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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

How Red Nose Day Uses Power Of Celebrity Endorsements For A Good Cause

Posted by Hollywood Branded Inc. on May 26, 2017 at 11:16 AM

TOPICS | Celebrity Initiative, Event Activations, Digital Marketing


The Charity Reached Massive Success - With A Little Help From Some A-Listers

Red Nose Day is a yearly celebration that takes place in both the UK and the US to benefit Comic Relief, a non-profit organization that began as a response to famine in Ethiopia and has since spread to help end child poverty all over the world, including at home.

Red Nose Day America took place on May 25th this year and was one of the most successful to date.  What makes this charity so successful is the many many A-list celebrities who help amplify the charity's cause. In this blog, Hollywood Branded looks at how Comic Relief's Red Nose Day uses the power of celebrity endorsements to raise money for the non-profit cause. 

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With Ad-Blockers On The Rise, Product Placement & Creative Content Are Key

Posted by Hollywood Branded Inc. on May 25, 2017 at 6:22 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Creative Content, Digital Marketing


How Google's Rumored New Ad Blocker Should Be A Big Sign To Brand Marketers

Ad avoidance is at an all-time high. With more and more people cutting cable out of their lives, paying extra for premium forms of Hulu and Spotify, and using Ad Blockers on their browsers, traditional advertisements are not only dying, but come off as downright annoying to consumers, hurting brand image.

However, the world of entertainment marketing has more opportunities than ever before. From streaming video production companies eager to work with brands to creative ad content, brand marketers must simply be smart about the way they reach consumers. In this blog, Hollywood Branded looks at how product placement and creative content are far more effective than traditional ads in today's age of ad avoidance.

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Mattress Firm & Steve Wozniak Team Up For A High-Tech Celebrity Endorsement

Posted by Hollywood Branded Inc. on May 22, 2017 at 7:18 AM

TOPICS | Celebrity Initiative, Event Activations, Creative Content, Digital Marketing


The Tech Celeb Will Now Be Selling You Mattresses

As we've said many times before, our culture's idea of "celebrity" is changing, and with it comes inevitable changes in marketing. GE's recent campaign with Millie Dresselhaus is a perfect example of this, and their ad campaign has taken off with huge success.

Now, Mattress Firm is joining the trend by hiring Apple co-founder Steve Wozniak to be the face of their new campaign, "Technology to Power Off." In this blog, Hollywood Branded looks Mattress Firm's unlikely but brilliant celebrity endorsement from Steve Wozniak.

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Queen Bey and Barbie Team Up For A Celebrity Strategic Partnership

Posted by Hollywood Branded Inc. on May 3, 2017 at 5:45 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Digital Marketing


How Beyonce's Stylist Created A Line Of Barbies Inspired By The Pop Star

Beyonce really is the Queen. And Mattel knows this. This is why they teamed up with her stylist to release a whole line of Beyonce-inspired Barbies, hoping to breathe new life into the toy company.

As Toy Story showed us, entertainment has been one of the most influential causes for toy sales. Incorporating movies and TV into toys for kids is in fact the majority of the toy market these days, and Barbie is keeping up with the times. In this blog, Hollywood Branded looks at the new line of Barbies that is the result of a strategic partnership and licensing deal between Beyonce and Mattel.

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Mickey D's & Mindy K: The Fast Food Giant's New Celebrity Spokesperson

Posted by Hollywood Branded Inc. on May 1, 2017 at 10:53 AM

TOPICS | Celebrity Initiative, Creative Content, Digital Marketing


How Hollywood's Funny Girl Next Door Is Subtly Selling The Golden Arches

Mindy Kaling can do everything. She's an actor, writer, director, comedian and more, and now she can add spokesperson to the list. In a new ad campaign from McDonald's, Kaling manages to market McDonald's without saying the brand's name once.

By her clothing, color scheme, and Google search suggestions, however, it's not very hard to infer. In this blog, Hollywood Branded looks at how McDonald's is using Mindy Kaling as their new spokesperson to open the doors to a new audience.

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3 Tips To Make Your Brand Appealing To Top Social Media Influencers

Posted by Hollywood Branded Inc. on April 28, 2017 at 7:02 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Digital Marketing


How To Draw Today's Top Influencers Toward Your Brand

Social influencers are the celebrities of the younger generations. Much more accessible, these celebs appeal to today's youth and millennials through social media, sharing their experiences and coming off as very relatable.   Even more so than 'true' celebrities, social influencer followers look to them for fashion cues, ideas and good taste.

Getting involved with an influencer can be an incredibly smart marketing move for your brand, spreading knowledge of your product to a new audience. However, having a top notch relationship with an influencer that loves working with you is what is going to take that endorsement to the next level. In this blog, Hollywood Branded provides you 3 tips to make your brand appealing to top social influencers and get more consumer attention.

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Stellar Product Placement: Ben And Jerry's Ice Cream Stars In Deadpool Teaser

Posted by Hollywood Branded Inc. on April 10, 2017 at 9:16 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Digital Marketing


How The Ice Cream Company Scored A Spot In The New Ad

Deadpool was more than just the surprise hit of 2016. The movie grossed over $750 million worldwide and broke records for both R-rated movies and movies opening on President's Day weekend. It also breathed new life into a trend of superhero movies that were starting to all blur together.

