<img alt="" src="https://secure.leadforensics.com/100190.png" style="display:none;">
Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

One Of The Best Ways To Engage Millennials Is Music

Posted by Hollywood Branded Inc. on May 11, 2016 at 7:30 AM

TOPICS | Celebrity Initiative, International Partnerships, Strategic Partnerships

Why Music Will Always Appeal To Millennials... And The Whole World

Beyonce has done it again... She has completely revolutionized an album release with her second visual album. With Lemonade, which was available exclusively through HBO (and only for 24 hours) and Tidal music service, millions of people obsessed over Queen Bey - and flocked to buy it. And she's not the only one making waves in the music world.

Between music festivals, album releases and social media music stars, 2016 is a completely new year for music marketing. In this blog, Hollywood Branded examines this paradigm and how your brand can fit into it.

Read More

Take Flight With Airline Product Placement

Posted by Hollywood Branded Inc. on May 2, 2016 at 8:30 AM

TOPICS | International Partnerships, Strategic Partnerships


Calculated Product Placement For Airline Companies Makes A Positive Impact

If you recently saw Batman v Superman: Dawn Of Justice, it would have been impossible to miss Turkish Airlines as a massive part of the film - for both product placement and promotion with a co-branded TV ad that debuted long before the film. For airlines, partnerships with movies open up huge global opportunities for brand marketing and promotional partnerships.

In this post Hollywood Branded looks at partnerships between airlines and films, and how the brand integration partnership is a strategic benefit for both.

Read More

The Largest Chinese Investment In Hollywood - Ever

Posted by Hollywood Branded Inc. on February 24, 2016 at 10:30 AM

TOPICS | Branded Content & Integration, International Partnerships, Strategic Partnerships

China Buys A Piece Of Hollywood – Content And Studio Included

The giant Chinese real estate and investment conglomerate, Dalian Wanda Group, acquired Legendary Entertainment – a Hollywood studio run by Thomas Tull that is famous for its blockbuster hits such as Jurassic World, Godzilla and Pacific Rim – for $3.5 billion. This acquisition has reportedly made Wanda the highest revenue-generating film company in the world.

In this blog post we look at why a Chinese investment firm would want to purchase a Hollywood production studio, and what it means for the future of Hollywood.

Read More

American TV In China: The Simpsons SVOD

Posted by Hollywood Branded Inc. on November 18, 2015 at 8:51 AM

TOPICS | Branded Content & Integration, International Partnerships, Strategic Partnerships

Springfield, China?

Sohu Video welcomed the first family of Springfield to China. In a multi-year deal with Twentieth Century Fox TV Distribution, the company is the first official Chinese-based provider of The Simpsons. The deal included the Chinese premiere of season 26, to run concurrently with the U.S. premiere. The cartoon is also subtitled in Mandarin. "The Simpsons is a unique television property, which has the ability to transcend worldwide cultural boundaries and has the capability to easily translate into any language." said Kaner, the president of Fox. "We are excited to expand our existing and long-standing partnership with Sohu to allow audiences in China to watch one of the greatest TV shows ever made."

Read More

Targeting Niche Demographics Through TV: The Booming Korean Dramas

Posted by Hollywood Branded Inc. on July 15, 2015 at 9:12 AM

TOPICS | Branded Content & Integration, International Partnerships, Strategic Partnerships

Rise Of The K-Drama

China, the world’s second-largest film market, has been on Hollywood’s radar as a force that is only going to continue to grow – and surpass the U.S. in just a few years.  But China is not the only Asian country that has seen an increase in TV and film consumption trends.

Korean soap operas, or “K-dramas,” are growing in popularity, and among populations that do not even understand the language.

DramaFever, the largest importer of prime-time soap dramas from South Korea, is extremely popular in the U.S., and the majority of that fan base relies on subtitles in order to understand the content.  In fact, Spanish speaking Hispanics make up the largest fan base, followed by English language speakers.  We take a look at why brand marketers should take note of the booming Korean TV drama being consumed in the US.

