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How NBA Players Endorse Shoe Brands For Sports Marketing Success

Posted by Hollywood Branded Inc. on December 19, 2016 at 10:47 AM

TOPICS | Celebrity Initiative, Public Relations, Sports Marketing

How Pairing A Celebrity Basketball Player With A Shoe Brand Drives Sales

Ever since Nike introduced their Air Jordans in 1984, celebrity basketball players have been the inspiration for sneaker styles all over the world as well as an important part of sports marketing. And, after all, what better way to market a shoe made for basketball than by designing it after a celebrity NBA player? 

Adding a celebrity to the branding of a product is a great way to market it by using their skills, personality or style to sell the product. Sneakers and basketball stars are a natural example of the perfect pairing of a celebrity to a brand, and there has been no shortage of shoes co-inspired by brands and players. In this blog, Hollywood Branded takes a look at how the pairing of celebrities and sneaker companies leads to sports marketing success,and how specifically NBA players endorse shoe brands. 

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Hollywood Branded In The News: A Journalist's Role With Celebrities

Posted by Hollywood Branded Inc. on October 20, 2016 at 1:39 PM

TOPICS | Celebrity Initiative, Public Relations

Joining In On The Conversation

As a journalist, Billy Bush’s primary role for Access Hollywood - and The Today Show, was relationship management and building. He was often not in a position to task someone for commentary made that he possibly did not agree with. His job, as with countless journalists around the world, was to get the interviewee to be comfortable, relaxed and open. And to talk. And that can mean having the journalist join in on the banter.

And as everyone around the world now knows, Trump apparently was comfortable, relaxed and did talk - quite vulgarly in fact.   And Bush lost his job for his joining in his 'banter', leading journalists from every field to question where the line is and where job safety ends.  In this blog post, Hollywood Branded shares Jill Serjeant's Reuter's interview with our agency’s CEO, Stacy Jones, discussing Billy Bush and Donald Trump, and the real roles and responsibilities of journalists with celebrities. 

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Hollywood Branded In The News:  How A Movie Bomb Impacts A Brand's Image

Posted by Hollywood Branded Inc. on October 10, 2016 at 3:20 PM

TOPICS | Branded Content & Integration, Public Relations

Is There Any Such Thing As Bad PR?

It's an age old question much - and hotly - debated:  is there any such thing as bad PR?  Obviously in the world of movie making, if a brand is seen in a negative light, our immediate answer is yes. Negative is no good.  

But what about when the on screen depiction is good - even great - but the production itself isn't quite reaching the stellar box office success everyone initially expected it to be?  Does that mean it was a bomb of a partnership?  In this blog Hollywood Branded shares what our agency's CEO had to say when interviewed by Larry P. Vellequette of Automotive News on how a feature film partnership weighs on the brand's image.   


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Awards Season Is Coming - Is Your Brand Ready?

Posted by Hollywood Branded Inc. on September 20, 2016 at 9:36 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Event Activations, Public Relations

It's The Time Of Year When The Stars Shine The Brightest

It's never to early to start planning your brand's approach to awards season.  Over the next few months, the world's biggest stars will convene to celebrate the best of the best from music to movies to television and more. 

Awards season is a great opportunity for your brand to get involved with event activations, sponsorships, and celebrity gift bags as well as celebrating past product placement that is again in the spotlight in a nominated show or movie. In this blog, Hollywood Branded gives you the scoop on the upcoming awards season and opportunities to get your brand involved.

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Hollywood Branded In The News:  A Red Carpet Revolt

Posted by Hollywood Branded Inc. on September 15, 2016 at 5:26 AM

TOPICS | Celebrity Initiative, Public Relations

Celebrities Not Walking The Red Carpet?

Red carpet season is upon us - it starts in September with the Emmy's, and continues through February's Oscars.  And even in between, celebrities walk one red carpet or another almost every day of the year promoting a movie release, a charity event or a brand launch.  

But what happens when a celebrity says "ENOUGH" and vows off the red carpet and press? In this blog Hollywood Branded shares what our agency's CEO had to say when interviewed by The Associated Press on how a celebrity's brand is affected by not walking the red carpet or participating in supporting their projects through press opportunities.

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5 Ways Your Brand Can Use Snapchat Memories To Improve Social Media Marketing

Posted by Hollywood Branded Inc. on September 1, 2016 at 12:19 AM

TOPICS | Public Relations, Social Media Strategy

Snapchat's Most Recent Update And How To Use It To Your Brand's Advantage

Snapchat, perhaps currently the most popular social media platform - or at least the most talked about - has updated itself once again, proving the company and app ever-innovative and increasing our reliance on it.  

