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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

Lionsgate Teams Up With Digital Influencers For Original Content

Posted by Hollywood Branded Inc. on November 9, 2016 at 8:40 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Social Media Strategy


The Media Giant Wants To Spend $25 Million A Year On Online Video Stars

You may know Lionsgate from any one of your favorite blockbuster films and award winning TV shows, from the Hunger Games series to cult classic Juno to the critically acclaimed series Mad Men. However Lionsgate, over the past two years, has worked hard to expand their interests, specifically targeting online video stars from all over the world.

Their ultimate goal - to marry digital social influencers - of the celebrity caliber of fan base - with feature film and TV projects.  And they are hedging their bets - by spending a million here or there, they are expecting a few projects to win big.  In this blog, Hollywood Branded looks at how Lionsgate is expanding into partnerships with digital influencers and upcoming projects.

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2016 Election: How Rock The Vote Got Millennials To The Polls

Posted by Hollywood Branded Inc. on November 8, 2016 at 9:09 AM

TOPICS | Celebrity Initiative, Social Media Strategy


How The Organization Is Using Star Power & Social Media To Get Young People To Vote

Rock The Vote has been around for over 15 years and has one goal in mind: to get the younger generation to cast their ballot. From celebrity spokespeople to grassroots and social media marketing, the organization has found massive success.

The 2016 election has been one of the most tumultuous in modern history, being one of the most controversial as well as one of the first fought primarily on social media. And this election has also been one of the most successful for Rock The Vote - they have registered 1.5 million voters this election. In this blog, Hollywood Branded takes a look at how Rock The Vote uses celebrities, social media and grassroots marketing to get young people to the polls for the 2016 election.

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New Ways Your Brand Can Market On Instagram, Successfully!

Posted by Hollywood Branded Inc. on November 4, 2016 at 11:24 AM

TOPICS | Celebrity Initiative, Social Media Strategy


New & Trending

Millennials are always looking to be the first to hop on the new hot trend before their friends do. And Instagram has become the favored source and hub for fashion and lifestyle inspiration for these millennials to follow and get insight.  While influencers often post on Instagram about a specific clothing item or product, to date they haven't been able to include a link to have the fan check it out.  And that leads to hoping that someone will hop off the platform and go to the brand's website to find that specific shirt or item.

And in truth that just doesn't happen all that much.  Well -  that process may just become a whole lot easier.  In this blog, Hollywood Branded takes a look at Instagram’s new plan to launch a shopping feature which means new ways your brand can market on Instagram! 

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What Brands Need To Know About Social Influencer Sales Platforms like Google's FameBit

Posted by Hollywood Branded Inc. on October 28, 2016 at 10:01 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Social Media Strategy


Google's Acquisition Of FameBit Influencer Platform Explained

Google always seems to be one step ahead of the game, catching on to trends as quickly as the company sets them.  Google recently announced that it had acquired FameBit aka "an influencer marketing platform for branded content."   There is a massive rise of companies like FameBit being marketed right now as the 'solution' for brands and their agencies to be able to get connected with social digital influencers for branded content and endorsement partnerships.  

Companies are trying to build databases by the droves to help connect the dots.  Having access to a list of names is great, but what is still missing that brands need to keep in mind is the strategy behind the partnership.  In this blog, Hollywood Branded breaks down Google's new FameBit and how brands and their agencies need to safeguard themselves as social influencer sales platforms emerge.

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One Less Social Platform For Brands To Figure Out - The Fall Of Vine

Posted by Hollywood Branded Inc. on October 27, 2016 at 3:04 PM

TOPICS | Celebrity Initiative, Social Media Strategy


The Demise Of A Social Influencer Starmaker

A story told in 6 seconds? WHAT!  No non-millennial could quite wrap their heads around social media platform Vine when it first launched in June 2012, and was quickly acquired by Twitter that October.  The short-form video sharing service however managed to change how brands looked at social media by launching the careers of some well known digital faces today.  By summer 2013, the rise of the "Social Media Influencer" truly began, with some reaching tens of millions of fans.

