<img alt="" src="https://secure.leadforensics.com/100190.png" style="display:none;">
free entertainment marketing consultation

Stay Connected!
FB T LI pinterest IG g+

info@hollywoodBranded.com | Call Us! 310-606-2030


Where brand marketers learn how to increase sales by using branded content, celebrities & influencers


Hollywood Branded Press ReleaseHollywood Branded other press release

Why Social Media Engagement Is Important For A Brand's Social Influencer

Posted by Stacy Jones on April 21, 2016 at 9:15 PM

Number Of Followers Is Not The Only Number To Look At

When choosing a social influencer for your brand, there are many things to consider: reputation, number of followers, type of influencer, and of course price tag. However an important factor that is sometimes overlooked is the influencer's social engagement. The number of followers doesn't mean much if those followers don't look at or interact with the content. 

Hollywood Branded looks at why social media engagement is an important measure when looking for the perfection digital influencer for your brand.


Beyonce's New Athleisure Line Rules In Engagement

Queen B, it seems, can do no wrong. Her new clothing line, Ivy Park, has only recently launched and has become the most popular kid on the block according to Mashable. 

While her brand is certainly not the most followed brand on Instagram, it is achieving unprecedented success in an equally important measurement: engagement.


With only 41 posts but close to 162,000 followers, Beyonce's Ivy Park Instagram profile has an engagement rate average of 22% - which is huge when you consider that most brands and accounts on Instagram have around a 1% engagement rate. This means a lot for her brand - people are not only looking at it, but liking, commenting, and sharing with their friends.

What Is Social Media Engagement And How Is It Calculated?

A social media account's engagement is the percentage of its followers that interact with the material and content posted - be it liking, sharing, commenting, tagging friends or even clicking directly through to the account's main web page where products, content, or merchandise can be purchased.

This engagement is what turns eyeballs into consumers, and that is exactly what a brand should be looking for when selecting a celebrity or social influencer. And with an account that has high numbers and good engagement, you've hit the jackpot as a brand marketer. 

Why Is This Number So Important?

Social media engagement is a very important piece of information because it's a pretty telling factor for whether what an influencer posts directly affects their followers or not... and whether these followers pay close attention to posts - especially branded ones.


Another important thing that a social media account's engagement tells you is that their followers are real people. Many social influencers have purchased followers to increase their numbers. Take a look at our blog where we discuss 5 ways how to tell if an influencer has purchased fake followers.  While this does help their account look good and can help attract organic followers, these purchased followers are often bots or computer-generated.

These purchased "followers" do not interact with accounts as they are not real people. This is important to consider because you are paying to have your brand be seen by real consumers who will hopefully then be influenced to buy your product or at the least be more aware of your brand.

Are You Ready To Choose A Social Media Influencer For Your Brand?

Are you interested in learning more on how your brand can work with social media influencers? Download our infographic that provides case studies, rates and strategies for success when creating a social media influencer program.

How To Connect Your Brand With Social Influencers



Topics: Celebrity Initiative, Strategic Partnerships, Public Relations, Social Media Strategy

Entertainment Marketing Expert - Rent Stacy Jones Brain, Former Hollywood Branded CEO

Hollywood Branded Marketing Mistakes And How To Avoid Them Podcast

Content Marketing Library From Hollywood Branded

Search this Site

Become a content marketing expert
Get the latest tips, tricks and trends straight to your email inbox every week.
Join the thousands of marketing professionals who read our newsletter.

Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

How To Connect Your Brand With Social Influencers
the cost of doing entertainment marketing