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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

Nespresso & Clooney Team Up Again In Iconic Hollywood Celebrity Endorsement Ad

Posted by Stacy Jones on June 19, 2017 at 4:52 PM

TOPICS | Celebrity Initiative, Creative Content, Digital Marketing


The Espresso Brand Is At It Again With The Dapper Leading Man

Nespresso has been working with George Clooney as their brand ambassador for over 10 years now, and somehow each ad gets better. And ever since Danny Devito shared the screen with Clooney last year in their hilarious spot, people have paid more attention than ever to the brand that managed to secure one of the most sought-after names in celebrity endorsements.

And Nespresson hasn't stopped there - bringing on more recognized faces in their current ads - and expanding into the realm of movie licensing.  In this blog post, Hollywood Branded takes a look at Nespresso's latest celebrity endorsement ad starring George Clooney and classic Hollywood stars in iconic traveling scenes from the silver screen.

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Brands and Politics:  Smirnoff Pokes Fun At Donald Trump In New Campaign

Posted by Stacy Jones on June 15, 2017 at 7:32 AM

TOPICS | Celebrity Initiative, Creative Content, Digital Marketing


How The Vodka Brand Is Using The Russian Investigation To Its Advantage

Needless to say, the political climate in the United States and abroad has had its share of extremes in the last year.   President Donald Trump has redefined the idea of the political celebrity, and many brands have hopped on board to tap into the changing and divisive political sphere.

After the election, Tecate poked fun at the border wall and now, Smirnoff is having its fun with the Russia investigation.  In this blog post, Hollywood Branded takes a look at how Smirnoff is using Donald Trump's negative press to boost their own brand in their new marketing campaign.

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Snapchat's Brand Marketing Wins Big At Cannes

Posted by Stacy Jones on June 14, 2017 at 7:51 AM

TOPICS | Branded Content & Integration, Celebrity Initiative


How The Social Media Giant Dominates Festival-goers' Skyline

Snapchat has been leading the game for a while when it comes to brand marketing. They are never afraid to do what it takes to get their message across, and this year's Cannes festival has been no exception.

This year, Snapchat has gone beyond the usual social media marketing strategy to include a massive Ferris wheel in their advertising. In this blog post, Hollywood Branded takes a look at Snapchat's latest brand marketing stunt and why it works for the social media company.

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Top 5 Red Flags When Choosing Potential Social Influencers

Posted by Stacy Jones on June 9, 2017 at 2:37 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Creative Content


How To Know When An Influencer Is A No Go

Social media influencers are the biggest thing right now as far as brand marketing is concerned. And with the rise of the social media celebrity, it's becoming easier and easier to find an influencer to represent your brand.

But it's important to know when an influencer may be bad news for your brand, and some of these warning signs aren't always obvious. In this blog, Hollywood Branded reveals the top 5 social influencer red flags brand marketrers need to knowand how to spot them.

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Podcast Episode 14: Celebrity Tweets Versus Paid Ads And Amplified Posts [Infographic]

Posted by Stacy Jones on June 7, 2017 at 12:09 PM

TOPICS | Celebrity Initiative, Social Media Strategy, influencer partnerships


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones discusses the benefits of a celebrity tweet versus a paid ad on Twitter and shares our infographic complete with case studies of what has worked for other brand marketers.

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Lyft & Joe Jonas Team Up For Snapchat Marketing Campaign

Posted by Stacy Jones on June 6, 2017 at 1:12 PM

TOPICS | Celebrity Initiative, Creative Content, Digital Marketing


The Former Boy Band Star Drives Lyft For Unsuspecting Riders

Lyft is one of those brands that just does marketing right. From swooping in on Kendall Jenner's celebrity endorsement after Uber blocked her to creating a fun way to get around South by Southwest, the ride-sharing company knows how to draw attention. 

Their latest endeavor sees the carpool company teaming up with the middle Jonas brother and his new band DNCE to give unsuspecting people rides around Los Angeles. In this blog, Hollywood Branded looks at Lyft's new Snapchat marketing campaign featuring Joe Jonas and his band and how the future of marketing is changing.