That six-second-long looping video clip however had some monetization challenges, and alas, this week was laid to rest when parent company Twitter chose to close the platform.  In this blog, Hollywood Branded looks at some of the larger Vine social influencers, and what they think about the death of their first social media platform. 

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Why Lower Social Media Fan Base Means Higher Engagement For Your Brand

Posted by Hollywood Branded Inc. on October 21, 2016 at 6:29 PM

TOPICS | Celebrity Initiative, Social Media Strategy


The Influencer Connection

It’s safe to say that in this day and age the average millennial - and even Gen Xer - has started to idolize social influencers much in the way that actors and musician celebrity names have been in the past.  Why?  Because they have a sense of realism and attainability.  That guy or girl next door who shot to cyber fame is as relatable as a best friend.  Kinda.

We connect with them more, we understand their lives, and we relate to them because there fame is more attainable than an A list celebrity. This is why brands have been embracing social influencers and shying away from big names.  That, and the fact that these social influencers bring their own established platform AND ability to create their own branded content.   In this blog, Hollywood Branded looks at why social influencer's often drastically lower social media fan bases than celebrities mean higher engagement for your brand.

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What Brand Managers Need To Know About Social Influencers Not Marking Posts As Ads

Posted by Hollywood Branded Inc. on October 18, 2016 at 3:04 PM

TOPICS | Celebrity Initiative, Social Media Strategy


Instagram Posts The Kardashian/Jenner’s 'Forgot' To Mark As Advertisements

The Kardashians and Jenners figure prominently in our blogs based on the sheer number of brands we speak to who are interested in working with the clan.  After all, these are the founders of celebrity social media, and are followed closely around the globe to see what works, and what doesn’t, in the influencer space. 

To many, they live in a cyber world of perfection, but sometimes they make mistakes that get a lot of notice.  Such as their blunder with the FTC, where Instagram posts were not been identified as advertising.  In this blog, Hollywood Branded shares examples of past Instagram posts by the Kardashian and Jenner clan, and what a brand manager should expect in order to stay within the black and white terms of the social influencer post laws.    

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How College Students Interact With Brand Marketing

Posted by Hollywood Branded Inc. on October 14, 2016 at 11:55 AM

TOPICS | Social Media Strategy, Creative Content


Recent Study Shows How Changing Technology And Society Affect Student Brand Interaction

It's no secret to brands, advertisers and marketers that an important demographic for many brand marketers are college students, but this younger millennial is a moving target that is extremely difficult to pin down and engage.

Collegiate attendees are at the bridge between childhood and the adult world, and offer the potential for lifelong brand advocates and consumers. In this blog, Hollywood Branded looks at a study by Chegg and UM about how brands interact with college students and what that means for your brand marketing.

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5 Ways To Use Snapchat's New Spectacles For Your Brand's Social Media

Posted by Hollywood Branded Inc. on October 12, 2016 at 9:31 AM

TOPICS | Event Activations, Social Media Strategy


Snapchat Introduces New "Spectacles"

If Apple removing the headphone jack on the new iPhone 7 tells you anything, it's that the big tech companies dictate how and when you innovate. And like it or not, you've got to move forward. Of course, if history is any indication, you'll be glad you did. Wasn't the DVD so much better than VHS?

Snapchat has taken the social media world by storm, doing something Twitter, Instagram or Facebook could not, and it's become the mecca of millennial conversation.  Even celebrities use this medium to give real-time updates to their followers and fans as well as endorse products and brands.  And now, it's becoming even bigger as a tech company.  In this blog, Hollywood Branded introduces the new Snapchat Spectacles and explains what this means for your brand's social media marketing.

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How To Get Your Company Verified On Twitter [Infographic]

Posted by Hollywood Branded Inc. on October 7, 2016 at 4:34 PM

TOPICS | Social Media Strategy


The Power Of The Blue Check

Twitter has 320 million monthly active users, and those users represent spot on demographics for many marketers.  Having the verified check mark can be extremely beneficial for your brand and helps your content to be seen by way more than just your following, which can result in new business!  An additional major benefit is the accessibility to account analytics - which formerly was only available to advertisers.

