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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

Top 10 Most Followed Celebrities on Instagram For Your Brand

Posted by Sophia Sun on November 2, 2017 at 6:42 AM

TOPICS | Celebrity Initiative, Social Influencers



Most Followed Celebrities on Instagram 

Instagram is one of the most used social media platforms of 2017, having over 800 million active users around the globe.  It's become the chosen platform for celebrities and influencers due to that popularity, and its ease of storytelling is used to let fans in on their lives.  And in that, it's become a major way for celebrities to have grown their own brand.

Fans can get insider access and insight to their favorite celebrities lives with just a click of a button, and a perceived feel of an exclusive look just from regular posts and Instagram Stories.  In this blog, Hollywood Branded shares the top 10 most followed celebrities on Instagram for your brand if you are interested in audience reach. 

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A Day In The Life At Hollywood Branded

Posted by Stacy Jones on October 26, 2017 at 12:15 PM

TOPICS | Celebrity Initiative, Social Influencers


Reading Scripts, Watching TV and Going On Set Visits

We love how busy we are at Hollywood Branded - and no day is ever the same.  But there are some standard day-to-day activities we do on a consistent weekly basis.  To shed a little light for future employees and interns(and those who are just curious), we've created a behind the scenes look at what life is like at Hollywood Branded.

After all, there aren't that many jobs that pay you to read scripts, watch TV shows and movies, and scan the internet and social media to keep up on the latest celebrity gossip.  In this blog, Hollywood Branded shares a behind the scenes look at the daily activities our team does to create successful campaigns for our clients.

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How To #31: 7 Steps To Secure The Right Influencer To Post For Your Brand

Posted by Stacy Jones on October 24, 2017 at 2:24 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Marketing Best Practices


Better Than A Direct Response Ad

I've been working with brands and partnering them with celebrities for twenty years, and in the last two years our team has seen a major rise in the number of brands who want smaller ‘endorsement’ partnerships with celebrities that are strictly social media driven. 

We’ve had a lot of people (and reporters) ask how celebrity social media posts actually happen, (followed by the obvious need to know - how much does it cost!) In this blog post, Hollywood Branded provides a look at 7 steps to the overall process of deciding which social celebrity influencer you want to post for your brand.

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Hollywood Branded In The News - Yahoo Lifestyle Celebrity Engagements And Mistakes

Posted by Stacy Jones on October 19, 2017 at 8:02 AM

TOPICS | Celebrity Initiative


Princes, Actresses and Comedy Kings

Our agency has a specific niche focus on matching brands with Hollywood content and celebrity influencers, which has allowed our team to additionally develop a point of view on celebrities and how they manage their own brands.  Because in reality - that is what a celebrity is - a marketable brand that that either content owners or brands pay to help engage consumers. 

And sometimes celebrities embrace and purposely step into the limelight, and at others shy away providing limited information at their own leisure in an attempt to control the media.  In this post, Hollywood Branded shares two recent interviews we had with Yahoo Lifestyle writer Carly Milne, on Prince Harry and Megan Markle's future engagement, and Kevin Hart's fall from grace and recovery plan.

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How Matthew McConaughey Increased Sales for Lincoln

Posted by Alexis Tawater-Tiedemann on October 18, 2017 at 9:58 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Social Media Strategy

Matthew McConaughey Created A Lasting Impression In Lincoln Ads

Since the commercial’s premiere, Lincoln’s very first commercial in their 2014 ad campaign featuring Matthew McConaughey has been the target of several high profile television and online video spoofs. The original commercials went viral soon after airing and many viewers have questioned the seemingly cryptic poetry delivered by McConaughey – giving way to a plethora of media spoofs, and helped increase sales for the Lincoln Motor Company.

It makes sense that McConaughey, 44, who starred in 2011s “The Lincoln Lawyer,” has partnered up with, and become the pitchman, for the car company Lincoln Motors over the last several years.  And their continued usage of McConaughey has changed the overall image of the brand. In this blog post, Hollywood Branded takes a look at how Matthew McCaonaughey increased sales for lincoln through this celebrity endorsment, and  how it has impacted the brand.

