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How To #6: Make Affordable Product Placement Magic Happen On Screen

Posted by Hollywood Branded Inc. on January 17, 2017 at 12:53 PM

TOPICS | Branded Content & Integration, Marketing Best Practices


Busting The Myth

There is a common misconception that any placement of brands in TV and feature film is paid for – with a lot of dollars. And the media strongly supports this opinion.  Article after article have been written to support this myth - but the truth lies outside what you may read.

While this holds true for what is known as brand integration, where money is exchanged to guarantee a specific story line centered on the brand, it is not true for over 90% of what ends up on the small and big screen alike. What then does is take, instead of cash, to forge a strong brand-production bond?   In this blog, Hollywood Branded shares three reasons why brands can win big time on screen, and make affordable product placement magic happen on screen.    

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How To #10: 12 Steps To Celebrity Event Sponsorships

Posted by Hollywood Branded Inc. on January 2, 2017 at 9:47 AM

TOPICS | Celebrity Initiative, Event Activations, Marketing Best Practices

The Celebrity Stamp Of Approval

With 43% of consumers influenced to purchase products after seeing a brand with a celebrity, it’s no wonder that 72% of brands and agencies use entertainment marketing in their current marketing mix.  There is no question about the extraordinarily high level of influence of celebrities in our society.

The clothes that celebrities and social influencers wear one day fly off the shelves the next and when celebrities say they like a certain product, the sales of that product increases by double digit percentages.  In this post Hollywood Branded shares 12 steps to celebrity event sponsorships brand managers should take before activating their next partnership.

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How To #31: 7 Steps To Secure The Right Influencer To Post For Your Brand

Posted by Hollywood Branded Inc. on December 14, 2016 at 2:24 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Marketing Best Practices

Better Than A Direct Response Ad

Our agency’s executive management has been working with brands and partnering them with celebrities for twenty years, and in the last two years we have seen a major rise in the number of brands who want smaller ‘endorsement’ partnerships with celebrities that are strictly social media driven. 

We’ve had a lot of people (and reporters) ask how celebrity social media posts actually happen, (followed by the obvious need to know - how much does it cost!) Hollywood Branded's blog post provides a look at 7 steps to the overall process of deciding which social celebrity influencer you want to post for your brand.

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How To #13: 10 Ways To Create More Successful Instagram Posts

Posted by Hollywood Branded Inc. on December 7, 2016 at 2:30 PM

TOPICS | Social Media Strategy, Marketing Best Practices

Why Should Brand Marketers Pay Attention To Instagram?

You’ve heard it a million times. “Social media is constantly changing” and “social media marketing is vital to targeting millennials.” Okay. So you have a Twitter, you have a Facebook, and you have a Google+ to cover all your bases. But somehow you’re missing something. How much engagement are you getting on social media? Is it as much as you want to be getting?

Maybe it’s time to consider Instagram, which is quickly becoming one of the top social media platforms for engagement.  In this blog post, Hollywood Branded takes a look at why Instagram is so effective and provide 10 steps for brand managers to create more successful Instagram posts to promote your brand and improve your marketing strategy.

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How To #7: 3 Important Steps In Planning Product Placement Strategy

Posted by Hollywood Branded Inc. on November 21, 2016 at 1:39 PM

TOPICS | Branded Content & Integration, Marketing Best Practices

To Be On The Big Screen...Or Not
Every brand (and their agency) gets excited when they get that phone call to become a star on that next great TV show or film. Unfortunately, time is of the essence, and if you don’t have a product placement strategy plan in place to seize that golden opportunity, your brand will be left in the dust.  

While concerns will be valid as to whether or not the production will be a good fit, taking too much time to consider after the fact may cost you – if your response is not immediate, it is likely the production will be calling your competitors, seeking the next yes answer before you have made up your mind.  But there are steps you can take to have a strategy plan in place, and be at the ready to know if you even will want to move forward.  In this blog, Hollywood Branded shares two important steps in planning product placement strategy for your brand.

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How To #2: 8 Steps To Inviting A Celebrity To Your Event & Saving Some Money

Posted by Hollywood Branded Inc. on November 8, 2016 at 10:16 AM

TOPICS | Celebrity Initiative, Event Activations, Marketing Best Practices

The Successful Celebrity Event

When brands throw parties, trade show or brand launch events, one of the best ways to grab media attention is to have celebrities attend, but safeguards are needed. Things go awry and the fact is most high caliber celebrities don’t attend for free, no matter how awesome the brand is, which is extremely costly to the brand.  

Not only do these celebrities not attend for free - you need to negotiate every single thing up front.  Forget to ask for a social post? Need a CEO meet and greet?  Spend more in the long run.  In this blog, Hollywood Branded provides insight into what steps a brand manager needs to take to not sabotage the partnership, and to ensure that the brand gets everything they need from the celebrity endorser experience.

