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Take a look at how Instagram Stories' new features engage consumers and lead to brand sales.

10 Social Media Marketing Tips For Small Businesses

Posted by Hollywood Branded Inc. on January 9, 2017 at 5:15 PM

TOPICS | Social Media Strategy

Where Do I Start?

Social media is an ever evolving and changing world that is almost impossible to stay on top of. And in fact, it can feel pretty overwhelming (even defeating) if you are trying to gain a social presence and digital traction with your brand.

There are some easy basics that if followed WILL lead to success and growth.  In this blog, Hollywood Branded shares 10 social media marketing tips for small businesses to help your brand grow organically.

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New Study Proves Effectiveness Of Brand Marketing In Virtual Reality

Posted by Hollywood Branded Inc. on January 3, 2017 at 9:29 AM

TOPICS | Branded Content & Integration, Social Media Strategy

Is Virtual Reality The Future Of Product Placement And Advertising?

Airpush, makers of the virtual reality platform VirtualSky, has teamed up with POST cereal, PETA and CharityWater to release the first study of its kind into the effectiveness of brand marketing in virtual reality. 

What they found could be big news for brands looking to expand their entertainment marketing strategy into the new and developing world of VR. In fact, according to the study, brand recall was at least 8x more effective across all brands with immersive VR as well as double the intent to share.  In this blog, Hollywood Branded looks at how the recent study on brand recall in virtual reality is, proving how effective product placement in the medium is and how it may be changing the way brands choose to market themselves.

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Reasons Why Disney Channel Is Making Influencers More Expensive 

Posted by Hollywood Branded Inc. on December 27, 2016 at 4:49 PM

TOPICS | Branded Content & Integration, Social Media Strategy


Social Media Celebrities Vs. Celebrities 

Today, the majority of millennials will choose the “social media celebrity” rather than what we all used to consider to be a superstar: A boy band, a pop singer, a movie star.  And apparently the networks are catching on. And it makes sense.  If you have to market a TV show or film, why not bring in some star power that can help you accomplish that marketing - really for free, through their own pre-built in fan bases.

We've been seeing this coming throughout 2016 - little sneak ins of social influencers announcing that they are in this or that film.  But in 2017 it's going to explode.  In this blog, Hollywood Branded shares how The Disney Channel's casting of digital stars will make the costs associated with social influencer partnerships rise.

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5 Tips To Get Your Brand Instagram Holiday-Ready

Posted by Hollywood Branded Inc. on December 26, 2016 at 9:56 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Creative Content

Ways To Make Your Brand Stand Out On Social Media This Holiday Season

The holidays are an important time for brands and their image. Many people are home, off work and with their family. Which means more time to scroll through social media.

Give your followers what they want from your Instagram this season and remind them where to

get gifts for all of their friends and families!  In this post Hollywood Branded shares five tips will help you get your brand's social media strategy for Instagram ready for the holiday season.

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What!!  More Adults Watch YouTube Than Primetime Cable TV

Posted by Hollywood Branded Inc. on December 21, 2016 at 8:29 AM

TOPICS | Branded Content & Integration, Social Media Strategy

It's True - YouTube Isn't Just Watched By Kids (Anymore)

Between 2015 and 2016, YouTube viewers ages 55 and older have tripled.  That means while this platform still has a truly significant Gen Y and Z viewer, it's pushing up into the Baby Boomers too. We often hear from brand marketers that YouTube isn't a fit for them because you know - only Gen Y, Z or even younger watch the platform. 

But times are a'changing!  And those Gen Xers have sorta fallen in like with lots of those YouTube Channels catering to their interests. As have the Baby Boomers.  And brand advertisers are missing a potential marketing platform for an older demographic.  In this blog, Hollywood Branded looks at the study Think With Google did that shows that YouTube viewers ages 55 and older have tripled. 

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How To #31: 7 Steps To Secure The Right Influencer To Post For Your Brand

Posted by Hollywood Branded Inc. on December 14, 2016 at 2:24 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Marketing Best Practices

Better Than A Direct Response Ad

Our agency’s executive management has been working with brands and partnering them with celebrities for twenty years, and in the last two years we have seen a major rise in the number of brands who want smaller ‘endorsement’ partnerships with celebrities that are strictly social media driven. 

