Social Media

5 STEPS TO TELL IF A SOCIAL INFLUENCER HAS FAKE INSTAGRAM FOLLOWERS

How to find out if an influencer has fake followers so you can get the most bang for your buck!

Branded Content

THE SECRET ABOUT HOW MANY PEOPLE WATCH NETFLIX PRODUCED CONTENT

How many people watch Netflix content and why the platform offers brands a home run opportunity.

Marketing

LEARN HOW NEW INSTAGRAM FEATURES CAN ENGAGE YOUR CONSUMERS

Take a look at how Instagram Stories' new features engage consumers and lead to brand sales.

Shortening Time It Takes For A Consumer To Remember Your Brand

Posted by Hollywood Branded Inc. on January 12, 2017 at 4:04 PM

TOPICS | Branded Content & Integration, Survey Statistics

The Importance Of Brand Recognition

The commonly discussed stat regarding advertising is that it takes 7 times for a consumer to see your brand advertised to have enough of an impact to impact purchasing behavior.  Yet there is a trick to shortening that number.

That trick?  Product Placement.  Having your brand in a scene with a celebrity creates true star power and drives higher consumer awareness to purchase your brand. As you increase your brand recognition, sales are positively impacted by consumers who want to purchase what their celebrity heroes use and endorse. In this blog, Hollywood Branded shares the trick to shortening the number of time it takes for consumers to remember your brand.

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A Brand Marketing Expert Shares The History of Product Placement

Posted by Hollywood Branded Inc. on July 10, 2016 at 2:00 PM

TOPICS | Branded Content & Integration, Strategic Partnerships, Survey Statistics


A Look At Hollywood From The Inside

As an entertainment marketing specialist who has worked in this field for nearly 20 years, our CEO offers an insider perspective after daily living and breathing the changes that have happened in entertainment marketing practices over the decades.   And there have been massive changes – and also at the same time – no changes over the years.

In this blog Hollywood Branded shares how Product Placement has - and has not - evolved over the years, and why this marketing practice is a hidden gem for so many brand categories.

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Statistics Show Millennials Prefer Digital Content Over TV

Posted by Hollywood Branded Inc. on May 6, 2016 at 9:45 AM

TOPICS | Branded Content & Integration, Social Media Strategy, Survey Statistics


The Times They Are A Changin

Millennials have grown up in an online and socially networked world. Many are addicted to instant gratification and convenience whether it be posting their lives on social media, streaming their favorite influencers’ vlogs at any time they want, or accessing their favorite shows on things like Netflix, and Hulu. They thrive off of having everything available at the click of one button. Being used to having everything at their fingertips however has a drastic consequence for TV programming - as well as the ad buys and brand partnerships within them. 

In this blog post Hollywood Branded looks at a research study by Defy Media's The Acumen "Constant Content" Report on how millennials (13-24 years old) consume content, and their digital preferences.

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Risky Business: Insurance & Hollywood [Infographic]

Posted by Hollywood Branded Inc. on January 4, 2016 at 8:30 AM

TOPICS | Survey Statistics


The Business Of Show Business

Here at Hollywood Branded, "Hollywood" isn't just a part of our name. It is a part of our livelihood, the epicenter of what we do for a living. While we work in the entertainment side of things, we find it incredibly valuable to understand how the business works and different details about it, such as that sometimes 'bad word'... insurance.  You know, what we all hate throwing our money into, until reality strikes and it saves the day.

In this blog, we are sharing an infographic and research done by Ireland's Easy Life Cover, as they look into the business of insurance in Hollywood, and the fact that 'problem' high risk actors can make movies pay more insurance!

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Non-Traditional Advertising: Why Brand Activations Work [Infographic]

Posted by Hollywood Branded Inc. on January 2, 2016 at 10:30 AM

TOPICS | Event Activations, Survey Statistics


Non Traditional Advertising... Oh So Many Choices

Our blog posts center around one common theme, which is how non-traditional advertising can be beneficial for brands and their agencies.  There are so many options beyond print and TV for brand managers to choose to spend their money.  And new options emerging through social technology on what feels like a daily basis.   In this blog post, we thought we'd share some interesting research passed on to us, and have included Australia's ExpandaBrands infographic, Why Brand Activations Work.

