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Social Media


Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content


In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing


Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

How To #14: Four Ways To Engage Consumers Through Fashion Partnerships

Posted by Hollywood Branded Inc. on January 12, 2016 at 1:11 AM

TOPICS | Branded Content & Integration, Event Activations, Social Media Strategy, Marketing Best Practices

A Fashionable Advantage

Fashion and design partnerships are one of the strongest opportunities being leveraged by brands to market products to those cutting edge trendsetters and influencers that closely follow – and lead – today’s fashion trends.

With NY and Los Angeles Fashion week in February, we share a few options for brand marketers to leverage fashion - and celebrity - to create consumer engagement, and look into why fashion is such a sales driver.

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Non-Traditional Advertising: Why Brand Activations Work [Infographic]

Posted by Hollywood Branded Inc. on January 2, 2016 at 10:30 AM

TOPICS | Event Activations, Survey Statistics

Non Traditional Advertising... Oh So Many Choices

Our blog posts center around one common theme, which is how non-traditional advertising can be beneficial for brands and their agencies.  There are so many options beyond print and TV for brand managers to choose to spend their money.  And new options emerging through social technology on what feels like a daily basis.   In this blog post, we thought we'd share some interesting research passed on to us, and have included Australia's ExpandaBrands infographic, Why Brand Activations Work.

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Why Marketers Must Adapt: Binge Watchers And Streaming Video On Demand

Posted by Hollywood Branded Inc. on December 23, 2015 at 7:30 AM

TOPICS | Branded Content & Integration, Event Activations

Addicted To Streaming Video On Demand

Passionate fans have proven that the binge-watching TV phenomenon born of Netflix and the like is a growing addiction. When every episode of a new season is available all at once, many people's lives stop and they watch the whole thing all at once. This has changed the way viewers 

We take a look at why brand marketers need to get creative to better embrace this new cultural phenomenan.

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Mistake #5: Skipping The Celebrity Swag Bag Opportunity

Posted by Hollywood Branded Inc. on December 15, 2015 at 6:30 AM

TOPICS | Celebrity Initiative, Event Activations, Social Media Strategy, Marketing Best Practices

The Celebrity Swag Bag

Celebrity gift bags at events are one of the easiest ways to get the brand into multiple celebrities’ hands at events.

Brands of all categories benefit from the recognition and popularity products gained from the brush of celebrity fame from these gift bags given to celebrities at almost every Hollywood event.

Many brands covet the honor of being chosen as an Oscar or Sundance worthy talent bag item for the press leveraging ability to say a certain celebrity has been given – or chosen - the brand.  But how do you get your brand chosen for this star dusted PR opportunity?  With Awards season around the corner, we take a look at the best practices brand managers need to follow.

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Brands, Bands, Thank You Ma'am: Brand Integration at SXSW

Posted by Hollywood Branded Inc. on October 18, 2015 at 10:32 PM

TOPICS | Branded Content & Integration, Celebrity Initiative, Event Activations

Why Your Brand Should Be At South By Southwest 

We’re certain you have heard of South by Southwest at some point in your career. Many people think it’s a music festival, similar to Coachella or Bonnaroo. Others think it’s a conference for the industry big-wigs to discuss company ideas. Still others think it’s a mixture of something between Sundance and a Wired magazine conference room meeting about up-and-coming technology and start-up companies.

The truth is, South by Southwest is all of these things simultaneously. And it can be brand recognition heaven for you and your company… if done correctly. In this blog post we take a look at exactly why you should attend South by Southwest (and it’s not just because our agency founder is from Dallas and loves all things Texas) and how to maximize your presence and effect there.

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40+ Brand Partnerships With Celebs, TV, Film, Music & Events

Posted by Hollywood Branded Inc. on October 11, 2015 at 9:17 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Event Activations

Opportunities Brand Managers Shouldn't Miss

Interested in brand partnerships with celebs and entertainment content?  Check out 40+ upcoming partnership opportunities and choose one (or more!) for Hollywood Branded to activate.  The result? Engaged consumers and increased sales!

In this blog post we include over 40 hot partnership opportunities brand managers should definitely know about!

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The Power Of Awards Season Proven By One Actresses Lip Balm

Posted by Hollywood Branded Inc. on October 8, 2015 at 7:27 AM

TOPICS | Celebrity Initiative, Event Activations, Public Relations

Rise To Fame

The phone call Lupita Nyong’o received a few weeks before accepting her diploma alongside her fellow Class of 2012 Yale Drama graduates would be a life-changing one.  Ever since she received that call from Steve McQueen saying that she’d been cast as Patsey in '12 Years A Slave,’ Lupita has catapulted to A-List status, seemingly overnight.

