The Media Giant Wants To Spend $25 Million A Year On Online Video Stars
You may know Lionsgate from any one of your favorite blockbuster films and award winning TV shows, from the Hunger Games series to cult classic Juno to the critically acclaimed series Mad Men. However Lionsgate, over the past two years, has worked hard to expand their interests, specifically targeting online video stars from all over the world.
Their ultimate goal - to marry digital social influencers - of the celebrity caliber of fan base - with feature film and TV projects. And they are hedging their bets - by spending a million here or there, they are expecting a few projects to win big. In this blog, Hollywood Branded looks at how Lionsgate is expanding into partnerships with digital influencers and upcoming projects.