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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

Celebrity Endorsement Ads: Pizza Hut, Trojan & Sprite

Posted by Alexis Tawater-Tiedemann on August 3, 2017 at 7:36 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Social Influencer, Celebrity Endorsement


How Funny Stars Can Sell You Anything

Celebrity endorsements can take all different forms, and celebrity endorsement ads come in all shapes, sized and colors. However, one of the most tried and true methods for these ads is simple: have funny celebrities do what they do best - make their audience laugh.

And some brands and their creative agencies do it really really well.  In this blog, Hollywood Branded looks at the latest celebrity endorsement ads that make us laugh, featuring Kristen Wiig, Lil Dicky and Vince Staples.

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Music Artist Brand Endorsement Case Study: Jay-Z's Album 4:44 And Sprint Platinum In Days

Posted by AJ Henry on July 25, 2017 at 7:45 AM

TOPICS | Celebrity Initiative, Social Influencer, Celebrity Endorsement


How A Brand Helped Make An Album Platinum

People of all ages have heard of the craze surrounding Jay-Z’s new album 4:44. Aside from all of the interesting things that Jay-Z raps about on the album (race in America, socioeconomic issues in the African American community or his infidelity towards Beyonce), there is one thing in particular about the album that has stood out most - how 4:44 went platinum in record time.

And in fact, the album's success has much to do with a partnership Jay-Z has with Sprint.  In this blog, Hollywood Branded explores the music artist brand endorsement case study of how Jay-Z’s new album 4:44 went platinum in less than a week.

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Sprint Spokesman Scores Brilliant Product Placement In J. Lo's New Music Video

Posted by Alexis Tawater-Tiedemann on July 24, 2017 at 9:31 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Creative Content, Social Influencer, Celebrity Endorsement


How The Sultry Pop Queen And Sprint Teamed Up

Product placement in music videos is a key tool for brand marketers looking to hit a large yet still targeted audience. Many times, like in television and film, the placements in music videos are subtle. Other times, as in J. Lo's case, they're as obvious as putting the brand's spokesperson in the actual video.

In this blog, Hollywood Branded takes a look at Jennifer Lopez's new music video and its product placements, including the Sprint spokesman.

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The Bachelor Celebrity Influencers: From The Rose To The Followers

Posted by Sarah Johnson on July 12, 2017 at 8:11 AM

TOPICS | Celebrity Initiative, Social Influencer, Celebrity Endorsement


A Chance At Love Or Fame

Since 2002, one of America’s most popular reality drama shows is the Bachelor/ Bachelorette series. Throughout the show, contestants are trying to win over the hearts of the Bachelor or Bachelorette by obtaining a single red rose each week, so they have the chance to win the show - or at least have one more week of romantic adventures! For all but one contestant, they won’t walk away engaged with the final rose, but they may walk away with a whole new world opened to them:  Brand endorsement deals. 

There are always speculations over whether some contestants are on the show for “the right reasons” - to find love or find fame. But if played right, there is ALMOST the guarantee of becoming a celebrity social media influencer. In this blog post, Hollywood Branded discusses how past contestants of The Bachelor become viable celebrity social influencers for brand endorsements. 

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Cannabis Celebrity Influencer Marketing [Infographic]

Posted by Hadeel Saab on July 11, 2017 at 7:01 AM

TOPICS | Celebrity Initiative, social influencers, Social Influencer, Celebrity Endorsement

The Newest Marketing High: Cannabis Celebrity & Social Influencers  

The hippie revolution of the 1960’s ushered the way for an emerging culture centered around the consumption of cannabis. Today, the plant, commonly referred to as “Mary Jane” or “weed”, has become a social hub for activists, influencers, enthusiasts, music artists, celebrities and the like to celebrate the euphoria-inducing drug in all its many uses.

As state regulations continue to evolve and mindsets towards usage become more open, even more celebrities will be becoming 'brand' advocates and open to partnerships.  In this blog post, Hollywood Branded shares our infographic showcasing current cannabis influencer marketing as brand advocates of the “cannabis culture”.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

Click to download our product placement 101 infographic