Read More

The Future Is Now: China and US Co-Produced Films

Posted by Hollywood Branded Inc. on June 12, 2015 at 6:17 AM

TOPICS | Branded Content & Integration, International Partnerships

China and Hollywood

China’s media landscape is changing rapidly and Hollywood is increasingly interested in taking part for one major reason - an opportunity to make major dollars.  We take a look at some of the China and US co-produced films made in partnership over the last decade, a strategy that is now becoming mainstream. 

As more movies are produced - and more US Hollywood production companies invested in by China, this is will continue to be a growing trend.  In this blog, Hollywood Branded looks at a variety of films that have been co-produced by China and Hollywood, and why this is an important strategy.

Read More

Survey Confirms Entertainment Marketing Increases Consumer Sales

Posted by Hollywood Branded Inc. on May 20, 2015 at 8:31 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, International Partnerships, Strategic Partnerships, Event Activations, Public Relations, Social Media Strategy, Survey Statistics

Why We Decided To Create A Monster Of A Survey

When we speak with new clients, the first thing they ask us is for proof that entertainment marketing works, and for us to share any analytics on the business model.  It's a tough question to respond to, as we do know from experience that it works, but it's often harder to prove. In short, the entertainment media influence on consumer purchases is huge.

But now, thanks to our survey, we have an endless amount of data to share!  We take a look at not only the survey results but the processes that went in to the creation.

Read More

Product Placement Trade Out Opportunities in Hollywood TV and Film

Posted by Hollywood Branded Inc. on March 6, 2015 at 3:55 PM

TOPICS | Branded Content & Integration, International Partnerships, Strategic Partnerships, Public Relations

Brand Relationships With Hollywood

Hollywood Branded has worked over the years to associate BlackBerry with characters and scenarios on screen that match those who use it in real life. BlackBerry has a very long and strong relationship with Hollywood. Washington politicians (think Kevin Spacey on House of Cards, Julia Louis-Dreyfus in Veep or Kerry Washington in Scandal), Military or FBI (Matt Damon in Bourne Legacy, Claire Danes in Homeland or Zero Dark Thirty), Medical or Forensics (Bones, The Following, Grey’s Anatomy or Hannibal), Military (Zero Dark Thirty), Legal (Tyler Perry in Gone Girl or Robert Downey Jr. in The Judge), Journalists (everyone on Newsroom), Businessmen (Neil Patrick Harris on How I Met Your Mother, or Parks & Rec), Sports and Talent Agents (Amy Adams in Trouble With The Curb, or Jeremy Piven in Entourage) are all examples of business based storylines that align with real-life usage of the BlackBerry brand. 

Hollywood Branded has not negotiated to pay for this exposure in the TV series, as BlackBerry does not pay for placement exposure currently in content.  Hollywood Branded does, however, provide mobile devices, and in some instances, SIM cards with data plans that allow the device to be fully functional. So why does this product placement trade out relationship get a final result on screen?   

Read More

The Entertainment Marketing Potential In Indian Cinema

Posted by Hollywood Branded Inc. on February 27, 2015 at 9:30 AM

TOPICS | Branded Content & Integration, International Partnerships, Strategic Partnerships

Bollywood Is a Powerhouse

In 2013, India celebrated 100 years of cinema production. Though it might not be obvious in the west, India is actually producing films at the world-leading rate of over 1,200 per year. Many of these come from the entertainment sect of Mumbai known as Bollywood, although this is not an interchangeable term for any film either produced in India or originating in an Indian language. While many varieties of Indian film maintain their local appeal, Bollywood productions have their growing audiences around the world and in many languages. Thus, did you ever consider the fact that in India, there's tons of entertainment marketing potential?

 

Read More

Marriott Hotels are Re-Branding With Help From Content Marketing

Posted by Hollywood Branded Inc. on December 15, 2014 at 10:30 AM

TOPICS | Celebrity Initiative, International Partnerships, Strategic Partnerships, Event Activations, Social Media Strategy

Marriott Has A Big Plan For Entertaining Content

Marriott Hotels recently announced their plans to develop, produce, and distribute several entertainment projects – particularly honing in on content marketing. The project has been designed with the millennial market in mind, and hopes to appeal to the millennial traveler by re-branding the Marriott image and bringing it into focus with a younger market.