The little blue check that shows up means the account is ... officially real. Officially authentic. Officially likely of interest. And officially more easily found by others.  In this blog, Hollywood Branded shares SurePayRoll's infographic sharing tips on how you can get YOUR BRAND (or yourself) verified on Twitter!

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5 Tips On Gaining An Organic Instagram Following

Posted by Hollywood Branded Inc. on October 4, 2016 at 11:16 AM

TOPICS | Social Media Strategy


Importance Of Brand Awareness Through Social Media

Most businesses understand the importance of driving brand awareness via social content. But starting - and running - an Instagram account can feel like a challenge when there is already so much clutter on the app.

Between algorythms that limit natural organic views by even your own followers, social influencers who command attention through their own content, and endless posts of nonsense - how does a brand stand out?  In this blog, Hollywood Branded will share 5 tips that will grow your Instagram account both rapidly and organically.

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How Millennials Buy And What That Means For Your Brand Marketing

Posted by Hollywood Branded Inc. on September 29, 2016 at 11:03 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Social Media Strategy


Study Shows More Thought Goes Into Millennial Purchases

We're all familiar with the "impulse buy." That brand new flat-screen TV, those gorgeous and crazy expensive pair of Manolo Blahniks (here's looking at you Carrie Bradshaw), something you see and just have to have. But what happens when that impulse buy becomes a thing of the past?

According to recent research by Iris Worldwide0% of  those up to the age of 36 (generations Y and Z) admit to EVER making a "spontaneous" purchase in a retail environment.  And as a brand manager, you need to be prepared to make some marketing changes.  In this blog, Hollywood Branded looks at the reason why millennial's aren't impulse shoppers and how you can use this to your brand's advantage.

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A Brand Guide To Kim Kardashian-West Instagram Posts

Posted by Hollywood Branded Inc. on September 28, 2016 at 12:01 PM

TOPICS | Celebrity Initiative, Social Media Strategy


Brands Who Have Partnered With Kim Kardashian-West

It's no suprise that when we hear the last name Kardashian, Kim is the first of the family to come to mind. And since she is the most well known of the Kardashian/Jenner clan, and probably the most popular social media influencer as well in the ENTIRE world, we figured we would save the best for last in our series of blog posts on the sisters and their Instagram accounts.

This beauty is known for her rich and lavish lifestyle, which is why she tends to partner with brands on the more lavish and expensive side. But don't worry Branders, we know she might seem too unattainable, but Kim K is just like everyone else - except she wears two thousand dollar heels. In this blog, Hollywood Branded provides a brand's guide to Kim Kardashian-West's Instagram posts and shares examples of these fee based posts for brands to learn from.

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How To #33: 4 Steps To Get Branded Video Content Created & Shared

Posted by Hollywood Branded Inc. on September 21, 2016 at 8:49 PM

TOPICS | Social Media Strategy, Marketing Best Practices


Creating Your Own Content - Or Letting Someone Else Do It

Today, one of the best ways to reach a hyper engaged audience is by having your brand be embedded in the social media content your targeted consumer views throughout the day.  One option all brands should be exploring is creating their own content – but the reality is what you produce will only be shared within your own social universe.

So what’s a brand to do if they want to reach new viewers and potential purchasers?  Partner with someone else who already has the market cornered.  There are several options – you can work with a blogger to have your product reviewed and written about; or develop a relationship with a social influencer to have your brand incorporated into a photo, gif or video.  Or a third option is to work with a content producer and digital platform to have your logo and brand become part of the content they are creating AND distributing. 

In this blog Hollywood Branded shares 4 steps for brands to get branded video content created by someone else and shared beyond their own social media universe - and who our favorite content producers are to work with.

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A Brand's Guide To Kourtney Kardashian Instagram Posts

Posted by Hollywood Branded Inc. on September 19, 2016 at 12:00 PM

TOPICS | Celebrity Initiative, Social Media Strategy


Brands Who Have Partnered With Kourtney Kardashian

The Kardashian/Jenner sister with the least branded social media post action is Kourtney Kardashian.  And in truth, it's a lot less than her sisters.  But then again, she has a lot less followers than they do too.  Only 45+ million after all.  

