Social Media

5 STEPS TO TELL IF A SOCIAL INFLUENCER HAS FAKE INSTAGRAM FOLLOWERS

How to find out if an influencer has fake followers so you can get the most bang for your buck!

Branded Content

THE SECRET ABOUT HOW MANY PEOPLE WATCH NETFLIX PRODUCED CONTENT

How many people watch Netflix content and why the platform offers brands a home run opportunity.

Marketing

LEARN HOW NEW INSTAGRAM FEATURES CAN ENGAGE YOUR CONSUMERS

Take a look at how Instagram Stories' new features engage consumers and lead to brand sales.

Get Your Product In An Award Show Gift Bag

Posted by Hollywood Branded Inc. on January 6, 2017 at 9:30 AM

TOPICS | Celebrity Initiative, Event Activations

The Benefit Of The Official Award Show Gift Bag

The ‘official’ award show gift bag is typically a gift of bliss for the A-list award recipients, and those few ‘others’ who have opportunities to later win them through various sweepstakes giveaways held to garner press and attention for the products contained within.

Brands of all categories benefit from the recognition and popularity products gain from the brush of celebrity fame – whether at the Golden Globes or through countless other Hollywood seeding opportunities at events.  In this blog Hollywood Branded discusses how to get your product in an award show gift bag and other alternative options.

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How To #10: 12 Steps To Celebrity Event Sponsorships

Posted by Hollywood Branded Inc. on January 2, 2017 at 9:47 AM

TOPICS | Celebrity Initiative, Event Activations, Marketing Best Practices

The Celebrity Stamp Of Approval

With 43% of consumers influenced to purchase products after seeing a brand with a celebrity, it’s no wonder that 72% of brands and agencies use entertainment marketing in their current marketing mix.  There is no question about the extraordinarily high level of influence of celebrities in our society.

The clothes that celebrities and social influencers wear one day fly off the shelves the next and when celebrities say they like a certain product, the sales of that product increases by double digit percentages.  In this post Hollywood Branded shares 12 steps to celebrity event sponsorships brand managers should take before activating their next partnership.

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How To #2: 8 Steps To Inviting A Celebrity To Your Event & Saving Some Money

Posted by Hollywood Branded Inc. on November 8, 2016 at 10:16 AM

TOPICS | Celebrity Initiative, Event Activations, Marketing Best Practices


The Successful Celebrity Event

When brands throw parties, trade show or brand launch events, one of the best ways to grab media attention is to have celebrities attend, but safeguards are needed. Things go awry and the fact is most high caliber celebrities don’t attend for free, no matter how awesome the brand is, which is extremely costly to the brand.  

Not only do these celebrities not attend for free - you need to negotiate every single thing up front.  Forget to ask for a social post? Need a CEO meet and greet?  Spend more in the long run.  In this blog, Hollywood Branded provides insight into what steps a brand manager needs to take to not sabotage the partnership, and to ensure that the brand gets everything they need from the celebrity endorser experience.

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Award Season Is Coming - Ready To Get Your Celebrity Gift Bag On!

Posted by Hollywood Branded Inc. on October 24, 2016 at 8:30 AM

TOPICS | Celebrity Initiative, Event Activations


Award Season Gift Bags

Award season is just around the corner - and in fact, has already started with the Emmy's!  Around the corner are the Hollywood Film Awards, American Music Awards, Writer's Guild Awards, Gotham Awards and Women's Image Awards - all before 2017 even starts!  And there are fantastic opportunities for multicultural with Soul Train Awards and Latin Grammy's!  And then...January with Golden Globes, Grammy's and finally The Academy Awards.

Brand managers who are interested in understanding how to get your brand in these celebrity gift bag events - and actually get content takeaways to use for social media and PR too - should download our Celebrity Gift Bag 101 infographic which will help you ensure your next gift bag partnership is a success!  In this blog, Hollywood Branded provides some quick hints and tricks to get your brand featured in Hollywood's hottest celebrity gift bags.

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5 Ways To Use Snapchat's New Spectacles For Your Brand's Social Media

Posted by Hollywood Branded Inc. on October 12, 2016 at 9:31 AM

TOPICS | Event Activations, Social Media Strategy


Snapchat Introduces New "Spectacles"

If Apple removing the headphone jack on the new iPhone 7 tells you anything, it's that the big tech companies dictate how and when you innovate. And like it or not, you've got to move forward. Of course, if history is any indication, you'll be glad you did. Wasn't the DVD so much better than VHS?

Snapchat has taken the social media world by storm, doing something Twitter, Instagram or Facebook could not, and it's become the mecca of millennial conversation.  Even celebrities use this medium to give real-time updates to their followers and fans as well as endorse products and brands.  And now, it's becoming even bigger as a tech company.  In this blog, Hollywood Branded introduces the new Snapchat Spectacles and explains what this means for your brand's social media marketing.

