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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

139 Facts About Instagram You Should Know For 2017 [Infographic]

Posted by Hollywood Branded Inc. on March 20, 2017 at 7:43 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Digital Marketing


How The Social Media Giant Stacks Up

We all have heard about Instagram (and if you haven't, it's time to start googling.) For many brand marketers, Instagram has become the most important social media platform to promote their brand and content.

With over 600 million active users, Instagram is one of the most popular social media platforms in the world.  There is a reason Facebook bought it - it's no longer a competitor to them, but an asset to build larger market reach.  In this blog, Hollywood Branded shares an Infographic that takes a look at 139 crazy facts about Instagram you should know for 2017 for your brand. 

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Snapchat, Instagram & Facebook: What Stories Are

Posted by Hollywood Branded Inc. on March 17, 2017 at 9:26 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Social Media Strategy


How Your Brand Can Market Through This Trend

If the first decade of the century was the age of the rise of social media, the years starting in 2010 will be known as the age of sharing stories within social media. The new social phenomena started with Snapchat and due to its' success, moved to both Instagram and Facebook.  

All three of the most-used social networks have leveraged the trend and growing fact that photos and videos reward the voyeur in all of us - giving a look into users' current experiences.  In this blog, Hollywood Branded explains what stories are in Snapchat, Instagram and Facebook, and why brand marketers should adapt their strategies as the growing trend of social stories are the future of brand marketing.

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How Bad PR For A Celebrity Sells Product: Ryan Lochte And PowerBar Team Up

Posted by Hollywood Branded Inc. on March 15, 2017 at 8:41 AM

TOPICS | Celebrity Initiative, Creative Content


How The Nutrition Bar Plays On Comedy To Redeem The Olympic Swimmer

Ryan Lochte was featured in every major headline following last years Olympic games - and it wasn't because of his Olympic triumphs. The athlete who fell from grace after fabricating a robbery to cover up his own bad behavior is given a new chance at redemption in his new celebrity endorsement for PowerBar.

Many brands only look for 'positive' celebrity endorsers.  And other brands have found major success in capitalizing on a celebrity's bad media attention to tout their product.  Think Steve Harvey an T-Mobile this year after his Miss Universe blunder.  In this blog, Hollywood Branded looks at the how the new strategic partnership between PowerBar and Ryan Lochte plays on humor to make a successful campaign.

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SVOD Content At The Academy Awards: Amazon Breaks TV Content Barriers

Posted by Hollywood Branded Inc. on March 13, 2017 at 9:08 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships


How The SVOD Giant Is Changing The Way Movies Are Made

It's no secret SVOD original content is becoming more and more popular. New series are announced everyday, and hits like Stranger Things and Transparent have become cult classics. But now, streaming companies are moving further into the film business.

Amazon, with its two films The Salesman and Manchester By The Sea made big strides at the 2017 Oscars. In this blog, Hollywood Branded looks at how Amazon breaks TV content barriers with their SVOD content at the Academy Awards. 

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Podcast Episode 1: How Social Influencers Make Money

Posted by Hollywood Branded Inc. on March 12, 2017 at 10:49 PM

TOPICS | Celebrity Initiative, Social Media Strategy


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this episode, you'll find out more about how content producers and social influencers make money, and why as a brand you should start budgeting for digital content and PR.

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Free Versus Paid Marketing On Snapchat

Posted by Hollywood Branded Inc. on March 10, 2017 at 8:04 AM

TOPICS | Celebrity Initiative, Social Media Strategy


A Look at Brand Generated Content Versus Sponsored Content on Snapchat

Once considered a social media app just for teens, Snapchat's demographic is expanding widely and rapidly across the board. More than half of Snapchat's users are over 25, making it a legitimate source for advertising to the millennial demographic and beyond. 

There are multiple effective sources for building brand recognition on the app, but which type is best for your brand depends entirely on your budget and the goals of your campaign. In this blog, Hollywood Branded looks at the past successes brands have had with free versus paid marketing on Snapchat, using brand generated content or sponsored content. 

