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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

A Look At Snoop Dogg's Licensing And Endorsement Deals

Posted by Hollywood Branded Inc. on November 15, 2016 at 8:08 AM

TOPICS | Celebrity Initiative, Strategic Partnerships


Snoop Dogg's Endorsement Deals

It is no secret that celebrities endorse many brands to be the face of their campaign if they feel like they have a connection to the products or the cause of the brand.  And in some cases, they develop licensed lines as well.  Snoop Dogg is one such example of a celebrity who does licensing - and he is probably one of the more sought out celebrities by brands of a certain ilk. 

Snoop is quite active and involved in creating his contracts and setting the terms of his deals, which vary among different industries and include fashion, food, and of course, marijuana, which he known as purveyor of, and advocate for legalization.  In this blog, Hollywood Branded looks at a variety of licensing and endorsement deals Snoop Dogg has made with brands.

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Celebrity Endorsement Ads: Beats, LG and Nike

Posted by Hollywood Branded Inc. on November 7, 2016 at 9:52 AM

TOPICS | Celebrity Initiative, Strategic Partnerships


Relatability Is Key In Recent Celebrity Endorsements

We know celebrities aren't like us - after all, that's why they're celebrities! But every so often in a great ad, they can relate to us in a way that makes us want to run out and buy whatever they're endorsing.

From heartwarming to hilarious, seeing that celebrities are, after all real people like us engages us in the ad and entertains viewers. In this blog, Hollywood Branded recaps the latest celebrity endorsement ads including DJ Khaled, Joseph Gordon-Levitt and Lebron James.

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Is MTV Back? Using MTV's Original Content To Market To Millennials

Posted by Hollywood Branded Inc. on November 3, 2016 at 10:26 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


Why You Should Be Paying Attention To The Shift In MTV's Programming

Long gone are the days when music videos were actually on MTV. However, the barrage of reality shows on the network that replaced them may be slowing down in favor of scripted original content.  This shift could be very important for brands looking to engage millennial viewers through product placement, especially as the shows are getting more and more attention as quality content.

And more viewership by Gen X, Y and Z.  In this blog, Hollywood Branded looks at MTV's new and returning original content and the opportunities for product placement to target millennials that brands should pay attention to.

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The Top Four Celebrity Brand Investors

Posted by Hollywood Branded Inc. on November 1, 2016 at 4:30 PM

TOPICS | Celebrity Initiative, Strategic Partnerships


The Biggest Celebrity Investors In The Game

These are the heavy hitters. The following celebrities are, in our opinion, the biggest celebrity brand investors in the game, with their money reaching far and wide, into brands you may never have known existed. Many of them have a predictable pattern of investments; others seem to take great risks and invest in many small companies.

Many of these celebrities own or are a part of companies dedicated to making these investments, and each has taken the time to learn how to turn what money they have made into even more. In this blog Hollywood Branded looks at the top four celebrity brand investors and their habits in the investment game.

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What Brands Need To Know About Social Influencer Sales Platforms like Google's FameBit

Posted by Hollywood Branded Inc. on October 28, 2016 at 10:01 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Social Media Strategy


Google's Acquisition Of FameBit Influencer Platform Explained

Google always seems to be one step ahead of the game, catching on to trends as quickly as the company sets them.  Google recently announced that it had acquired FameBit aka "an influencer marketing platform for branded content."   There is a massive rise of companies like FameBit being marketed right now as the 'solution' for brands and their agencies to be able to get connected with social digital influencers for branded content and endorsement partnerships.  

Companies are trying to build databases by the droves to help connect the dots.  Having access to a list of names is great, but what is still missing that brands need to keep in mind is the strategy behind the partnership.  In this blog, Hollywood Branded breaks down Google's new FameBit and how brands and their agencies need to safeguard themselves as social influencer sales platforms emerge.

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How To #19: 6 Ways Scary Content Increases Sales

Posted by Hollywood Branded Inc. on October 3, 2016 at 8:20 AM

TOPICS | Branded Content & Integration, Strategic Partnerships, Marketing Best Practices

 


A Scarily Good Opportunity For Brand Sales

Serial killers, bloody crime scenes, supernatural villains, and other typical components of a scary movie can be frightening, but the idea of having your brand appear as product placement in horror movies doesn’t have to be. And in fact, brands see measureable sales success from horror content partnerships.

While many brands immediately reject the idea of such partnerships, some of the largest brands have realized the benefits, and create comprehensive campaigns to support their product placement exposures.  In this blog we discuss the FALSE premise that the negative feelings a viewer experiences while being scared will be transferred to the participating brand - as research proves this is simply not the case.  And that high engagement actually occurs.

