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    Dumisa Moyo

    Dumisa Moyo
    After emigrating from the U.K. to the U.S. as a child, Dumisa received his BS in Communications from Lee University. While attending, he received a dozen accolades for excellence in video journalism. He then took his talents abroad; studying British film, theatre, and culture in Cambridge, England. With a keen eye for content culture, Dumisa is determined to elevate storytelling into higher dimensions and empower the visions of the underrepresented through content marketing. When not plotting the next digital renaissance, Dumisa enjoys transcending the LA smog and ascending into the kingdom of anime, a land that brings both relaxation and personal empowerment.

    Recent Posts

    Engagement On Trial: The Pros And Cons Of Engagement Data

    Posted by Dumisa Moyo on February 26, 2019 at 4:49 PM

    Engagement: The Metric Savior?

    Engagement has been used by brands as the end all be all tool for measuring success since the beginning of social media. It is only now that marketers are realizing that this may have been a poor choice of a metric. In fact, It might have caused more headaches than originally intended.

    For something that was widely and quickly accepted as “marketing’s new key metric” (Haven, Bernoff, Glass, 2007), it’s a wonder that engagement has been met with fury when mentioned at social media brunches. That’s why in this blog, Hollywood Branded examines the pros and cons of engagement data to determine the best metrics to analyze social media success.



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    Topics: Social Media Strategy

    Using Engagement Metrics The Right Way: Success Through Facebook

    Posted by Dumisa Moyo on February 22, 2019 at 10:41 AM

    Achieving The Impossible

    Second only to Excel sheets, Engagement is a foundational concept in marketing that involves moving the hearts and minds of your target audience. Since the advent of online advertising, clicks have been viewed as proxies for the traditional notion of engagement. However, in many cases, these click-based forms of engagement do not align with the desired business outcomes of your content.

    The dual meanings of engagement in traditional marketing and online advertising have been challenging for many marketers. In this blog, Hollywood Branded explains how to use engagement metrics to achieve business success through Facebook.



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    Topics: Social Media Strategy

    How Entertainment Is A Growing Market For Branded Content Media Advertisers

    Posted by Dumisa Moyo on February 12, 2019 at 11:00 AM

    Product Placement Opportunities In Your Consumers Favored Media Content

    Many moons ago, branded content popped onto the scene with the quest to revitalize collaboration between editorial and advertising.  This has led to both traditional and digital publishers launching full-service content studios including the New York Times’ T Brand Studios, Refiner29’s Brand Experiences, and CNN’s Courageous Studios.

    This move has installed attention-grabbing content that seeks awards and praise from all. The overall idea is that brand marketers looking for more creative flexibility, total message control, and cheaper pricing will be arriving at these content studios’ front doors. And the media outlets are banking on brands interest in being able to provide quickly consumable content versus boring old ads. In this blog, Hollywood Branded discusses how media outlets are becoming production content producers, and what brands need to know to navigate the space.  



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    Topics: Product Placement & Branded Content

    How To Use Sensory Marketing To Appeal To Any Audience

    Posted by Dumisa Moyo on January 8, 2019 at 9:35 AM

    Trust The Senses: Appealing To All Audiences Through Sensory Marketing

    Think back to your childhood; or, for some of you, think back to yesterday's lunch. Do you remember the awe of entering a candy shop? There was an instant allure when entering its brightly colored interiorThe smells of chocolate, taffy, and other sweet delights embedded within the nose. The entire store became alive with candied spectacles as you imagined eating every item in the store, one handful at a time. It's almost as if the owner planned all of these sights, smells, tastes, sounds, and textures in advance. Chances are, that's exactly what happened. 

    All set pieces found within the candy store must work in unison to create a particular emotional experience for the customer. The owner employed a method that has been unconsciously utilized for centuries, but only recently studied and employed by businesses. This method is called sensory marketing, and it just might become your businesses' most used marketing tool. In this blog, Hollywood Branded discusses how to use sensory marketing to appeal to any audience. 



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    Topics: Retail Marketing

    3 Content Marketing Tools You Should Be Using Right Now

    Posted by Dumisa Moyo on January 3, 2019 at 10:29 AM

    Alleviate Your Content Marketing Anxiety

    We’re living in an age where the creation of content is more consistent than most of our tax returns. It seems like every website, brand, and agency alike has cracked the code to effective content marketing strategies.

    Sure, they may have blogs and an engaging Instagram, but don’t be fooled by their fancy video content. Chances are, these businesses are using tools that you can apply for yourself! Better yet, some may even be free! We're here to give you options. In this blog, Hollywood Branded shows you 3 Content Marketing tools that you should be using right now!



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    Topics: Digital Marketing

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