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    Greg Smith

    Recent Posts

    How To Leverage PR And Secure Free Publicity

    Posted by Greg Smith on February 13, 2019 at 11:00 AM

    From Print To Clicks

    Publicists will always tell you, "it's not who you know, it's who knows you." This saying continues to be true for all brands regardless of the industry but one of the most important things to understand about public relations is that it is not an overnight success.

    In fact, our CEO Stacy Jones, recently sat down with Heather Burgett who has been working as a publicist for over twenty years to discuss some of the biggest misconceptions of a successful PR campaign. In this blog post, Hollywood Branded shares insights on public relations and how to secure free publicity from PR STAR's founder, Heather Burgett's experience and expertise.



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    Topics: Public Relations

    Effective Digital Media Marketing With Sharifah Hardie

    Posted by Greg Smith on February 6, 2019 at 11:00 AM

    Marketing Your Brand Online

    For many brands, digital marketing is still a new frontier (yes, even in 2019.) But ultimately a lot of the basic principles of understanding consumer shopping trends and effectively delivering a digital marketing plan is really not that different so many other aspects of marketing.

    Recently, our CEO Stacy Jones, sat down with radio host, business consultant and digital marketing expert, Sharifah Hardie to discuss her in marketing. In this blog post, Hollywood Branded shares insights on digital marketing and strategy from X Roads TV's founder, Sharifah Hardie's experience and expertise.



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    Topics: Digital Marketing, Inbound Marketing

    Celebrity Lounge And Swag Bags

    Posted by Greg Smith on January 30, 2019 at 11:00 AM

    Getting Your Brand In the Bag

    Celebrity gifting is perhaps one of the best ways to increase your brand awareness and your sales as well! It's no coincidence that brand products fly off the shelves the day after a celebrity is seen sporting them, especially on the red carpet.

    As awards season is upon us, brands have utilized so many unique ways (often by the guidance of agencies like ours) to find a way to gift their products to celebrities. In this blog, Hollywood Branded shares insights on celebrity lounges and swag bags during red carpet events from Distinctive Assets' founder, Lash Fary's experience and expertise.



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    Topics: Celebrity Initiative

    Marketing Your Brand At Awards Ceremonies

    Posted by Greg Smith on January 17, 2019 at 2:56 PM

    FIJI Water Makes Biggest Win At Golden Globes

    The Award Season is upon us! Securing a placement on the red carpet is one of the best ways to increase exposure and awareness of your brand. This year's Golden Globes were an amazing opportunity for brands to shine with a viewership tuned in of over 18 million viewers. From gift bags to table placements, the awards show season is as big an opportunity for brands to win as much as the awards coveted by celebrities. 

    At this years Golden Globes, the bottled water brand, FIJI Water snatched the biggest win of all.  In this blog, Hollywood Branded examines FIJI Water's big win at the Golden Globes and effectively marketing your brand at awards ceremonies.



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    Topics: Public Relations, Celebrity Initiative

    Branded Content, Product Placement And Mistakes To Avoid

    Posted by Greg Smith on January 9, 2019 at 10:00 AM

    Integrating Your Brand In Film & Television

    Branded content and product placement are perhaps two of the most crucial factors for an effective marketing campaign. We may be a little biased since they are two of our field of expertise, but we're not alone in this sentiment!

    From placements like Eggo waffles in Stranger Things to Reese's Pieces in ET, effective product placement creates an authentic awareness that relates to consumers unlike any other form of advertising. In this blog post, Hollywood Branded shares insights on branded content and product placement from one of our clients, FLIR Systems, Inc.'s Senior Manager of Strategic Communications, Vatche Arabian.



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    Topics: Podcast Topic, Product Placement & Branded Content, Strategic Partnerships

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