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Celebrity Endorsement Ads: Hefty, T-Mobile and DirecTV

Posted by Hollywood Branded Inc. on September 26, 2016 at 8:47 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Creative Content


Big Brands Use Big Celebrity Personalities To Tout Brand Image

Brands that have been around for years often look to big celebrities to add a little boost to their image. While the Peyton brothers have been DirecTV spokesmen for years, Peyton's retirement has offered a unique opportunity for funny TV spots. And Hefty and T-Mobile turn to celebrities they've never used before to make audiences laugh.

Hollywood Branded looks at some of the latest celebrity endorsement ads including John Cena, Nicki Minaj and Peyton Manning.

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5 Celebrities Who Sell Brands With Their Voices

Posted by Hollywood Branded Inc. on September 23, 2016 at 8:51 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Creative Content


We All Recognize Celebrities In Commercials - But Do We Recognize Their Voices?

Celebrities endorsements have been around for as long as there have been celebrities and brands. And since the invention of television, these celebrities have been on your screen selling everything from soda to cars to political candidates. And for good reason - celebrity endorsements are proven to work.

And it's not just their image - celebrity voices can be just as powerful. And while you may not have realized some of these celebs voiced the commercials they're in, your subconscience recognizes their voices... and you may be surprised at who they actually are.   In this blog, Hollywood Branded looks at celebrity endorsement ads for 5 celebrities whose voices are used to sell brands.

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Awards Season Is Coming - Is Your Brand Ready?

Posted by Hollywood Branded Inc. on September 20, 2016 at 9:36 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Event Activations, Public Relations


It's The Time Of Year When The Stars Shine The Brightest

It's never to early to start planning your brand's approach to awards season.  Over the next few months, the world's biggest stars will convene to celebrate the best of the best from music to movies to television and more. 

Awards season is a great opportunity for your brand to get involved with event activations, sponsorships, and celebrity gift bags as well as celebrating past product placement that is again in the spotlight in a nominated show or movie. In this blog, Hollywood Branded gives you the scoop on the upcoming awards season and opportunities to get your brand involved.

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Product Placement Opportunities In SVOD Original Movies

Posted by Hollywood Branded Inc. on September 13, 2016 at 8:09 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


How Streaming Services Are Luring In Big Names To Make Hollywood Movies

Streaming services have been the biggest thing to happen to the entertainment industry since cable television. This year, Netflix has 54 Emmy nominations, behind only HBO and FX. Amazon racked up 12 noms and Hulu broke into the scene with 2. And the potential for SVOD is UNLIMITED.  

There are no prime time restrictions of hourly programming.  And new releases can occur on a weekly - or even daily - basis, with viewing consumption based on how the viewer wants to watch.  And seeing such success with series has led the streaming services to look even bigger - to feature length films with A-list casting and directors. In this blog, Hollywood Branded looks at the rise of feature films released by streaming services and product placement opportunities for your brand.

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Upcoming Disney Remakes (AKA Family Friendly Partnership Opportunities)

Posted by Hollywood Branded Inc. on September 5, 2016 at 12:00 PM

TOPICS | Branded Content & Integration, Strategic Partnerships


How Old Classics Turned Into Live Action Blockbusters Are A Brand Partnership Goldmine 

If The Jungle Book showed us anything in May, it's that people LOVE seeing their childhood favorites reimagined on the big screen - in live-action. With successes as well in Cinderella and Alice In Wonderland, Disney has a full-slate of movie remakes coming up.

Although you won't find many product placement opportunities in the Beast's castle or the Mad Hatter's tea party, these films open up a huge world of opportunity for brands looking to do licensing deals or promotional partnerships.  In this blog, Hollywood Branded has your ultimate list of all upcoming Disney classics being remade into live-action films, and how your brand can leverage these family friendly partnership opportunities. 

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Spotify's New Original Content Is Good For Brand Partnerships

Posted by Hollywood Branded Inc. on August 28, 2016 at 5:48 PM

TOPICS | Branded Content & Integration, Strategic Partnerships


Spotify Is Taking A Page Out Of Netflix's Book

Spotify is a digital music service that provides access to millions of songs, and took the world by storm when it became the world's most popular streaming service.  Spotify monetized their company the way Pandora did, offering free service with commercials and a Premium option which includes unlimited listening and no commercials - as well as mobile listening ability.

Spotify keeps revolutionizing, and with the introduction of new original content comes the possibility for brand partnerships. In this blog, Hollywood Branded takes a look at new and upcoming original content from Spotify and brand partnership opportunities.