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Who Are You Wearing? Celebrity Styles On The Red Carpet

Posted by Hollywood Branded Inc. on March 9, 2017 at 7:57 AM

TOPICS | Celebrity Initiative, Event Activations


How The Oscars Gave Fashion Brands A Makeover

With awards season in full swing, Hollywood’s most prestigious award show has come and passed, so too has fashion brand’s largest product placement opportunity. Over the years the infamous inquisition of what designer the stars are wearing has become synonymous with red carpet culture at the Academy Awards.

With Hollywood’s elite dropping every brand amalgamated into their outfit – quite literally – from head to toe, it’s no wonder fashion brands are on the edge of their seats, waiting with bated breath for whether or not their name will slip from an A-lister during a red carpet interview. In this blog, Hollywood Branded will explore the most popular question at an award show, and how celebrity styles on the red carpet can take a fashion house from rags to riches.

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3 Brands Show How To Market Mobile Apps Using Influencers

Posted by Hollywood Branded Inc. on March 8, 2017 at 9:24 AM

TOPICS | Celebrity Initiative, Social Media Strategy


The Importance Of Marketing Your App Non Traditionally

One of the most important factors in determining whether or not an app will be successful is how it’s marketed to the public. Future users want to see how an app will enhance their lifestyle rather than take away from it. Sure, one could use a variety of traditional advertising strategies to get their app in front of the public and hope that people want to download it. But that’s boring. And doesn’t work so well with millennials. 

There is one proven strategy that has provided a way for companies to organically market their app to highly engaged audiences - influencer marketing. In this blog, Hollywood Branded explores how three (3) brands market mobile apps using influencers. 

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How To Video #02: How To Book A Celebrity For A Party Without Spending Millions

Posted by Hollywood Branded Inc. on March 7, 2017 at 9:22 AM

TOPICS | Celebrity Initiative, Event Activations

The Trick To Keeping Costs Affordable

Inviting celebrities to corporate events while managing to keep costs as low as possible and downlplay possible risk can be extremely challenging for brand managers.  Not only is the celebrity going to want a paycheck, their manager or talent agency is going to want their 10% cut as well.   Which makes that negotiation become very tricky business.

And then there is the whole 'risk' factor.  What if the celebrity you invite does some collossal "bad" thing right before your event.  Or what if they just break their ankle when getting into the car service on the way to your event (hey, it happened to us!)  Things happen, and you need to have a safety plan in place.  In this blog, Hollywood Branded's how to video shows brand managers how to book a celebrity for a party without breaking your bank - and a few safety tips along the way.   

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Brand Sponsorship At The 2017 Oscars

Posted by Hollywood Branded Inc. on March 3, 2017 at 4:59 PM

TOPICS | Celebrity Initiative, Strategic Partnerships, Event Activations


How Brands Shared The Spotlight With Hollywood's Brightest Stars

The Academy Awards is one of the most dazzling events of the year, drawing massive viewing numbers for ABC.  The network airs the event, both before the show, during and after, giving brands a great opportunity to get eyes on their products - with the addition of some very sparkly star power.

Designers and jewelers are not the only brands who made an appearance during this year's Oscar awards.  Brands like Samsung were presenters, while Lemonheads and Mike and Ikes actually fell from the sky into the hands of waiting celebs in their black tie clothing. In this blog, Hollywood Branded looks at the highlights of brand sponsorships at the 2017 Oscars, and how they won big time. 

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Celebrity Endorsement Ads: Nike, Gatorade and Apple

Posted by Hollywood Branded Inc. on March 1, 2017 at 7:40 AM

TOPICS | Celebrity Initiative, Public Relations, Creative Content


Celebs Do What They Do Best In Our Lastest Celeb Ad Endorsement Review

Athletes play and dancers dance in the most engaging new spots from celeb endorsement regulars Nike, Gatorade and Apple. And they all do this with powerful music from Alicia Keys, Marion Hill and Kanye West in the background, bringing a powerful drama to the celebrities doing what they do best while promoting the brands.