Her highly acclaimed performance resulted in recognition and awards of all types, including the coveted “Best Actress in a Leading Role” Oscar. Not only has Nyong’o managed to establish herself as a seriously gifted Hollywood actress in less than a year, but her poise and slender frame has garnered her serious attention in the fashion and beauty world.  We took a look at her rise to fame, and how she single handedly managed to sell out a lip balm in one night.

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How Adidas Won The World Cup Of Brand Awareness Without Spending Major Dollars

Posted by Hollywood Branded Inc. on October 3, 2015 at 7:14 AM

TOPICS | Celebrity Initiative, Event Activations

A History Of Athletic Sponsorships

For the past 66 years Adidas has been paying teams, players, and leagues to wear its football apparel and to use its signature three-stripe ball. The 2014 World Cup was no different for Adidas or any other official World Cup sponsor like Hyundai, Kia, McDonalds, Visa, or Budweiser. Corporate team sponsorships totaled almost $400 million with both Adidas and Nike fighting head-to-head for the most brand representation. While Adidas did beat Nike in overall brand presence, for the first time ever, Nike successfully garnered 10 teams to wear its brand – one more than Adidas. Who wins?

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A Look Behind The Sign: The AFI Film Festival

Posted by Hollywood Branded Inc. on August 6, 2015 at 7:16 AM

TOPICS | Celebrity Initiative, Behind-The-Sign Of Hollywood, Event Activations

The American Film Institute Festival Brand Sponsorship

The 29th AFI FEST will take place in Hollywood, California from November 5 through 12, 2015. Star studded and brand filled, this is an event that brands such as Audi, AT&T, Coca-Cola, Vizio, American Airlines, Dolby, Stella Artois, Dunkin' Donuts, Netflix, New Amsterdam Vodka, Carnivor Cabernet, Kind Healthy Snacks, La Marca Proesecco and others have previously supported - from title sponsors to gift bag seeding.  To get you ready for this year's event, we take a  look into what a few of our team experienced at a screening event.

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It Costs What? Hiring Musicians and Celeb DJ's For Corporate Events

Posted by Hollywood Branded Inc. on July 9, 2015 at 11:08 AM

TOPICS | Celebrity Initiative, Event Activations

Hiring Musicians & Celebrity DJ'S

Businesses of all types often come to our agency and ask for assistance in booking celebrities for their events.  The type of celebrity wanted is geared towards the type of brand and attendees' expected – whether that be fashion, tech or automotive.  Usually the celebrity desired is one that the brand manager/owner is personally a fan of.  Nowadays, the biggest factor to consider should be not only media interest, but individual social media reach.  So how much are these individuals to have come to your event to perform? 

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A Look Back At A Celebrity New York Fashion Week Brand Activation!

Posted by Hollywood Branded Inc. on June 25, 2015 at 8:58 AM

TOPICS | Celebrity Initiative, Event Activations, Social Media Strategy

New York Fashion Week

Every year our agency finds ourselves back in New York for a Fashion Week branded activation.  February Fashion Week, which covers the fall collection, is often cold rainy and wet.  September Fashion Week, covering the spring collection, is warm sunny and quite frankly, sometimes really hot.  But both seasons offer brands tremendous activation opportunity at the dozens of events around town.  We take a look at a past celebrity-based New York Fashion Week activation.


A Memory Of A Past Activation 

Two weeks ago I flew to New York in the midst of dreadful snow storm, Nemo; I held tight to my seat and prayed for my life.  I was joining the flurry of models, makeup artists and hair stylists that had gathered for New York Fashion Week.

I couldn’t wait to get a taste of the hustle and bustle of New York City.  I was absolutely thrilled about the opportunity to attend New York Fashion Week for our client, Harman Kardon's brand integration that promoted the amazing Harman Kardon CL High-Performance headphones.

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Survey Confirms Entertainment Marketing Increases Consumer Sales

Posted by Hollywood Branded Inc. on May 20, 2015 at 8:31 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, International Partnerships, Strategic Partnerships, Event Activations, Public Relations, Social Media Strategy, Survey Statistics

Why We Decided To Create A Monster Of A Survey

When we speak with new clients, the first thing they ask us is for proof that entertainment marketing works, and for us to share any analytics on the business model.  It's a tough question to respond to, as we do know from experience that it works, but it's often harder to prove. In short, the entertainment media influence on consumer purchases is huge.

But now, thanks to our survey, we have an endless amount of data to share!  We take a look at not only the survey results but the processes that went in to the creation.

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How Brands Leverage Marketing Opportunities In Music Festivals

Posted by Hollywood Branded Inc. on May 14, 2015 at 7:44 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships, Event Activations


The Festival Market

Another music festival season is in full swing, and it’s hard to escape the surrounding buzz and chatter in anticipation. From Coachella to EDM to Rock the Bells, it seems that each year, the music festival culture continues to grow in popularity. With increasing popularity comes increased interest from marketers.

