Social Media

5 STEPS TO TELL IF A SOCIAL INFLUENCER HAS FAKE INSTAGRAM FOLLOWERS

How to find out if an influencer has fake followers so you can get the most bang for your buck!

Branded Content

THE SECRET ABOUT HOW MANY PEOPLE WATCH NETFLIX PRODUCED CONTENT

How many people watch Netflix content and why the platform offers brands a home run opportunity.

Marketing

LEARN HOW NEW INSTAGRAM FEATURES CAN ENGAGE YOUR CONSUMERS

Take a look at how Instagram Stories' new features engage consumers and lead to brand sales.

How Brands Use Retro Product Placement To Stand Out

Posted by Hollywood Branded Inc. on January 13, 2017 at 2:23 PM

TOPICS | Branded Content & Integration, Strategic Partnerships


Brands Use Vintage Logos To Make Authentic (And Memorable) Connections

Movies or TV shows that take place in modern times make brand integration easy and natural. Any Modern Family (capitalization intended) could have Apple products as a part of their daily lives, and a box of Cheerios looks natural in an Upper West Side apartment as the leading lady prepares for her work day.

But a huge opportunity for brands who have been around for more than a few years is using vintage logos or brand packaging as placement in period films.  In this blog, Hollywood Branded looks at the power of brands using retro product placement to stand out from competitors and gain authentic connections.  

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"Peak TV": How Original Content Is At An All-Time High - And Growing

Posted by Hollywood Branded Inc. on December 28, 2016 at 3:20 PM

TOPICS | Branded Content & Integration, Strategic Partnerships


Great News For Brand Marketers - Scripted Original Series Is Continuing To Climb

According to a new research from FX Networks, scripted television is at an all-time high. This year, a record 455 series were produced and made it to air. These shows came from a myriad of sources, including cable, broadcast and streaming video on demand.

This number is way up from last year, which was itself a record year, proving that scripted series have only begun their climb, especially with the booming popularity of streaming services like Amazon and Netflix. And this is all great news for brand marketers looking to integrate product placement into their mix.  In this blog, Hollywood Branded looks at the rise of original scripted content, the benefits to brand marketers and the opportunities for product placement. 

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Most Popular Scripted TV Shows By State

Posted by Hollywood Branded Inc. on December 27, 2016 at 10:30 AM

TOPICS | Branded Content & Integration, Strategic Partnerships

Shock Waves Felt Around Your State

It always takes a new series a while to build in popularity, but some TV series hit so close to home that they are eagerly embraced by viewers who find comfort in shared values, locations or just some je ne sais quoi that makes it feel like... you are part of the show in some weird sense. It makes sense that people flock towards ideas and beliefs that may mirror the communities they live in, but CableTV.com has taken it one step further to pull back the curtain on what shows are hot - where.

Thanks to this information, now brands can know where to wrap media or product placement campaigns if they have a specific regional target. We previously shared a blog post on favorite reality series by state and we have more info to share!  In this blog, Hollywood Branded looks at what the top scripted series are by state, so brands can better target their core consumers through product placement in these, or similar series on a regional basis. 

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Most Popular Reality TV Shows By State

Posted by Hollywood Branded Inc. on December 20, 2016 at 6:36 AM

TOPICS | Branded Content & Integration, Strategic Partnerships

Shock Waves Felt Around Your State

Did you know that there is actually a way to tell what viewers' favorite TV series are - by state? It makes sense that people flock towards ideas and beliefs that may mirror the communities they live in, but CableTV.com has taken it one step further to pull back the curtain on what shows are hot - where.

So take comfort in knowing that neighbors and family members alike are tuning in to the same shows in a big way.  Or twitch your nose in disbelief - as certain reality shows can be a bit eyebrow raising.  In this blog, Hollywood Branded shares what are the top three reality series in each state, so brands can better target their core consumers through product placement in these, or similar series on a regional basis.

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Television Shows Targeting Hispanics With Top Latino and Latina Talent

Posted by Hollywood Branded Inc. on December 16, 2016 at 11:04 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


No Longer Considered (such of) A Minority Player On TV

2017 is the year for brands interested in targeting a Hispanic American audience! Historically  networks such as Univision and Telemundo were the two primary distributors of Hispanic American targeted programming, and oh have the times changed!  Shows like Orange Is The New Black and Jane The Virgin with Emmy-award nominated casts have made the networks take notice, and revamp their own programming slates to ensure they don’t miss out on ad dollars and eyeballs.

Even big name shows like The Walking Dead and The Flash have high ratings with Hispanics as many of the core characters are of Latino decent.  In this blog post, Hollywood Branded takes a look at new (and returning) television shows with some of the top Latino and Latina talent targeting Hispanics that should be top of mind for product placement and integration partnerships. 

