<img alt="" src="https://secure.leadforensics.com/100190.png" style="display:none;">
Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

A Brand's Guide To Kourtney Kardashian Instagram Posts Are Popular For Brands

Posted by Hollywood Branded on May 14, 2017 at 12:54 PM

TOPICS | Celebrity Initiative, Social Media Strategy


Brands Who Have Partnered With Kourtney Kardashian

The Kardashian/Jenner sister with the least branded social media post action is Kourtney Kardashian.  And in truth, it's a lot less than her sisters.  But then again, she has a lot less followers than they do too.  Only 45+ million after all.  

Alternatively, Kourtney Kardashian may post just as frequently as her clan, but just takes the posts down faster.  In this blog, Hollywood Branded provides a brand guide to Kourtney Kardashian Instagram posts and shares examples of these fee based posts for brands to learn from.

Read More

A Brand Marketer's Video and Infographic Guide To Influencer Marketing Strategy

Posted by Hollywood Branded on May 12, 2017 at 11:28 AM

TOPICS | Celebrity Initiative, Social Media Strategy, influencer partnerships

Choosing The Right Influencer Type

The buzz word in marketing today is "social influencer".  And brands are lining up to work with these online gurus who are going to bring massive sales to their brand. Immediately.

But that's really not the case.  And it shouldn't be the expectation by brands.  Social influencers work for brands in a very similar way to traditional advertising - they help positively reinforce a brand's image and bring awareness to consumers - who may need to be marketed to multiple times before leading to a higher sales purchase interest.   In this blog, Hollywood Branded shares both our infographic and video guide to influencer marketing strategy for brand marketers.

Read More

Podcast Episode 10: 8 Tips To Have A Remarkable Hollywood Swag Bag Strategy For Your Brand

Posted by Hollywood Branded on May 10, 2017 at 6:37 AM

TOPICS | Celebrity Initiative, Event Activations

Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones in this podcast series, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded shares an 8 step strategy on making your Hollywood swag bag as valuable as it can be for your brand.  

Read More

Podcast Episode 9: Creating Celebrity Brand Endorsement Safeguards [Infographic]

Posted by Hollywood Branded on May 4, 2017 at 7:21 AM

TOPICS | Celebrity Initiative, Strategic Partnerships


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode and blog, Stacy Jones shares the 4 factors you need to remember before choosing a celebrity for your brand endorsement - plus an infographic explaining it all!

Read More

Queen Bey and Barbie Team Up For A Celebrity Strategic Partnership

Posted by Hollywood Branded on May 3, 2017 at 5:45 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Digital Marketing


How Beyonce's Stylist Created A Line Of Barbies Inspired By The Pop Star

Beyonce really is the Queen. And Mattel knows this. This is why they teamed up with her stylist to release a whole line of Beyonce-inspired Barbies, hoping to breathe new life into the toy company.

As Toy Story showed us, entertainment has been one of the most influential causes for toy sales. Incorporating movies and TV into toys for kids is in fact the majority of the toy market these days, and Barbie is keeping up with the times. In this blog, Hollywood Branded looks at the new line of Barbies that is the result of a strategic partnership and licensing deal between Beyonce and Mattel.

Read More

Mickey D's & Mindy K: The Fast Food Giant's New Celebrity Spokesperson

Posted by Hollywood Branded on May 1, 2017 at 10:53 AM

TOPICS | Celebrity Initiative, Creative Content, Digital Marketing


How Hollywood's Funny Girl Next Door Is Subtly Selling The Golden Arches

Mindy Kaling can do everything. She's an actor, writer, director, comedian and more, and now she can add spokesperson to the list. In a new ad campaign from McDonald's, Kaling manages to market McDonald's without saying the brand's name once.

By her clothing, color scheme, and Google search suggestions, however, it's not very hard to infer. In this blog, Hollywood Branded looks at how McDonald's is using Mindy Kaling as their new spokesperson to open the doors to a new audience.

Read More

3 Tips To Make Your Brand Appealing To Top Social Media Influencers

Posted by Hollywood Branded on April 28, 2017 at 7:02 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Digital Marketing


How To Draw Today's Top Influencers Toward Your Brand

Social influencers are the celebrities of the younger generations. Much more accessible, these celebs appeal to today's youth and millennials through social media, sharing their experiences and coming off as very relatable.   Even more so than 'true' celebrities, social influencer followers look to them for fashion cues, ideas and good taste.