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Podcast Episode 13: How To Pick The Right Brand Influencer [Infographic]

Posted by Stacy Jones on June 3, 2017 at 1:01 PM

TOPICS | Celebrity Initiative, Social Media Strategy, influencer partnerships


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones covers  7 steps to securing the right brand influencer for your marketing campaign and shares our infographic for what it costs and how it works.

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With Ad-Blockers On The Rise, Product Placement & Creative Content Are Key

Posted by Stacy Jones on June 2, 2017 at 9:05 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Creative Content, Digital Marketing


How Google's Rumored New Ad Blocker Should Be A Big Sign To Brand Marketers

Ad avoidance is at an all-time high. With more and more people cutting cable out of their lives, paying extra for premium forms of Hulu and Spotify, and using Ad Blockers on their browsers, traditional advertisements are not only dying, but come off as downright annoying to consumers, hurting brand image.

However, the world of entertainment marketing has more opportunities than ever before. From streaming video production companies eager to work with brands to creative ad content, brand marketers must simply be smart about the way they reach consumers. In this blog, Hollywood Branded looks at how product placement and creative content are far more effective than traditional ads in today's age of ad avoidance.

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How To #10: 12 Steps To Celebrity Event Sponsorships

Posted by Stacy Jones on June 1, 2017 at 10:47 AM

TOPICS | Celebrity Initiative, Event Activations, Marketing Best Practices


The Celebrity Stamp Of Approval

With 43% of consumers influenced to purchase products after seeing a brand with a celebrity, it’s no wonder that 72% of brands and agencies use entertainment marketing in their current marketing mix.  There is no question about the extraordinarily high level of influence of celebrities in our society.

The clothes that celebrities and social influencers wear one day fly off the shelves the next and when celebrities say they like a certain product, the sales of that product increases by double digit percentages.  In this post Hollywood Branded shares 12 steps to celebrity event sponsorships brand managers should take before activating their next partnership.

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Jeep, Samsung & Nationwide Tap Rising Musicians For Celebrity Endorsement Ads

Posted by Stacy Jones on May 29, 2017 at 9:12 AM

TOPICS | Celebrity Initiative, Creative Content


How Music Can Be An Effective And Creative Celebrity Endorsement

99% of movies, television, content, and yes, even ads, would be strange, awkward and downright powerless without music. And while music in the background can set a mood or convey an emotion, integrating that music and the musicians who made it into the ad itself can be an eye-catcher for viewers.

In this blog, Hollywood Branded looks at new celebrity endorsement ads from Jeep, Samsung, and Nationwide that use music to market their brand.

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Hollywood Branded Influencer Marketing Infographic Library Now On Pinterest

Posted by Stacy Jones on May 28, 2017 at 4:17 PM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships, Event Activations


We've Done It!

It's taken some time... and we are very proud to say we have launched our entire Influencer Marketing infographic library on Pinterest!  In the upcoming days, weeks and months more of our content will be added to the already burgeoning amount of blogs and training materials available. Our agency spends a considerable amount of time to create materials to help brand marketers learn to leverage influencers and entertainment content marketing to a higher degree within their own marketing efforts. And we want to share it with you!

In this blog, Hollywood Branded shares with you ALL of our infographics on influencer marketing content now available at the click of your mouse in our Pinterest marketing library, available at https://www.pinterest.com/HollywoodBranded.

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How Red Nose Day Uses Power Of Celebrity Endorsements For A Good Cause

Posted by Alexis Tawater-Tiedemann on May 26, 2017 at 11:16 AM

TOPICS | Celebrity Initiative, Event Activations, Digital Marketing


The Charity Reached Massive Success - With A Little Help From Some A-Listers

Red Nose Day is a yearly celebration that takes place in both the UK and the US to benefit Comic Relief, a non-profit organization that began as a response to famine in Ethiopia and has since spread to help end child poverty all over the world, including at home.

Red Nose Day America took place on May 25th this year and was one of the most successful to date.  What makes this charity so successful is the many many A-list celebrities who help amplify the charity's cause. In this blog, Hollywood Branded looks at how Comic Relief's Red Nose Day uses the power of celebrity endorsements to raise money for the non-profit cause. 

