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Awards Season Is Coming - Is Your Brand Ready?

Stacy Jones | September 20, 2016 at 9:36 AM
Stacy Jones

It's The Time Of Year When The Stars Shine The Brightest

It's never to early to start planning your brand's approach to awards season.  Over the next few months, the world's biggest stars will convene to celebrate the best of the best from music to movies to television and more. 

Awards season is a great opportunity for your brand to get involved with event activations, sponsorships, and celebrity gift bags as well as celebrating past product placement that is again in the spotlight in a nominated show or movie. In this blog, Hollywood Branded gives you the scoop on the upcoming awards season and opportunities to get your brand involved.


Awards Show Schedule

September 2016

Yes... you just missed the kickoff to Awards Season - but it's not to early to start planning for 2017!

Sunday, September 18th - The 68th Annual Emmy Awards

jimmy_kimmel_emmys.jpgJimmy Kimmel will host the 2016 Emmys

October 2016

October 28th - Britannia Awards Gala (BAFTA LA)


November 6th - MTV Europe Music Awards

November 3rd - Critics Choice Documentary Awards Show

November 12th - AMPAS Governors Awards

Sunday, November 20th - American Music Awards

Monday, November 28th - The Gotham Independent Film Awards


January 2017

January 2nd - Palm Springs International Film Festival Awards Gala

Sunday, January 8th - The 74th Annual Golden Globes

January 4th - British Independent Film Awards

January 11th - Critics Choice Awards

Friday, January 27th - ACE Eddie Awards Gala

Saturday, January 28th - Producer's Guild of America Awards

Sunday, January 29th - Screen Actor's Guild Awards


February 2017

February 4th - Directors Guild of America Awards

February 4th - Annie Awards

February 14th - BAFTA Awards

February 19th - Writers Guild of America Awards

February 21st - Costume Designers Guild Awards

February 25th – Independent Spirit Awards (this is an awesome, laid back event for brands to mingle with the stars in a feet-in-the-sand relaxed environment!)

February 26th - The 89th Annual Academy Awards


Sponsored Events And Viewing Parties

Last awards season, PassionRoses and Hollywood Branded teamed up with the Costume Designers Guild Awards in Hollywood to decorate and attend the ceremony. On top of getting great coverage, many big-name designers in Hollywood were exposed to the brand and its product.


And while only a select few get to actually attend the awards ceremonies, that doesn't mean your brand can't sponsor or partner with a viewing party. Last year, Hollywood Branded and PassionRoses also decorated the Producer's Guild of America Oscars Viewing Party.


There are so many different ways, big and small, for your brand to get involved with sponsoring events and viewing parties - these are just a two examples that don't cost tens of thousands!

Celebrity Gift Bags

Getting your brand into a celebrity gift bag is one of the best ways to guarantee stars getting their hands of your product - and also one of the easiest. 

With gift bags, there are different tiers with different pricing attached. Every category of brand can get involved on a level that matches their price tag, from cosmetics to electronics, even to restaurants or tourist spots.

Check out our Celebrity Gift Bag 101 Infographic to find out more about getting your brand into the hands of celebrities!


Capitalizing On Past Assets

One of the biggest misconceptions of product placement is that the benefits end after the placement is over. Which couldn't be more wrong! If your brand was featured in a television show or movie that is now up for an awards, you have a unique and wonderful opportunity to amplify your product placement success again.

For example, Hollywood Branded worked with BlackBerry and Mozart In The Jungle to place their product throughout the series. When television awards shows rolled around, the TV show got several nominations and ended up winning 2 Golden Globes.


BlackBerry used this opportunity to amplify their product placement in the show through blogging and social media campaigns across Twitter, Facebook and Instagram.


Get Your Brand Involved In Awards Season Today!

The best way to get your brand involved in the upcoming awards show season is to team with an entertainment marketing agency like Hollywood Branded with insider tips, tricks, knowledge and relationships to make your brand marketing a success.

download agency pricing guide for product placement


Topics: Celebrity Initiative, Strategic Partnerships, Event Activations, Public Relations, For Brand Marketers

Stacy Jones

Written by Stacy Jones

Stacy, our agency’s founder, has over twenty years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.