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    Dumisa Moyo

    Dumisa Moyo
    After emigrating from the U.K. to the U.S. as a child, Dumisa received his BS in Communications from Lee University. While attending, he received a dozen accolades for excellence in video journalism. He then took his talents abroad; studying British film, theatre, and culture in Cambridge, England. With a keen eye for content culture, Dumisa is determined to elevate storytelling into higher dimensions and empower the visions of the underrepresented through content marketing. When not plotting the next digital renaissance, Dumisa enjoys transcending the LA smog and ascending into the kingdom of anime, a land that brings both relaxation and personal empowerment.

    Recent Posts

    How To Use Sensory Marketing To Appeal To Any Audience

    Posted by Dumisa Moyo on January 8, 2019 at 9:35 AM

    Trust The Senses: Appealing To All Audiences Through Sensory Marketing

    Think back to your childhood; or, for some of you, think back to yesterday's lunch. Do you remember the awe of entering a candy shop? There was an instant allure when entering its brightly colored interiorThe smells of chocolate, taffy, and other sweet delights embedded within the nose. The entire store became alive with candied spectacles as you imagined eating every item in the store, one handful at a time. It's almost as if the owner planned all of these sights, smells, tastes, sounds, and textures in advance. Chances are, that's exactly what happened. 

    All set pieces found within the candy store must work in unison to create a particular emotional experience for the customer. The owner employed a method that has been unconsciously utilized for centuries, but only recently studied and employed by businesses. This method is called sensory marketing, and it just might become your businesses' most used marketing tool. In this blog, Hollywood Branded discusses how to use sensory marketing to appeal to any audience. 



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    Topics: Retail Marketing

    3 Content Marketing Tools You Should Be Using Right Now

    Posted by Dumisa Moyo on January 3, 2019 at 10:29 AM

    Alleviate Your Content Marketing Anxiety

    We’re living in an age where the creation of content is more consistent than most of our tax returns. It seems like every website, brand, and agency alike has cracked the code to effective content marketing strategies.

    Sure, they may have blogs and an engaging Instagram, but don’t be fooled by their fancy video content. Chances are, these businesses are using tools that you can apply for yourself! Better yet, some may even be free! We're here to give you options. In this blog, Hollywood Branded shows you 3 Content Marketing tools that you should be using right now!



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    Topics: Digital Marketing

    Using Technology You Have To Increase Sales: RFID Strategies Part II

    Posted by Dumisa Moyo on December 18, 2018 at 7:17 AM

    Tuning In To Innovative Marketing

    As we look at the ways technology effects commerce and marketing, we always expect to see advancements from the latest and greatest to steer the way toward innovative brand marketing. But what if we haven't been utilizing older technology to its fullest? 

    This has proven to be exactly the case with Radio Frequency Identification Marketing (RFID)! Brands are becoming increasingly aware of its potential and that there are many ways for RFID to be implemented into your next marketing campaign. In this blog post, Hollywood Branded examines and discuss 3 examples of using older technology to market effectively today with RFID.



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    Topics: Retail Marketing

    5 Holiday Marketing Ideas For This Season

    Posted by Dumisa Moyo on December 14, 2018 at 10:00 AM

    Gain Consumers Through Targeted Marketing

    Ah, tis the season to be jolly. Tis also the season to engage and connect with consumers in a Yuletide way. Whether 2018 has proven to be a particularly difficult year to spread your brand’s message or not, the holiday season presents a period of redemption for marketers! 

    As the holidays are one of the most important times of the year to increase sales, it's important to make sure you're ready to utilize the most effective avenues possible in marketing your brand. In this blog, Hollywood Branded will discuss 5 effective holiday marketing ideas to make the most out of this holiday season.



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    Topics: Digital Marketing, Creative Content

    Using Technology You Have To Increase Sales: RFID Marketing Strategies Part I

    Posted by Dumisa Moyo on November 21, 2018 at 10:37 AM

    New Inventions Demand Equal Innovation 

    As technology continues to splash onto the world stage, marketing must inevitably adapt to its break neck speed. Tech and marketing tend to go hand in hand quite well, and this latest techno-effort is no acceptation to the rule. 

    There's a new game in town that marketers need to know about, which builds on technology they may have already had in retail. That technology - Radio Frequency Identification (RFID) - allows marketers to actually track the real time buyer's journey and provide marketing touch points in real time. In this blog, Hollywood Branded explores how RFID marketing strategies increase sales and provide new options for all brands to learn from. 



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    Topics: Marketing Best Practices

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