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    AJ Henry

    AJ Henry
    AJ graduated from Loyola Marymount University with a degree in entrepreneurship. Following his four year stint in college, AJ went on to launch his own marketing agency whose focus was to help brands better engage with multicultural consumers. It was during this time that AJ’s love for marketing and working with brands really began to blossom. Although quite elusive, this lovely bearded man can be spotted in any country in the world at any point in time, having already visited over 25 countries by the ripe age of 22. When not jet setting to the next location, AJ can be found eating weird foods (most recently a scorpion in Thailand), watching Chelsea FC win the English Premier League or sitting down with a bucket of kale watching an overly cheesy romance film.

    Recent Posts

    4 Trends For Influencer Marketing In 2019

    Posted by AJ Henry on December 17, 2018 at 9:51 AM

    The Opportunity For Brands

    Influencer marketing has continued to grow exponentially in the last year. In just two years, this strategy has actually grown four times its size -- making it no longer just an exciting marketing tactic, but an essential marketing tactic for several companies’ marketing budgets.

    And, this growth trend shows no signs of slowing down any time soon, especially not in 2019. In this blog, Hollywood Branded explores four (4) influencer marketing trends that brand marketers should pay attention to in 2019.



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    Topics: Social Influencers

    4 Tips For Using Influencers This Holiday To Increase Sales

    Posted by AJ Henry on December 6, 2018 at 10:52 AM

    Just A Few Hints And Tips To Help Your Brand Socially Shine

    The best time of the year is finally here. Family and friends, endless amounts of food and cozy nights by the fire...it’s officially Holiday season! Not only are the holidays great for our private lives but brands are able to reap the benefits of this wonderful time of the year as well. Why?

    Well, these are the months that consumers engage with their favorite brands the most -- probably because of all of the presents that need to be bought! For brand marketers, this is a great time to implement a comprehensive marketing campaign that effectively engages current and prospective consumers. One of the best ways to go about doing this is through influencer marketing. In this blog, Hollywood Branded provides four (4) tips on how to successfully use influencers this holiday season to increase sales for your brand.



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    Topics: Social Influencers, Social Media Strategy

    4 Ways To Use Influencer Marketing For The Holidays

    Posted by AJ Henry on November 30, 2018 at 10:00 AM

    The Holiday Season Is Gold For Brands

    The holiday season is one of the happiest times of the year. Cozy fires, good food, laughter… who doesn’t love the holidays?! Well, besides the Grinch. Outside of the fun spent with family and friends, the holidays are an excellent time for brands to capitalize on the massive influx in product purchases.

    From Black Friday sales to massive holiday themed marketing campaigns, brands are doing anything and everything to maximize their profits during this peak season.  Throughout all of this madness, there’s one method that has proven to be the most effective way to target consumers during the holiday season… influencers! In this blog, Hollywood Branded discusses four ways brands can utilize influencer marketing during the holidays to achieve their goals.



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    Topics: Social Influencers

    3 Ways to Reach Generation Z Using Influencers

    Posted by AJ Henry on November 16, 2018 at 1:56 PM

    Time Flies By

    Remember when every brand was scrambling to figure out how to market to Millennials? Some brands were paying up to $25,000/hour for consultants to come in and help them reach this up and coming buyer class. Brands like Coca Cola and Lay’s even went as far as shifting some of their flavors and product offerings to better appeal to the tastebuds of this growing demographic. Now, it's time we move onto the next up and coming buyer… Generation Z.

    While Gen Z’s influence may not pass that of the Millennials anytime soon, it never hurts to get ahead of the curve. Sure, there are a variety of different ways to reach this demographic but there is one that stands out most to us, influencer marketing. In this blog, Hollywood Branded explores three ways to reach Generation Z using influencer marketing. 



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    Topics: Social Influencers

    Successful Influencer Marketing On A Small Budget

    Posted by AJ Henry on October 16, 2018 at 8:46 AM

    Influencer Marketing Can Be Expensive

    Influencer marketing is one of the hottest strategies in today’s marketing world. Brands of all sizes are scrambling to figure out how they can get their product, message or service into the hands of some of the internet’s most followed personalities. In its beginning days, influencer marketing used to be somewhat affordable. Influencers weren’t as aware of their true value meaning they weren’t charging as much to participate in campaigns. Unfortunately, things have changed.

    Nowadays, influencer marketing, especially when done at scale, can be quite costly. But, it doesn’t need to be that way. In this blog, Hollywood Branded discusses how brands implement influencer marketing campaigns successfully on a small budget.



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    Topics: Social Influencers

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