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Brands Can Learn From Kylie Jenner and Rihanna's Secrets to Self Advertising

Posted by Sophia Sun on October 17, 2017 at 5:25 PM

TOPICS | Celebrity Initiative



How Kylie Jenner and Rihanna Self Advertise their Makeup Brand

During these past few years, Kylie Jenner and Rihanna have joined beauty moguls like Huda Kattan and Jacqueline Hill as some of the most successful figures in the makeup industry. While Kylie Jenner has approximately earned up to $420 million dollars from her company, Kylie Cosmetics, Rihanna has also made a massive impact in the makeup industry with her recently launched makeup line, Fenty Beauty.

With the rise of social media in the past three years, celebrities and influencers have been more prevalent in the makeup world and even expanding their own brand into driving sales. In this blog post, Hollywood Branded shares some important lessons that brands can learn from Kylie Jenner and Rihanna's secrets to self advertising, and how it leads to sales.  

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Companies Get Massive Brand Recognition With SNL Product Placement Parody Fun

Posted by Alexis Tawater-Tiedemann on October 13, 2017 at 9:40 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Creative Content, Digital Marketing


America's Favorite Sketch Comedy Can Be A Brand Marketer's Dream Come True

SNL has become one of America's favorite pastimes. Whether it makes light of heavy political times or parodies the latest movies, the show continues to be a fan favorite and took home nine Emmys in the 2017 award ceremony, proving they are still incredibly relevant.

For as long as the show has been around, it has been making parodies of pop culture, celebrities and of course advertising. In this blog, Hollywood Branded looks at the top 5 times SNL Product Placement parody of popular advertisements and how it leads to massive brand recognition.

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The FTC Takes On Social Influencer Sponsored Posts

Posted by Adam Halpin on October 5, 2017 at 8:17 AM

TOPICS | Celebrity Initiative, Social Influencers

The Crackdown Brands & Their Agencies Should Fear

With influencer marketing on social media becoming increasingly popular over the last few years, it comes as no surprise that the practice would have to adapt to mainstream advertising regulations as it became more mainstream. As a result, the Federal Trade Commision (FTC), who regulates all things advertised to consumers, has recently clamped down on influencer marketing in order to make sure consumers are aware that it is indeed advertising - and as noticeable as other forms as marketing.

While some influencers and brand partners are open to hashtagging their posts, not everyone fully adheres to the guidelines. In this blog, Hollywood Branded delves into the recent action of the FTC regarding social influencers sponsored posts the legal requirements brands and agencies need to know.

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How UPS Took Celebrity Branding Partnerships To The Next Level

Posted by Alexis Tawater-Tiedemann on October 2, 2017 at 10:57 AM

TOPICS | Celebrity Initiative, Creative Content, Digital Marketing

Taylor Swift Branded UPS Trucks Cause Double Takes

Unless faced with no access to the internet or social media, most know by now that Taylor Swift's new album will be released in November - and she has adapted a new bad girl persona to go with it. In her words, "The old Taylor is dead."  And one brand is supporting her full throttle.

Launching ahead of her new album release, UPS trucks branded with her Reputation album cover have been delivering packages all over the U.S. and in a unique twist, will be the exclusive delivery method for her new album to her fans. In this blog, Hollywood Branded looks at the celebrity branding partnership between Taylor Swift and UPS and the benefits to both.

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New Celebrity Endorsement Ad: Millie Bobby Brown Channels Old Hollywood 

Posted by Alexis Tawater-Tiedemann on September 27, 2017 at 9:44 AM

TOPICS | Celebrity Initiative, Creative Content, Digital Marketing


The Stranger Things Star Recreates Iconic Converse Moments

Stranger Things was one of the biggest breakout hits of 2016 (with some killer Eggo product placement) and its highly anticipated second season is back this October. And the star of the show, Millie Bobby Brown, who plays the strange but awesome heroine "Eleven," has become a massive rising celebrity because of it.

