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Creating and orchestrating a solid celebrity endorsement can be a difficult feat and includes a lot of research and strategizing. It's not just about identifying how high the reach is but also knowing to what degree your brand's audience aligns with the celebrity you want to approach. Once you've made it past the initial stage of solidifying the partnership, you're still not out of the woods in executing an effective campaign.
As Reebok learned recently, a deal can fall through at any time and if it does it can be a PR nightmare for your brand. In this blog post, Hollywood Branded examines the recent deal with Beyoncé and Adidas, and how to ensure success with your celebrity endorsement.
Topics: Celebrity Initiative
It goes without saying that having a digital presence is a key component to achieving success but while the need for having a website is understood, what often goes unnoticed is the importance of regularly updating your website.
Sites like Amazon wouldn't be where they are if their homepage looked exactly the same every time you opened it, and yet that is the case for many brands of all sizes. In this blog, Hollywood Branded takes a look at how you can optimize your website for success from the experience and expertise of WebStore Ltd's Greg Jameson.
From becoming a Grammy award winning artist and starring in her first feature film, Lady Gaga shows no signs of slowing down. There have been speculations spurring around over the course of 2018 that the famous artist is releasing a beauty line called Haus Beauty.
However Lady Gaga has not publicly promoted her incoming brand yet, leaving her fans thrown with questions like What type of products are we expecting in Haus Beauty, and will it be as glamorous as the artist's style herself? In this blog, Hollywood Branded examines celebrity partnerships with makeup brands and the upcoming rumored line by Lady Gaga.
Bots And Your Brand
We hear about bots all the time. They're on every social platform and can influence not only our perception of literally anything - politics, brands, music, art etc. Artists can now use bots to reach out to fans and ask them to stream music when it releases, thus impacting the charts when their album drops.
Knowing that bots can create such a deceptive image of information, it's important for brands to know how influencers can use them to inflate the perception of their reach. In this blog, Hollywood Branded examines how to decode the illusion of bots in influencer marketing from the expertise of Sylo's Brett Garfinkel.
Sex And The City Is Brand Heaven
Samantha, Charlotte, Miranda and Carrie embody the life of luxury. Four successful women living, partying, working and dating in arguably the most fashionable city in the world leaves plenty of room for amazing product placement. Not only is Sex And The City the number one HBO comedy of all time, but it is wildly popular among the elite of television, winning 7 Emmy Awards, 8 Golden Globes, and 3 Screen Actors Guild Awards.
It went on to spawn two feature films as well, and transormed the way the world saw young professional women in New York. In this blog post, Hollywood Branded takes a look at the top ten brands mentioned by name in Sex And The City and why they were so important to the show.