<img alt="" src="https://secure.leadforensics.com/100190.png" style="display:none;">
Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

How To Market Your Brand To The Baby Boomer Generation

Posted by Hollywood Branded Inc. on December 13, 2016 at 9:37 AM

TOPICS | Celebrity Initiative, Creative Content


Post World War 2 Babies

Baby boomers were born during the post World War II baby boom, between the years 1946 and 1964. This includes people who are now between 52 and 70 years old in 2016.  This generation is an entirely different one to market to than any other - being more conservative and with hard lined opinions engrained on their decades of experience in life.

This generation is not shy to tell you their opinion, research (to death) what they may be purchasing and is certainly more tech saavy than they are given credit by their children for being. In this blog, Hollywood Branded takes a deeper look at how to market your brand to the Baby Boomer generation, and the actors and musicians they favor.

Read More

Wes Anderson & H&M Team Up For A Brilliant Holiday Celebrity Endorsement

Posted by Hollywood Branded Inc. on December 5, 2016 at 10:20 AM

TOPICS | Celebrity Initiative, Creative Content


How An Academy-Award Nominated Director Created The Perfect Holiday Ad

Wes Anderson is one of the most uniquely stylized and beloved directors of our time. From his instantly recognizable shots to his quirky story lines, the writer-director has captured the hearts of the movie going population with such films as Oscar-winning Grand Budapest Hotel and Moonrise Kingdom.

With his immense cult following, Anderson was the perfectly unexpected person to team up with clothing chain H&M to create a holiday ad - and it's brilliant.  In this blog, Hollywood Branded looks at why the H&M, Wes Anderson and Adrien Brody heartwarming holiday celebrity endorsement ad is so effective for the brand.

Read More

'Dynamite' Burger King Celebrity Endorsement Ad

Posted by Hollywood Branded Inc. on December 1, 2016 at 9:05 AM

TOPICS | Celebrity Initiative, Creative Content


How Burger King Is Using A Cult Classic To Sell Fast Food

In a new ad campaign from Burger King, Jon Heder and Efren Ramirez return to the screen as Napoleon Dynamite and Pedro. The 2004 movie was a surprise hit and a cult classic and the new ad is a brilliant way for Burger King to catch viewers' attention - especially those fans of the film. 

Advertisers are more-and-more so using favorite characters from past TV shows and feature films in their advertising - like what Verizon did with 30 Rock - to great success.  In this blog, Hollywood Branded takes a look at Burger King's celebrity endorsement ad using the Napoleon Dynamite and Pedro cult characters from an indie hit film, and why it works so well.

Read More

12 Examples Of How Brands Gain New Consumers From Cross-Genre Music Partnerships

Posted by Hollywood Branded Inc. on November 24, 2016 at 10:04 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Creative Content


Cross-Genre Music Partnerships

Brands often use music in their advertisements with the intention to broaden their market’s exposure and create a sustainable association of the consumer with the brand. But how does a collaboration of two artists from two very different genres affect the brand’s marketing results?

Awesomely in fact.  Whether a brand licenses music as the beat to their commerical, or works directly with the artists to create a lyric in the song, or creates a product placement integration in their music video, it's a win.  A big win in that the artist more aligned to the brand's typical marketing demographic acts as positive reinforcing reminder to current brand fans, and the cross over artist brings to the table an entirely new segment ripe for winning over and selling to.  In this blog, Hollywood Branded looks at how brands gain new consumers by integrating crossover music genres in their marketing campaign.

Read More

What Music To Use For Marketing Your Brand

Posted by Hollywood Branded Inc. on November 22, 2016 at 7:54 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships, Creative Content

The Importance Of Music Branding Tool To Reach Each Generation 
 
Music has been used throughout the years in different ways as part of branding, and is a proven successful marketing tool to reach all ages.  But it is important to know how to choose the right music to reach each generation in a way that positively influences your target market and helps get them to become long term consumers of your brand. 
 
