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Product Placement Success Stories
Watch this video to see real-world Product Placement sales success case studies, and get a better understanding of why so many brands and their advertising agencies leverage Product Placement as part of their marketing mix. 
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In this e-book we provide the steps brand managers should take to help turn random luck into strategized reality, as they traverse the mine field of social influencer partnerships, and land on the right side of a winning campaign.  
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How To Get Celebrities To Your Event
We provide insight into what steps a brand manager needs to take to get celebrities to your event while not accidentally sabotaging the partnership, and ensuring the brand gets everything they need from the celebrity endorser experience. 

Top 10 Most Followed Celebrities on Instagram For Your Brand

Posted by Sophia Sun on November 2, 2017 at 6:42 AM

Most Followed Celebrities on Instagram 

Instagram is one of the most used social media platforms of 2017, having over 800 million active users around the globe.  It's become the chosen platform for celebrities and influencers due to that popularity, and its ease of storytelling is used to let fans in on their lives.  And in that, it's become a major way for celebrities to have grown their own brand.

Fans can get insider access and insight to their favorite celebrities lives with just a click of a button, and a perceived feel of an exclusive look just from regular posts and Instagram Stories.  In this blog, Hollywood Branded shares the top 10 most followed celebrities on Instagram for your brand if you are interested in audience reach. 

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#10 Kendall Jenner

Kendall Jenner is a model and most known for being a part of the Kardashian clan. Kendall has 84.1 million followers and averages about 1-2 million likes per photo.

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#9 Justin Bieber

Justin Bieber, the 23-year-old singer/songwriter intrigues his followers with his quirky posts and his motivational short Instagram stories. He comes in with 92.7 million followers with an average 1-3 million likes per photo. 

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#8 The Rock

Dwayne Johnson is known for his workout posts and his short videos he posts on Instagram. He has 95.1 million followers and gets more impressions on his more personal videos with about an average of 1-5 million views and an average of 1 million likes on pictures.

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#7 Kylie Jenner

Kylie Jenner is known for her unique style and her makeup line on Instagram. She has 98.9 million followers and reaches at least 4,945,000 million of her followers per post. Her photos get an average of 1-4 million likes.

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#6 Kim Kardashian

Kim Kardashian is the selfie queen. She is known for her style and posts about her famous family. Coming in at 104 million followers, each of her posts reaches about 5,200,000 million people and her photos get an average of 1-4 million likes.blog photo.png

#5 Taylor Swift

Taylor Swift almost tied with Kim Kardashian coming in on having about 300,000 more followers than Kim. Taylor recently rebranded herself as edgier after the whole speculated ordeal with famous couple Kim and Kanye. Since Taylor is going towards a different direction she has deleted all her old posts and has been posting about her “new” self now. Her posts get around 1 million likes.

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#4 Beyoncé

Queen Bey comes in with 107 million followers. Her colorful and creative posts set her apart from all the other celebrities and get about 1-2 million likes on her posts. 

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#3 Cristiano Ronaldo

Cristiano Ronaldo one of the most famous soccer players comes in at 113 million followers. Big sports fan love seeing content from him and gets about 1-5 million likes per photo.

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#2 Ariana Grande

Ariana Grande the 24-year-old pop singer/songwriter has made it big on Instagram. She has 115 million followers on Instagram and gets about 2-4 million likes per photo. Grande posts regularly and shares with her devoted fans a little piece of her private life.

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#1 Selena Gomez

Selena Gomez is the most followed person on Instagram. With her 128 million followers, she keeps it real with her followers and her positive posts make fans fall in love with her more. Selena Gomez makes about $550,000 per post and posts a couple times a week. She earned her followers with her positivity and creative content.

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Working With Celebrity Influencers With Your Brand

Celebrities make an enormous impact on Instagram, making the app as popular as it is today.  Celebrities with millions of followers get a huge amount of impressions per post making Instagram one of the most beneficial platforms to brand yourself.

To read more about celebrity influencers and how to work with them, check out these blog posts:

Download our e-book on how brands can best work with social influencers, and get insight that will save you both time and money!

The Only Guide You Need To Hire Social Influencers E-Book


Topics: Celebrity Initiative, Social Influencers

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Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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