Getting Social Influencers To Talk About Your Brand
As marketers, the big buzz word is 'social influencer' but actually harnassing the power of social influencers is another matter entirely. In fact, it's an incredible amount of work that doesn't actually lead to instant sales for the majority of brands.
And that's ok. It's not supposed to. Yep - we said it. Influencer marketing IS NOT supposed to land your brand instant sales. Yet most brands still think a success story with an influencer comes with the ringing of the register firing away with new sales. What it does do is create a strong word of mouth referral - which when accompanied by MORE influencers talking about your brand, will eventually lead to that sales bump being sought. In this blog, Hollywood Branded shares our infographic discussed the types of social influencers your brand can work with.