Getting involved with an influencer can be an incredibly smart marketing move for your brand, spreading knowledge of your product to a new audience. However, having a top notch relationship with an influencer that loves working with you is what is going to take that endorsement to the next level. In this blog, Hollywood Branded provides you 3 tips to make your brand appealing to top social influencers and get more consumer attention.

Read More

Podcast Episode 8: How To Detect Fake Influencer Followers On Instagram [Infographic]

Posted by Hollywood Branded on April 26, 2017 at 11:32 AM

TOPICS | Celebrity Initiative, Social Media Strategy


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO, Stacy Jones, shares 5 easy ways to detect fake influencer follower on Instagram. 

Read More

GE Harnesses The Power Of A New Kind Of Celebrity Endorsement Ad

Posted by Hollywood Branded on April 25, 2017 at 1:27 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Creative Content


How General Electric Is Renovating The Idea Of Celebrity

GE has always had some great entertainment marketing strategies that set them apart from the competition - for example, their partnership with Jimmy Fallon to produce their branded content, which we wrote about in: "Fallonventions" featuring young inventors on the late night host's program. 

What is most valuable about GE's latest ad is that they are tapping into the general feeling of society right now at at time of social unrest.  In this blog, Hollywood Branded looks at how GE is renovating the idea of the celebrity endorsement ad - and what maybe should really make a person a celebrity.

Read More

How To #4: 9 Steps To Using The Beat Of Music Marketing To Increase Sales

Posted by Hollywood Branded on April 24, 2017 at 9:40 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships, Social Media Strategy, Marketing Best Practices

Music Marketing Is Not For Kids

Think music videos and artist brand partnerships are just for kids? While it is often assumed that tweens and teens are the predominant target group, this is a huge misconception. In actuality, the 45+ age group is the largest music buying demographic.

Turns out you may want to reconsider marketing opportunities with one of the highest ROI’s available in the world of entertainment marketing – and daresay, advertising in general.  In this blog, Hollywood Branded looks at how brands can best harness the power of music.

Read More

Van Heusen Taps Classic Hollywood Celebrity Movie Clip Licensing For New Ad

Posted by Hollywood Branded on April 19, 2017 at 7:47 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Creative Content


How The Brand Uses Movie Moves To Sell A Shirt

You may not hear about Van Heusen as much as other brands these days, but they're a big deal. The huge company owns such brands as Tommy Hilfiger and MICHAEL Michael Kors. And most of the time, their marketing is spent on the brands they own.

However, their latest spot caught our eye with the use of an old Hollywood staple, taking us down movie memory lane. In this blog, Hollywood Branded takes a look at how Van Heusen's new ad makes perfect use of classic Hollywood celebrity movie clip licensing endorsements.

Read More

Three Types Of Influencer Marketing Related Businesses

Posted by Hollywood Branded on April 18, 2017 at 6:48 AM

TOPICS | Celebrity Initiative, Social Media Strategy

Influencer Marketing Has Created New Business Needs

In the last few years, influencers have become one of the most talked about topics in the marketing world. Influencers and the potential for their content marketing abilities have steadily risen to the top of every brand marketer’s radar. According to a recent survey, 84% of marketers plan on executing at least one influencer marketing campaign in 2017. Why? Because influencer marketing allows a brand to get feedback from consumers that are likely already paying attention to brand related content. 

Like any new industry, there are several ancillary businesses that have begun popping up to support the influencer craze. In this blog, Hollywood Branded explores three (3) types of influencer marketing related businesses that have been created, driven by the need to manage this new business arena. 

Read More

How To #30: 8 Step Guide On How Much To Spend On Social Influencer Marketing

Posted by Hollywood Branded on April 16, 2017 at 4:34 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Marketing Best Practices

The Question Asked By Brands & Agencies Alike

75% of brands use influencer marketing.  For brands starting to delve into the world of social influencer marketing, there are a lot of unknowns. The idea is exciting but it also can cause confusion when creating the budget as there are no actual official guidelines - to any of it. Bigger influencers can have big (and we mean BIG) starting base rates. So it's high risk.  

And it can be hard to know if it is worth the money, and what exactly you will be getting out of it. Besides of course being on their social media page.   In this blog, Hollywood Branded shares 8 insider tips on how much to spend on social influencers - to make sure you’re spending your marketing money wisely.

Read More

Podcast Episode 6:  Steps For Successful Celebrity Event Invites  [Infographic]

Posted by Hollywood Branded on April 14, 2017 at 11:55 AM

TOPICS | Celebrity Initiative, Event Activations


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded unlocks the 6 untapped secrets to create a successful celebrity driven event,  and the impact of celebrity partnerships with consumers. 