We all know celebrity sells, and these brands have leveraged this idea to the hilt - with expensive celebrity endorsement campaigns that allow them to truly create the face of the brand through Hollywood.  In this blog, Hollywood Branded looks at celebrity endorsement ads featuring LeBron James, Serena Williams, Kevin Durant and Lil Buck.

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Rolex's Product Placement Highlight Reel Makes For Brilliant Oscar Ad

Posted by Hollywood Branded Inc. on February 28, 2017 at 7:02 AM

TOPICS | Celebrity Initiative, Public Relations, Creative Content


How The Luxury Watch Company Reviewed Its Impact On The Movies

Advertising during the Oscars is good marketing. Product placement during the Oscars is great marketing. Combining the two? Brilliance.  Other watch companies - and brands in general - could take a lesson here on a strategy that will lead to sales success.

During the 2017 Oscars, Rolex premiered an ad highlighting its prominent roles in award-winning films over the years, reminding everyone just how timeless and entwined in Hollywood the Rolex brand is. In this blog, Hollywood Branded recaps Rolex's 2017 Oscars ad that highlighted the brand's legendary Hollywood product placement over the years.

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Pepsi's Branded Content Extends Brand Marketing To The Silver Screen

Posted by Hollywood Branded Inc. on February 27, 2017 at 3:12 PM

TOPICS | Celebrity Initiative, Sports Marketing, Digital Marketing


How The Soda Company Is Creating Full-Length Feature Films

PepsiCo has always kept their entertainment marketing strategy on the front burner. From numerous big screen cameos (Back To The Future, Home Alone, and Big, to name a few) to famous celebrity endorsement ads (think Beyonce, Britney Spears, Michael Jackson and his sister Janet), the brand has been one of the most active in the entertainment industry.

Now, PepsiCo looks to expand their empire into the business of making movies. After various viral video successes, the next logical step for them seems to be the silver screen. In this blog, Hollywood Branded looks at Pepsi's branded content plan to expand their brand marketing to the big screen.

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4 Proven Steps to Successfully Launch Mobile Apps Using Influencers

Posted by Hollywood Branded Inc. on February 23, 2017 at 7:35 AM

TOPICS | Celebrity Initiative, Social Media Strategy


The Challenge

Launching a mobile app can be a daunting task. So much focus is put into perfecting the app that bringing it to market is often overlooked. Unfortunately, marketing the app and getting it in front of people can be one of the most important factors in determining whether or not the app will be successful.

Brands, solo entrepreneurs, and small teams alike have tried several strategies over the years to put their app on as many smartphones as possible. These strategies have varied from traditional advertising methods to some of the newer methods that are just beginning to gain popularity. In this blog, Hollywood Branded looks at a proven marketing strategy for mobile apps and the four (4) steps needed to successfully launch mobile apps using influencers.  

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Brands use Celebrity Directors: Diesel Pairs With David LaChappelle

Posted by Hollywood Branded Inc. on February 22, 2017 at 7:27 AM

TOPICS | Celebrity Initiative, Creative Content


Celebrity Photographer Brings Creativity To New Diesel Ad

Brands are seizing hold of a growing trend - using highly notorious and famous celebrity directors and photographers to produce creative ads.  In the latest of celebrity director helmed ad spots, Diesel taps star photographer David LaChappelle to direct their latest ad entitled "Make Love Not Walls."

The spot plays off of political rhetoric and current events, and the ad makes a political statement against the decisive and very hot topic of building walls, through the creativity and art direction of LaChappelle. In this blog, Hollywood Branded looks at how brands are using celebrity directors to produce ads and the strategic partnership between David LaChappelle and Diesel.

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Agency Interview - Los Angeles Business Journal - Celebrity Swag Bags

Posted by Hollywood Branded Inc. on February 20, 2017 at 2:44 PM

TOPICS | Celebrity Initiative


It's Award Show Season

It's that time of the year... award show season!  And our agency knows what that means - an uptick in interest in all things involving brands, red carpet and celebrity by journalists covering the award shows and industry events.

