Dwayne Johnson Tops Rankings For Celebrity Endorsement Among Actors
Did you know there's a way to rank how successful a celebrity endorsement is in quantifiable metrics? Spotted, a data and research provider focused on the celebrity endorsement space, recently ranked actors with brand partnership from the best to the worst based on the success of their campaigns.
Interestingly, the result shows that the average age among the best was 40, while the worst was only 28, suggesting that consumers trust older actors more than younger ones. In this blog post, Hollywood Branded examines the top 5 celebrity endorsements that are the most effective and discusses some tips for selecting your celebrity partner.