Music is more than just a melody. It’s a driver. A beat that moves people and makes them take action. Music stimulates social interaction and establishes consumers’ loyalty. It’s an emotional trigger than can substantially affect how viewers perceive TV commercials and how they connect with the brand. In this blog, Hollywood Branded breaks down what music to use for marketing your brand - for every generation. 
Read More

Brand Marketers Use Political Issues To Market To Hispanics

Posted by Hollywood Branded Inc. on November 16, 2016 at 1:28 PM

TOPICS | Branded Content & Integration, Creative Content

How Brands Are Responding To Donald Trump's Rhetoric To Court Hispanic Buyers

From the beginning of his campaign, Donald Trump has vowed to "build a wall" along the border of the United States and Mexico as well as deport all illegal immigrants. From his comments about "bad hombres" to insisting Mexico will pay for the wall, his comments on the Hispanic community have been offensive to many.

However, for brand marketers looking to target the Hispanic community, these polorizing viewpoints offer opportunities to create marketing around and make a statement. A few brands have already taken advantage of this opportunity - and there are undoubtedly more to come.  In this blog, Hollywood Branded looks at how brand marketers are using political issues to market to millennial Hispanic consumers.

Read More

How College Students Interact With Brand Marketing

Posted by Hollywood Branded Inc. on October 14, 2016 at 11:55 AM

TOPICS | Social Media Strategy, Creative Content


Recent Study Shows How Changing Technology And Society Affect Student Brand Interaction

It's no secret to brands, advertisers and marketers that an important demographic for many brand marketers are college students, but this younger millennial is a moving target that is extremely difficult to pin down and engage.

Collegiate attendees are at the bridge between childhood and the adult world, and offer the potential for lifelong brand advocates and consumers. In this blog, Hollywood Branded looks at a study by Chegg and UM about how brands interact with college students and what that means for your brand marketing.

Read More

Celebrity Endorsement Ads: Pepsi, Chase and Kit Kat

Posted by Hollywood Branded Inc. on October 13, 2016 at 1:57 PM

TOPICS | Celebrity Initiative, Creative Content


We Love When Celebs Don't Take Themselves Too Seriously

Celebrity endorsements that are powerful, elegant or intense certainly grab the viewers' attention. However, sometimes the best ads are the ones that make us laugh, especially at our favorite celebrities.

This week's edition of celebrity endorsement ads goes to show you that simple, funny ads often take the cake.   In this blog, Hollywood Branded recaps funny celebrity endorsement ads including Odell Beckham Jr., Ellie Kemper and Chance the Rapper.

Read More

The New Commercial - How Brands Use Celebrities In Short Film Branded Content

Posted by Hollywood Branded Inc. on October 1, 2016 at 8:24 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Creative Content


The New Commercial - A Branded Content Short Film

Brands are always looking for new ways to grab the attention - and engage - consumers.  A new trend for brand marketers, especially in higher and and luxury brands, is to use an artistic approach to their marketing.  One way brands are doing this is by giving celebrities creative control of campaigns, like they have with Matthew Mconaughey for Wild Turkey or Lady Gaga and Polaroid.

Another trend that has risen again is one which first became popular 15 years ago.  BMW was the first automotive brand - followed by Chrysler and then Ford, to use the format of a short film ladden with big-name actors and directors to create a new level of commercial.  In this blog, Hollywood Branded takes a look at the rise of the celebrity endorsement commercialized short film to engage consumers and market brands.

Read More

Celebrity Endorsement Ads: Hefty, T-Mobile and DirecTV

Posted by Hollywood Branded Inc. on September 26, 2016 at 8:47 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Creative Content


Big Brands Use Big Celebrity Personalities To Tout Brand Image

Brands that have been around for years often look to big celebrities to add a little boost to their image. While the Peyton brothers have been DirecTV spokesmen for years, Peyton's retirement has offered a unique opportunity for funny TV spots. And Hefty and T-Mobile turn to celebrities they've never used before to make audiences laugh.

Hollywood Branded looks at some of the latest celebrity endorsement ads including John Cena, Nicki Minaj and Peyton Manning.