We are always delighted to provide our thoughts.   In this post, Hollywood Branded shares the article we were interviewed for by The Los Angeles Business Journal on celebrity swag bags, and the benefits for brands.

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Carly Rae Jepsen And Target Team Up For Celebrity Endorsement Ad Debuted At Grammy's

Posted by Hollywood Branded Inc. on February 17, 2017 at 1:38 PM

TOPICS | Celebrity Initiative, Creative Content



The Pop Singer And Department Store Release New Ad

During the Grammy's, Target debuted their new ad featuring Carly Rae Jepsen and rapper Lil Yachty. In the explosively choreographed ad, the typically low-key department store's advertising burst back onto the scene with two celebrity endorsements.

While Target regularly teams up with celebrity designers for in-house lines, they haven't featured a celebrity in their ads for quite a while. In this blog, Hollywood Branded looks at how Target successfully leveraged two celebrities in this celebrity endorsement ad featuring Carly Rae Jepsen and Lil Yachty, and resurrects an old campaign icon from the past - Bullseye the Target dog.

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Eggo in Stranger Things: The Magic of Product Placement

Posted by Hollywood Branded Inc. on February 8, 2017 at 8:38 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Creative Content


The Super Bowl 2017 Spot That Solidified The Waffle Company's Placement

If you were paying attention during Super Bowl 2017's ads, you may have noticed the teaser for the much-anticipated season 2 of Netflix's Stranger Things. And a brand that got a major brand plug.  That brand?  Eggo waffles from Kellogg's.

Eggo was a staple of the TV series' season 1, with the main character "Eleven" going to great lengths to enjoy her Eggo waffles. And thanks to Sunday's commercial, we have a feeling Eggo will be a mainstay in season 2 as well. In this blog, Hollywood Branded looks at the strategic partnership of Eggo in Stranger Things, how how this unlikely duo is a perfect pair, the magic of product placement.

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Hiring Movie Directors To Create TV Ads For Super Bowl 2017

Posted by Hollywood Branded Inc. on February 7, 2017 at 8:31 AM

TOPICS | Celebrity Initiative, Creative Content


How The Coen Brothers Created The Luxury Car Brand's Super Bowl Campaign - And Why It Works

If you don't know the Coen Brothers by name, you've definitely heard of their work. The writer/director brothers have created classic comedies like The Big Lebowski and Fargo as well as award-winning dramas like No Country For Old Men and True Grit. And if you haven't seen any of their films, you will be seeing one of their newest creations:  a TV ad.

In what has become a growing trend, Mercedes is another brand tapping into hiring celebrity directors to create ad campaigns, following in the footsteps of H&M's Christmas ad campaign and Walmart's upcoming Oscars ads.  In this blog, Hollywood Branded looks at Mercedes' move in hiring movie directors to create TV ads for Super Bowl 2017, with the hire of directors and brothers Joel and Ethan Coen.

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The Most Effective Celebrity Endorsements For Super Bowl 2017

Posted by Hollywood Branded Inc. on February 6, 2017 at 9:59 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships

The Pricetag You Are Forgetting For Super Bowl's Enormous Costs

With what looked like an absolute blowout being turned on it's heels in the fourth quarter, Super Bowl 51 has come to a close with a big win for the Pats and Tom Brady (again). Our agency's attention was not focused entirely on the ball play however, but on the high priced commercials in what is appropriately deemed the most expensive night on TV.  Brands paid the highest ad price in Super Bowl history at $5 million for a 30-second ad.  And in return, reached an estimated 111.9 million audience, the third largest ever.

But keep in mind, this price tag is only the amount paid for that precious :30 seconds on air.  It does not include the costs of creating the commercial itself. Or the millions paid for celebrity endorsement appearances.  Kia, Tide and T-Mobile were just 3 of the 26 brands to feature high profile celebrities in their TV ads. In this blog, Hollywood Branded looks at the 30 brand spots which showcased celebrities, and the best and worst of the Super Bowl 2017 commercial celebrity endorsements.  