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Mattress Firm & Steve Wozniak Team Up For A High-Tech Celebrity Endorsement

Posted by Stacy Jones on May 22, 2017 at 7:18 AM

TOPICS | Celebrity Initiative, Event Activations, Creative Content, Digital Marketing


The Tech Celeb Will Now Be Selling You Mattresses

As we've said many times before, our culture's idea of "celebrity" is changing, and with it comes inevitable changes in marketing. GE's recent campaign with Millie Dresselhaus is a perfect example of this, and their ad campaign has taken off with huge success.

Now, Mattress Firm is joining the trend by hiring Apple co-founder Steve Wozniak to be the face of their new campaign, "Technology to Power Off." In this blog, Hollywood Branded looks Mattress Firm's unlikely but brilliant celebrity endorsement from Steve Wozniak.

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Celebrity Endorsement Ads: Hardee's, Citi and Skittles

Posted by Stacy Jones on May 16, 2017 at 7:21 AM

TOPICS | Celebrity Initiative, Creative Content


Funny Will Always Be A Classic For Celebrity Ads

This week's round-up of celebrity endorsement ads remind us that simple, funny ads are as effective as anything, especially when you add a celebrity into the mix.  After all, celebrities engage - and making the content itself actually interesting and laugh-out-loud brings even more engagement to brands by consumers willing to skip the fast forward on their DVR.

In this blog, Hollywood Branded looks at celebrity endorsement ads from Hardee's, Citi and Skittles featuring Katy Perry, Charles Esten and Sandy Martin from It's Always Sunny in Philadelphia.

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Brand Guide To Kourtney Kardashian Instagram Posts

Posted by Stacy Jones on May 14, 2017 at 12:54 PM

TOPICS | Celebrity Initiative, Social Media Strategy


Brands Who Have Partnered With Kourtney Kardashian

The Kardashian/Jenner sister with the least branded social media post action is Kourtney Kardashian.  And in truth, it's a lot less than her sisters.  But then again, she has a lot less followers than they do too.  Only 45+ million after all.  

Alternatively, Kourtney Kardashian may post just as frequently as her clan, but just takes the posts down faster.  In this blog, Hollywood Branded provides a brand guide to Kourtney Kardashian Instagram posts and shares examples of these fee based posts for brands to learn from.

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A Brand Marketer's Video and Infographic Guide To Influencer Marketing Strategy

Posted by Stacy Jones on May 12, 2017 at 11:28 AM

TOPICS | Celebrity Initiative, Social Media Strategy, influencer partnerships

Choosing The Right Influencer Type

The buzz word in marketing today is "social influencer".  And brands are lining up to work with these online gurus who are going to bring massive sales to their brand. Immediately.

But that's really not the case.  And it shouldn't be the expectation by brands.  Social influencers work for brands in a very similar way to traditional advertising - they help positively reinforce a brand's image and bring awareness to consumers - who may need to be marketed to multiple times before leading to a higher sales purchase interest.   In this blog, Hollywood Branded shares both our infographic and video guide to influencer marketing strategy for brand marketers.

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Podcast Episode 10: 8 Tips To Have A Remarkable Hollywood Swag Bag Strategy For Your Brand

Posted by Stacy Jones on May 10, 2017 at 6:37 AM

TOPICS | Celebrity Initiative, Event Activations

Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones in this podcast series, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded shares an 8 step strategy on making your Hollywood swag bag as valuable as it can be for your brand.  

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Podcast Episode 9: Creating Celebrity Brand Endorsement Safeguards [Infographic]

Posted by Stacy Jones on May 4, 2017 at 7:21 AM

TOPICS | Celebrity Initiative, Strategic Partnerships


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode and blog, Stacy Jones shares the 4 factors you need to remember before choosing a celebrity for your brand endorsement - plus an infographic explaining it all!

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Queen Bey and Barbie Team Up For A Celebrity Strategic Partnership

Posted by Stacy Jones on May 3, 2017 at 5:45 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Digital Marketing


How Beyonce's Stylist Created A Line Of Barbies Inspired By The Pop Star

Beyonce really is the Queen. And Mattel knows this. This is why they teamed up with her stylist to release a whole line of Beyonce-inspired Barbies, hoping to breathe new life into the toy company.

