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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

Mistake #18: Missing The 3 Key Steps To Leveraging Celebrity Gifting

Posted by Hollywood Branded Inc. on October 1, 2015 at 6:07 AM

TOPICS | Celebrity Initiative, Marketing Best Practices


The Celebrity Effect On Brands

Consumers are proven to follow the trends of celebrities and embrace the products that those they covet and admire use – on screen and off screen. A celebrity seen with a brand provides a perceived endorsement presence that can impact sales and increase consumer awareness of the brand. We take a look at three key steps you need to take to leverage the power of celebrity gifting.  

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Mistake #21: Not Utilizing Social Media at Brand Sponsored Events

Posted by Hollywood Branded Inc. on September 2, 2015 at 9:49 AM

TOPICS | Social Media Strategy, Marketing Best Practices


Making Sure People Know You Were There

There is a tremendous amount of hard work that goes into creating an event whether you are hosting it yourself or jumping on as a sponsor – booking the venue, organizing the vendors, booking talent to bring in more excitement, building activation stations on site, coordinating staffing, ensuring media will attend and cover - the list is somewhat endless.

To truly optimize all the hard work, brand managers need to create noise and buzz leading up to and surrounding the actual event, with the use of social media at events being the driving tool. We provide a guide to 11 ways brand managers can use social media to make an event a success.

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Mistake #25: Missing The Digital Content Connection To Millennials

Posted by Hollywood Branded Inc. on April 9, 2015 at 11:53 AM

TOPICS | Branded Content & Integration, Event Activations, Social Media Strategy, Marketing Best Practices

Music Festival Digital Content: A Vital Link To Millennials 

The summer music festival is a must-attend for Generation Y. So much so that in 2014 one in five millennials attended one of these events – many paying top dollar to travel significant distances for the experience. The music tour scene has become so much of a way of life for the millennial’s summer that it now dictates key markets as much as the mainstream summer fashion, television and film content and even lifestyle choices – in fact these single day to multi-day events are seen as a vacation for many.

In 2014, it was reported that 447 brands played a role in 300 music festivals worldwide. With so many brands searching for the perfect way to grab the millennial’s attention, brands need to be savvy about how they will stand out from the competition before, during and after the event. So how can these brands connect with their consumer in an already difficult, content-filled environment?

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Mistake #17 - Ignoring Baby Boomers, A Large Market For Consumer Media

Posted by Hollywood Branded Inc. on March 10, 2015 at 3:41 PM

TOPICS | Branded Content & Integration, Strategic Partnerships, Marketing Best Practices

The Baby Boomer

Though it may seem as though the entire tween population is the consistent and unavoidable movie theater crowd, recent films and TV shows have proven that with the right script and the right cast, the baby boomer is the actual market to target.

Brands have a phenomenal opportunity to engage with their baby boomer customers through new entertainment content specifically being created for this market, like The Second Best Marigold Hotel.

Elder generations have been incredibly underserved as an audience for consumer media, but Hollywood has started to realize the major opportunities being missed as a result, which provides brands a phenomenal opportunity to engage with the largest generational customer base – the baby boomer.

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Mistake #24: Not Having A Public Relations Plan In Place

Posted by Hollywood Branded Inc. on July 29, 2014 at 11:45 AM

TOPICS | Public Relations, Marketing Best Practices

PR Is Important

Entertainment marketing has strong crossover to public relations campaigns, but remains a niche specialty practice. In many cases, secuting a placement, integration, or partnership can only reach its maximum potential if paired with a sound PR strategy.

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Mistake #9: Failing To Advertise To Millennials In A Way That Engages

Posted by Hollywood Branded Inc. on April 29, 2014 at 4:34 PM

TOPICS | Branded Content & Integration, Strategic Partnerships, Social Media Strategy, Marketing Best Practices

Marketing To Millennials

Millennials have deep pockets and like to spend. Millennials are also the hardest and most elusive market for brand marketers to engage with unless their attention is grabbed in a way they trust and where they spend time – which is through their chosen content mediums. Millennials are major consumers of content - from television to mobile to social to music to gaming. And that content offers one thing in common - an excellent platform to build a strategic entertainment marketing campaign to better target and advertise to millennials.  In the article below we provide a detailed look into best marketing practices to truly engage the millennial consumer!

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Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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