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Walmart Partners With Oscars & Celebrity Directors For New Marketing Campaigns

Posted by Hollywood Branded Inc. on January 31, 2017 at 8:21 AM

TOPICS | Celebrity Initiative, Creative Content


How Walmart's Brand Marketing Team Is Challenging Filmmakers To Create Ads For Them

Using celebrity filmmakers to helm ad campaigns has been a growing trend in the advertising community. Going beyond just celebrity endorsements, brands now look to connect with their audience in a meaningful, creative way, like H&M's Wes Anderson holiday ad. 

Walmart has joined this trend by challenging star directors to create ads for the retail chain to be aired during the 89th Academy Awards. In this blog, Hollywood Branded looks  at how Walmart is using celebrity directors for new marketing campaigns to attract a creative and cultured audience during Oscars season.

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How Brands Use Snapchat Discover In Their Marketing Strategies

Posted by Hollywood Branded Inc. on January 30, 2017 at 1:58 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Creative Content


The Social Sharing Platform Is More Than Just Sharing Photos

Snapchat has become one of the fastest-growing and most used social media platforms of both Millennials and Generation X. While it started as a way to share pictures temporarily, it has evolved into so much more than that.

Huge media outlets are turning to Snapchat for the future of news, fashion, trends and much more. Everyone from CNN to Cosmopolitan are joining the trend, making their content shareable on one of the biggest social media platforms of our time.  In this blog, Hollywood Branded looks at how consumer product brands and media brands use Snapchat Discover in their marketing strategies. 

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The Benefits of Music Festivals For Brand Marketing Opportunities To Millennials

Posted by Hollywood Branded Inc. on January 27, 2017 at 3:25 PM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships, Event Activations

The Festival Market

Another music festival season is about to build into full swing, supported by buzz and chatter in anticipation. At least if you are a millennial.  From Coachella to EDM to Rock the Bells, each year the music festival culture continues to grow in popularity. And with increasing popularity comes increased interest from marketers.

Why? For one reason, music festivals are extremely valuable to brands who want to tap into the coveted, hard-to-reach millennial group, as they tend to make up a huge chunk of festival turn out. But the reach capabilities don’t stop there.  In this blog, Hollywood Branded discusses the benefits of music festivals for brand marketing opportunities to millennials.

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Athlete Brand Celebrity Endorsers: High Reward And Low Risk

Posted by Hollywood Branded Inc. on January 25, 2017 at 4:21 PM

TOPICS | Celebrity Initiative, Strategic Partnerships

Pursuing An Athlete

For brands, pursuing a professional athlete as a celebrity endorser is an appealing venture for many reasons. Sports in general appeal to a very large and diverse audience, primarily comprised of a male demographic brands yearn to engage with.

Not only is the reach significant and pervasive amongst various demographics, but sports fans are also extremely passionate and often have strong emotional ties to their preferred sports teams and favorite players.  In this blog, Hollywood Branded looks at how athlete brand celebrity endorsers make a positive impact to a brand's awareness levels regardless of their being in the game or sidelined.

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How Futuristic Product Placements Make Brands Memorable

Posted by Hollywood Branded Inc. on January 16, 2017 at 9:03 AM

TOPICS | Branded Content & Integration, Celebrity Initiative


The Branded Future

Just because a film or TV show takes place a few hundred years from now, doesn't mean there isn't an opportunity for brand integration. There are dozens of examples of brilliant product placement in films that take place in the future, starting as far back as the 1960's.  And sometimes that fictional futuristic product actually becomes a product one day - like the Nike Back To The Future self-lacing sneakers released in fall 2016.

One of the advantages of projecting how your brand will look dozens or hundreds of years from now is that semblance of the image today will still have similarities - making its uniqueness even more memorable.  In this blog, Hollywood Branded looks at some of the best examples of futuristic product placement in films and how those integrations made brands memorable.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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