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Behind The Scenes Of Creating A Branded Product Placement Partnership

Posted by Hollywood Branded Inc. on August 22, 2016 at 7:52 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


The 1, 2, 3s Of Making A Partnership

What brand doesn’t want to see their logo on the big screen or TV, see their product being used by a leading actor or hear their brand name spoken during a scene?  If you can name a brand who doesn’t, then our hats are off to you, as we don’t know of many.  But the bigger question is, which brands are willing to pay for these types of exposures?  And to commit to building a long term strategic program.

Regardless if a brand is paying the salary for their own team point to build relationships or working with a product placement agency, there is an additional product commitment and a time commitment required.  And often, unless that contact point is really good, there is also going to be the potential of having a fee to pay.  In this blog, Hollywood Branded shows you the STEP BY STEP process of one of our most recent brand success stories – that was obtained with no fee – and how it was built upon to become a robust marketing partnership.    

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How Brand Marketing Won Big At Comic Con

Posted by Hollywood Branded Inc. on August 2, 2016 at 12:00 PM

TOPICS | Celebrity Initiative, Strategic Partnerships


Brands Are Leveraging Geek Cred To Market Themselves - And It's Working

Comic-Con, or rather the San Diego Comic-Con International is the yearly gathering to celebrate entertainment and comic contributions to art and culture. Known famously for its attendee's extravagant costumes paying tribute to comic-book, video game, and TV show characters (called Cosplay), the convention also features exhibitions, panels, and of course brands.

From exclusive releases of footage from upcoming films such as Doctor Strange and Wonder Woman, to activations with various brands, it is clear that with great attention comes great marketing power. And with great marketing power comes great responsibility.  In this blog, Hollywood Branded examines the way brand marketing has been leveraged at Comic-Con and how those brands grab consumers' attention at the convention.

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How To #22:  6 Steps To Make Blogger Partnerships Work For Your Brand

Posted by Hollywood Branded Inc. on July 28, 2016 at 6:40 PM

TOPICS | Strategic Partnerships, Social Media Strategy, Marketing Best Practices

Turning The Written Word Into Sales

To generate awareness, engagement, and ultimately sales, an integrated online campaign yields the strongest results.  Which means leveraging bloggers and social media influencers.   The importance of social media, email marketing and website content to create a brand presence are understood by most brand managers. However, with social media, impressions – “Likes,” favorite posts, comments - don’t necessarily mean converted sales.

It is proven that consumers must trust the content as well as the creator of the content. Partnering with a strategic source that is trusted by the target demo is necessary to engage a potentially large, loyal, and enthusiastic audience.  In this blog, Hollywood Branded shares 6 steps to help make blogger partnerships work better for brand marketers.

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Pokemon Go and Brand Partnership Potentials: Gotta Catch 'Em All

Posted by Hollywood Branded Inc. on July 24, 2016 at 11:00 PM

TOPICS | Strategic Partnerships, Social Media Strategy, Creative Content


The New App That Has Huge Brand Potential

If you've been noticing people wandering around your neighborhood, phone in hand, you've caught on to the new app that has swept the nation by storm - Pokemon Go.

In fact, within three days of its release, the game app had surpassed Twitter in the number of users. Twitter. Let that sink in. And with that many eyeballs, there are so many opportunities for brands to partner with the app to market themselves. And so many more to come.  In this blog, Hollywood Branded looks at the phenomenon of Pokemon Go and the brand partnership potential that may be possible with this insanely popular app, and localized mobmile marketing.

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Bringing The Screen To Life: TV And Movie Brands Made Real

Posted by Hollywood Branded Inc. on July 14, 2016 at 4:30 PM

TOPICS | Branded Content & Integration, Strategic Partnerships, Creative Content


How The Built-In Fanbase Can Make For A Big Hit

Television and the movies take us to another place. Whether we're watching our favorite sitcom or crying and cheering at the end of our favorite movie, Hollywood leaves a lasting impression on its viewers. 

Taking brands from the screen to real life can captivate fans and become a huge success, whether it is a product, a restaurant or an experience.  And a major new revenue stream.  In this blog, Hollywood Branded looks at TV and movie brands that have been been made real and how entertainment marketing has helped them become major cash generators.

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How To #23: 4 Steps To Partner For 'Free' With A Movie To Create Unique Ad Content

Posted by Hollywood Branded Inc. on July 13, 2016 at 2:28 AM

TOPICS | Strategic Partnerships, Marketing Best Practices


Movie Partnerships Create Consumer Engagement - Big Time

One of the best ways to engage consumers through entertainment is with a quality entertainment partner such as a feature film. And best yet - brands can do this with NO FEE paid to the content owner.  The silver screen is a mega example of a large-scale promotion for a brand, so it needs some strategic thought.  

