Brands Use Vintage Logos To Make Authentic (And Memorable) Connections
Movies or TV shows that take place in modern times make brand integration easy and natural. Any Modern Family (capitalization intended) could have Apple products as a part of their daily lives, and a box of Cheerios looks natural in an Upper West Side apartment as the leading lady prepares for her work day.
But a huge opportunity for brands who have been around for more than a few years is using vintage logos or brand packaging as placement in period films. In this blog, Hollywood Branded looks at the power of brands using retro product placement to stand out from competitors and gain authentic connections.