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How NBA Players Endorse Shoe Brands For Sports Marketing Success

Posted by Hollywood Branded Inc. on December 19, 2016 at 10:47 AM

TOPICS | Celebrity Initiative, Public Relations, Sports Marketing

How Pairing A Celebrity Basketball Player With A Shoe Brand Drives Sales

Ever since Nike introduced their Air Jordans in 1984, celebrity basketball players have been the inspiration for sneaker styles all over the world as well as an important part of sports marketing. And, after all, what better way to market a shoe made for basketball than by designing it after a celebrity NBA player? 

Adding a celebrity to the branding of a product is a great way to market it by using their skills, personality or style to sell the product. Sneakers and basketball stars are a natural example of the perfect pairing of a celebrity to a brand, and there has been no shortage of shoes co-inspired by brands and players. In this blog, Hollywood Branded takes a look at how the pairing of celebrities and sneaker companies leads to sports marketing success,and how specifically NBA players endorse shoe brands. 

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Cubs Vs. Indians: 2016 World Series Celeb Fans

Posted by Hollywood Branded Inc. on October 30, 2016 at 6:22 PM

TOPICS | Celebrity Initiative, Sports Marketing

In Honor Of The World Series, Who Are Celebs Cheering For?

Sports teams are some of the oldest and most recognizable brands in the United States. In fact, many celebrities, including Jay-Z and Michael Jordan - have become investors in teams.  And even more celebrities come out in droves to cheer on their favorites.   Especially with baseball. 

Baseball is unique - it is, after all, "America's past time" and the MLB is one of the oldest professional sports leagues in the nation - which means passion runs high. And this year is a particularly special year, as both teams haven't won a World Series in quite a long time (176 years if you combine the two droughts.)  In the spirit of the 2016 World Series, Hollywood Branded takes a deeper look at the A-lister celebrity fans of the Cubs and Indians team brands, and who the celebrities are cheering for.

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12 Step Brand Guide To Post About The Olympics And Not Get Sued

Posted by Hollywood Branded Inc. on August 13, 2016 at 10:34 AM

TOPICS | Celebrity Initiative, Event Activations, Social Media Strategy, Sports Marketing


It Is Illegal To Post About The Olympics If You Aren’t A Sponsor

Every four years, the biggest and most talked about event of the summer around the world unfolds – the Olympic Games.   People all over the world watch as the best athletes compete and root for their country to win. And they post, tweet snap and hashtag across their social media world.    

The Olympic Games are the perfect platform for brands to connect to a global audience, but unless the brand is one of the official sponsors of the games, there is very little you can post without official approval via a letter from International Olympic Committee (IOC)… and it won’t be a thank you for spreading the word.  In this blog Hollywood Branded shares 12 steps for brands to take to be able to legally share their love and support of the Olympic games to their fan base.

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Olympics Celebrity Endorsement Ads

Posted by Hollywood Branded Inc. on August 10, 2016 at 12:00 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Sports Marketing

How The World's Biggest Athletic Event Is A Perfect Opportunity For Brands

If you're like us, you've been glued to the television watching nations from around the world compete for the famed Olympic medals in Rio De Janeiro. With around-the-clock coverage, you can tune in at any point in the day to watch the games - and the inevitable commercial breaks which primarily center around Olympic atheletic celebrities of past and present.  

But here's an interesting fact - if a brand is not an Official Partner to the Olympics, at the cost of millions upon millions of dollars - then it is illegal to have a current Olympic athlete featured in the commercial spot.  Or even a social media post.  In this blog, Hollywood Branded takes a look at how Olympic atheletes take center stage in celebrity endorsement ads featured during the 2016 Rio De Janeiro Olympic Games.

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How Brands Use NBA Players In TV Ads

Posted by Hollywood Branded Inc. on July 19, 2016 at 1:17 PM

TOPICS | Celebrity Initiative, Creative Content, Sports Marketing

7 Basketball Stars Become The Selling Point For Three Brands

Famous and talented basketball players have long been featured in celebrity endorsement ads. In fact, Michael Jordan's Gatorade endorsement and subsequent ads are considered by some as being the greatest celebrity endorsements of all time. His Super Bowl ad makes #12 on our list of the Greatest Celeb Super Bowl Ads Of All Time.

In this blog, Hollywood Branded takes a look at the latest celebrity endorsement ads from Apple, Verizon and Foot Locker, featuring Lebron James, Kobe Bryant and Ben Simmons.

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Euro 2016: How McDonald's Is Winning At Sports Marketing

Posted by Hollywood Branded Inc. on June 17, 2016 at 1:52 PM

TOPICS | Event Activations, Public Relations, Creative Content, Sports Marketing

Fast Food Chain Uses Player Escorts To Appeal To Our Hearts

Euro 2016, Europe's biggest soccer tournament (or "football" as they say across the pond) never fails to bring in massive brand sponsors as it is watched by millions of people around the globe. Despite American opinions, it is actually the most popular sport in the world globally.  Adidas, Coca-Cola, Hisense, Continental, and Kia are all official partners of the most-watched soccer tournament behind the World Cup. 

One brand in particular, McDonald's, has taken an interesting and new approach to their sponsorship of the games with their Player Escort program - and it's catching the world's attention.  In fact, it is a great example of a brand winning at sports marketing.  In this blog, Hollywood Branded examines what makes McDonald's brand sponsorship of the Euro 2016 games stand out as one of this year's big sports marketing wins. 

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Top Celebrity Beverage Endorsers

Posted by Hollywood Branded Inc. on May 10, 2016 at 8:00 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Public Relations, Creative Content, Sports Marketing

How Celebs Sell Sports Drinks And Soda Pop

With Beyonce's recent investment in WATERMELON WATR, a sports drink company, she has joined a growing trend of celebrities investing time, energy and (gasp) sometimes their own money in non-alcoholic beverages.   And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as many of these partnerships have taken off.  

In this blog post Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind various non-alcoholic beverage partnerships.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.


Click to download our product placement 101 infographic