Why? For one, music festivals are extremely valuable to brands who want to tap into the coveted, hard-to-reach millennial group, as they tend to make up a huge chunk of festival turn out. But the reach capabilities don’t stop there.

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Mistake #25: Missing The Digital Content Connection To Millennials

Posted by Hollywood Branded Inc. on April 9, 2015 at 11:53 AM

TOPICS | Branded Content & Integration, Event Activations, Social Media Strategy, Marketing Best Practices

Music Festival Digital Content: A Vital Link To Millennials 

The summer music festival is a must-attend for Generation Y. So much so that in 2014 one in five millennials attended one of these events – many paying top dollar to travel significant distances for the experience. The music tour scene has become so much of a way of life for the millennial’s summer that it now dictates key markets as much as the mainstream summer fashion, television and film content and even lifestyle choices – in fact these single day to multi-day events are seen as a vacation for many.

In 2014, it was reported that 447 brands played a role in 300 music festivals worldwide. With so many brands searching for the perfect way to grab the millennial’s attention, brands need to be savvy about how they will stand out from the competition before, during and after the event. So how can these brands connect with their consumer in an already difficult, content-filled environment?

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How Brands Can Boost Consumer Awareness At The PRIMETIME EMMY Awards

Posted by Hollywood Branded Inc. on April 8, 2015 at 2:15 PM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships, Event Activations

Is Your Brand Interested In Making An Appearance At The 2015 EMMYS?

Brands need to know the powerful leverage that PRIMETIME EMMY Awards have for consumer awareness. Hollywood's Award's Season offers A-List star studded partnership opportunities of the highest echelon that can be supported by brand sponsorship and advertising. 

Brands have historically been a part of the award show experience - from dressing the celebs in frocks and jewelry, to being the champagne poured at the parties, to sponsoring big-named events around the galas.

  • A recent entertainment survey found that 43 percent of consumer respondents stated they have been influenced to purchase a product after seeing it with a celebrity - through endorsement or seeding.
  • That's 43 percent more than zero percent! Something brand marketers should keep in mind!

Why should your brand consider being a part of the 2015 PRIMETIME EMMY Awards?

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Promotion In Action: Brand Marketing Opportunities For Action Films

Posted by Hollywood Branded Inc. on April 1, 2015 at 7:30 AM

TOPICS | Strategic Partnerships, Event Activations

Action-Packed Fantasy

Action-fantasy has a tendency to be a huge hit on the silver screen, as it addresses an array of market segments. The heroic, toned leading man is everything the viewers want to be (or want their men to be), while the special effects are seamless and the fast-paced action keeps audience stimulated. Every child can revel in the fantasy, and a cult-like fan community almost always forms, especially with the promise of sequels. Some might say it’s not just a movie, but a lifestyle. With all the things action-packed fantasy movies have to offer, how can brands capitalize on the potential goldmine of opportunity in this genre?

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It May Not Look Like It But It's Still A Celebrity Endorsement

Posted by Hollywood Branded Inc. on March 20, 2015 at 5:30 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Event Activations, Social Media Strategy

Jimmy Kimmel and Matthew McConaughey Create Three TV Commercials For A Local Video Store

Celebrity endorsements can come in many different forms – especially now that the growing digital media sphere, is pushing boundaries as to how much diverse content can be created for distribution. Jimmy Kimmel and Matthew McConaughey are no strangers to celebrity endorsement.  For this year’s South by Southwest (SXSW) festival, they decided to indulge in the festival’s vibe of ‘keeping Austin weird’, while giving back to the local Austin community. As a result, the duo created three ridiculous commercials for the small time VHS and DVD video store, Vulcan Video. But what was Kimmel and McConaughey’s motivation to keep Austin weird with this hilarious spoof?

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The Award Goes To… How Brands Performed During The 2015 Academy Awards

Posted by Hollywood Branded Inc. on February 25, 2015 at 8:30 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships, Event Activations, Social Media Strategy

The 2015 Academy Awards Audience Drop

Brands could soon be paying a high price for an advertising spot during the Academy Awards. But it seems that the Academy Awards are not the Super Bowl of the Entertainment industry just yet.  Though there is a larger global audience for the Academy Awards from years past, this year’s ceremony saw a drop in its audience numbers, meaning that the ad spot price tag was at its highest yet. But do the Academy Awards have more clout with their ad spots than the Super Bowl?  We took a look at how brands leveraged the Awards show to see who came out the winner.

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The Future of a Product Featured at an Awards Season Event

Posted by Hollywood Branded Inc. on February 16, 2015 at 8:30 AM

TOPICS | Event Activations

How are the products chosen?

