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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

4 Proven Steps to Successfully Launch Mobile Apps Using Influencers

Posted by Hollywood Branded Inc. on February 23, 2017 at 7:35 AM

TOPICS | Celebrity Initiative, Social Media Strategy


The Challenge

Launching a mobile app can be a daunting task. So much focus is put into perfecting the app that bringing it to market is often overlooked. Unfortunately, marketing the app and getting it in front of people can be one of the most important factors in determining whether or not the app will be successful.

Brands, solo entrepreneurs, and small teams alike have tried several strategies over the years to put their app on as many smartphones as possible. These strategies have varied from traditional advertising methods to some of the newer methods that are just beginning to gain popularity. In this blog, Hollywood Branded looks at a proven marketing strategy for mobile apps and the four (4) steps needed to successfully launch mobile apps using influencers.  

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Brands use Celebrity Directors: Diesel Pairs With David LaChappelle

Posted by Hollywood Branded Inc. on February 22, 2017 at 7:27 AM

TOPICS | Celebrity Initiative, Creative Content


Celebrity Photographer Brings Creativity To New Diesel Ad

Brands are seizing hold of a growing trend - using highly notorious and famous celebrity directors and photographers to produce creative ads.  In the latest of celebrity director helmed ad spots, Diesel taps star photographer David LaChappelle to direct their latest ad entitled "Make Love Not Walls."

The spot plays off of political rhetoric and current events, and the ad makes a political statement against the decisive and very hot topic of building walls, through the creativity and art direction of LaChappelle. In this blog, Hollywood Branded looks at how brands are using celebrity directors to produce ads and the strategic partnership between David LaChappelle and Diesel.

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Agency Interview - Los Angeles Business Journal - Celebrity Swag Bags

Posted by Hollywood Branded Inc. on February 20, 2017 at 2:44 PM

TOPICS | Celebrity Initiative


It's Award Show Season

It's that time of the year... award show season!  And our agency knows what that means - an uptick in interest in all things involving brands, red carpet and celebrity by journalists covering the award shows and industry events.

We are always delighted to provide our thoughts.   In this post, Hollywood Branded shares the article we were interviewed for by The Los Angeles Business Journal on celebrity swag bags, and the benefits for brands.

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Carly Rae Jepsen And Target Team Up For Celebrity Endorsement Ad Debuted At Grammy's

Posted by Hollywood Branded Inc. on February 17, 2017 at 1:38 PM

TOPICS | Celebrity Initiative, Creative Content



The Pop Singer And Department Store Release New Ad

During the Grammy's, Target debuted their new ad featuring Carly Rae Jepsen and rapper Lil Yachty. In the explosively choreographed ad, the typically low-key department store's advertising burst back onto the scene with two celebrity endorsements.

While Target regularly teams up with celebrity designers for in-house lines, they haven't featured a celebrity in their ads for quite a while. In this blog, Hollywood Branded looks at how Target successfully leveraged two celebrities in this celebrity endorsement ad featuring Carly Rae Jepsen and Lil Yachty, and resurrects an old campaign icon from the past - Bullseye the Target dog.

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Eggo in Stranger Things: The Magic of Product Placement

Posted by Hollywood Branded Inc. on February 8, 2017 at 8:38 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Creative Content


The Super Bowl 2017 Spot That Solidified The Waffle Company's Placement

If you were paying attention during Super Bowl 2017's ads, you may have noticed the teaser for the much-anticipated season 2 of Netflix's Stranger Things. And a brand that got a major brand plug.  That brand?  Eggo waffles from Kellogg's.

Eggo was a staple of the TV series' season 1, with the main character "Eleven" going to great lengths to enjoy her Eggo waffles. And thanks to Sunday's commercial, we have a feeling Eggo will be a mainstay in season 2 as well. In this blog, Hollywood Branded looks at the strategic partnership of Eggo in Stranger Things, how how this unlikely duo is a perfect pair, the magic of product placement.