With the new "Memories" feature, users can upload favorite snaps they've saved from the past to their stories, share memories with fellow Snapchat users, and save photos for later.  Which is a major move - as the platform originally only let you see content from the last 24 hours - or up to 2x for a single snap.  In this blog, Hollywood Branded explains how Snapchat "Memories" works, and how to use it to improve your brand's social media marketing.

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Ryan Lochte Celebrity Scandal Cost Endorsement Deals & Other Celebs Who Have Messed Up

Posted by Hollywood Branded Inc. on August 25, 2016 at 2:00 PM

TOPICS | Branded Content & Integration, Celebrity Initiative, Public Relations

How To Safeguard Your Brand Against A Scandal

A week into the Olympics and the world viewed Ryan Lochte as the lovable if somewhat rogue-ish all American swimming champ with 12 gold medals for the United States. No one could have guessed he would turn into an international pariah overnight after lying about a robbery that never took place and vandalizing a gas station - least of which included his many celebrity sponsors. 

But surprised do happen - and that's saying it nicely.  Brands need to be aware that they either need to diversify by having more than one celebrity endorser at a time, or have a plan in place if havoc breaks out.  In this blog, Hollywood Branded looks at celebrity endorsements that have been lost due to bad behavior - and how to safeguard your brand.

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Political Celebrities - The Surprising Marketing Success For Fashion

Posted by Hollywood Branded Inc. on August 1, 2016 at 9:30 AM

TOPICS | Celebrity Initiative, Public Relations

How The Women Dominating The News Are Catching Consumers' Attention

No matter which direction your political opinion swings, you have undoubtedly seen politcal figures like Michelle Obama and newly minted Ivanka Trump everywhere this political season.

And perhaps not surprisingly, these women have significant pull over consumers' buying habits - even as much as (if not more than) Hollywood stars.  In this blog, Hollywood Branded takes a look at how political celebrities like Ivanka Trump and Michelle Obama have sway over consumers' retail purchasing habits.

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Euro 2016: How McDonald's Is Winning At Sports Marketing

Posted by Hollywood Branded Inc. on June 17, 2016 at 1:52 PM

TOPICS | Event Activations, Public Relations, Creative Content, Sports Marketing

Fast Food Chain Uses Player Escorts To Appeal To Our Hearts

Euro 2016, Europe's biggest soccer tournament (or "football" as they say across the pond) never fails to bring in massive brand sponsors as it is watched by millions of people around the globe. Despite American opinions, it is actually the most popular sport in the world globally.  Adidas, Coca-Cola, Hisense, Continental, and Kia are all official partners of the most-watched soccer tournament behind the World Cup. 

One brand in particular, McDonald's, has taken an interesting and new approach to their sponsorship of the games with their Player Escort program - and it's catching the world's attention.  In fact, it is a great example of a brand winning at sports marketing.  In this blog, Hollywood Branded examines what makes McDonald's brand sponsorship of the Euro 2016 games stand out as one of this year's big sports marketing wins. 

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When Celebrity Endorsements Go Wrong

Posted by Hollywood Branded Inc. on May 12, 2016 at 9:00 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Public Relations, Social Media Strategy

How Bad Behavior Can Lose A Lucrative Endorsement Deal - And Consumer Trust

No one is perfect. And as people who are constantly under a bright light and a fine microscope, celebrities know this better than anyone. One tiny wrong step or social post can send the twittersphere into anarchy.  And it may cause a brand to end an endorsement deal if the brand management disagrees with the celeb's actions, behavior or thoughts - especially after a big screw up.  Effective immediately, and possibly at the cost of millions of dollars.

In this post Hollywood Branded looks at the worst cases of when celebrity endorsements go wrong and exactly what happened to make these celebrity partnerships turn sour - and how to keep them from happening to your brand. 

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Top Celebrity Beverage Endorsers

Posted by Hollywood Branded Inc. on May 10, 2016 at 8:00 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Public Relations, Creative Content, Sports Marketing

How Celebs Sell Sports Drinks And Soda Pop

With Beyonce's recent investment in WATERMELON WATR, a sports drink company, she has joined a growing trend of celebrities investing time, energy and (gasp) sometimes their own money in non-alcoholic beverages.   And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as many of these partnerships have taken off.  

In this blog post Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind various non-alcoholic beverage partnerships.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.


Click to download our product placement 101 infographic