We’ve had a lot of people (and reporters) ask how celebrity social media posts actually happen, (followed by the obvious need to know - how much does it cost!) Hollywood Branded's blog post provides a look at 7 steps to the overall process of deciding which social celebrity influencer you want to post for your brand.

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How To #13: 10 Ways To Create More Successful Instagram Posts

Posted by Hollywood Branded Inc. on December 7, 2016 at 2:30 PM

TOPICS | Social Media Strategy, Marketing Best Practices

Why Should Brand Marketers Pay Attention To Instagram?

You’ve heard it a million times. “Social media is constantly changing” and “social media marketing is vital to targeting millennials.” Okay. So you have a Twitter, you have a Facebook, and you have a Google+ to cover all your bases. But somehow you’re missing something. How much engagement are you getting on social media? Is it as much as you want to be getting?

Maybe it’s time to consider Instagram, which is quickly becoming one of the top social media platforms for engagement.  In this blog post, Hollywood Branded takes a look at why Instagram is so effective and provide 10 steps for brand managers to create more successful Instagram posts to promote your brand and improve your marketing strategy.

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What Brands Should Know - Social Media Actors In Hollywood

Posted by Hollywood Branded Inc. on November 23, 2016 at 8:34 AM

TOPICS | Branded Content & Integration, Strategic Partnerships, Social Media Strategy

Famous Internet Stars Are Breaking Into Hollywood

We are sailing uncharted territory in the land of film and celebrities in the land of the movie making business.  It has been two decades since the advent of the 'reality star' broke into the Hollywood enclave - to many raised eyebrows.  And now a new trend has emerged - the social media celebrity.  Coming to a theater or TV screen near you!

Will these be the stars on screen in thirty years - our next leading men and women, here to stick around?  Probably not.  But they do provide quite a bit of opportunity for the right brand partnerships - now.  In this blog, Hollywood Branded looks at the growing trend of social media influencers transitioning to social media actors in Hollywood film and TV shows.

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How Instagram New Features Can Engage Your Consumers

Posted by Hollywood Branded Inc. on November 18, 2016 at 2:02 PM

TOPICS | Social Media Strategy

3 New Features Added To Instagram Stories

It’s safe to say that Instagram is one of the most popular social apps out right now - and only  growing.  In August, Instagram launched Instagram Stories.  Instead of posting single individual carefully chosen photos throughout the day (or just choosing one), Stories lets you post a bunch of photos in one place - and at the end of the day, voilà!  They dissapear.  Just like Snapchat. 

This month, Instagram has launched 3 more features that will impact brands - postively.  Meaning higher engagement and user participation (and the potential for click throughs to your site!!)  In this blog, Hollywood Branded takes a look at  how Instagram Stories new features can engage your consumer, and lead to more brand sales.

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Lionsgate Teams Up With Digital Influencers For Original Content

Posted by Hollywood Branded Inc. on November 9, 2016 at 8:40 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Social Media Strategy

The Media Giant Wants To Spend $25 Million A Year On Online Video Stars

You may know Lionsgate from any one of your favorite blockbuster films and award winning TV shows, from the Hunger Games series to cult classic Juno to the critically acclaimed series Mad Men. However Lionsgate, over the past two years, has worked hard to expand their interests, specifically targeting online video stars from all over the world.

Their ultimate goal - to marry digital social influencers - of the celebrity caliber of fan base - with feature film and TV projects.  And they are hedging their bets - by spending a million here or there, they are expecting a few projects to win big.  In this blog, Hollywood Branded looks at how Lionsgate is expanding into partnerships with digital influencers and upcoming projects.

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2016 Election: How Rock The Vote Got Millennials To The Polls

Posted by Hollywood Branded Inc. on November 8, 2016 at 9:09 AM

TOPICS | Celebrity Initiative, Social Media Strategy

How The Organization Is Using Star Power & Social Media To Get Young People To Vote

Rock The Vote has been around for over 15 years and has one goal in mind: to get the younger generation to cast their ballot. From celebrity spokespeople to grassroots and social media marketing, the organization has found massive success.

The 2016 election has been one of the most tumultuous in modern history, being one of the most controversial as well as one of the first fought primarily on social media. And this election has also been one of the most successful for Rock The Vote - they have registered 1.5 million voters this election. In this blog, Hollywood Branded takes a look at how Rock The Vote uses celebrities, social media and grassroots marketing to get young people to the polls for the 2016 election.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.


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