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South By South Lawn: Brand Activations At The White House's SXSW

Posted by Hollywood Branded Inc. on October 6, 2016 at 8:33 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Event Activations

How The White House's Own Response To SXSW Was A Big Win For Brands

Regardless if you like him or not, President Obama's term has been a new era for the White House - and not just policy-wise. From inviting digital influencers to the White House to being the first President on Twitter, Obama has taken the Presidency into the Social Media Age.

Last week, the President invited innovators, scientists, musicians and many more to the White House lawn for the very first "South by South Lawn" modeled after the famous music, arts and technology festival South by Southwest in Austin, TX.  In this blog, Hollywood Branded looks these successful and creative brand activations at South by South Lawn and how they benefited participating brand's social media image.

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Awards Season Is Coming - Is Your Brand Ready?

Posted by Hollywood Branded Inc. on September 20, 2016 at 9:36 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Event Activations, Public Relations


It's The Time Of Year When The Stars Shine The Brightest

It's never to early to start planning your brand's approach to awards season.  Over the next few months, the world's biggest stars will convene to celebrate the best of the best from music to movies to television and more. 

Awards season is a great opportunity for your brand to get involved with event activations, sponsorships, and celebrity gift bags as well as celebrating past product placement that is again in the spotlight in a nominated show or movie. In this blog, Hollywood Branded gives you the scoop on the upcoming awards season and opportunities to get your brand involved.

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12 Step Brand Guide To Post About The Olympics And Not Get Sued

Posted by Hollywood Branded Inc. on August 13, 2016 at 10:34 AM

TOPICS | Celebrity Initiative, Event Activations, Social Media Strategy, Sports Marketing


 


It Is Illegal To Post About The Olympics If You Aren’t A Sponsor

Every four years, the biggest and most talked about event of the summer around the world unfolds – the Olympic Games.   People all over the world watch as the best athletes compete and root for their country to win. And they post, tweet snap and hashtag across their social media world.    

The Olympic Games are the perfect platform for brands to connect to a global audience, but unless the brand is one of the official sponsors of the games, there is very little you can post without official approval via a letter from International Olympic Committee (IOC)… and it won’t be a thank you for spreading the word.  In this blog Hollywood Branded shares 12 steps for brands to take to be able to legally share their love and support of the Olympic games to their fan base.

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Euro 2016: How McDonald's Is Winning At Sports Marketing

Posted by Hollywood Branded Inc. on June 17, 2016 at 1:52 PM

TOPICS | Event Activations, Public Relations, Creative Content, Sports Marketing


Fast Food Chain Uses Player Escorts To Appeal To Our Hearts

Euro 2016, Europe's biggest soccer tournament (or "football" as they say across the pond) never fails to bring in massive brand sponsors as it is watched by millions of people around the globe. Despite American opinions, it is actually the most popular sport in the world globally.  Adidas, Coca-Cola, Hisense, Continental, and Kia are all official partners of the most-watched soccer tournament behind the World Cup. 

One brand in particular, McDonald's, has taken an interesting and new approach to their sponsorship of the games with their Player Escort program - and it's catching the world's attention.  In fact, it is a great example of a brand winning at sports marketing.  In this blog, Hollywood Branded examines what makes McDonald's brand sponsorship of the Euro 2016 games stand out as one of this year's big sports marketing wins. 

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Brands Win Big At The Coachella Music Festival

Posted by Hollywood Branded Inc. on April 27, 2016 at 7:30 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships, Event Activations, Social Media Strategy


Why Brands Flock To Impress Millenials At Music Festivals

It's no secret millennials love music festivals, and Coachella is the most popular music festival in the United States.  In fact, it is the highest-grossing music festival in the world and the attendance numbers continue to rise each year.  Nestled just outside of Los Angeles, the festival draws a huge amount of social influencers and celebrities, which brands have taken full advantage of this year. 

In this post Hollywood Branded takes a look at Coachella to recap which brands rose to the top - big and small - by creating stand out marketing campaigns at the festival. 

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3 Reasons To Have Your Brand Have A Presence At Coachella

Posted by Hollywood Branded Inc. on April 8, 2016 at 8:30 AM

TOPICS | Event Activations



Coachella Isn't About The Music Anymore

Coachella used to be about the music...but now it is one of the biggest fashion festivals of them all.  Everyone finds a way to be inspired by Coachella in some way shape or form. It’s a brand opportunity because the festival appeals so many different kinds of people.

In this blog post, Hollywood Branded takes a look at the benefits of brands having a presence at Coachella. 

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Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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