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    What Brands Need To Know When Choosing A Celebrity Endorser

    Posted by Stacy Jones on October 19, 2018 at 4:51 PM

    Making A Mistake Is Sure To Cost You Results And Money

    Are you a brand that's ready to make waves with your social presence? Maybe you've sat down with your marketing team and decided that the best way to tap directly into your desired audience. You may think that a celebrity endorsement is the best way to increase your brand exposure.

    There are, however, many different ways to achieve a successful social media campaign to promote your brand, and while you think a celebrity is the best bet, you might be wrong. In this blog, Hollywood Branded is going to discuss how to make sure sure your brand chooses the right celebrity endorser for your advertising campaign.



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    Topics: Social Influencers, Celebrity Initiative

    6 Reasons To Use Pinterest To Grow Your Brand

    Posted by Dumisa Moyo on October 17, 2018 at 9:46 AM

    Overlooked But Not Forgotten

    Often overlooked by social media teams, Pinterest is a platform that understands its small, niche user base. It consistently feeds its user base with creative ideas, creating an in-house unit of loyal buyers and sharers of content.

    Many businesses and retailers alike have focused their marketing efforts to revolve around this social platform’s unique way of attracting buyers. Yet, if your brand is overlooking Pinterest, you are most likely missing out on an incredible opportunity to market your products effectively. In this blog, Hollywood Branded reveals 6 reasons to use Pinterest to grow your brand.



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    Topics: Social Media Strategy

    Successful Influencer Marketing On A Small Budget

    Posted by AJ Henry on October 16, 2018 at 8:46 AM

    Influencer Marketing Can Be Expensive

    Influencer marketing is one of the hottest strategies in today’s marketing world. Brands of all sizes are scrambling to figure out how they can get their product, message or service into the hands of some of the internet’s most followed personalities. In its beginning days, influencer marketing used to be somewhat affordable. Influencers weren’t as aware of their true value meaning they weren’t charging as much to participate in campaigns. Unfortunately, things have changed.

    Nowadays, influencer marketing, especially when done at scale, can be quite costly. But, it doesn’t need to be that way. In this blog, Hollywood Branded discusses how brands implement influencer marketing campaigns successfully on a small budget.



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    Topics: Social Influencers

    How To #19: 6 Ways Scary Content Increases Sales

    Posted by Stacy Jones on October 15, 2018 at 5:02 PM

     


    A Scarily Good Opportunity For Brand Sales

    Serial killers, bloody crime scenes, supernatural villains, and other typical components of a scary movie can be frightening, but the idea of having your brand appear as product placement in horror movies doesn’t have to be. And in fact, brands see measureable sales success from horror content partnerships.

    While many brands immediately reject the idea of such partnerships, some of the largest brands have realized the benefits, and create comprehensive campaigns to support their product placement exposures. In this blog, Hollywood Branded discusses the FALSE premise that the negative feelings a viewer experiences while being scared will be transferred to the participating brand - as research proves this is simply not the case.  And that high engagement actually occurs.



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    Topics: Strategic Partnerships, Marketing Best Practices, Product Placement & Branded Content

    Top Brand Partnerships With Sony's Venom

    Posted by Jessica Moore on October 12, 2018 at 2:57 PM


    It's Good To Be Bad... Or At Least Morally Ambiguous

    With the age of the anti-hero slowly making a rise, an ambitious journalist, a symbiote, and adventurous brands heed the call to bring some of the best partnerships the super world has ever seen. After tremendous success with previous films such as Suicide SquadDeadpool, and more recently Deadpool 2 which grossed $734,239,628 at the worldwide box-office, there is a definite market for these less morally righteous characters, and thus, a marketing opportunity that promises creativity and out of the box thinking.

    With box office action films always a brand integration favorite, it's not always just about what is in the film - but how brands leverage it in their advertising.  In this blog, Hollywood Branded brings you the top brand partnerships with Sony’s Venom, and take a closer look at the strategies and how brilliant campaigns from two unlikely sources, much like Eddie Brock and a symbiote, can make all the difference…



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    Topics: Product Placement & Branded Content, Strategic Partnerships

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