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Celebrity Endorsement Ads: Holiday 2016 Edition

Posted by Hollywood Branded Inc. on December 15, 2016 at 9:54 AM

TOPICS | Celebrity Initiative, Strategic Partnerships


How Brands Use Stars To Market During The Holidays

The holidays are the prime season for brand marketers to reach consumers who do most of their shopping this time of year. Holiday ads are important because they must stand out from the crowd to catch viewers' attention in an extremely cluttered environment.

A perfect way to do this is by adding a celebrity to the campaign. Celebs celebrate the holidays just like everyone else and this time of year is perfect for making them relatable in funny or heartwarming ads. And the holiday 2016 ads are a perfect example of this.  In this blog, Hollywood Branded looks at celebrity endorsement ads from the 2016 holiday season, including ads from Apple, Old Navy and Heineken.

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How One Brand Won Big - Victoria's Secret Fashion Show Celebrity Endorsement

Posted by Hollywood Branded Inc. on December 9, 2016 at 8:20 AM

TOPICS | Strategic Partnerships


Social Media World Domination 

Between the Victoria’s Secret angels and the Victoria’s Secret brand there are over 250M social media followers...that’s world domination in any sense of socail media. The angels are some of the most known models in the world. Not only are the models well known, every year the show brings in the some of hottest artists of the moment. And of course, celebrities.

It’s a huge opportunity for brands to get in the mix. While the Victoria’s Secret brand sponsors the entire show you don’t see any additional on air sponsorships and slim-to-none behind the scenes. In this blog, Hollywood Branded discusses how one brand won big time, receiving behind the scenes usage and Victoria Secret Fashion Show celebrity endorsement. 

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What Brands Should Know - Social Media Actors In Hollywood

Posted by Hollywood Branded Inc. on November 23, 2016 at 8:34 AM

TOPICS | Branded Content & Integration, Strategic Partnerships, Social Media Strategy


Famous Internet Stars Are Breaking Into Hollywood

We are sailing uncharted territory in the land of film and celebrities in the land of the movie making business.  It has been two decades since the advent of the 'reality star' broke into the Hollywood enclave - to many raised eyebrows.  And now a new trend has emerged - the social media celebrity.  Coming to a theater or TV screen near you!

Will these be the stars on screen in thirty years - our next leading men and women, here to stick around?  Probably not.  But they do provide quite a bit of opportunity for the right brand partnerships - now.  In this blog, Hollywood Branded looks at the growing trend of social media influencers transitioning to social media actors in Hollywood film and TV shows.

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What Music To Use For Marketing Your Brand

Posted by Hollywood Branded Inc. on November 22, 2016 at 7:54 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships, Creative Content

The Importance Of Music Branding Tool To Reach Each Generation 
 
Music has been used throughout the years in different ways as part of branding, and is a proven successful marketing tool to reach all ages.  But it is important to know how to choose the right music to reach each generation in a way that positively influences your target market and helps get them to become long term consumers of your brand. 
 
Music is more than just a melody. It’s a driver. A beat that moves people and makes them take action. Music stimulates social interaction and establishes consumers’ loyalty. It’s an emotional trigger than can substantially affect how viewers perceive TV commercials and how they connect with the brand. In this blog, Hollywood Branded breaks down what music to use for marketing your brand - for every generation. 
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A Look At Snoop Dogg's Licensing And Endorsement Deals

Posted by Hollywood Branded Inc. on November 15, 2016 at 8:08 AM

TOPICS | Celebrity Initiative, Strategic Partnerships


Snoop Dogg's Endorsement Deals

It is no secret that celebrities endorse many brands to be the face of their campaign if they feel like they have a connection to the products or the cause of the brand.  And in some cases, they develop licensed lines as well.  Snoop Dogg is one such example of a celebrity who does licensing - and he is probably one of the more sought out celebrities by brands of a certain ilk. 

Snoop is quite active and involved in creating his contracts and setting the terms of his deals, which vary among different industries and include fashion, food, and of course, marijuana, which he known as purveyor of, and advocate for legalization.  In this blog, Hollywood Branded looks at a variety of licensing and endorsement deals Snoop Dogg has made with brands.

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Celebrity Endorsement Ads: Beats, LG and Nike

Posted by Hollywood Branded Inc. on November 7, 2016 at 9:52 AM

TOPICS | Celebrity Initiative, Strategic Partnerships


Relatability Is Key In Recent Celebrity Endorsements

We know celebrities aren't like us - after all, that's why they're celebrities! But every so often in a great ad, they can relate to us in a way that makes us want to run out and buy whatever they're endorsing.

From heartwarming to hilarious, seeing that celebrities are, after all real people like us engages us in the ad and entertains viewers. In this blog, Hollywood Branded recaps the latest celebrity endorsement ads including DJ Khaled, Joseph Gordon-Levitt and Lebron James.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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