How Google's Rumored New Ad Blocker Should Be A Big Sign To Brand Marketers
Ad avoidance is at an all-time high. With more and more people cutting cable out of their lives, paying extra for premium forms of Hulu and Spotify, and using Ad Blockers on their browsers, traditional advertisements are not only dying, but come off as downright annoying to consumers, hurting brand image.
However, the world of entertainment marketing has more opportunities than ever before. From streaming video production companies eager to work with brands to creative ad content, brand marketers must simply be smart about the way they reach consumers. In this blog, Hollywood Branded looks at how product placement and creative content are far more effective than traditional ads in today's age of ad avoidance.
Use Your Ads Wisely
Rumors have been swirling that Google will soon release a built-in ad blocker for their Chrome browser. This will make it quick and easy for users to completely block or filter out your ads. However, ad revenue is important for many websites and online content creators, therefore the ads will need to become more interactive and creative.
AOL already uses this, partnering with Verizon to give you free data every time you click an ad. And it is also experimenting with more options.
However, social media is by far the best in integrating ads seamlessly and less annoyingly. Which is key is making the ad a seamless part of the user's experience. For example, ads on instagram look like any other Instagram account you would scroll past with the exception of the "Sponsored" or "Learn More" banner. And Snapchat ads show up like regular stories in between different users' stories.
But Why Annoy Your Audience When You Can Entertain Them?
Now, more than ever, is the time to integrate entertainment marketing into your brand's strategy. Studies have shown product placement is an extremely effective way to market your brand without directly advertising to them or even sometimes without having to pay for it.
Creative content is also the way of the future. Making your marketing feel like content instead of advertising is a key way to reach your target audience. By creating your brand's own original content, like Dove did partnering with Shonda Rhimes, or sponsoring a celeb to create branded content, like GE's brilliant partnership with Jimmy Fallon, you can make your audience feel like they are watching content they want to see, not an advertisement they ignore or avoid.
Partnering with celebrities or social media influencers is a great way to produce creative content that your audience will love. From a simple Instagram takeover, to a full on short film (like the one Wes Anderson made for H&M), any content your audience loves will promote your brand image.
Want To Add Creative Content And Product Placement To Your Entertainment Marketing Mix?
Are you interested in integrating product placement into your entertainment marketing mix, but simply don’t know where to start? There is so much more to product placement than you may think, and it is important to be educated about the key tactics to best fit your brand. Download our Product Placement 101 Infographic today to start learning more!