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Get The Pope A Coke - Unique Product Placement In HBO's New Series

Posted by Hollywood Branded Inc. on January 18, 2017 at 8:11 AM

TOPICS | Creative Content

HBO's New Series The Young Pope Might Make You Thirsty

HBO is at the top of their game. With award-winning series like Game Of Thrones and Silicon Valley, and new hit Westworld charming critics and audiences alike, HBO has become known for its high-quality production and massive audiences heralding from its days of Sex And The City and The Sopranos.

When a new show comes to HBO, especially one like The Young Pope featuring a killer A-list cast including Jude Law and Diane Keaton, people take notice. With hundreds of thousands of people watching, it's a gold mine for brands looking to integrate their product into content.  In this blog, Hollywood Branded looks at the surprising and successful Coke Zero unique product placement brand integration in the new HBO series The Young Pope.

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Celebrity Endorsement Ads: Celebs Do Taxes Too

Posted by Hollywood Branded Inc. on January 11, 2017 at 9:09 AM

TOPICS | Celebrity Initiative, Creative Content

Celebs And Tax Season Make A Surprisingly Good Pair

Your first thought when sitting down to do your taxes probably doesn't include celebrities or what they're up to. But different tax filing companies certainly want you to. These companies are based on how to make tax season as quick and painless as possible for the consumer, and as profitable for themselves as well. 

As the two big tax filing services, H&R Block and TurboTax, battle for your business, they both have created campaigns centered around celebrities to catch your eye.  In this blog, Hollywood Branded looks at how two tax filing services are using celebrity endorsement campaigns to differentiate and catch consumers' attention this year.

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Leonardo DiCaprio Becomes Brand Ambassador For Chinese Car Company

Posted by Hollywood Branded Inc. on January 5, 2017 at 8:43 AM

TOPICS | Celebrity Initiative, Creative Content

How The Celebrity Environmental Crusader Will Team Up With BYD In China

2016 may have been a wild year for many people, but it was a good one for actor and environmentalist Leonardo DiCaprio. From (finally) winning his first Oscar to releasing his critically acclaimed docmentary on climate change, Before The Flood, DiCaprio will round out the year with a lucrative endorsement deal with a brand not known by most North American audiences - Chienese automotive company BYD.

Chinese brands love Leonardo DiCaprio and other A-list talent, and pay quite a high price tag in order to compete within their categories against much larger brands for the image rights for marketing.  In this blog, Hollywood Branded shares why Leonardo DiCaprio a good brand ambassador option for Chinese automotive manufacturer BYD, whether or not he'll be able to help sell Chinese cars.

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5 Tips To Get Your Brand Instagram Holiday-Ready

Posted by Hollywood Branded Inc. on December 26, 2016 at 9:56 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Creative Content

Ways To Make Your Brand Stand Out On Social Media This Holiday Season

The holidays are an important time for brands and their image. Many people are home, off work and with their family. Which means more time to scroll through social media.

Give your followers what they want from your Instagram this season and remind them where to

get gifts for all of their friends and families!  In this post Hollywood Branded shares five tips will help you get your brand's social media strategy for Instagram ready for the holiday season.

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How To Market Your Brand To The Baby Boomer Generation

Posted by Hollywood Branded Inc. on December 13, 2016 at 9:37 AM

TOPICS | Celebrity Initiative, Creative Content

Post World War 2 Babies

Baby boomers were born during the post World War II baby boom, between the years 1946 and 1964. This includes people who are now between 52 and 70 years old in 2016.  This generation is an entirely different one to market to than any other - being more conservative and with hard lined opinions engrained on their decades of experience in life.

This generation is not shy to tell you their opinion, research (to death) what they may be purchasing and is certainly more tech saavy than they are given credit by their children for being. In this blog, Hollywood Branded takes a deeper look at how to market your brand to the Baby Boomer generation, and the actors and musicians they favor.

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Wes Anderson & H&M Team Up For A Brilliant Holiday Celebrity Endorsement

Posted by Hollywood Branded Inc. on December 5, 2016 at 10:20 AM

TOPICS | Celebrity Initiative, Creative Content

How An Academy-Award Nominated Director Created The Perfect Holiday Ad

Wes Anderson is one of the most uniquely stylized and beloved directors of our time. From his instantly recognizable shots to his quirky story lines, the writer-director has captured the hearts of the movie going population with such films as Oscar-winning Grand Budapest Hotel and Moonrise Kingdom.