Alternatively, Kourtney Kardashian may post just as frequently as her clan, but just takes the posts down faster.  In this blog, Hollywood Branded provides a brand guide to Kourtney Kardashian Instagram posts and shares examples of these fee based posts for brands to learn from.

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A Brand's Guide To Khloe Kardashian Instagram Posts

Posted by Hollywood Branded Inc. on September 14, 2016 at 9:30 AM

TOPICS | Celebrity Initiative, Social Media Strategy


Brands Who Have Partnered With Khloe Kardashian

The youngest Kardashian sister is starting to make her mark with Instagram brands. And to us, she seems like she's doing it the right way by marking them as #ad or #sponsored. Which is probably a good idea since the Kardashian/Jenner clan seems to be under the microscope while the FTC is breathing down their necks to take down their old sponsored Instagram photos that aren't marked as advertisements. If there are any still up (they remove them.) You can read our article on the matter here.

But like her fellow sisters this Kardashian has taken it upon herself to stick to what she knows by offering branded material on her Instagram that reflects her outlook on life and the beauty industry. In this blog, Hollywood Branded provides a brand's guide to Khloe Kardashian Instagram posts and shares examples of these fee based posts for brands to learn from.

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How A Brand Earned Kendall Jenner's Celebrity Endorsement For Free

Posted by Hollywood Branded Inc. on September 12, 2016 at 9:20 AM

TOPICS | Celebrity Initiative, Social Media Strategy


One Brand's Mistake Turned Into A Big Win For Their Competition

Everyone knows the massive empire the Kardashian/Jenner clan has built. With billions of followers across all social media platforms, there is nothing a member of the family does without the entire world seeing it.  Including the positives... and the negatives.

And that also means the world is made aware - in a social media heart beat - when a company gets on the wrong side of of the clan.  In this blog, Hollywood Branded takes a look at how one brand swooped in to get an incredible celebrity endorsement from Kendall Jenner and how your brand can take advantage of similar opportunities.

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Massive Success For Brands Leveraging Social Influencers

Posted by Hollywood Branded Inc. on September 9, 2016 at 11:00 AM

TOPICS | Social Media Strategy


Trend Alert: Mobile Game Apps Coming To An Influencer Near You

Regular YouTube viewers often see sponsored videos from clothing, makeup, and even food companies. Recently, a new industry has been dominating the YouTube Space.  The mobile game app.

These are typically free to play apps, which make money from enhanced game levels or in-game purchases.  But before they can start raking in the dollars, they want to to be loaded onto every phone in town.  And they can help do that through influencers.   In this blog, Hollywood Branded looks how one brand category has leveraged social influencers to major sales success and how they’re changing the influencer marketing game.

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A Brand Guide To Kendall Jenner Instagram Posts

Posted by Hollywood Branded Inc. on September 7, 2016 at 8:00 AM

TOPICS | Celebrity Initiative, Social Media Strategy


Brands Who Have Partnered With Kendall Jenner

The eldest Jenner has been quite busy on social media. And seeing as Kendall is always picture perfect, she is the absolute best candidate for Instagram sponsorships. It's not her first Rodeo you guys, she knows what she's doing with ads.
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5 Ways Your Brand Can Use Snapchat Memories To Improve Social Media Marketing

Posted by Hollywood Branded Inc. on September 1, 2016 at 12:19 AM

TOPICS | Public Relations, Social Media Strategy


Snapchat's Most Recent Update And How To Use It To Your Brand's Advantage

Snapchat, perhaps currently the most popular social media platform - or at least the most talked about - has updated itself once again, proving the company and app ever-innovative and increasing our reliance on it.  

With the new "Memories" feature, users can upload favorite snaps they've saved from the past to their stories, share memories with fellow Snapchat users, and save photos for later.  Which is a major move - as the platform originally only let you see content from the last 24 hours - or up to 2x for a single snap.  In this blog, Hollywood Branded explains how Snapchat "Memories" works, and how to use it to improve your brand's social media marketing.