There is always a screening process, to what brand will make an awards season swag bag for inclusion. The level of scrutiny is based on opportunity, and is typically overseen by the producer of the swag bag. Producers of the swag bag can range anywhere between an actual corporate entity like The Recording Academy for the Grammys, The Academy of Motion Picture Arts & Sciences for the Oscars, The Sundance Institute for the Sundance Film Festival, or a hired agency who produces the swag bag, as is the case with the Golden Globes. Brand managers should typically expect to provide two to five items of whatever product being considered (and not expect these items to be returned.)

Products are chosen based on best-in-brand-category, (of those brands indicating interest in participating), price point, and overall potential interest to celebrities. Typically brand category exclusivity is guaranteed.

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How Brands Increase the Chance of an Awards Season Product Integration

Posted by Hollywood Branded Inc. on February 5, 2015 at 9:50 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Event Activations

Brand Managers Need To Move At Lightning Speed To Secure A Product Integration

Many event producers operate on a fairly quick turnaround, with less than a couple of months prep, which can make it difficult for brands who want to pre-plan a year or more out to align with fiscal budget planning.

A brand manager can improve their chance of having their brand chosen by presenting a beautifully packaged product, accompanied by the brand's story of why the product is unique, fantastic, or beneficial, helping it to stand out during awards season.

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Super Bowl Crowd Funding Brand Advertising Increases Brand Awareness

Posted by Hollywood Branded Inc. on January 30, 2015 at 9:00 AM

TOPICS | Branded Content & Integration, Strategic Partnerships, Event Activations, Social Media Strategy

Brands Plan To Pool Their Marketing Budgets Together For Super Bowl Ad Success

The Super Bowl is just around the corner, and if you’re not excited about the big game itself you’re likely excited to see the plethora of ads that are to be rolled out by big brands in a bid to resonate with one of TV’s biggest audience reach of the year, and ultimately garner perhaps some of the biggest brand awareness possible. Super Bowl ads are a vital component of the game, and brands have been upping the ante each year in hopes that their ad will become a talking point for weeks, months and in some cases years to come!

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23 Brand Sponsorship Entertainment Marketing Options for Awards Season

Posted by Hollywood Branded Inc. on January 19, 2015 at 11:30 AM

TOPICS | Branded Content & Integration, Strategic Partnerships, Event Activations

Lights...Camera... And The Award Goes To...

Every year Hollywood - and the rest of the world - gets on the band wagon to promote their favored movie, celebrity, set design and even song.  

We  have compiled a  list of the top events brands can explore for potential branding opportunities in award season.

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Brand Partnerships, Studios and Awards Season: Why Brands Should Care

Posted by Hollywood Branded Inc. on January 12, 2015 at 9:37 AM

TOPICS | Strategic Partnerships, Event Activations

Why Brands Should Care About Films Winning In Awards Season:

We came across a great blog by Stephen Follows about how much it costs a studio for a Hollywood Oscar campaign. The blog includes in-depth discussion on all the steps a studio takes to shoot for a win, and who the parties are who make the key decisions.    

As our agency specializes in creating brand partnerships with these studios, and production companies, we’ve borrowed (again with a big thumbs up to Stephen's stat-rich blog) the bullet points in the article, and added in the reasoning as to why a BRAND should care about the studio’s campaign to gear up for Oscar night, and all the rest of award season. 


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Marriott Hotels are Re-Branding With Help From Content Marketing

Posted by Hollywood Branded Inc. on December 15, 2014 at 10:30 AM

TOPICS | Celebrity Initiative, International Partnerships, Strategic Partnerships, Event Activations, Social Media Strategy

Marriott Has A Big Plan For Entertaining Content

Marriott Hotels recently announced their plans to develop, produce, and distribute several entertainment projects – particularly honing in on content marketing. The project has been designed with the millennial market in mind, and hopes to appeal to the millennial traveler by re-branding the Marriott image and bringing it into focus with a younger market.


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Behind the Sign Inside Hollywood: Assistant at the AFM Closing Party!

Posted by Hollywood Branded Inc. on November 20, 2014 at 1:30 AM

TOPICS | Behind-The-Sign Of Hollywood, Event Activations

The AFM Closing Party

My name is Rachel Stewart and I’m new to the Hollywood Branded team. I started as CEO Stacy Jones’ assistant in early November, and I couldn’t be happier to be a part of the team and the celebrity network! Last Wednesday night I had the pleasure of attending the AFM Closing Party at the W Hotel with seasoned brand agent Shannon Moore.

We arrived at the W Hotel after a treacherous half an hour looking for parking in the Hollywood and Vine area. We circled the different lots several times before eventually deciding on a structure only blocks away from the venue. After a pleasant walk over to the hotel we arrived at the American Film Market Closing Party.


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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.


Click to download our product placement 101 infographic