The Wrong Assumption
Independent producers call or email our agency on an almost daily basis, under the impression that numerous brands have opened their pocket books to finance feature films, that the brand shows up on screen and, Abracadabra! Money goes into the production’s pocket.
While this impression is certainly not supported by any sort of fact, it stands to hold that it would be reasonable that corporate brand partnerships with independent feature films could indeed help a production gain a foothold to additional financing they may not have otherwise had. At a minimum, a brand partnership could provide significant production savings to help lower the production costs’ bottom line.
But here’s the deal. With a handful of very rare exceptions, a brand is not going to provide your independent film with a 7 figure + financing opportunity, whether you credit the deal as a brand integration or the brand as co-producer. And they likely aren’t going to give you any money at all.
In this blog, Hollywood Branded provides insight on how independent films and brand partnerships can be successful.