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    Tyra Dumont

    Recent Posts

    Disney Plus: Hollywood's New Streaming Service

    Posted by Tyra Dumont on February 20, 2019 at 11:42 AM

    Disney Is Ready For Battle

    Disney announced they are having their own streaming service and the crowd . went . wild!  And it now has been revealed that the name of this SVOD (streaming video on demand) service is called Disney Plus.

    Just when we thought Netflix was taking over the world…Disney plans their attack! You can sense a battle is upon us... Not only is Disney creating Disney Plus, but they are also putting more money into Hulu to produce and expand that platform's original content, while removing licensing rights to Netflix to carry streaming on Marvel/Disney owned content. In this blog, Hollywood Branded will discuss the new Disney streaming service Disney Plus, what Disney brands it will host content for and how product placement can be applied by brand managers.



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    Topics: Product Placement & Branded Content

    New Ad Buy: Pause Ads In SVOD Content

    Posted by Tyra Dumont on February 14, 2019 at 8:58 AM

    Life Is But A Stream

    Are you a binge watcher? Who doesn’t want to keep watching their favorite TV series long into the night over a two day period and never go to sleep. Today, binge watching is the current trend and streaming video on demand (SVOD) shows no signs of diminishing.

    And you have to admit, it is really nice not having ads play in the middle of an intense episode. However, there are times when you need a pause break (ahem restroom? rehydration? snack time?) and streaming services are going to learn to take advantage of that. And that lead to the latest development in streaming advertsing: pause ads. In this blog, Hollywood Branded discusses pause ads in SVOD content and what brands need to know about the future of advertising in streaming content.



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    Topics: Digital Marketing, Product Placement & Branded Content

    Beauty Influencers Impact on Sales

    Posted by Tyra Dumont on January 10, 2019 at 9:23 AM

    Do You Have A Favorite Beauty Guru? Your Consumers Do...  

    We are in the age of viral videos and taking the perfect selfie, and millions of beauty videos are watched on YouTube every single day.  Viewers are absorbed in these makeup tutorials and are captivated with their favorite beauty vloggers.

    Beauty brands (and other lifestyle brands) partner with these makeup gurus to boost their sales because they know all eyes are on these superstars. However, are brand sales really being impacted by these famous vloggers using their products? In this blog, Hollywood Branded discusses why beauty influencers drive sales and increase brand awareness, offering a very specific niche influencer who can catapult brand sales. 



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    Topics: Strategic Partnerships, Social Influencers

    3 Case Studies Of How Brands Affect Social Change

    Posted by Tyra Dumont on December 11, 2018 at 9:45 AM

    Does Your Brand Have a Voice In Social Causes?

    Today many brands are going above and beyond to stand out and make a difference. Millennials and Generation Z are considering brands based on how that brand is impacting the world to become a better place. Having a powerful message and a purpose with your brand’s image will get the attention of many if done correctly.

    In the world we live in today, social change is essential. And it has become essential for brand managers to choose a position:  Do you want your brand to be involved in social issues or maintain distance from controversy? In this blog, Hollywood Branded discusses how brands affect social change and how to convey a message that will resonate with your consumer base, and provides three case studies of brands doing it right.



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    Topics: Celebrity Initiative, Creative Content, Social Influencers

    Post Malone & Crocs: Celebrity Partnership

    Posted by Tyra Dumont on November 20, 2018 at 11:55 AM

    Step Into Post Malone’s Shoes

    He has the fans. He has the style. He has the voice. And now… he has the Crocs. That’s right ladies and gentlemen, Post Malone has collaborated with Crocs footwear. He has designed his own shoe for the brand and those "Posty Crocs" are currently a hot commodity on the market.

    As brands work hard to stay relevant and bring in new customers, the constant struggle they face is finding innovative ways to stand out in order to keep current consumers and attract more. With a brand like Crocs who have been around since 2002 it is difficult to keep up with new and trendy competitors. However, the Crocs brand is utilizing the power of celebrities and their influence on the public. In this blog, Hollywood Branded examines the successful celebrity partnership of Post Malone and Crocs and why working with celebrities is a smart move for your brand.



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    Topics: Celebrity Initiative

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