 

Read More

Toy Story Effect: How Film's Product Placement Increased Sales Of Toys

Posted by Hollywood Branded Inc. on November 17, 2014 at 5:30 AM

TOPICS | International Partnerships, Strategic Partnerships, Public Relations

Disney And Pixar's Surprise Announcement

In November 2014, Disney and Pixar made a surprise announcement that confirms they’re working on Toy Story 4. The film will be directed by John Lasseter, who directed the original 1995 Toy Story – the first computer animated film in Hollywood. Written by Rashida Jones and Will McCormack, the film is rumored to “Open up a new chapter in the lives of Woody, Buzz and the Toy Story gang.”

With earnings upward of $1.06 billion, Toy Story 3 is currently the second highest grossing animated film of all time, (Disney’s Frozen is currently the highest grossing at $1.276 billion). Arguably, the Toy Story films have been a game changer for animated movies, triggering a chain of Disney Pixar animated feature films - and a chain of toy-turned-action-movie feature films backed by Mattel.

Read More

The Simpsons Are Going To China with Video Streaming!

Posted by Hollywood Branded Inc. on September 25, 2014 at 9:57 AM

TOPICS | Branded Content & Integration, International Partnerships, Strategic Partnerships

Springfield, China?

Sohu Video is ready to welcome the first family of Springfield to China. In a multi-year deal with Twentieth Century Fox TV Distribution, the company is now the first official Chinese-based provider of The Simpsons. The deal includes the Chinese premiere of season 26, which begins in the U.S. on Sept. 28. The cartoon will also be subtitled in Mandarin. "The Simpsons is a unique television property, which has the ability to transcend worldwide cultural boundaries and has the capability to easily translate into any language." said Kaner, the president of Fox. "We are excited to expand our existing and long-standing partnership with Sohu to allow audiences in China to watch one of the greatest TV shows ever made."

Read More

Why The New California Film & TV Tax Credit Legislature Matters To Us

Posted by Hollywood Branded Inc. on September 19, 2014 at 3:41 AM

TOPICS | International Partnerships, Public Relations

The Big News

California is about to return as the official home of the Silver Screen.

The California Film & TV industry had a very big win yesterday on a battle that has been fought for years and which will impact the families of those our team works with on a daily basis while impacting runaway productions.

Read More

3 Target Markets Account For High Viewership Of “Fifty Shades” Trailer

Posted by Hollywood Branded Inc. on July 31, 2014 at 1:29 PM

TOPICS | International Partnerships, Strategic Partnerships, Event Activations

Unrivaled Viewership

The Fifty Shades trailer has earned the spot as the most viewed of the year with 36 million views in less than a week. Why so successful?

Read More

Why Brand Marketers Should Be Interested in Nielsen TV Twitter Ratings

Posted by Hollywood Branded Inc. on May 31, 2014 at 3:29 PM

TOPICS | International Partnerships, Public Relations, Social Media Strategy, Survey Statistics

A New Age In Ratings

Last year Nielsen launched its new TV Twitter ratings, adding a much-needed social media and streaming video on demand dimension to the information and measurement company's traditional method of measuring TV consumption.

Here's how it works: Nielsen tracks who is tweeting about a show three hours before, during, and three hours after the airing of a show. This shows them how many people are tweeting and reading those tweets about the show during that time period, which is extremely valuable. Equally valuable is the fact that this tracking method allows them to see not just how many are reading, but who is reading, which perhaps yields a great deal of empirical evidence for analysis.

Read More

With Korean Dramas Booming in the U.S., Brands Should Take Note

Posted by Hollywood Branded Inc. on May 19, 2014 at 12:23 PM

TOPICS | International Partnerships, Strategic Partnerships, Public Relations

Rise Of The K-Drama

China, the world’s second-largest film market, has been on Hollywood’s radar as a force that is only going to continue to grow – and surpass the U.S. in just a few years. But China is not the only Asian country that has seen an increase in TV and film consumption trends.