These types of strategic content partnerships can extend well beyond the silver screen with the opportunity to leverage TV content, SVOD and even music videos.  In this blog Hollywood Branded looks at four key steps for brands to better understand and maximize an advertising partnership with a movie partner.

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A Brand Marketing Expert Shares The History of Product Placement

Posted by Hollywood Branded Inc. on July 10, 2016 at 2:00 PM

TOPICS | Branded Content & Integration, Strategic Partnerships, Survey Statistics


A Look At Hollywood From The Inside

As an entertainment marketing specialist who has worked in this field for nearly 20 years, our CEO offers an insider perspective after daily living and breathing the changes that have happened in entertainment marketing practices over the decades.   And there have been massive changes – and also at the same time – no changes over the years.

In this blog Hollywood Branded shares how Product Placement has - and has not - evolved over the years, and why this marketing practice is a hidden gem for so many brand categories.

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Not Only Do Audiences Love Scary, Why Brand Marketers Should Too

Posted by Hollywood Branded Inc. on July 8, 2016 at 7:00 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


Big Audience, Bigger Brand Recognition

As we've previously discussed, the horror genre is on the rise. Not only do scary movies bring in big audiences to the theaters, but due to the low costs generally involved in creating them, the ROI is staggering.

This news alone is great for brand marketers, but now, research conducted by Lea Dunn at the University of British Columbia’s Sauder School of Business should make brand marketers even more enthusiastic about investing in horror films. In this post, Hollywood Branded looks at the reasons why brands are more remembered when a person is scared, and even more so when the viewer feels alone.

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Why 5 Film Stars Now Are Turning to TV

Posted by Hollywood Branded Inc. on June 30, 2016 at 12:19 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


A-List Celebrities No Longer Turn Up Their Nose

A major movie star deigning to star in a lowly TV series?  5 years ago heads would turn, and now this is no longer a shocker.  Before the advent SVOD - and let's face it - House of Cards and Kevin Spacey - it was a rare occurence as television was considered an inferior opportunity compared to films. However, for a multitude of reasons, Hollywood is really starting to change its stripes.

In this blog Hollywood Branded takes a look at some of the reasons why movie stars are agreeing to star in television shows, and provides indepth examples of some upcoming A-listers starring on the small screen this season.

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Animated Video: How Your Product Placement Program Works

Posted by Hollywood Branded Inc. on June 25, 2016 at 10:25 PM

TOPICS | Branded Content & Integration, Strategic Partnerships


The Turnkey Program...Explained!

Hollywood Branded created this animated video to explain exactly how your Product Placement program works at our agency.  Watch this video to learn more about what types of opportunities are available, ways to keep your brand from being used negatively, how to expand exposure through co-branded campaigns outside the theater and more!

Watch the video now to get a better understanding of your comprehensive Product Placement program and what you get from it!

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What Is Product Placement - A Product Placement 101 Video Guide

Posted by Hollywood Branded Inc. on June 16, 2016 at 7:00 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


Another New Video!

Hollywood Branded has produced another new animated video that details exactly what product placement is and how it works!  Watch this video to learn more about how this marketing practice works, what brand categories it works for, and the results brand marketers see.

Watch the video now to get a better understanding of Product Placement and how to engage consumers - and drive new business sales!

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Amazon Video Direct: The Future Of Branded Content?

Posted by Hollywood Branded Inc. on June 1, 2016 at 9:00 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


How Amazon's New Digital Video Platform May Change The Game

Amazon Video Direct is a completely new way for users to upload content to the web. It may sound similar to YouTube - but its target market seems to be completely different. With a huge audience and loyal customers, Amazon has always been a company to take risks with avante garde media innovations... and this may be their most interesting yet. If it proves successful, it could be a gold mine for brands looking to get involved in digital marketing and branded content. Especially on this ad-free SVOD network.

In this blog, Hollywood Branded examines how Amazon Video Direct may give rise to a new and innovative era of branded content.

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Kristen Bell and Dax Shepard: The Unexpected Power Couple of Celebrity Endorsements

Posted by Hollywood Branded Inc. on May 30, 2016 at 8:00 AM

TOPICS | Celebrity Initiative, Strategic Partnerships



Why Their Quirky Relationship Endears Consumers 

Okay, sure, when the phrase "power couple" comes to mind, we immediately think of Jay-Z and Beyonce or Brad Pitt and Angelina Jolie. But there’s something about down-to-earth duo Kristen Bell and Dax Shepard that just sets them apart from the typical Hollywood couple - and captivates consumers in an unexpected way. 

In this blog Hollywood Branded takes a look at what makes Kristen Bell and Dax Shepard the unusual - yet perfect - match for Samsung's series of celebrity endorsement ads featuring the couple.

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Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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