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Hiring Movie Directors To Create TV Ads For Super Bowl 2017

Posted by Hollywood Branded Inc. on February 7, 2017 at 8:31 AM

TOPICS | Celebrity Initiative, Creative Content


How The Coen Brothers Created The Luxury Car Brand's Super Bowl Campaign - And Why It Works

If you don't know the Coen Brothers by name, you've definitely heard of their work. The writer/director brothers have created classic comedies like The Big Lebowski and Fargo as well as award-winning dramas like No Country For Old Men and True Grit. And if you haven't seen any of their films, you will be seeing one of their newest creations:  a TV ad.

In what has become a growing trend, Mercedes is another brand tapping into hiring celebrity directors to create ad campaigns, following in the footsteps of H&M's Christmas ad campaign and Walmart's upcoming Oscars ads.  In this blog, Hollywood Branded looks at Mercedes' move in hiring movie directors to create TV ads for Super Bowl 2017, with the hire of directors and brothers Joel and Ethan Coen.

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The Most Effective Celebrity Endorsements For Super Bowl 2017

Posted by Hollywood Branded Inc. on February 6, 2017 at 9:59 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships

The Pricetag You Are Forgetting For Super Bowl's Enormous Costs

With what looked like an absolute blowout being turned on it's heels in the fourth quarter, Super Bowl 51 has come to a close with a big win for the Pats and Tom Brady (again). Our agency's attention was not focused entirely on the ball play however, but on the high priced commercials in what is appropriately deemed the most expensive night on TV.  Brands paid the highest ad price in Super Bowl history at $5 million for a 30-second ad.  And in return, reached an estimated 111.9 million audience, the third largest ever.

But keep in mind, this price tag is only the amount paid for that precious :30 seconds on air.  It does not include the costs of creating the commercial itself. Or the millions paid for celebrity endorsement appearances.  Kia, Tide and T-Mobile were just 3 of the 26 brands to feature high profile celebrities in their TV ads. In this blog, Hollywood Branded looks at the 30 brand spots which showcased celebrities, and the best and worst of the Super Bowl 2017 commercial celebrity endorsements.  

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Walmart Partners With Oscars & Celebrity Directors For New Marketing Campaigns

Posted by Hollywood Branded Inc. on January 31, 2017 at 8:21 AM

TOPICS | Celebrity Initiative, Creative Content


How Walmart's Brand Marketing Team Is Challenging Filmmakers To Create Ads For Them

Using celebrity filmmakers to helm ad campaigns has been a growing trend in the advertising community. Going beyond just celebrity endorsements, brands now look to connect with their audience in a meaningful, creative way, like H&M's Wes Anderson holiday ad. 

Walmart has joined this trend by challenging star directors to create ads for the retail chain to be aired during the 89th Academy Awards. In this blog, Hollywood Branded looks  at how Walmart is using celebrity directors for new marketing campaigns to attract a creative and cultured audience during Oscars season.

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How Brands Use Snapchat Discover In Their Marketing Strategies

Posted by Hollywood Branded Inc. on January 30, 2017 at 1:58 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Creative Content


The Social Sharing Platform Is More Than Just Sharing Photos

Snapchat has become one of the fastest-growing and most used social media platforms of both Millennials and Generation X. While it started as a way to share pictures temporarily, it has evolved into so much more than that.

Huge media outlets are turning to Snapchat for the future of news, fashion, trends and much more. Everyone from CNN to Cosmopolitan are joining the trend, making their content shareable on one of the biggest social media platforms of our time.  In this blog, Hollywood Branded looks at how consumer product brands and media brands use Snapchat Discover in their marketing strategies. 

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The Benefits of Music Festivals For Brand Marketing Opportunities To Millennials

Posted by Hollywood Branded Inc. on January 27, 2017 at 3:25 PM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships, Event Activations

The Festival Market

Another music festival season is about to build into full swing, supported by buzz and chatter in anticipation. At least if you are a millennial.  From Coachella to EDM to Rock the Bells, each year the music festival culture continues to grow in popularity. And with increasing popularity comes increased interest from marketers.