Read More

Geico & Guardians Of The Galaxy Team Up For Unexpected Celebrity Endorsement Campaign

Posted by Hollywood Branded on April 12, 2017 at 7:51 AM

TOPICS | Celebrity Initiative, Creative Content


How Geico's Gecko Can Save You And Your Money

Geico's marketing strategy has always been lauded for its humor and creativity, specifically with their reptilian spokesperson who sports an Aussie accent. And Geico is no stranger to entertainment marketing. During the Vikings season 4 premiere, "It's What You Do" their spot featured a viking-themed story. And even Elmer Fudd made an appearance in an ad once as well.

In their latest ad campaign, Geico steps it up a notch by partnering with Guardians of the Galaxy vol. 2. The much anticipated-film lends Geico's gecko a friend to play with - the widely adored Groot. In this blog, Hollywood Branded looks at the partnership between Geico and Guardians of the Galaxy and how an unexpected cameo makes for a brilliant celebrity endorsement ad.

Read More

Stellar Product Placement: Ben And Jerry's Ice Cream Stars In Deadpool Teaser

Posted by Hollywood Branded on April 10, 2017 at 9:16 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Digital Marketing


How The Ice Cream Company Scored A Spot In The New Ad

Deadpool was more than just the surprise hit of 2016. The movie grossed over $750 million worldwide and broke records for both R-rated movies and movies opening on President's Day weekend. It also breathed new life into a trend of superhero movies that were starting to all blur together.

Because of its wild, runaway success, its sequel is highly anticipated, and the teaser trailer seems to prove the sequel will do the irreverent original film justice. And the viral teaser also included an incredibly spot-on cameo for Ben and Jerry's ice cream. In this blog, Hollywood Branded takes a peek at the new Deadpool teaser and how it is a huge product placement win for Ben and Jerry's brand image.

Read More

The “Kendall Jenner Pepsi Ad”: Politically Charged Advertisement Backlash

Posted by Hollywood Branded on April 7, 2017 at 3:59 PM

TOPICS | Celebrity Initiative, Creative Content

How To Avoid Backlash While Making A Statement

We are living in a time when popular and political culture have become so closely related the two topics create more and more overlap with every passing day. Really, it’s no wonder most advertisements and the brands whom they represent are taking a stance on the latest issues facing not only the United States, but the world as well.

In the wake of the most recent public discourse extravaganza dubbed “The Kendall Jenner Pepsi Ad”, In this blog, Hollywood Branded explores the impact of politically charged advertisements in popular culture, and how to effectively showcase your brand without the backlash.

Read More

No Shame In The Game For Kevin Hart In His Celebrity Endorsement Ad

Posted by Hollywood Branded on April 5, 2017 at 11:32 PM

TOPICS | Celebrity Initiative, Creative Content, Digital Marketing


How The Comedian Is Wooing Audiences In Tommy John Underwear

Often celebrity endorsements are subtle, practiced or passing. And while celebrity endorsement ads are proven to be extremely effective at engaging consumers - or at least getting some extra love and attention by them, it is particularly eye-catching when a celebrity goes all out for a particular brand.

Kevin Hart is famously funny and over-the-top, which makes him the perfect celebrity face for Canadian underwear company Tommy John. In this blog, Hollywood Branded examines Kevin Hart's new celebrity endorsement ad and partnership with Tommy John underwear.

Read More

Victoria Beckham & Target: Hollywood's New Celebrity Partnership

Posted by Hollywood Branded on March 30, 2017 at 7:02 AM

TOPICS | Celebrity Initiative, Creative Content


How The Retail Giant Partners With Posh Spice On A New Line

Target has a long history of partnering with celebrities to create lines across beauty, fashion and home goods.   Target, fresh off their Grammy's partnership with Carly Rae Jepsen and Lil Yachty, has partnered with one of today's most seemingly unattainable celebrities: Victoria Beckham. 

The busy business mogul, model and mother has created her own designer line at Target who has created an ad campaign around the celebrity.  In this blog, Hollywood Branded takes a look at the latest celebrity partnership between Target and Victoria Beckham and the campaign being built around Beckham's new line.

Read More

How To Choose The Right Platform For An Influencer Campaign

Posted by Hollywood Branded on March 28, 2017 at 8:48 AM

TOPICS | Celebrity Initiative, Social Media Strategy


The Pros And Cons Of Three Of The Most Popular Platforms

Deciding whether or not to implement influencer marketing into your marketing strategy is only the first step. As a brand marketer, you must figure out several other components of the campaign, including the type of influencer(s) to use, their scope of work and most importantly, the platform through which you plan to run the campaign on.