Korean soap operas, or “K-dramas,” are growing in popularity, and among populations that do not even understand the language.

DramaFever, the largest importer of prime-time soap dramas from South Korea, is extremely popular in the U.S., and the majority of that fan base relies on subtitles in order to understand the content. In fact, Spanish speaking Hispanics make up the largest fan base, followed by English language speakers.

Read More

Facing The New Paradigm In Music Marketing In 2014

Posted by Hollywood Branded Inc. on April 3, 2014 at 3:46 AM

TOPICS | Celebrity Initiative, International Partnerships, Strategic Partnerships

Unconventional Album Releases

As Rolling Stone Magazine put it, 2013 was “The Year of the Album-Release Stunt,” and we can certainly expect 2014 to continue the trend of promotional hooplas and odd partnerships surrounding mainstream album releases.

2013 was the breakthrough year for promotional stunts that generated more publicity around the marketing tactics used to launch the LP than the actual album itself.

Read More

Film Advertising Era 3.0: Brand Integration In Feng Xiaogang's Movies

Posted by Hollywood Branded Inc. on December 31, 2013 at 2:46 AM

TOPICS | International Partnerships, Strategic Partnerships

New industry Expansion: Chinese Brands Rapidly And Abundantly Featured In Hollywood Films
 
In 2012, China was ranked the world's second largest film market, and by this year, 2013, the development has shown tremendous growth.  The next full year is expected to exceed 22 billion yuan at the box office, making the Chinese market extremely important and one that the world's film moguls should not overlook.
Read More

Behind The Sign: Mark Wahlberg Opens Up About Hollywood

Posted by Hollywood Branded Inc. on November 18, 2013 at 9:36 AM

TOPICS | Celebrity Initiative, International Partnerships, Strategic Partnerships, Behind-The-Sign Of Hollywood

The Star Of The AFI Film Fest

There is no doubt that Hollywood knows how to create a captivating war film complete with all the right ingredients: Intense stunts, mind-blowing special effects, and of course, an emotional storyline to pull it all together. And as we learned at last week’s American Film Institute (AFI) premiere of Lone Survivor, it was clear that the Peter Berg-directed war drama contained all these necessary elements.

Together, Berg and the busiest man in Hollywood, Mark Wahlberg, brought to life the story of Lone Survivor and US Navy SEAL, Marcus Luttrell. And while we could go on forever about how the film successfully takes the audience into the field of battle, that we give the film two thumbs up, etc...our experience at the AFI Film Fest revealed a raw side to Hollywood that we were privileged to see firsthand, with a heart-wrenching emotional aspect resonating well beyond the film’s end.

Read More

Behind The Sign: Hollywood Branded Attends AFI Film Fest

Posted by Hollywood Branded Inc. on November 13, 2013 at 5:15 AM

TOPICS | Celebrity Initiative, International Partnerships, Strategic Partnerships, Behind-The-Sign Of Hollywood

Starstruck At The Festival

Something pretty major happened when Hollywood Branded attended the American Film Institute (AFI) Film Fest this past weekend. And that something is George Clooney! No, there was no Skype or U-Streaming involved; we actually breathed the same air as Mr. Danny Ocean himself!!! All is well in the universe.

Read More

Global Product Placement Increases To Multi-Billion Dollar Industry

Posted by Hollywood Branded Inc. on April 26, 2013 at 8:09 PM

TOPICS | Branded Content & Integration, International Partnerships, Strategic Partnerships

Global Product Placement Increases To $8.25 Billion Industry In 2012, An Increase Of 2 Billion In 3 Years

As brand marketers seize the opportunity to embrace product placement, spending is reported by PQ Media to have increased to $8.25 billion in 2012, from a combined reach of paid integration in TV, film, video games, online, mobile and music.

Read More

entertainment strategy one on one consultation

FOLLOW US

Search this Site

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

SUBSCRIBE TO OUR BLOG

Click to download our product placement 101 infographic