Why Celebrity Clothing Lines Sell
Target and Macy's were two of the first stores to create curated collections with celebrities, but today whether in partnership with an established distribution partner or as a entrepreneurial launched line, celebrities are flocking to create their own brands. And it makes perfect sense. Celebrities are their own built in advertising machines.
While they may not be willing to really go that extra mile with celebrity endorsement deals, where each tweet or photo shoot needs to be pre-planned and locked in a contract - they often leverage themselves to the max for their own lines. And their names are so instantly recognizable, that fans flock to own what they believe their coveted favorite celebrities designed. In this blog, Hollywood Branded takes a look at 19 celebrities with their own clothing lines through the years.
SJP BY SARAH JESSICA PARKER