Why? For one reason, music festivals are extremely valuable to brands who want to tap into the coveted, hard-to-reach millennial group, as they tend to make up a huge chunk of festival turn out. But the reach capabilities don’t stop there.  In this blog, Hollywood Branded discusses the benefits of music festivals for brand marketing opportunities to millennials.

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Athlete Brand Celebrity Endorsers: High Reward And Low Risk

Posted by Hollywood Branded Inc. on January 25, 2017 at 4:21 PM

TOPICS | Celebrity Initiative, Strategic Partnerships

Pursuing An Athlete

For brands, pursuing a professional athlete as a celebrity endorser is an appealing venture for many reasons. Sports in general appeal to a very large and diverse audience, primarily comprised of a male demographic brands yearn to engage with.

Not only is the reach significant and pervasive amongst various demographics, but sports fans are also extremely passionate and often have strong emotional ties to their preferred sports teams and favorite players.  In this blog, Hollywood Branded looks at how athlete brand celebrity endorsers make a positive impact to a brand's awareness levels regardless of their being in the game or sidelined.

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How Futuristic Product Placements Make Brands Memorable

Posted by Hollywood Branded Inc. on January 16, 2017 at 9:03 AM

TOPICS | Branded Content & Integration, Celebrity Initiative


The Branded Future

Just because a film or TV show takes place a few hundred years from now, doesn't mean there isn't an opportunity for brand integration. There are dozens of examples of brilliant product placement in films that take place in the future, starting as far back as the 1960's.  And sometimes that fictional futuristic product actually becomes a product one day - like the Nike Back To The Future self-lacing sneakers released in fall 2016.

One of the advantages of projecting how your brand will look dozens or hundreds of years from now is that semblance of the image today will still have similarities - making its uniqueness even more memorable.  In this blog, Hollywood Branded looks at some of the best examples of futuristic product placement in films and how those integrations made brands memorable.

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Celebrity Endorsement Ads: Celebs Do Taxes Too

Posted by Hollywood Branded Inc. on January 11, 2017 at 9:09 AM

TOPICS | Celebrity Initiative, Creative Content


Celebs And Tax Season Make A Surprisingly Good Pair

Your first thought when sitting down to do your taxes probably doesn't include celebrities or what they're up to. But different tax filing companies certainly want you to. These companies are based on how to make tax season as quick and painless as possible for the consumer, and as profitable for themselves as well. 

As the two big tax filing services, H&R Block and TurboTax, battle for your business, they both have created campaigns centered around celebrities to catch your eye.  In this blog, Hollywood Branded looks at how two tax filing services are using celebrity endorsement campaigns to differentiate and catch consumers' attention this year.

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Get Your Product In An Award Show Gift Bag

Posted by Hollywood Branded Inc. on January 6, 2017 at 9:30 AM

TOPICS | Celebrity Initiative, Event Activations

The Benefit Of The Official Award Show Gift Bag

The ‘official’ award show gift bag is typically a gift of bliss for the A-list award recipients, and those few ‘others’ who have opportunities to later win them through various sweepstakes giveaways held to garner press and attention for the products contained within.

Brands of all categories benefit from the recognition and popularity products gain from the brush of celebrity fame – whether at the Golden Globes or through countless other Hollywood seeding opportunities at events.  In this blog Hollywood Branded discusses how to get your product in an award show gift bag and other alternative options.

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Leonardo DiCaprio Becomes Brand Ambassador For Chinese Car Company

Posted by Hollywood Branded Inc. on January 5, 2017 at 8:43 AM

TOPICS | Celebrity Initiative, Creative Content


How The Celebrity Environmental Crusader Will Team Up With BYD In China

2016 may have been a wild year for many people, but it was a good one for actor and environmentalist Leonardo DiCaprio. From (finally) winning his first Oscar to releasing his critically acclaimed docmentary on climate change, Before The Flood, DiCaprio will round out the year with a lucrative endorsement deal with a brand not known by most North American audiences - Chienese automotive company BYD.