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How To #27: 10 Surprising Reasons Why Brands Do Product Placement

Posted by Hollywood Branded Inc. on October 25, 2016 at 9:23 PM

TOPICS | Branded Content & Integration, Marketing Best Practices

General Benefits of Product Placement For Brands

Our agency is often asked by reporters - and brands - what benefits exist for brands who participate in an active Product Placement program.  Our response to that question is that there are so many benefits, that after twenty years of being immersed in this field, it still astonishes us that EVERY brand doesn't pursue this affordable celebrity marketing platform.

Yet despite some of the biggest brands in the world so strongly believing in Product Placement - brands like Apple and Beats, GM, Ford, Coke, Chevrolet, Mercedes, Pepsi, HP, Samsung, Starbucks all have active Product Placement programs -  that they have created entire teams to support the programs.  And yet it is a somewhat elusive-to-many marketing practice to many brand marketers.   In this blog, Hollywood Branded shares 10 reasons why brands do Product Placement and how they leverage the on screen exposure to get the most out of their Product Placement programs.   

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How To #19: 6 Ways Scary Content Increases Sales

Posted by Hollywood Branded Inc. on October 3, 2016 at 8:20 AM

TOPICS | Branded Content & Integration, Strategic Partnerships, Marketing Best Practices


A Scarily Good Opportunity For Brand Sales

Serial killers, bloody crime scenes, supernatural villains, and other typical components of a scary movie can be frightening, but the idea of having your brand appear as product placement in horror movies doesn’t have to be. And in fact, brands see measureable sales success from horror content partnerships.

While many brands immediately reject the idea of such partnerships, some of the largest brands have realized the benefits, and create comprehensive campaigns to support their product placement exposures.  In this blog we discuss the FALSE premise that the negative feelings a viewer experiences while being scared will be transferred to the participating brand - as research proves this is simply not the case.  And that high engagement actually occurs.

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How To #33: 4 Steps To Get Branded Video Content Created & Shared

Posted by Hollywood Branded Inc. on September 21, 2016 at 8:49 PM

TOPICS | Social Media Strategy, Marketing Best Practices

Creating Your Own Content - Or Letting Someone Else Do It

Today, one of the best ways to reach a hyper engaged audience is by having your brand be embedded in the social media content your targeted consumer views throughout the day.  One option all brands should be exploring is creating their own content – but the reality is what you produce will only be shared within your own social universe.

So what’s a brand to do if they want to reach new viewers and potential purchasers?  Partner with someone else who already has the market cornered.  There are several options – you can work with a blogger to have your product reviewed and written about; or develop a relationship with a social influencer to have your brand incorporated into a photo, gif or video.  Or a third option is to work with a content producer and digital platform to have your logo and brand become part of the content they are creating AND distributing. 

In this blog Hollywood Branded shares 4 steps for brands to get branded video content created by someone else and shared beyond their own social media universe - and who our favorite content producers are to work with.

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How To #15: 9 Steps To Successfully Plan A Talk Show Integration

Posted by Hollywood Branded Inc. on September 6, 2016 at 11:30 AM

TOPICS | Branded Content & Integration, Marketing Best Practices

Making Sales Happen With Talk Shows

National - and local - talk and entertainment news programs offer one of the fastest, most affordable and engaging platforms to reach and influence the (largely) female TV viewer and primary household buyer decision maker.  Brands obtain major cache from the implied celebrity endorsement from the show's hosts,  and the impact of consumer engagement can be easily tracked by rises in web traffic and online searches and even sales.  

However, neglecting to plan the talk show activation can jeopardize the potential benefits and cause home viewers to tune out instead of tuning in and purchasing.  In this blog, Hollywood Branded provides nine steps to activating a talk show integration to guarantee website traffic increase, celebrity endorsement perception and sales success!

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How To #28: 7 Ways To Use Product Placement Assets To Amplify Success On Screen

Posted by Hollywood Branded Inc. on August 24, 2016 at 6:30 PM

TOPICS | Branded Content & Integration, Social Media Strategy, Marketing Best Practices

The Benefits Of Product Placement Don't End After Airing

Seeing a brand in your favorite television show in an organic product placement is proven to affect buyer's decisions and opinions of that brand. However, if the brand that is featured just leaves all the work to the subliminal messaging power of product placement, they could be missing out on massive untapped potential once they have access to those assets.

In this blog, we take a look at some of our clients' most successful repurposing of their product placement and how expanding assets into the social sphere can help a brand take full advantage of their product placement strategy.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.


Click to download our product placement 101 infographic