Never Ending Stories: The Cinematic Universe
There is no doubt that today’s cinema is filled with interconnecting stories and characters, often as a way for studios to lessen financial risk, as franchise films almost guarantee success. While franchise films have been in existence for decades, the "cinematic universe" of characters found in Marvel and DC Comics truly marks the evolution of the franchise film.
The trend started with films like Ironman and The Avengers and has spread to Spiderman, Batman, and Superman and beyond... where cameos of famous super villains and heroes making cameo and crossover appearances. And the trend is only growing. In this blog, Hollywood Branded discusses the history and potential of cinematic universes for product placement, and why it guarantees such a tuned-in and engaged audience.