Chinese brands love Leonardo DiCaprio and other A-list talent, and pay quite a high price tag in order to compete within their categories against much larger brands for the image rights for marketing.  In this blog, Hollywood Branded shares why Leonardo DiCaprio a good brand ambassador option for Chinese automotive manufacturer BYD, whether or not he'll be able to help sell Chinese cars.

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SVOD Original Content Gets High Accolades At Golden Globe Noms

Posted by Hollywood Branded Inc. on January 4, 2017 at 8:56 AM

TOPICS | Branded Content & Integration, Celebrity Initiative


How SVOD Original Content Is Earning Big Awards Season Nods

Once again, streaming services have proven they are redefining the way we consume television and film. Between Netflix and Amazon, the SVOD giants have secured 17 Golden Globe nominations in both television and movie categories.

Not only are both Netflix and Amazon taking away spots from traditional networks, but are in fact competing against each other in television categories.  In this blog, Hollywood Branded shares how the excellent content of Streaming Video on Demand services are continuing to break into awards season with the Golden Globe nominations.

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How To #10: 12 Steps To Celebrity Event Sponsorships

Posted by Hollywood Branded Inc. on January 2, 2017 at 9:47 AM

TOPICS | Celebrity Initiative, Event Activations, Marketing Best Practices

The Celebrity Stamp Of Approval

With 43% of consumers influenced to purchase products after seeing a brand with a celebrity, it’s no wonder that 72% of brands and agencies use entertainment marketing in their current marketing mix.  There is no question about the extraordinarily high level of influence of celebrities in our society.

The clothes that celebrities and social influencers wear one day fly off the shelves the next and when celebrities say they like a certain product, the sales of that product increases by double digit percentages.  In this post Hollywood Branded shares 12 steps to celebrity event sponsorships brand managers should take before activating their next partnership.

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5 Tips To Get Your Brand Instagram Holiday-Ready

Posted by Hollywood Branded Inc. on December 26, 2016 at 9:56 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Creative Content


Ways To Make Your Brand Stand Out On Social Media This Holiday Season

The holidays are an important time for brands and their image. Many people are home, off work and with their family. Which means more time to scroll through social media.

Give your followers what they want from your Instagram this season and remind them where to

get gifts for all of their friends and families!  In this post Hollywood Branded shares five tips will help you get your brand's social media strategy for Instagram ready for the holiday season.

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More A-List Film Stars In TV And SVOD

Posted by Hollywood Branded Inc. on December 22, 2016 at 9:37 AM

TOPICS | Branded Content & Integration, Celebrity Initiative

 


The New "Cool"

It used to be that A-list actors only wanted to be in A-list feature films.  Major blockbusters, Romantic Comedies or possibly intellectual dramas that went the Indy circuit, and where they could show off true acting chops.  Never would an A-lister consider (revisting) the popular medium that they either bypassed completely or likely made them famous in the first place - the television screen.

Times are a-changing.  With the abundance of content, new distribution platforms (we are talking about you SVOD) and nice paychecks attached, there is a new interest in television.  In this blog, Hollywood Branded provides brand managers some insight into need-to-know-about content partnerships, as they will soon feature some mega A-list film stars in TV and SVOD content. 

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How NBA Players Endorse Shoe Brands For Sports Marketing Success

Posted by Hollywood Branded Inc. on December 19, 2016 at 10:47 AM

TOPICS | Celebrity Initiative, Public Relations, Sports Marketing


How Pairing A Celebrity Basketball Player With A Shoe Brand Drives Sales

Ever since Nike introduced their Air Jordans in 1984, celebrity basketball players have been the inspiration for sneaker styles all over the world as well as an important part of sports marketing. And, after all, what better way to market a shoe made for basketball than by designing it after a celebrity NBA player? 

Adding a celebrity to the branding of a product is a great way to market it by using their skills, personality or style to sell the product. Sneakers and basketball stars are a natural example of the perfect pairing of a celebrity to a brand, and there has been no shortage of shoes co-inspired by brands and players. In this blog, Hollywood Branded takes a look at how the pairing of celebrities and sneaker companies leads to sports marketing success,and how specifically NBA players endorse shoe brands. 

