2018 was a big year for influencer marketing. Nearly 80% of businesses increased their influencer marketing spend, millions of pieces of influencer generated content were created and the strategy further solidified itself as a necessary component to any marketing strategy.
For any brand marketers that haven’t hopped on the influencer train yet, you better get on soon! Influencers have the ability to showcase a product, message or service to your target market in an effective and authentic way. As we enter into 2019, it’s important to keep in mind how the influencer space will develop over the next 12 months. In this blog, Hollywood Branded discusses the influencer marketing trends to look out for in 2019.