For their back to school campaign, Converse has harnessed Brown's celebrity status as well as the iconic power of Chuck Taylors to create a powerful ad campaign. In this blog, Hollywood Branded looks at how Converse's new celebrity endorsement ad from Millie Bobby Brown channels Hollywood in a classic style.

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Celebrity Influencers: Celebrities Don't Write Their Own Social Media Posts

Posted by Stacy Jones on September 22, 2017 at 1:26 PM

TOPICS | Celebrity Initiative, Social Media Strategy


Did They Actually Like My Pic!?

So you tagged your favorite celebrity on Instagram and THEY LIKED IT! But did they really? Take another look at that.  Celebrities are busy jet setting from meeting to meeting and schmoozing with their other famous friends.  Or actually working.  In fact... there is something many fans and brands don't realize.  Most celebrities don't write their own social media posts.  That includes those carefully orchestrated fee based brand posts.  

In reality, most celebrities outsource to agencies and managers to assist them in what can be a full time job.  In this blog, Hollywood Branded takes a look at celebrity influencers and the heartbreaking reality to some that celebrities don't write their own social media posts. 

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How Do Women Like To View Branded Content? [Infographic]

Posted by Alexis Tawater-Tiedemann on September 20, 2017 at 9:32 AM

TOPICS | Celebrity Initiative, Creative Content


The Way Women Prefer To See Original Content Created By Brands

In a recent survey of 13,000 U.S. women in generations X, Y and Z by Influenster.com, it was revealed that 87% of women view branded or sponsored content in a positive light.  

This is great news for brands who fit naturally with branded or sponsored content, such as beauty, technology, lifestyle and wellness. In this blog post, Hollywood Branded takes a look at an infographic from AdWeek based on a recent survey about the ways in which women enjoy branded content.

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Game Of Thrones New Celebrity Ad Campaign For Dolce & Gabbana

Posted by Alexis Tawater-Tiedemann on September 18, 2017 at 9:41 AM

TOPICS | Celebrity Initiative, Digital Marketing


How This Season's Most Talked About Characters Take Over Latest Ads

Game of Thrones is not just a television show, but a phenomenon. The series has reached insane heights, with some episodes garnering up to 25 million viewers. This is Super Bowl sized TV.  And as the story reaches its apex this season with only one season to go, two of its biggest stars, Jon Snow and Emilia Clarke have become two of the most talked about people on the internet.

Brands know this, and the luxury brand Dolce & Gabbana has built their latest ad campaign around their star power. In this blog, Hollywood Branded looks at the newest Game of Thrones celebrity ad campaign for Dolce & Gabbana featuring Kit Harington and Emilia Clarke.

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5 Music Video Product Placement Case Studies [Infographic]

Posted by Sarah Johnson on September 5, 2017 at 6:55 PM

TOPICS | Celebrity Initiative


How Much Product Placement Is Too Much?

Music is a driving force that unites generations, crosses geographic boundaries, and cements memories into visceral and easy to remember experiences.  Thanks to the digital universe, consumers can now watch music videos from their phones or their computers anywhere in the world at any time.   And companies have a phenomenal opportunity to advertise their brands to a global audience - for incredibly affordable rates compared to traditional advertising.  

Consumers see brands in music videos and hear brand mentions in song lyrics all of the time - often subconsciously.   But sometimes the product placement can be a little too blatant.  A little too in your face.  So, what makes a product placement a home run win?  In this blog, Hollywood Branded looks at the immense amount of product placement in recent music videos and songs and discusses the most obvious top music video product placement case studies.