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A Brand Guide To Kylie Jenner Instagram Posts

Posted by Hollywood Branded Inc. on August 29, 2016 at 1:43 PM

TOPICS | Celebrity Initiative, Social Media Strategy


Brands Who Have Partnered With Kylie Jenner

Kylie Jenner is the youngest of the Kardashian/Jenner and has one of the highest appeals to the younger milllennial generation.  Just like her Kardshian sisters, Kylie is a social media maven, and expert on securing fee driven brand based deals across her social media platforms.  

Whether the post is a picture of a brand, or a picture of herself with the brand, an event she attended, a hashtag or written call out, Kylie is a mastermind of getting major attention to her social media posts.  In this blog, Hollywood Branded provides a brand guide to Kylie Jenner Instagram posts and shares clipped image examples of these fee based posts for brands to learn from.

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How To #28: 7 Ways To Use Product Placement Assets To Amplify Success On Screen

Posted by Hollywood Branded Inc. on August 24, 2016 at 6:30 PM

TOPICS | Branded Content & Integration, Social Media Strategy, Marketing Best Practices


The Benefits Of Product Placement Don't End After Airing

Seeing a brand in your favorite television show in an organic product placement is proven to affect buyer's decisions and opinions of that brand. However, if the brand that is featured just leaves all the work to the subliminal messaging power of product placement, they could be missing out on massive untapped potential once they have access to those assets.

In this blog, we take a look at some of our clients' most successful repurposing of their product placement and how expanding assets into the social sphere can help a brand take full advantage of their product placement strategy.

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The Kardashians Social Media Blunder And The FTC

Posted by Hollywood Branded Inc. on August 23, 2016 at 4:30 PM

TOPICS | Social Media Strategy


The Kardashians Are In Hot Water

This year, there was a new law passed by the FTC against posting advertisements on social media and requiring them to be marked as sponsored ads.  And uh oh, it seems like the Kardashian/Jenner clan may be in a little bit of a pickle.  We all know that the Kardashian/Jenner’s are Instagram royalty.  In fact, this well-known family is not only famous for their reality show but they are a force to be reckoned with on social media as well, pulling in over 317 million followers combined.  And it means they are directly in the spotlight - and have a little bit of work to do to stay compliant with legal requirements.  

And they aren't the only ones.  A lot of celebs (and brands!) are guilty of not stating brand posts are sponsored ads, since it wasn’t illegal until just recently. In this blog, Hollywood Branded looks at the reasons why brands - and celebs - need to be careful to stay compliant with the new FTC social media sponsored ad laws.

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Influencer Marketing Cheat Sheet [Infographic]

Posted by Hollywood Branded Inc. on August 20, 2016 at 9:30 AM

TOPICS | Celebrity Initiative, Social Media Strategy


Who Is An Influencer

When a brand marketer calls our agency and says they want to do 'celebrity influencer partnerships' we know what they likely want as a result of a social influencer campaign - but often times what they think they are asking for isn't actually it.

Today, there is a very fine line nowadays between 'celebrity' and just 'a big-deal social influencer.'  But a very different deliverable is achieved based on who you work with.  In this blog post Hollywood Branded shares an infographic cheat sheet prepared by Jason Quey of The Storyteller Marketer, and our insights on choosing the influencer you want to work with - really.

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12 Step Brand Guide To Post About The Olympics And Not Get Sued

Posted by Hollywood Branded Inc. on August 13, 2016 at 10:34 AM

TOPICS | Celebrity Initiative, Event Activations, Social Media Strategy, Sports Marketing


 


It Is Illegal To Post About The Olympics If You Aren’t A Sponsor

Every four years, the biggest and most talked about event of the summer around the world unfolds – the Olympic Games.   People all over the world watch as the best athletes compete and root for their country to win. And they post, tweet snap and hashtag across their social media world.    

The Olympic Games are the perfect platform for brands to connect to a global audience, but unless the brand is one of the official sponsors of the games, there is very little you can post without official approval via a letter from International Olympic Committee (IOC)… and it won’t be a thank you for spreading the word.  In this blog Hollywood Branded shares 12 steps for brands to take to be able to legally share their love and support of the Olympic games to their fan base.

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Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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