Read More

5 Celebrities Who Sell Brands With Their Voices

Posted by Hollywood Branded Inc. on September 23, 2016 at 8:51 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Creative Content


We All Recognize Celebrities In Commercials - But Do We Recognize Their Voices?

Celebrities endorsements have been around for as long as there have been celebrities and brands. And since the invention of television, these celebrities have been on your screen selling everything from soda to cars to political candidates. And for good reason - celebrity endorsements are proven to work.

And it's not just their image - celebrity voices can be just as powerful. And while you may not have realized some of these celebs voiced the commercials they're in, your subconscience recognizes their voices... and you may be surprised at who they actually are.   In this blog, Hollywood Branded looks at celebrity endorsement ads for 5 celebrities whose voices are used to sell brands.

Read More

Hiring Celebrity Endorsers As Brand Creative Directors

Posted by Hollywood Branded Inc. on August 19, 2016 at 6:00 PM

TOPICS | Celebrity Initiative, Creative Content


How Brand Ambassadors Take A Hands-On Approach To Their Partnerships

We see celebrities endorsing products every day, and know it works. It's a proven fact supported by marketers and their agencies alike with hard data. However there are times when a celebrity goes beyond just endorsing a product and takes an active interest in the company.

While often this includes investing money in the company, like the stars in our celebrity investor blog post, other times the brand will give the celebrity a fair amount of creative control of the campaign.  Or at least the perception of control and a big title to go along with it. In this blog, Hollywood Branded examines the new trend of celebrity endorsers becoming Creative Directors of the campaigns they are in and how it positively affects the brand's image.

Read More

Pokemon Go and Brand Partnership Potentials: Gotta Catch 'Em All

Posted by Hollywood Branded Inc. on July 24, 2016 at 11:00 PM

TOPICS | Strategic Partnerships, Social Media Strategy, Creative Content


The New App That Has Huge Brand Potential

If you've been noticing people wandering around your neighborhood, phone in hand, you've caught on to the new app that has swept the nation by storm - Pokemon Go.

In fact, within three days of its release, the game app had surpassed Twitter in the number of users. Twitter. Let that sink in. And with that many eyeballs, there are so many opportunities for brands to partner with the app to market themselves. And so many more to come.  In this blog, Hollywood Branded looks at the phenomenon of Pokemon Go and the brand partnership potential that may be possible with this insanely popular app, and localized mobmile marketing.

Read More

How Brands Use NBA Players In TV Ads

Posted by Hollywood Branded Inc. on July 19, 2016 at 1:17 PM

TOPICS | Celebrity Initiative, Creative Content, Sports Marketing

7 Basketball Stars Become The Selling Point For Three Brands

Famous and talented basketball players have long been featured in celebrity endorsement ads. In fact, Michael Jordan's Gatorade endorsement and subsequent ads are considered by some as being the greatest celebrity endorsements of all time. His Super Bowl ad makes #12 on our list of the Greatest Celeb Super Bowl Ads Of All Time.

In this blog, Hollywood Branded takes a look at the latest celebrity endorsement ads from Apple, Verizon and Foot Locker, featuring Lebron James, Kobe Bryant and Ben Simmons.

Read More

Bringing The Screen To Life: TV And Movie Brands Made Real

Posted by Hollywood Branded Inc. on July 14, 2016 at 4:30 PM

TOPICS | Branded Content & Integration, Strategic Partnerships, Creative Content


How The Built-In Fanbase Can Make For A Big Hit

Television and the movies take us to another place. Whether we're watching our favorite sitcom or crying and cheering at the end of our favorite movie, Hollywood leaves a lasting impression on its viewers. 

Taking brands from the screen to real life can captivate fans and become a huge success, whether it is a product, a restaurant or an experience.  And a major new revenue stream.  In this blog, Hollywood Branded looks at TV and movie brands that have been been made real and how entertainment marketing has helped them become major cash generators.