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How To Launch A Brand Through Product Placement: Kingsman & Old Forester

Posted by Alexis Tawater-Tiedemann on August 30, 2017 at 10:46 AM

TOPICS | Celebrity Initiative, Strategic Partnerships

How Old Forester Is Working With The Film To Sell Their New Bourbon

When the original Kingsman: The Secret Service premiered in 2014, it became a huge surprise hit and an instant cult favorite. And its sequel is set to be even bigger, adding tons of massive names like Jeff Bridges, Julianne Moore and even Elton John to their cast. 

While there was plenty of product placement in the first film, and most assuredly will be in the sequel, one brand integration has caught our eye as particularly interesting. In this blog, Hollywood Branded looks at Old Forester's use of Kingsman and how to launch a brand through product placement. 

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Protect Your Brand From Negative Celebrity Endorsement Deals

Posted by Stacy Jones on August 29, 2017 at 4:19 PM

TOPICS | Celebrity Initiative, Strategic Partnerships

The Celebrity Impact

Celebrities are sales drivers who strongly influence consumer engagement.  Consumers believe Nike's edition of LeBron James and Michael Jordan shoes will enhance our skills on the court, and how many of us are using Proactiv acne treatment because Jessica Simpson and Katy Perry said so?

But just like the crises of Paula Deen and Lance Armstrong, celebrity endorsers and their corresponding brands can find themselves in a publicity nightmare through a bad decision or simple oversight. However, marketers should not avoid investing in a celebrity partnership due to fear of the unknown.  In this blog, Hollywood Branded discusses how to protect your brand from negative celebrity endorsement deals.

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Katy Perry Product Placement, Social Influencers & Celebs: Unpacking 'Swish Swish'

Posted by Alexis Tawater-Tiedemann on August 28, 2017 at 9:24 AM

TOPICS | Celebrity Initiative


How The Pop Star Queen Capitalizes On The Hilarity Of The Internet & Fellow Celebs

Katy Perry hasn't exactly gotten super positive hype for her most recent album release, including singles that debuted to so-so reception and an extremely awkward, very confusing SNL performance. However her latest music video might make up for the shaky start by channeling something her audience loves - the internet.

In the music video, Perry uses fellow celebrities, social influencers and internet jokes to poke fun of herself (and throw a little shade towards Taylor Swift)... and it seems to redeem her odd couple of months. In this blog, Hollywood Branded breaks down all that we see in the Katy Perry Product Placement filled music video packed with social influencers and celebrities, and why it works.   

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Rihanna's Celebrity Jewelry Endorsement For Chopard

Posted by Stacy Jones on August 18, 2017 at 8:19 AM

TOPICS | Celebrity Initiative


The Collaboration Between Fine Jewelry And Music Artist

This summer, Rihanna launched a partnership with fine jewelery designer Chopard to develop her own line sold by the jeweler. This is a major step forward in the industry from the traditional roles of red carpet styling.  And a partnershp that is getting a lot of PR attention.

With a mega star like Rihanna, who has a massive following, Chopard stands to not only gain immediate sales, but a brilliant future marketing hold on millennials who may not quite have the money yet - but will aspire to purchase the brand when they one day do.  In this blog post, Hollywood Branded provides insight as to what makes celebrity partnerships with luxury brands work, using the collaboration between Rihanna's celebrity jewelery endorsement for Chopard as a case study.

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The Rise of Advertainment in the Music Industry

Posted by Hadeel Saab on August 17, 2017 at 11:23 AM

TOPICS | Celebrity Initiative


Celebrities, Music and Brand Sales

We are long past the days when the only advertisements were found in newspapers and magazines. Now, the average person is exposed to over 5,000 ads each day, making it increasingly important for advertisers to find innovative and effective ways to market their brands.

One underutilized outlet is through music – whether through the lyrics themselves or brand exposure in music videos.  In this blog post, Hollywood Branded shares our infographic on types of music artists brands can partner with, and explores the power of advertising in entertainment (known as advertainment) with music artists.

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Take Advantage of Product Placement - IKEA Game Of Thrones Product Placement

Posted by Alexis Tawater-Tiedemann on August 16, 2017 at 7:51 AM

TOPICS | Celebrity Initiative, Creative Content

How The Furniture Brand Ended Up In The Show - And The Internet Lost It

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What Is Amazon's New Social Media Platform & Why Does It Matter?