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BlackBerry Product Placement Success Reported By Fans

Posted by Hollywood Branded Inc. on December 10, 2015 at 4:03 PM

TOPICS | Branded Content & Integration, Survey Statistics

BlackBerry Has Made A Name For Itself In Hollywood

There’s a reason most people associate the BlackBerry with rich, powerful businessmen. And it certrainly isn’t an accident.  It's all targeted and pre-planned (and approved) partnerships with the actors and the characters they play, who best embody the brand itself.

Hollywood Branded takes a look at our work with BlackBerry product placement and how it has promoted their image as the smartphone device for the powerful business people and politicians of the world.

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The Reason Why Brand Marketers Should Be Interested in Nielsen TV Twitter Ratings

Posted by Hollywood Branded Inc. on August 19, 2015 at 7:10 AM

TOPICS | Public Relations, Social Media Strategy, Survey Statistics

A New Age In Ratings

Last year Nielsen launched its new TV Twitter ratings, adding a much-needed social media and streaming video on demand dimension to the information and measurement company's traditional method of measuring TV consumption.

Here's how it works: Nielsen tracks who is tweeting about a show three hours before, during, and three hours after the airing of a show. This shows them how many people are tweeting and reading those tweets about the show during that time period, which is extremely valuable. Equally valuable is the fact that this tracking method allows them to see not just how many are reading, but who is reading, which perhaps yields a great deal of empirical evidence for analysis.

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Why Franchise Films Appeal For Brand Partnership

Posted by Hollywood Branded Inc. on August 16, 2015 at 8:57 PM

TOPICS | Survey Statistics

Franchise Films Are Proven Hits

When a brand is looking for a feature film to partner with, whether for paid brand integration or to co-brand media, they are hoping for a guarantee that the film will be a success. The fact is, in the world of film, there are literally no guarantees. A film that one may predict to be a sure-success – based on a director at the helm, or an A-list cast – can often prove not to be.

This is why brands are so attracted to franchise films: Proven box office numbers exist, and a fan base is already established.  We take a look into the world of franchise film brand popularity.  

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Survey Confirms Entertainment Marketing Increases Consumer Sales

Posted by Hollywood Branded Inc. on May 20, 2015 at 8:31 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, International Entertainment Partnerships, Strategic Partnerships, Event Activations, Public Relations, Social Media Strategy, Survey Statistics

Why We Decided To Create A Monster Of A Survey

When we speak with new clients, the first thing they ask us is for proof that entertainment marketing works, and for us to share any analytics on the business model.  It's a tough question to respond to, as we do know from experience that it works, but it's often harder to prove. In short, the entertainment media influence on consumer purchases is huge.

But now, thanks to our survey, we have an endless amount of data to share!  We take a look at not only the survey results but the processes that went in to the creation.

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Our Survey Confirms Entertainment Marketing Increases Consumer Sales

Posted by Hollywood Branded Inc. on January 16, 2015 at 10:30 AM

TOPICS | Strategic Partnerships, Public Relations, Social Media Strategy, Survey Statistics

Why We Decided To Create A Monster Of A Survey

When we speak with new clients, the first thing they ask us is for proof that entertainment marketing works, and for us to share any analytics on the business model.  It's a tough question to respond to, as we do know from experience that it works, but it's often harder to prove. In short, the entertainment media influence on consumer purchases is huge.

But now, thanks to our survey, we have an endless amount of data to share!

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Entertainment Marketing And Product Placement Effectiveness Validated

Posted by Hollywood Branded Inc. on January 9, 2015 at 7:15 AM

TOPICS | Branded Content & Integration, Survey Statistics

Brand And Consumer Attitudes Toward Product Placement And Brand Integration

Hollywood Branded Inc. conducted a survey exploring best entertainment marketing strategies used by brands and agencies, and how receptive consumers are to these strategies.

Product placement effectiveness and success of entertainment marketing in general depends on the existing attitudes toward product brand integration by the viewer - and the brand marketer. And there's some good news, brand integration is welcomed by all!

 

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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Click to download our product placement 101 infographic