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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

The Types of Social Influencers [Infographic]

Posted by Hollywood Branded Inc. on May 17, 2017 at 7:03 AM

TOPICS | Social Media Strategy, influencer partnerships

Getting Social Influencers To Talk About Your Brand

As marketers, the big buzz word is 'social influencer' but actually harnassing the power of social influencers is another matter entirely.  In fact, it's an incredible amount of work that doesn't actually lead to instant sales for the majority of brands.

And that's ok.  It's not supposed to.  Yep - we said it.  Influencer marketing IS NOT supposed to land your brand instant sales.  Yet most brands still think a success story with an influencer comes with the ringing of the register firing away with new sales.  What it does do is create a strong word of mouth referral - which when accompanied by MORE influencers talking about your brand, will eventually lead to that sales bump being sought.  In this blog, Hollywood Branded shares our infographic discussed the types of social influencers your brand can work with.

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A Brand Marketer's Video and Infographic Guide To Influencer Marketing Strategy

Posted by Hollywood Branded Inc. on May 12, 2017 at 11:28 AM

TOPICS | Celebrity Initiative, Social Media Strategy, influencer partnerships

Choosing The Right Influencer Type

The buzz word in marketing today is "social influencer".  And brands are lining up to work with these online gurus who are going to bring massive sales to their brand. Immediately.

But that's really not the case.  And it shouldn't be the expectation by brands.  Social influencers work for brands in a very similar way to traditional advertising - they help positively reinforce a brand's image and bring awareness to consumers - who may need to be marketed to multiple times before leading to a higher sales purchase interest.   In this blog, Hollywood Branded shares both our infographic and video guide to influencer marketing strategy for brand marketers.

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5 Tips How To Become A Social Media Influencer

Posted by Hollywood Branded Inc. on May 11, 2017 at 7:38 AM

TOPICS | Social Media Strategy, influencer partnerships


Who Are Influencers and How Did They Get There

In a time when capturing the attention of consumers has become increasingly more difficult, influencer marketing has stepped up as one of the most effective ways to reach an engaged consumer base. Why? Simply put, people trust people. Today’s consumers prefer to engage with brands that are recommended to them by their peers - the very idea around influencer marketing.

Have you ever wondered how an influencer actually became an influencer? Have you ever asked yourself why you’re not one of these largely popular social media stars that are able to command thousands of dollars from a brand just to speak highly of them? In this blog, Hollywood Branded shares five (5) tips how to become a social media influencer - and provides brand marketers a glimpse of the other side of marketing.

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3 Tricks How To Find The Right Influencer For Your Brand

Posted by Hollywood Branded Inc. on May 5, 2017 at 4:59 PM

TOPICS | Social Media Strategy, influencer partnerships


The Importance of Influencers To Marketers

Most brand marketers can agree that influencers have officially solidified their place in the marketing world. During a time when people seek out recommendations from their peers before purchasing an item, marketers that haven’t come to this realization are leaving a lot of money on the table.

For marketers, the questions nowadays isn’t whether or not influencer marketing works but rather who is the best influencer(s) for their brand. In this blog, Hollywood Branded explores three different things to look for to find the right influencer for your brand - including some insider tricks of the trade.

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Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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