Posted by Alexis Tawater-Tiedemann on August 9, 2017 at 7:57 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Digital Marketing


How "Spark" May - Or May Not - Change Social Media & Online Shopping

Amazon recently introduced their new social media platform that incorporates Amazon shoppers' purchasing habits into a social media sharing site. Similar to Pinterest but far more involved, Spark may just change the way we shop AND use social media.

Which is what marketers are seeking, as evidenced by influencer marketing and brands who are eager to try to make direct response advertising work.  In this blog, Hollywood Branded takes a look at Spark, Amazon's new social media platform and what it means for both consumers and brand marketers.

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Sofia Vergara Launches New Celebrity Brand For A Great Cause

Posted by Alexis Tawater-Tiedemann on August 7, 2017 at 6:58 PM

TOPICS | Celebrity Initiative, Digital Marketing


How The Modern Family Star Plans To Both Clothe & Empower Women

Sofia Vergara is one of the most well-known faces in Hollywood right now. Best known for her sexy but goofy character Gloria on the hit TV comedy Modern Family, Vergara is also the face of Pantene hair care. However, her latest endeavor is a powerful move for the budding entrepreneur.

EBY, her new underwear delivery service that officially begins in September, will function similar to services like BirchBox and Fabletics, but with one major difference - a percentage of sales will go to a non-profit organization that invests in women entrepreneurs all over the world. In this blog, Hollywood Branded looks at how Sofia Vergara launches new celebrity brand for a great cause with EBY's new underwear delivery service.

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Celebrity Endorsement Ads: Pizza Hut, Trojan & Sprite

Posted by Alexis Tawater-Tiedemann on August 3, 2017 at 7:36 AM

TOPICS | Celebrity Initiative, Social Influencers


How Funny Stars Can Sell You Anything

Celebrity endorsements can take all different forms, and celebrity endorsement ads come in all shapes, sized and colors. However, one of the most tried and true methods for these ads is simple: have funny celebrities do what they do best - make their audience laugh.

And some brands and their creative agencies do it really really well.  In this blog, Hollywood Branded looks at the latest celebrity endorsement ads that make us laugh, featuring Kristen Wiig, Lil Dicky and Vince Staples.

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Female WWE Stars Get Their Own Barbies In Mattel Strategic Partnership

Posted by Alexis Tawater-Tiedemann on August 1, 2017 at 9:29 AM

TOPICS | Celebrity Initiative, Public Relations

How Mattel Created A Line Based On Female Wrestlers

Perhaps it was the success of GLOW on Netflix, or maybe it is simply the rise of female empowerment in our current culture, as reflected by ads like GE's Mille Dresselhaus masterpieceBut whatever it may be, the female superstars of WWE are now getting their own line of barbie dolls - and it's awesome.

In fact - it's an entirely new world for Barbie and changes the iconic image beloved by girls everyone to a very different type of athletic woman.  In this blog, Hollywood Branded looks at the strategic partnership between the WWE and Mattel and how it led to a line of wrestler Barbies.

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Apple & The Rock Team Up For A Siri Celebrity Endorsement

Posted by Alexis Tawater-Tiedemann on July 26, 2017 at 6:43 AM

TOPICS | Celebrity Initiative, Creative Content


How The Ultra-Busy Superstar Uses Apple's Leading Lady To Stay Organized

Dwayne "The Rock" Johnson is one of the busiest men in Hollywood. From constantly filming movies (he currently has four films in post-production, including Jumanji), to starring in his hit TV show Ballers, to even (possibly) preparing to run for President of the United States of America, the man rarely sits still.

Apple uses this to show the organizational skills of their always-improving assistant Siri, who lives inside your Apple device. In this blog, Hollywood Branded looks Apple's new celebrity endorsement of Siri by The Rock.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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