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    Adam Halpin

    Adam Halpin
    Adam is currently living his LA dream, having come to the States after getting his Masters in Film and Television Studies from the Dublin City University in Ireland. Adam enjoys all things entertainment – especially superheroes franchises or science fiction movies, which you will often find him watching in his spare time. That, or Adam Sandler movies.

    Recent Posts

    Why Cinematic Universe Storylines Are Increasingly Popular For Studios And Brands

    Posted by Adam Halpin on April 13, 2017 at 7:27 AM

    Never Ending Stories: The Cinematic Universe

    There is no doubt that today’s cinema is filled with interconnecting stories and characters, often as a way for studios to lessen financial risk, as franchise films almost guarantee success. While franchise films have been in existence for decades, the "cinematic universe" of characters found in Marvel and DC Comics truly marks the evolution of the franchise film. 

    The trend started with films like Ironman and The Avengers and has spread to SpidermanBatman, and Superman and beyond... where cameos of famous super villains and heroes making cameo and crossover appearances.  And the trend is only growing. In this blog, Hollywood Branded discusses the history and potential of cinematic universes for product placement, and why it guarantees such a tuned-in and engaged audience. 

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    Topics: Strategic Partnerships

    Product Placement in Ireland

    Posted by Adam Halpin on March 21, 2017 at 1:26 AM

    The Emerald Isle Of Product Placement

    While product placement may be a common feature of television and film here in the United States, it is interesting to note that product placement is not as prevalent in other countries with certain regulations in place. With St. Patrick’s Day just over it may be a bit of ‘craic’ (for those not familiar with the Irish lingo, that’s Irish for fun!) to take a deeper look at product placement in Ireland.

    Product Placement is relatively new to Ireland, and was only introduced as recently as 2011. However it is becoming more and more normal a part of Irish television. In this blog,  Hollywood Branded provides the history and current marketing practice of how product placement in Ireland operates. 

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