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    Chelsea Collins

    Chelsea Collins
    Though a Jersey girl at heart, Chelsea fell in love with Chicago while receiving her bachelor’s degree in Communications from Loyola University of Chicago. It was in the Windy City where she discovered the art of TV production and has been working in the entertainment industry ever since. Having a passion for entertainment both professionally and personally, you can usually spot her at a concert or movie theatre on the weekends. Since her move to LA, Chelsea’s been taking advantage of the weather, spending time outdoors hiking or at the beach. A shameless fan of celebrity gossip, you can also always find her catching up on the latest Kardashian scandal. While most people have to keep up with the Kardashians, the Kardashians have to keep up with her!

    Recent Posts

    Product Placement Case Study: Daytime Talk Show Integration With Paper Goods

    Posted by Chelsea Collins on November 23, 2018 at 9:17 AM

    Daytime talk offers brands something no other TV production really can provide - true integrated conversation points about a brand, in 'brand speak'. Messaging is more able to be controlled.  Implied celebrity endorsement is achieved.  And a comprehensive program with on air, retail and digital elements can be activated.

    But the trick is... to make sure it is not overtly brand heavy, and that’s something that productions take very seriously. No talk show series never wants the viewer to feel like they’re watching an hour long commercial, which is why securing a brand partnership with is that much more special… and at times, even difficult - such as in this case study partnership we're going to share with you. In this blog post, Hollywood Branded provides a look into a product placement integration talk show case study and paper goods brand , and how it raised awareness about the brand's major extension into new retail locations.



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    Topics: Product Placement & Branded Content

    Why I Genuinely Love Keeping up with the Kardashians

    Posted by Chelsea Collins on November 13, 2018 at 9:08 AM

    My Name Is Chelsea And I Love The Kardashians

    It’s taken me a long time to admit this in public, but I love the Kardashian/Jenner family, and I believe that their method of branding has forever altered the advertising market for better or worse. My fandom started out slow, getting sucked in to an all-day marathon of Keeping Up With The Kardashians, following one or two sisters on Instagram, buying the magazine that the sisters were on the cover of.

    Thanks to social media and the level to which the family lets you into their lives, it wasn’t long until I started talking about these women like they were my friends. And that right there is exactly why they have become a one of a kind ambassador for brands. In this blog, Hollywood Branded explores the who, how, and why the Kardashians have become the business moguls they are today and what this means for their brands moving forward.



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    Topics: Social Influencers, Celebrity Initiative

    Product Placement Case Study: App & Movie

    Posted by Chelsea Collins on September 27, 2018 at 9:40 AM

    How An App Secured Prominent Product Placement

    When viewers watch movies, they often think that what they see on screen was what the writers originally wrote.  But in the case of product placement, that isn't quite what happens.  In fact, a brand can often have an active role at the table discussing how to better portray and position their brand within content.

    Which is were our agency, and others like ours, comes in as we are experts at leading those conversations to ensure that the production doesn't lose their creativity and absolute sheer genius of what they have written, and that the brand isn't lost along the way, as the partnership is crafted.  In this blog post, Hollywood Branded shares a product placement case study and behind the scenes look into how one such partnership was create; and how Bumble made its way onto Candace Bergen’s iPad, and subsequently into the hearts of millions of women watching in theaters.   



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    Topics: Product Placement & Branded Content

    B2B Product Placement Marketing Case Study: FLIR And Rampage

    Posted by Chelsea Collins on August 24, 2018 at 12:30 PM

    Using Popular Films To Engage With Business Buyer Decision Makers

    When you’re dealing with a military action movie starring The Rock, there is no cutting corners when it comes to getting the best and most accurate military-grade equipment. And lucky for the filmmakers, we know just where to get it! Hollywood Branded’s client, FLIR is the leading provider of thermal military camera equipment and now also a co-star in one of Warner Brothers’ biggest hits of 2018, Rampage.  

    And it makes sense for FLIR to partner with a massive blockbuster film starring one of the top action film heroes of today because their core business buyers are just people too - who in their downtime, are at home or in the theater tuning in to TV and film with their families. So for FLIR, having that reinforced, pure branding moment might just impact a future purchase.  In this blog post, Hollywood Branded shares this B2B product placement marketing case study and behind the scenes look into how FLIR changed the game for the filmmakers of this movie, providing invaluable equipment in exchange for brand exposure.



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    Topics: Product Placement & Branded Content

    How To Secure Product Placement With A Production

    Posted by Chelsea Collins on August 17, 2018 at 10:44 AM

    Making It Happen
     
    A popular question asked almost daily of our agency is, “How do these partnerships come about? How do you guys do it?” And unfortunately, the answer is not a simple one.
     
    There are many hours spent researching, connecting with the right people, negotiating, coming possibly close to a deal, having it crumble, and starting all over again before that slam-dunk opportunity falls into place. In this blog, Hollywood Branded provides insight on the lengths our team goes to secure product placement with a production, and bring these partnerships to life.  


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    Topics: Product Placement & Branded Content

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