With his immense cult following, Anderson was the perfectly unexpected person to team up with clothing chain H&M to create a holiday ad - and it's brilliant.  In this blog, Hollywood Branded looks at why the H&M, Wes Anderson and Adrien Brody heartwarming holiday celebrity endorsement ad is so effective for the brand.

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'Dynamite' Burger King Celebrity Endorsement Ad

Posted by Hollywood Branded Inc. on December 1, 2016 at 9:05 AM

TOPICS | Celebrity Initiative, Creative Content

How Burger King Is Using A Cult Classic To Sell Fast Food

In a new ad campaign from Burger King, Jon Heder and Efren Ramirez return to the screen as Napoleon Dynamite and Pedro. The 2004 movie was a surprise hit and a cult classic and the new ad is a brilliant way for Burger King to catch viewers' attention - especially those fans of the film. 

Advertisers are more-and-more so using favorite characters from past TV shows and feature films in their advertising - like what Verizon did with 30 Rock - to great success.  In this blog, Hollywood Branded takes a look at Burger King's celebrity endorsement ad using the Napoleon Dynamite and Pedro cult characters from an indie hit film, and why it works so well.

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12 Examples Of How Brands Gain New Consumers From Cross-Genre Music Partnerships

Posted by Hollywood Branded Inc. on November 24, 2016 at 10:04 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Creative Content

Cross-Genre Music Partnerships

Brands often use music in their advertisements with the intention to broaden their market’s exposure and create a sustainable association of the consumer with the brand. But how does a collaboration of two artists from two very different genres affect the brand’s marketing results?

Awesomely in fact.  Whether a brand licenses music as the beat to their commerical, or works directly with the artists to create a lyric in the song, or creates a product placement integration in their music video, it's a win.  A big win in that the artist more aligned to the brand's typical marketing demographic acts as positive reinforcing reminder to current brand fans, and the cross over artist brings to the table an entirely new segment ripe for winning over and selling to.  In this blog, Hollywood Branded looks at how brands gain new consumers by integrating crossover music genres in their marketing campaign.

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What Music To Use For Marketing Your Brand

Posted by Hollywood Branded Inc. on November 22, 2016 at 7:54 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships, Creative Content

The Importance Of Music Branding Tool To Reach Each Generation 
Music has been used throughout the years in different ways as part of branding, and is a proven successful marketing tool to reach all ages.  But it is important to know how to choose the right music to reach each generation in a way that positively influences your target market and helps get them to become long term consumers of your brand. 
Music is more than just a melody. It’s a driver. A beat that moves people and makes them take action. Music stimulates social interaction and establishes consumers’ loyalty. It’s an emotional trigger than can substantially affect how viewers perceive TV commercials and how they connect with the brand. In this blog, Hollywood Branded breaks down what music to use for marketing your brand - for every generation. 
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Brand Marketers Use Political Issues To Market To Hispanics

Posted by Hollywood Branded Inc. on November 16, 2016 at 1:28 PM

TOPICS | Branded Content & Integration, Creative Content

How Brands Are Responding To Donald Trump's Rhetoric To Court Hispanic Buyers

From the beginning of his campaign, Donald Trump has vowed to "build a wall" along the border of the United States and Mexico as well as deport all illegal immigrants. From his comments about "bad hombres" to insisting Mexico will pay for the wall, his comments on the Hispanic community have been offensive to many.

However, for brand marketers looking to target the Hispanic community, these polorizing viewpoints offer opportunities to create marketing around and make a statement. A few brands have already taken advantage of this opportunity - and there are undoubtedly more to come.  In this blog, Hollywood Branded looks at how brand marketers are using political issues to market to millennial Hispanic consumers.

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How College Students Interact With Brand Marketing

Posted by Hollywood Branded Inc. on October 14, 2016 at 11:55 AM

TOPICS | Social Media Strategy, Creative Content

Recent Study Shows How Changing Technology And Society Affect Student Brand Interaction

It's no secret to brands, advertisers and marketers that an important demographic for many brand marketers are college students, but this younger millennial is a moving target that is extremely difficult to pin down and engage.

Collegiate attendees are at the bridge between childhood and the adult world, and offer the potential for lifelong brand advocates and consumers. In this blog, Hollywood Branded looks at a study by Chegg and UM about how brands interact with college students and what that means for your brand marketing.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.


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