The Power Of Social
For brand marketers who are skeptical of the significance of social media and celebrity social followings, this is the year to change your viewpoint! Some may argue that celebrity endorsement partnerships are a pointless youth obsession - but there is actually evidence pointing towards its ability to capture some of the most coveted target markets brands want to cater to. And not just that millennial demo.
In fact, in the last few years music, TV and film marketers are actually taking celebrity social media influence into consideration when choosing who to cast for a production, and what content to market. The celebrity's own ability to be a marketing machine - and more than just the actor - is driving casting decisions. In this blog, Hollywood Branded takes a look at why celebrity social followings play a huge role in marketing strategies.