As Toy Story showed us, entertainment has been one of the most influential causes for toy sales. Incorporating movies and TV into toys for kids is in fact the majority of the toy market these days, and Barbie is keeping up with the times. In this blog, Hollywood Branded looks at the new line of Barbies that is the result of a strategic partnership and licensing deal between Beyonce and Mattel.

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Mickey D's & Mindy K: The Fast Food Giant's New Celebrity Spokesperson

Posted by Stacy Jones on May 1, 2017 at 10:53 AM

TOPICS | Celebrity Initiative, Creative Content, Digital Marketing


How Hollywood's Funny Girl Next Door Is Subtly Selling The Golden Arches

Mindy Kaling can do everything. She's an actor, writer, director, comedian and more, and now she can add spokesperson to the list. In a new ad campaign from McDonald's, Kaling manages to market McDonald's without saying the brand's name once.

By her clothing, color scheme, and Google search suggestions, however, it's not very hard to infer. In this blog, Hollywood Branded looks at how McDonald's is using Mindy Kaling as their new spokesperson to open the doors to a new audience.

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3 Tips To Make Your Brand Appealing To Top Social Media Influencers

Posted by Stacy Jones on April 28, 2017 at 7:02 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Digital Marketing


How To Draw Today's Top Influencers Toward Your Brand

Social influencers are the celebrities of the younger generations. Much more accessible, these celebs appeal to today's youth and millennials through social media, sharing their experiences and coming off as very relatable.   Even more so than 'true' celebrities, social influencer followers look to them for fashion cues, ideas and good taste.

Getting involved with an influencer can be an incredibly smart marketing move for your brand, spreading knowledge of your product to a new audience. However, having a top notch relationship with an influencer that loves working with you is what is going to take that endorsement to the next level. In this blog, Hollywood Branded provides you 3 tips to make your brand appealing to top social influencers and get more consumer attention.

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Podcast Episode 8: How To Detect Fake Influencer Followers On Instagram [Infographic]

Posted by Stacy Jones on April 26, 2017 at 11:32 AM

TOPICS | Celebrity Initiative, Social Media Strategy


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO, Stacy Jones, shares 5 easy ways to detect fake influencer follower on Instagram. 

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GE Harnesses The Power Of A New Kind Of Celebrity Endorsement Ad

Posted by Stacy Jones on April 25, 2017 at 1:27 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Creative Content


How General Electric Is Renovating The Idea Of Celebrity

GE has always had some great entertainment marketing strategies that set them apart from the competition - for example, their partnership with Jimmy Fallon to produce their branded content, which we wrote about in: "Fallonventions" featuring young inventors on the late night host's program. 

What is most valuable about GE's latest ad is that they are tapping into the general feeling of society right now at at time of social unrest.  In this blog, Hollywood Branded looks at how GE is renovating the idea of the celebrity endorsement ad - and what maybe should really make a person a celebrity.

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How To #4: 9 Steps To Using The Beat Of Music Marketing To Increase Sales

Posted by Stacy Jones on April 24, 2017 at 9:40 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships, Social Media Strategy, Marketing Best Practices

Music Marketing Is Not For Kids

Think music videos and artist brand partnerships are just for kids? While it is often assumed that tweens and teens are the predominant target group, this is a huge misconception. In actuality, the 45+ age group is the largest music buying demographic.

Turns out you may want to reconsider marketing opportunities with one of the highest ROI’s available in the world of entertainment marketing – and daresay, advertising in general.  In this blog, Hollywood Branded looks at how brands can best harness the power of music.

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Van Heusen Taps Classic Hollywood Celebrity Movie Clip Licensing For New Ad

Posted by Stacy Jones on April 19, 2017 at 7:47 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Creative Content


How The Brand Uses Movie Moves To Sell A Shirt

You may not hear about Van Heusen as much as other brands these days, but they're a big deal. The huge company owns such brands as Tommy Hilfiger and MICHAEL Michael Kors. And most of the time, their marketing is spent on the brands they own.

However, their latest spot caught our eye with the use of an old Hollywood staple, taking us down movie memory lane. In this blog, Hollywood Branded takes a look at how Van Heusen's new ad makes perfect use of classic Hollywood celebrity movie clip licensing endorsements.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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