The platform on which a campaign is run is a very important factor in determining whether or not the campaign will be successful. The content created and put out by influencers must flow seamlessly with the platform or the campaign is at risk of failure. Fortunately, there are several different options to choose from, each of which have their own positives and negatives. In this blog, Hollywood Branded discusses how to choose the right platform for an influencer campaign, while exploring the pros and cons of the (3) three leading social media channel options.

Read More

4 Reasons Why Branded Content Is Better Than The Traditional Ad Spot

Posted by Hollywood Branded on March 24, 2017 at 11:03 AM

TOPICS | Celebrity Initiative, Event Activations, Creative Content, Digital Marketing


How Original Content Is Taking Over Brand Marketing

With the rise of the digital era, it is more important now than ever to market your brand in a fresh, effective way. Simple advertisements are going by the wayside as brands look to incorporate creative content into their marketing strategies.

There is a rule of thumb that it takes seven times for a consumer to remember traditional advertising - and branded content and product placement can up that memory trigger to a massive degree. But that's not even one of the top reasons original content is taking over brand marketing.  In this blog, Hollywood Branded looks at four big reasons why branded content is better for brand marketers than the traditional ad spot.

Read More

139 Facts About Instagram You Should Know For 2017 [Infographic]

Posted by Hollywood Branded on March 20, 2017 at 7:43 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Digital Marketing


How The Social Media Giant Stacks Up

We all have heard about Instagram (and if you haven't, it's time to start googling.) For many brand marketers, Instagram has become the most important social media platform to promote their brand and content.

With over 600 million active users, Instagram is one of the most popular social media platforms in the world.  There is a reason Facebook bought it - it's no longer a competitor to them, but an asset to build larger market reach.  In this blog, Hollywood Branded shares an Infographic that takes a look at 139 crazy facts about Instagram you should know for 2017 for your brand. 

Read More

Snapchat, Instagram & Facebook: What Stories Are

Posted by Hollywood Branded on March 17, 2017 at 9:26 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Social Media Strategy


How Your Brand Can Market Through This Trend

If the first decade of the century was the age of the rise of social media, the years starting in 2010 will be known as the age of sharing stories within social media. The new social phenomena started with Snapchat and due to its' success, moved to both Instagram and Facebook.  

All three of the most-used social networks have leveraged the trend and growing fact that photos and videos reward the voyeur in all of us - giving a look into users' current experiences.  In this blog, Hollywood Branded explains what stories are in Snapchat, Instagram and Facebook, and why brand marketers should adapt their strategies as the growing trend of social stories are the future of brand marketing.

Read More

How Bad PR For A Celebrity Sells Product: Ryan Lochte And PowerBar Team Up

Posted by Hollywood Branded on March 15, 2017 at 8:41 AM

TOPICS | Celebrity Initiative, Creative Content


How The Nutrition Bar Plays On Comedy To Redeem The Olympic Swimmer

Ryan Lochte was featured in every major headline following last years Olympic games - and it wasn't because of his Olympic triumphs. The athlete who fell from grace after fabricating a robbery to cover up his own bad behavior is given a new chance at redemption in his new celebrity endorsement for PowerBar.

Many brands only look for 'positive' celebrity endorsers.  And other brands have found major success in capitalizing on a celebrity's bad media attention to tout their product.  Think Steve Harvey an T-Mobile this year after his Miss Universe blunder.  In this blog, Hollywood Branded looks at the how the new strategic partnership between PowerBar and Ryan Lochte plays on humor to make a successful campaign.

Read More

SVOD Content At The Academy Awards: Amazon Breaks TV Content Barriers

Posted by Hollywood Branded on March 13, 2017 at 9:08 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships


How The SVOD Giant Is Changing The Way Movies Are Made

It's no secret SVOD original content is becoming more and more popular. New series are announced everyday, and hits like Stranger Things and Transparent have become cult classics. But now, streaming companies are moving further into the film business.

Amazon, with its two films The Salesman and Manchester By The Sea made big strides at the 2017 Oscars. In this blog, Hollywood Branded looks at how Amazon breaks TV content barriers with their SVOD content at the Academy Awards. 

Read More

entertainment strategy one on one consultation

FOLLOW US

Content Marketing Library from Hollywood Branded
influencer marketing newsletter
Get the latest tips, tricks and trends straight to your email inbox every week.
 
Join the thousands of marketing professionals who read our newsletter.

Search this Site

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

Click to download our product placement 101 infographic