Read More

Phil Dunphy: Characters As Celebrity Endorsers Come To Life

Posted by Hollywood Branded Inc. on July 13, 2016 at 1:55 AM

TOPICS | Celebrity Initiative, Creative Content


How NAR Used A Beloved Character To Spice Up Advertisements

A celebrity doesn't necessarily have to be themselves to make a good celebrity endorser. In fact, a character they play may in fact be the perfect spokesman for a brand.  For example, a new campaign from the National Association of Realtors uses Modern Family's Phil Dunphy to create hilarious "Phil's-osophies" TV spots.  And we think it's fantastic.

In this blog, Hollywood Branded looks at how NAR has turned an on-screen character into a perfect real-life celebrity endorser. 

Read More

How Brands Use Emojis In Their Marketing Strategies

Posted by Hollywood Branded Inc. on July 2, 2016 at 1:00 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Creative Content


Emojis Take Starring Roles With Big Brand Advertising

If you've been paying attention, or perhaps even if you haven't, you will have noticed the surging presence of emojis - and not just on cell phone keyboards. This strange new sensation took millennials by storm just a few years back when the tiny images decorating texts began to show up everywhere.

Since then, every brand who could possibly target millennials seems to have incorporated them into their marketing.  And now there is even a Sony movie coming out with the little guys in a starring role in "The Emoji Movie'.  Clever title, huh?  In this blog, Hollywood Branded looks at the emoji phenomenon and how brands and celebrities have begun to incorporate them into their marketing strategy.

Read More

Euro 2016: How McDonald's Is Winning At Sports Marketing

Posted by Hollywood Branded Inc. on June 17, 2016 at 1:52 PM

TOPICS | Event Activations, Public Relations, Creative Content, Sports Marketing


Fast Food Chain Uses Player Escorts To Appeal To Our Hearts

Euro 2016, Europe's biggest soccer tournament (or "football" as they say across the pond) never fails to bring in massive brand sponsors as it is watched by millions of people around the globe. Despite American opinions, it is actually the most popular sport in the world globally.  Adidas, Coca-Cola, Hisense, Continental, and Kia are all official partners of the most-watched soccer tournament behind the World Cup. 

One brand in particular, McDonald's, has taken an interesting and new approach to their sponsorship of the games with their Player Escort program - and it's catching the world's attention.  In fact, it is a great example of a brand winning at sports marketing.  In this blog, Hollywood Branded examines what makes McDonald's brand sponsorship of the Euro 2016 games stand out as one of this year's big sports marketing wins. 

Read More

Estrella Damm - A Beer Celebrity Endorsement Story

Posted by Hollywood Branded Inc. on June 13, 2016 at 9:07 AM

TOPICS | Celebrity Initiative, Creative Content


How A Spanish Beer Brand Uses Art To Sell Their Brew

Estrella Damm, a Mediterranean beer brewed in Barcelona, Spain, and a favorite beer of Spanish natives and tourists alike, has created a new campaign that trades the traditional advertisement for a short film that highlights the brand.

The short film combines Spanish talent Alejandro Amenabar with Hollywood superstar Dakota Johnson to tell the story of how people from all over the world can come together over food and drink - regardless of language or background.  In this blog, Hollywood Branded takes a deeper look at the beer brand's new celebrity endorsement and how they are using it to appeal to a global demographic.

Read More

The Road To Rio: Brands Involved With The 2016 Olympics

Posted by Hollywood Branded Inc. on May 26, 2016 at 8:30 AM

TOPICS | Branded Content & Integration, Strategic Partnerships, Creative Content



Which Brands Will Take The Spotlight In Rio This Summer?

There is absolutely nothing in the history of modern civilization that draws more worldwide attention than the Olympic Games. Spanning countries, languages, cultures and demographics, everyone around the world tunes in to watch as people from every corner of the globe compete for legendary medals, commercial ad spots and even side line branded moments.

In this blog, Hollywood Branded takes a look at the upcoming brand partnerships with the 2016 Rio Olympic Games and how brands extending their international reach through the event.

