Social Media Strategy
New York Fashion Week
Every year our agency finds ourselves back in New York for a Fashion Week branded activation. February Fashion Week, which covers the fall collection, is often cold rainy and wet. September Fashion Week, covering the spring collection, is warm sunny and quite frankly, sometimes really hot. But both seasons offer brands tremendous activation opportunity at the dozens of events around town. We take a look at a past celebrity-based New York Fashion Week activation.
A Memory Of A Past Activation
Two weeks ago I flew to New York in the midst of dreadful snow storm, Nemo; I held tight to my seat and prayed for my life. I was joining the flurry of models, makeup artists and hair stylists that had gathered for New York Fashion Week.
I couldn’t wait to get a taste of the hustle and bustle of New York City. I was absolutely thrilled about the opportunity to attend New York Fashion Week for our client, Harman Kardon's brand integration that promoted the amazing Harman Kardon CL High-Performance headphones.