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Celebrity Endorsement Ads: Holiday 2016 Edition

Posted by Hollywood Branded Inc. on December 15, 2016 at 9:54 AM

TOPICS | Celebrity Initiative, Strategic Partnerships


How Brands Use Stars To Market During The Holidays

The holidays are the prime season for brand marketers to reach consumers who do most of their shopping this time of year. Holiday ads are important because they must stand out from the crowd to catch viewers' attention in an extremely cluttered environment.

A perfect way to do this is by adding a celebrity to the campaign. Celebs celebrate the holidays just like everyone else and this time of year is perfect for making them relatable in funny or heartwarming ads. And the holiday 2016 ads are a perfect example of this.  In this blog, Hollywood Branded looks at celebrity endorsement ads from the 2016 holiday season, including ads from Apple, Old Navy and Heineken.

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How To #31: 7 Steps To Secure The Right Influencer To Post For Your Brand

Posted by Hollywood Branded Inc. on December 14, 2016 at 2:24 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Marketing Best Practices


Better Than A Direct Response Ad

Our agency’s executive management has been working with brands and partnering them with celebrities for twenty years, and in the last two years we have seen a major rise in the number of brands who want smaller ‘endorsement’ partnerships with celebrities that are strictly social media driven. 

We’ve had a lot of people (and reporters) ask how celebrity social media posts actually happen, (followed by the obvious need to know - how much does it cost!) Hollywood Branded's blog post provides a look at 7 steps to the overall process of deciding which social celebrity influencer you want to post for your brand.

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How To Market Your Brand To The Baby Boomer Generation

Posted by Hollywood Branded Inc. on December 13, 2016 at 9:37 AM

TOPICS | Celebrity Initiative, Creative Content


Post World War 2 Babies

Baby boomers were born during the post World War II baby boom, between the years 1946 and 1964. This includes people who are now between 52 and 70 years old in 2016.  This generation is an entirely different one to market to than any other - being more conservative and with hard lined opinions engrained on their decades of experience in life.

This generation is not shy to tell you their opinion, research (to death) what they may be purchasing and is certainly more tech saavy than they are given credit by their children for being. In this blog, Hollywood Branded takes a deeper look at how to market your brand to the Baby Boomer generation, and the actors and musicians they favor.

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How To Market Your Brand To Generation X

Posted by Hollywood Branded Inc. on December 6, 2016 at 1:16 PM

TOPICS | Branded Content & Integration, Celebrity Initiative


Diversity in a Generation

Generation X, also known as the "Baby Bust" generation, were born between the years 1965 and 1979. This includes people who are now between 37 on the early end and 51 years old at the latter end in 2016.  This generation's target market is unique in a way that they are more ethnically diverse, and have a quest for justice more than the baby boomers, the generation previous to them.

Gen X are said (we aren't so sure) to be the first generation unwilling to become workaholics and sacrifice their family lives, ushering in work-life balance, authenticity, and self-sufficiency. Having grown up in the midst of social changes, they are comfortable embracing change, and eager to drive it as well. In this blog, Hollywood Branded takes a deeper look at how to market your brand to Generation X, what makes them tick, and the actors and musicians favored.

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Wes Anderson & H&M Team Up For A Brilliant Holiday Celebrity Endorsement

Posted by Hollywood Branded Inc. on December 5, 2016 at 10:20 AM

TOPICS | Celebrity Initiative, Creative Content


How An Academy-Award Nominated Director Created The Perfect Holiday Ad

Wes Anderson is one of the most uniquely stylized and beloved directors of our time. From his instantly recognizable shots to his quirky story lines, the writer-director has captured the hearts of the movie going population with such films as Oscar-winning Grand Budapest Hotel and Moonrise Kingdom.

With his immense cult following, Anderson was the perfectly unexpected person to team up with clothing chain H&M to create a holiday ad - and it's brilliant.  In this blog, Hollywood Branded looks at why the H&M, Wes Anderson and Adrien Brody heartwarming holiday celebrity endorsement ad is so effective for the brand.

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Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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