Read More

Reverse Product Placement - Using A TV Show As The Ad

Posted by Hollywood Branded Inc. on May 23, 2016 at 1:30 PM

TOPICS | Branded Content & Integration, Creative Content

Verizon & 30 Rock

Still streamed today on Netflix, NBC's 30 Rock holds a dear place in many viewers hearts as a comedy with substance.  While it's no longer running new episodes, Verizon has chosen to bring the show back to life in two advertising spots - turning the show into the ad - a reverse product placement of sorts.

In this blog post Hollywood Branded takes you back to the original product placement that started the brand/show relationship.  We then share the two new ad spots that Verizon recently released starring Jane Krakowski and Jack McBrayer in their original roles of Jenna and Kenneth.  Happy viewing!

Read More

Top Celebrity Beverage Endorsers

Posted by Hollywood Branded Inc. on May 10, 2016 at 8:00 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Public Relations, Creative Content, Sports Marketing


How Celebs Sell Sports Drinks And Soda Pop

With Beyonce's recent investment in WATERMELON WATR, a sports drink company, she has joined a growing trend of celebrities investing time, energy and (gasp) sometimes their own money in non-alcoholic beverages.   And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as many of these partnerships have taken off.  

In this blog post Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind various non-alcoholic beverage partnerships.

Read More

Brand Partnerships Leverage Star Wars: The Force Awakens [Infographic]

Posted by Hollywood Branded Inc. on April 7, 2016 at 12:43 PM

TOPICS | Strategic Partnerships, Creative Content

A Marketing Force Of Its Own

Star Wars: the Force Awakens is the seventh episode in the saga of the Skywalker family, and proved to be a marketing force of its own. Disney’s Lucasfilm collaboration with over a dozen high-profile brands for the launch of an expansive promotional campaign in support of the film created a landmark push throughout the US and internationally.

Brand partnerships included Covergirl & Max Factor, Duracell, FCA US, General Mills, HP, Subway and Verizon.  In this blog Hollywood Branded shares an infographic highlighting seven of those partnerships. 

Read More

Top 10 YouTube Users And Digital Influencers

Posted by Hollywood Branded Inc. on April 1, 2016 at 8:13 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Social Media Strategy, Creative Content


Did You Know There Is A Difference Between A YouTube User And A Channel?

What makes the difference between a "channel" and a "user" is simple: a "user" is the person behind the content, and "the channel" is where they release the videos. Sometimes the "user" will have more than one "channel".  While certain videos themselves go viral and reach millions of views, some channels put out consistently popular content - and subsequently become huge social influencers with "subscribers" tuning in to every video published.

And fun fact - if a "user" has more than 10,000 "subscribers"... they get to use the YouTube Space locations that are in major cities around the world to film and edit their content - for free. Free cameras, free facility, free free free - which makes having a lot of subscribers a major goal not only for pre-roll advertising and banner ads (and of course product placement!) but for overhead cost savings.  Hollywood Branded counts down the top 10 YouTube users by subscribers and what makes them good digital influencers.

Read More

Behind The Sign: How Hollywood Branded Got FLIR In Sicario [Case Study]

Posted by Hollywood Branded Inc. on March 29, 2016 at 6:42 PM

TOPICS | Branded Content & Integration, Strategic Partnerships, Behind-The-Sign Of Hollywood, Creative Content


Night Falls As The Agents Prepare For Battle

Armed with bulletproof vests and automatic weapons, the Department of Justice soldiers prepare to descend into a small, pitch-black tunnel on the border of the United States and Mexico. This scene, central to the plot of this last summer's critically acclaimed Sicario had the soldiers equipped with another important piece of gear - thermal imaging and night vision scopes from FLIR, one of Hollywood Branded's clients.

Hollywood Branded takes a behind the scenes look into the tunnel scene from Sicario and how our team achieved the placement not just in the film, but as a central part of the cinematography of the movie.

Read More

entertainment strategy one on one consultation

FOLLOW US

Search this Site

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

SUBSCRIBE TO OUR BLOG

Click to download our product placement 101 infographic