Because of its wild, runaway success, its sequel is highly anticipated, and the teaser trailer seems to prove the sequel will do the irreverent original film justice. And the viral teaser also included an incredibly spot-on cameo for Ben and Jerry's ice cream. In this blog, Hollywood Branded takes a peek at the new Deadpool teaser and how it is a huge product placement win for Ben and Jerry's brand image.

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No Shame In The Game For Kevin Hart In His Celebrity Endorsement Ad

Posted by Hollywood Branded Inc. on April 5, 2017 at 11:32 PM

TOPICS | Celebrity Initiative, Creative Content, Digital Marketing


How The Comedian Is Wooing Audiences In Tommy John Underwear

Often celebrity endorsements are subtle, practiced or passing. And while celebrity endorsement ads are proven to be extremely effective at engaging consumers - or at least getting some extra love and attention by them, it is particularly eye-catching when a celebrity goes all out for a particular brand.

Kevin Hart is famously funny and over-the-top, which makes him the perfect celebrity face for Canadian underwear company Tommy John. In this blog, Hollywood Branded examines Kevin Hart's new celebrity endorsement ad and partnership with Tommy John underwear.

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Twitter To Enter Digital Content Marketing

Posted by Hollywood Branded Inc. on April 3, 2017 at 7:52 AM

TOPICS | Branded Content & Integration, Digital Marketing


How The Social Media Platform Plans To Adapt

Twitter is the latest media giant to enter the digital video world, attempting to breathe new life into their company. And new ad dollars.  In a recent announcement, the social media platform let the world know it plans to increase digital video content by announcing its inclusion in the Digital Content Newfronts 2017.

For a company looking to stay fresh with both their content and their marketing, this is a smart move for Twitter. Especially as the younger generations have been abandoning the platform in favor of Instagram and Snapchat.  In this blog, Hollywood Branded looks at Twitter's entrance into the digital video content trend and what that means for the social media platform.

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4 Reasons Why Branded Content Is Better Than The Traditional Ad Spot

Posted by Hollywood Branded Inc. on March 24, 2017 at 11:03 AM

TOPICS | Celebrity Initiative, Event Activations, Creative Content, Digital Marketing


How Original Content Is Taking Over Brand Marketing

With the rise of the digital era, it is more important now than ever to market your brand in a fresh, effective way. Simple advertisements are going by the wayside as brands look to incorporate creative content into their marketing strategies.

There is a rule of thumb that it takes seven times for a consumer to remember traditional advertising - and branded content and product placement can up that memory trigger to a massive degree. But that's not even one of the top reasons original content is taking over brand marketing.  In this blog, Hollywood Branded looks at four big reasons why branded content is better for brand marketers than the traditional ad spot.

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139 Facts About Instagram You Should Know For 2017 [Infographic]

Posted by Hollywood Branded Inc. on March 20, 2017 at 7:43 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Digital Marketing


How The Social Media Giant Stacks Up

We all have heard about Instagram (and if you haven't, it's time to start googling.) For many brand marketers, Instagram has become the most important social media platform to promote their brand and content.

With over 600 million active users, Instagram is one of the most popular social media platforms in the world.  There is a reason Facebook bought it - it's no longer a competitor to them, but an asset to build larger market reach.  In this blog, Hollywood Branded shares an Infographic that takes a look at 139 crazy facts about Instagram you should know for 2017 for your brand. 

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Pepsi's Branded Content Extends Brand Marketing To The Silver Screen

Posted by Hollywood Branded Inc. on February 27, 2017 at 3:12 PM

TOPICS | Celebrity Initiative, Sports Marketing, Digital Marketing


How The Soda Company Is Creating Full-Length Feature Films

PepsiCo has always kept their entertainment marketing strategy on the front burner. From numerous big screen cameos (Back To The Future, Home Alone, and Big, to name a few) to famous celebrity endorsement ads (think Beyonce, Britney Spears, Michael Jackson and his sister Janet), the brand has been one of the most active in the entertainment industry.

Now, PepsiCo looks to expand their empire into the business of making movies. After various viral video successes, the next logical step for them seems to be the silver screen. In this blog, Hollywood Branded looks at Pepsi's branded content plan to expand their brand marketing to the big screen.

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How To Video #01: Learn How To Promote Your Instagram - The Strategies Behind A Successful IG Campaign

Posted by Hollywood Branded Inc. on February 16, 2017 at 7:14 AM

TOPICS | Digital Marketing

As A Brand Manager, Why Should I Care About Leveraging Instagram?

There are an overwhelming amount of social media platforms, and it's hard to figure out which platform you should focus on. You may have tried Facebook and Twitter with some success (maybe!) but of all platforms that engage, there is one you should add.  Immediately.

That platform?  Instagram.  If you want to expand your online presence, Instagram should be added to your do-it-now bucket list. Why? Because it is the IT platform that everyone is moving to.  And it's only going to grow.  In this blog Hollywood Branded's how to video shows why brands should be on Instagram and 10 ways how to promote Instagram posts to get higher engagement. 

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Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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