and SVOD content. 

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How NBA Players Endorse Shoe Brands For Sports Marketing Success

Posted by Hollywood Branded Inc. on December 19, 2016 at 10:47 AM

TOPICS | Celebrity Initiative, Public Relations, Sports Marketing

How Pairing A Celebrity Basketball Player With A Shoe Brand Drives Sales

Ever since Nike introduced their Air Jordans in 1984, celebrity basketball players have been the inspiration for sneaker styles all over the world as well as an important part of sports marketing. And, after all, what better way to market a shoe made for basketball than by designing it after a celebrity NBA player? 

Adding a celebrity to the branding of a product is a great way to market it by using their skills, personality or style to sell the product. Sneakers and basketball stars are a natural example of the perfect pairing of a celebrity to a brand, and there has been no shortage of shoes co-inspired by brands and players. In this blog, Hollywood Branded takes a look at how the pairing of celebrities and sneaker companies leads to sports marketing success,and how specifically NBA players endorse shoe brands. 

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Celebrity Endorsement Ads: Holiday 2016 Edition

Posted by Hollywood Branded Inc. on December 15, 2016 at 9:54 AM

TOPICS | Celebrity Initiative, Strategic Partnerships

How Brands Use Stars To Market During The Holidays

The holidays are the prime season for brand marketers to reach consumers who do most of their shopping this time of year. Holiday ads are important because they must stand out from the crowd to catch viewers' attention in an extremely cluttered environment.

A perfect way to do this is by adding a celebrity to the campaign. Celebs celebrate the holidays just like everyone else and this time of year is perfect for making them relatable in funny or heartwarming ads. And the holiday 2016 ads are a perfect example of this.  In this blog, Hollywood Branded looks at celebrity endorsement ads from the 2016 holiday season, including ads from Apple, Old Navy and Heineken.

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How To #31: 7 Steps To Secure The Right Influencer To Post For Your Brand

Posted by Hollywood Branded Inc. on December 14, 2016 at 2:24 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Marketing Best Practices

Better Than A Direct Response Ad

Our agency’s executive management has been working with brands and partnering them with celebrities for twenty years, and in the last two years we have seen a major rise in the number of brands who want smaller ‘endorsement’ partnerships with celebrities that are strictly social media driven. 

We’ve had a lot of people (and reporters) ask how celebrity social media posts actually happen, (followed by the obvious need to know - how much does it cost!) Hollywood Branded's blog post provides a look at 7 steps to the overall process of deciding which social celebrity influencer you want to post for your brand.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.


Click to download our product placement 101 infographic